Russell DePersia is the president of Best Social Media Policies, a company that provides personalized social media policies for businesses. The document discusses alarming statistics about employee social media use that is negatively impacting businesses. It cites studies showing one third of employers have disciplined employees for social media posts and terminated employee lawsuits rose 35% in 2011. However, less than 25% of affected businesses have a social media policy. The document aims to dispel myths about the need for social media policies and help protect businesses from litigation risks, reputation damage, decreased productivity, and other issues stemming from employee social media use. It promotes Best Social Media Policies' services which provide personalized social media policies and employee training materials to help businesses implement

1. BestSocialMediaPolicies.com
Personalized Social Media Policies for Business Owners
511 Market Street
Camden, NJ 08102
856-964-5700
info@BestSocialMediaPolicies.com

2. Who am I?
Russell A. DePersia
President,
Best Social Media Policies
www.BestSocialMediaPolicies.com

3. WHAT WE WILL COVER. . .
1. Alarming statistics and litigation risks that
business owners are facing in 2012
2. Stupid things employees do online
3. Dispel Myths
4. Help you protect yourself and your
financial future

4. • A study by DLA Piper
revealed one third of
employers have
disciplined employees for
something posted on
social media
Slide 3 to be used during
• Despite this less than 25%
of the affected businesses
in the study had a social
“explain what we are doing”
media policy in place.
• According to the Dayton
Business Journal
terminated employees
suing employers rose 35%
in 2011

5. Would you fire your employee if…

6. Disrespected you or your company
online?

7. Would you fire your employee if
they bad mouthed your clients?
*#&^
%

8. Used your company computer to
download unauthorized free music?

9. Would you fire any of those
employees?
Could you fire the
employees without
repercussions?
Not without a
social media policy
in place!

10. It doesn’t cost me anything if my
employee is surfing online during work

11. An unproductive employee COSTS
YOU $15,730 per year in unearned
wages.

12. Internet Security is an Unnecessary
Expense for a Small Business

13. Companies with 100 or less
employees at highest risk of cyber-
attacks and data breaches

14. • 72% of the data breaches last year were at
companies with 100 or fewer employees
o (That's  from 63% of the data
breaches it analyzed in 2010)

15. All successful hackers have two
things in common…
A human An intrusive
being who virus
clicked on software
their link program

16. I’m not liable for what my employees
do at work on their personal device

17. FALSE!

18. Let’s play a game…

19. Who is liable when employees
download pirated mp3 files at work
on any of their personal devices?

20. Who is liable if several male
employees sent emails from their
home computers to a female co-
worker containing offensive
sexual advances?

21. An employee used his work
computer to upload pictures of a
10 year-old child…

22. SO, WHAT DOES THIS MEAN
FOR EMPLOYERS?
EMPLOYEE SOCIAL MEDIA USE IN THE WORKPLACE
EXPOSES EMPLOYERS TO:
 Litigation
 Reputation Damage
 Cyber-Attacks
 Decreased Productivity
 Criminal Charges

23. Summary
 One third of employers  Employee lawsuits rose 35%
have reprimanded in 2011
employees for social media
posts  Wall street statistic
 Less than 25% have social  Having good social media
media policy in place policy can help protect
yourself even after
 A policy does not infringe employee has left your
on an employees first employment
amendment rights

24. What can you do?
A • Awareness
P • Policy
• Program of
P Continuing
Education

25. What Would You Pay?
Attorneys Fee’s
Comprehensive Package
Easy to Use
9 Minutes to Implement
Most Up-to-date
Affordable

26. Premium Package Includes:
• Your Company Social Media Policy
• 12 page document PERSONALIZED WITH YOUR COMPANY NAME
• 2 Employee Compliance Posters
• Employee Social Media Handbooks
• Policy Implementation Phone Support

27. Attorney Personalized
Prepared with YOUR
Social Media Company
Policy Name

28. 2 Employee Compliance Posters

29. Employee Handbook

30. Implementation Phone Support

33. When You BUY Today…
 Your Company Social Media  Copy of Dan Kennedy No B.S.
Policy Guide to Ruthless
 12 page document PERSONALIZED Management
WITH YOUR COMPANY NAME
 6 Months of Free Updates
 2 Employee Compliance
Posters
 Employee Social Media
Handbooks
 Policy Implementation Phone
Support

35. BestSocialMediaPolicies.com
$100,000 Guarantee
1. Follow Policy Implementation
Instructions
2. Reprimand or Terminate Your
Employee
3. Get Sued
4. Lose in Court…
1. PAY YOU $100,000

37. Any Questions?

38. THANK YOU!