Newcastle content meetup: import and export

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The document describes a content transformation project led by Lucy Hartley to simplify import and export information for users by starting with their needs rather than existing government processes. The project reduced 90 pages of content to a single simplified page, and lessons learned included showing prototypes, working in the open, focusing on user needs over processes, and that people get excited about improved services.

Government & Nonprofit

Content transformation
project
Lucy Hartley

GDSLucy
Making things simpler for
importers and exporters by
starting with user needs

*GDSLucy
Before:
around
90
pages
like this

GDSLucy
Start with user
needs rather than
government
processes

How did a handful of web nerds kick-start a chain of events that will save the UK government billions of dollars each year? And how do 10 simple design principles underpin how the UK’s Government Digital Service is revolutionizing government online? Paul Annett, Creative Lead at the Cabinet Office, will discuss the cultural and technological shifts now underway, and how you can bring them to your workplace.

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