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Louise Kidney
Digital Engagement Lead
Government Digital Service
@loulouk
Social media
  by default
Louise           GDS
                  2
Open policy making
  &
  Agile
  communications

Louise                 GDS
                        2
Communicate with citizens
  where they already are
  Use social media to consult and
  engage
  Increase the impact of your
  communication
  Be transparent & accountable
  Be part of the conversation
  The Civil Service Code
Louise                         GDS  9
Drafted using
  existing guidelines
  as basis

Louise                  GDS
                         9
Reviewed by
the community
at Teacamp
and on
stakeholder
blogs
(here be
dragons but the
good kind)
Community wanted visible
  leadership

  Permission

  A trojan horse for culture change

  Protection

  Starting point for discussion
Louise                                GDS
                                       9
That’s not what we
  were delivering.
  So...

Louise                 GDS
                        9
We started again
  based on the
  feedback, a vision
  and the design
  principles approach
Louise                  GDS
                         9
Result: Crowd
  sourced document
  owned by the
  community

Louise               GDS
                      9
More importantly,
  open discussion
  across all
  Departments within
  government
Louise                 GDS
                        9
Communicate with citizens
  where they already are
  Use social media to consult and
  engage
  Increase the impact of your
  communication
  Be transparent & accountable
  Be part of the conversation
  The Civil Service Code
Louise                         GDS  9
Part II
  Open Agile
  Communications
  (or; trying to keep up
  with the cool kids)
Louise                 GDS 14
The Civil Service
  Reform Plan


Louise                GDS
                       14
#bowlerhats
Comment is free?


Louise               GDS
                      14
Facebook & Twitter chats
  here be dragons of a different kind




Louise                            GDS   14
We learned a lot


Louise               GDS
                      14
But most of all:
  listen
  iterate
  deliver
  listen
  iterate
  deliver
  listen
  iterate...
  You get the idea
Louise               GDS
                      14
Louise Kidney
Digital Engagement Lead
Government Digital Service
@loulouk
Image credits: Peregrinari (Flickr),
puffles2010 (Flickr)

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Digital futures 2012 conference

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