The document provides information about the Law Office of Michael Hsueh, located in San Jose, California. It states that the law office represents employees who have been victims of workplace discrimination, retaliation, sexual harassment, and wrongful termination. It lists the law office's address, phone number, and website.
Larry Scheinfeld: SoundCloud Music Subscription Goes International Larry Scheinfeld
In this SlideShare presentation, co-founder and partner at Zelkova Ventures, Larry Scheinfeld provides key information surrounding SoundCloud's music subscription service and the company's big international expansion with a launch in the U.K. and Ireland.
Playpen Strip Club is located at 1109 S Santa Fe Ave in Los Angeles, CA 90021 and can be contacted at (213) 489-2000. It is a strip club in Los Angeles that offers adult entertainment.
The document previews four new fragrances for the Fall/Winter 2013-14 season from an unnamed beauty company. Farm Stand is a green and earthy scent featuring notes of rhubarb, bell pepper, tomato leaf, basil, and moss. Galactic is a dark metallic scent with notes of gunmetal, bergamot, jasmine, lily, amber, and musk. Transparent is a light floral scent with notes of clementine, plum, and heliotrope blended with sandalwood and vetiver. New-Trals is a fresh woody scent featuring notes of aldehydes, birch leaf, grapefruit, cedar, rosewood, musk, and mo
The document summarizes a man's involvement in a PC club at his wife's hospital. As an engineer at an IT company, he has extensive experience with computers. His wife started a PC club at the hospital and asked him to teach monthly lessons on topics like Excel, Word and PowerPoint. He enjoys teaching but finds it time-consuming to prepare appropriate lessons for club members with varying skill levels. He is compensated for his lessons but wishes his wife, who started the club, could attend more regularly.
Radikal Rice is planning a sustenance burst media plan from September to October 2013 focusing on print, radio, internet and on-ground activations. Key elements include:
1. A contest on Radio Mirchi called "Aaj Dabbe Mein Kya Hai" asking listeners to share rice recipes for a chance to win prizes.
2. An internet banner campaign showcasing rice recipes.
3. On-ground activations like a rice festival and cooking demonstrations at puja pandals to promote Radikal rice.
4. Print advertorials and announcements about rice. The plan aims to create awareness of Radikal as the best rice brand.
Vidgeo: Liquor Sampling via Social Networkswebologyinc
This document describes a mobile app called Vidgeo that allows liquor brands to promote sampling events to nearby app users based on their geo-location. App users can see sampling event invitations for brands near their location and RSVP by clicking a button. They then receive a QR code on their phone that they can show at the event to receive a free sample. The app also allows users to share event invitations with their social networks, potentially making the events go viral. It provides data and feedback to brands on who attended events and how they heard about and engaged with the brand.
This presentation will discuss Fair & Lovely and present information on the following areas:
An outline of the product
Market Segments
Target Market
Ad Evaluation
The internal influences
The external influences
The implications for marketers
Recommendations
The conclusions and observations.
The document provides information about the Law Office of Michael Hsueh, located in San Jose, California. It states that the law office represents employees who have been victims of workplace discrimination, retaliation, sexual harassment, and wrongful termination. It lists the law office's address, phone number, and website.
Larry Scheinfeld: SoundCloud Music Subscription Goes International Larry Scheinfeld
In this SlideShare presentation, co-founder and partner at Zelkova Ventures, Larry Scheinfeld provides key information surrounding SoundCloud's music subscription service and the company's big international expansion with a launch in the U.K. and Ireland.
Playpen Strip Club is located at 1109 S Santa Fe Ave in Los Angeles, CA 90021 and can be contacted at (213) 489-2000. It is a strip club in Los Angeles that offers adult entertainment.
The document previews four new fragrances for the Fall/Winter 2013-14 season from an unnamed beauty company. Farm Stand is a green and earthy scent featuring notes of rhubarb, bell pepper, tomato leaf, basil, and moss. Galactic is a dark metallic scent with notes of gunmetal, bergamot, jasmine, lily, amber, and musk. Transparent is a light floral scent with notes of clementine, plum, and heliotrope blended with sandalwood and vetiver. New-Trals is a fresh woody scent featuring notes of aldehydes, birch leaf, grapefruit, cedar, rosewood, musk, and mo
The document summarizes a man's involvement in a PC club at his wife's hospital. As an engineer at an IT company, he has extensive experience with computers. His wife started a PC club at the hospital and asked him to teach monthly lessons on topics like Excel, Word and PowerPoint. He enjoys teaching but finds it time-consuming to prepare appropriate lessons for club members with varying skill levels. He is compensated for his lessons but wishes his wife, who started the club, could attend more regularly.
Radikal Rice is planning a sustenance burst media plan from September to October 2013 focusing on print, radio, internet and on-ground activations. Key elements include:
1. A contest on Radio Mirchi called "Aaj Dabbe Mein Kya Hai" asking listeners to share rice recipes for a chance to win prizes.
2. An internet banner campaign showcasing rice recipes.
3. On-ground activations like a rice festival and cooking demonstrations at puja pandals to promote Radikal rice.
4. Print advertorials and announcements about rice. The plan aims to create awareness of Radikal as the best rice brand.
Vidgeo: Liquor Sampling via Social Networkswebologyinc
This document describes a mobile app called Vidgeo that allows liquor brands to promote sampling events to nearby app users based on their geo-location. App users can see sampling event invitations for brands near their location and RSVP by clicking a button. They then receive a QR code on their phone that they can show at the event to receive a free sample. The app also allows users to share event invitations with their social networks, potentially making the events go viral. It provides data and feedback to brands on who attended events and how they heard about and engaged with the brand.
This presentation will discuss Fair & Lovely and present information on the following areas:
An outline of the product
Market Segments
Target Market
Ad Evaluation
The internal influences
The external influences
The implications for marketers
Recommendations
The conclusions and observations.
The document proposes a campaign platform called "Studio Royale" to launch MARTINI Royale in the UK. Studio Royale would be an experiential activation featuring a mobile broadcast unit, casting area, and pop-up bar. The campaign aims to bring the brand values of luck and attitude to life through various activities including a TV partnership, digital activation, outdoor advertising, and on-trade promotions. If successful, Studio Royale could create awareness, drive trial of MARTINI Royale, and help find new UK brand ambassadors.
The document proposes an activation idea for Antiquity Blue and Antiquity Rare whisky brands. It discusses organizing an exclusive "By Invitation Only" party at a premium venue in Delhi to promote the brands. Key guests from important companies would be invited. On-air promotions on Red FM would help build hype for the party. At the event, there would be entertainment and sampling of the whisky brands to help drive upgrades in the target segment of premium whisky drinkers aged 30-45 years. The objective is to make Antiquity brands preferred choices for consumers looking to upgrade within the premium and super premium whisky categories.
Pamper Me Fabulous is an events company founded in 2008 that produces tours and activations. They target brand discoverers, tech-savvy socialites, ambitious pursuers, and single brand influencers. Their proposed tour activation would include branded interactive demos, on-site sampling, contests, and a branded lounge area for sponsor Skinnygirl. Benefits for Skinnygirl include category exclusivity, naming rights, event footprint, participation in expert talks and activities, and priority logo placement and mentions across promotions.
This document provides an overview of Hindustan Unilever Limited (HUL). Some key points:
- HUL is India's largest fast moving consumer goods company with 100 factories across India. It is majority owned by Unilever.
- HUL has a diverse portfolio of brands across personal care, beauty, home care, food and beverages, and other categories. Major brands include Lux, Lifebuoy, Dove, Sunsilk, Pepsodent, Brooke Bond, Kwality Wall's.
- HUL faces competition from other major FMCG companies in India. It employs strategies like rural distribution projects and working with self help groups to reach customers across urban and rural
This document proposes an activation campaign to promote Malaysian Palm Oil to female audiences in local markets. The campaign would utilize both on-ground activations and digital mediums. On-ground activations would include live cooking competitions while digital activations would engage chefs with competitions and encourage user-generated content sharing. The target audience is class A, B+, B females aged 18 and above. The proposal outlines plans for pre-launch, launch, and ending phases across multiple cities and college campuses with the goal of improving understanding of palm oil and enhancing its perception.
Our team came up with the idea of a fictional product launch + brand manual and advertising campaign portfolio. I put together the presentation and did the digital design of the products.
Lancome India created buzz across digital towards the launch of their new product, DreamTone, leveraging a campaign to bring out the true beauty of women, asking them to #GoNoFilter.
MindShift Interactive leveraged their experience in devising an Instagram Influencer Marketing based campaign. The strategy adopted lead to a result of the campaign being named as the Highest Outreach campaign on Instagram.
Beauty brands are increasingly turning to digital media for a more integrated, robust program to generate ROI. This trend report highlights some of beauty’s top trends in social media over the past few months and explains why these particular campaigns worked and what could have been better
This was a project that my team - which I am very proud of - did for a business school case competition. I took charge of conceptualizing, designing and producing the final deck of slides for presentation to our client from AB-InBev -- all within 24 hours! We delivered a great presentation and impressed the judges enough to achieve an outstanding team score. I hope you will enjoy viewing the slides as much as I did putting them together. And, if you ever find yourself in need of help to put together a professional slide presentation, remember to reach out to me -- I'd be more than happy to lend my expertise !
p.s. Thanks for the love, everyone. I'm excited to see my slides go viral within a day! Great if you could post your comments on this wall or email to francisfoo@wustl.edu.
The document summarizes the evolution of the Dove brand from the 1950s to 2007. It discusses Unilever's strategy to reduce its portfolio to 400 core brands and focus on brand building. It then details how Dove shifted its positioning from focusing on mildness and gentleness in the 1950s to launching its "Campaign for Real Beauty" in 2004 championing a more inclusive definition of beauty. The campaign was intended to make more women feel beautiful and challenge stereotypes. The document also notes some potential risks to Dove's brand from the campaign.
This document proposes a strategic launch and communications plan for iKiosk comprising of pre-launch, launch, and post-launch segments. The plan aims to establish media presence before launch, convey key messages to target audiences, position the brand in consumers' minds, and build a positive brand image. Key elements include media appearances, news coverage, branded gifts and materials, and a classy product launch event with multimedia facilities. The total proposed budget is 3.6 million naira.
Activation: From thinking to tweaking it, how we do it at Spotify TheFamily
By Aurélie de St Preuve & Charlotte Andersson (Growth & Activation at Spotify)
Inscrivez-vous au prochain meetup! — http://www.meetup.com/GrowthHackingParis
Pour ne pas rater les prochains évènements, c'est ici : http://www.thefamily.co/education/
The document discusses the technique of work sampling, which involves making random observations of workers or machines over time to estimate how resources are utilized. Work sampling involves observing activities at discrete time intervals and using statistical methods to estimate the proportion of time spent on different activities. It can be used to assess utilization of people, machines, and other resources. The document outlines the concepts, definition, principles, procedures, examples, advantages, and applications of work sampling for analyzing work activities and improving efficiency.
Marketing proposal for the launch of a new female beauty product - Kleur Tona...Ammar Kanchwala
To develop a marketing proposal for the launch of a new female beauty product - Kleur Tonacity - which drives awareness, evaluation, sales; in addition to building loyalty and advocacy.
This marketing plan aims to increase Clinique's market share by targeting millennials through social media marketing and changing its image to appear less "OLD". The plan identifies opportunities in the growing $190.6 billion cosmetics industry and outlines strategies to position Clinique as a trusted brand that caters to different skin types through dermatologist-created products. Key tactics include launching an advertising campaign called "Creating Unique Beauty", promoting new collections on social media platforms like Instagram and YouTube, and emphasizing Clinique's commitment to ethical and environmentally-friendly practices.
MAC Cosmetics was founded in 1984 in Toronto, Canada to create professional-quality makeup for photographers and makeup artists. It has since expanded to sell products worldwide to consumers directly. The company's mission is to be the leading authority in makeup and meet customers' needs. MAC practices corporate social responsibility through various initiatives that support communities affected by HIV/AIDS. Though MAC targets women, its products were initially made for makeup professionals.
Ben & Jerry's is an American ice cream company founded in 1978 in Vermont. It manufactures ice cream, frozen yogurt, and sorbet. The document provides details about Ben & Jerry's history, mission, market segmentation, unique selling proposition, marketing mix, SWOT analysis, and plans for launching in India. It summarizes the company's founding in 1978, growth over the decades, acquisition by Unilever in 2000, and current operations in over 20 countries worldwide.
Red Bull is a pioneer in the energy drink category worldwide and was the first to create the energy drink category in India when it launched in 2003. Although it keeps a lower profile than cola majors, Red Bull has established itself as the leader in the energy drink market with a 29% global market share. Red Bull's marketing strategy relies heavily on sponsoring extreme sports and lifestyle events to build brand awareness among its target market of 15-30 year olds. It uses an integrated marketing communications approach including television, print, radio, online and event sponsorships to promote the brand.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
The document proposes a campaign platform called "Studio Royale" to launch MARTINI Royale in the UK. Studio Royale would be an experiential activation featuring a mobile broadcast unit, casting area, and pop-up bar. The campaign aims to bring the brand values of luck and attitude to life through various activities including a TV partnership, digital activation, outdoor advertising, and on-trade promotions. If successful, Studio Royale could create awareness, drive trial of MARTINI Royale, and help find new UK brand ambassadors.
The document proposes an activation idea for Antiquity Blue and Antiquity Rare whisky brands. It discusses organizing an exclusive "By Invitation Only" party at a premium venue in Delhi to promote the brands. Key guests from important companies would be invited. On-air promotions on Red FM would help build hype for the party. At the event, there would be entertainment and sampling of the whisky brands to help drive upgrades in the target segment of premium whisky drinkers aged 30-45 years. The objective is to make Antiquity brands preferred choices for consumers looking to upgrade within the premium and super premium whisky categories.
Pamper Me Fabulous is an events company founded in 2008 that produces tours and activations. They target brand discoverers, tech-savvy socialites, ambitious pursuers, and single brand influencers. Their proposed tour activation would include branded interactive demos, on-site sampling, contests, and a branded lounge area for sponsor Skinnygirl. Benefits for Skinnygirl include category exclusivity, naming rights, event footprint, participation in expert talks and activities, and priority logo placement and mentions across promotions.
This document provides an overview of Hindustan Unilever Limited (HUL). Some key points:
- HUL is India's largest fast moving consumer goods company with 100 factories across India. It is majority owned by Unilever.
- HUL has a diverse portfolio of brands across personal care, beauty, home care, food and beverages, and other categories. Major brands include Lux, Lifebuoy, Dove, Sunsilk, Pepsodent, Brooke Bond, Kwality Wall's.
- HUL faces competition from other major FMCG companies in India. It employs strategies like rural distribution projects and working with self help groups to reach customers across urban and rural
This document proposes an activation campaign to promote Malaysian Palm Oil to female audiences in local markets. The campaign would utilize both on-ground activations and digital mediums. On-ground activations would include live cooking competitions while digital activations would engage chefs with competitions and encourage user-generated content sharing. The target audience is class A, B+, B females aged 18 and above. The proposal outlines plans for pre-launch, launch, and ending phases across multiple cities and college campuses with the goal of improving understanding of palm oil and enhancing its perception.
Our team came up with the idea of a fictional product launch + brand manual and advertising campaign portfolio. I put together the presentation and did the digital design of the products.
Lancome India created buzz across digital towards the launch of their new product, DreamTone, leveraging a campaign to bring out the true beauty of women, asking them to #GoNoFilter.
MindShift Interactive leveraged their experience in devising an Instagram Influencer Marketing based campaign. The strategy adopted lead to a result of the campaign being named as the Highest Outreach campaign on Instagram.
Beauty brands are increasingly turning to digital media for a more integrated, robust program to generate ROI. This trend report highlights some of beauty’s top trends in social media over the past few months and explains why these particular campaigns worked and what could have been better
This was a project that my team - which I am very proud of - did for a business school case competition. I took charge of conceptualizing, designing and producing the final deck of slides for presentation to our client from AB-InBev -- all within 24 hours! We delivered a great presentation and impressed the judges enough to achieve an outstanding team score. I hope you will enjoy viewing the slides as much as I did putting them together. And, if you ever find yourself in need of help to put together a professional slide presentation, remember to reach out to me -- I'd be more than happy to lend my expertise !
p.s. Thanks for the love, everyone. I'm excited to see my slides go viral within a day! Great if you could post your comments on this wall or email to francisfoo@wustl.edu.
The document summarizes the evolution of the Dove brand from the 1950s to 2007. It discusses Unilever's strategy to reduce its portfolio to 400 core brands and focus on brand building. It then details how Dove shifted its positioning from focusing on mildness and gentleness in the 1950s to launching its "Campaign for Real Beauty" in 2004 championing a more inclusive definition of beauty. The campaign was intended to make more women feel beautiful and challenge stereotypes. The document also notes some potential risks to Dove's brand from the campaign.
This document proposes a strategic launch and communications plan for iKiosk comprising of pre-launch, launch, and post-launch segments. The plan aims to establish media presence before launch, convey key messages to target audiences, position the brand in consumers' minds, and build a positive brand image. Key elements include media appearances, news coverage, branded gifts and materials, and a classy product launch event with multimedia facilities. The total proposed budget is 3.6 million naira.
Activation: From thinking to tweaking it, how we do it at Spotify TheFamily
By Aurélie de St Preuve & Charlotte Andersson (Growth & Activation at Spotify)
Inscrivez-vous au prochain meetup! — http://www.meetup.com/GrowthHackingParis
Pour ne pas rater les prochains évènements, c'est ici : http://www.thefamily.co/education/
The document discusses the technique of work sampling, which involves making random observations of workers or machines over time to estimate how resources are utilized. Work sampling involves observing activities at discrete time intervals and using statistical methods to estimate the proportion of time spent on different activities. It can be used to assess utilization of people, machines, and other resources. The document outlines the concepts, definition, principles, procedures, examples, advantages, and applications of work sampling for analyzing work activities and improving efficiency.
Marketing proposal for the launch of a new female beauty product - Kleur Tona...Ammar Kanchwala
To develop a marketing proposal for the launch of a new female beauty product - Kleur Tonacity - which drives awareness, evaluation, sales; in addition to building loyalty and advocacy.
This marketing plan aims to increase Clinique's market share by targeting millennials through social media marketing and changing its image to appear less "OLD". The plan identifies opportunities in the growing $190.6 billion cosmetics industry and outlines strategies to position Clinique as a trusted brand that caters to different skin types through dermatologist-created products. Key tactics include launching an advertising campaign called "Creating Unique Beauty", promoting new collections on social media platforms like Instagram and YouTube, and emphasizing Clinique's commitment to ethical and environmentally-friendly practices.
MAC Cosmetics was founded in 1984 in Toronto, Canada to create professional-quality makeup for photographers and makeup artists. It has since expanded to sell products worldwide to consumers directly. The company's mission is to be the leading authority in makeup and meet customers' needs. MAC practices corporate social responsibility through various initiatives that support communities affected by HIV/AIDS. Though MAC targets women, its products were initially made for makeup professionals.
Ben & Jerry's is an American ice cream company founded in 1978 in Vermont. It manufactures ice cream, frozen yogurt, and sorbet. The document provides details about Ben & Jerry's history, mission, market segmentation, unique selling proposition, marketing mix, SWOT analysis, and plans for launching in India. It summarizes the company's founding in 1978, growth over the decades, acquisition by Unilever in 2000, and current operations in over 20 countries worldwide.
Red Bull is a pioneer in the energy drink category worldwide and was the first to create the energy drink category in India when it launched in 2003. Although it keeps a lower profile than cola majors, Red Bull has established itself as the leader in the energy drink market with a 29% global market share. Red Bull's marketing strategy relies heavily on sponsoring extreme sports and lifestyle events to build brand awareness among its target market of 15-30 year olds. It uses an integrated marketing communications approach including television, print, radio, online and event sponsorships to promote the brand.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.