The New Year is the perfect time for new beginnings, even in the world of food packaging. With retailers finding it harder and harder to establish a clear point of difference, clever food packaging suppliers could create that difference. http://www.dabron.com.au/

1. New Year a Perfect Time for New Packaging
Food packaging suppliers are gearing up for a busy start to the New Year. This is typically the
time of year when their clients review their current packaging and, in many cases, decide that it
needs a make-over. A new year brings with it new colours, designs and customer expectations.
With competition so fierce, no supplier of food products can assume that their customers will
keep coming back unless they are kept interested.
It is no secret that consumers use all five senses when they are shopping and making decisions
about what to buy. How often have they been drawn to a bakery simply by the smell of freshly
baked bread? Having that bread and the other bakery products clearly displayed in wide cases
behind sparkling, clean glass panels now engages their sense of sight as well as smell. When
their chosen purchases are then handed to them in cleverly designed, colourful packaging, they
will remember this particular shopping experience long after the food has been consumed.
Packaging Now Part of the Point of Difference
This is exactly what retailers need to keep shoppers coming back to their particular business.
Consumers have a staggering array of choices and can spend their money anywhere they like.
Often, many products on offer are very similar to each other, and it has become increasingly
difficult to find a specific point of difference. This makes the packaging an important part of the
total retail experience.
Clever food packaging suppliers know this, and try to engage as many of the five senses as
possible when designing their products. Tactile people love the way a product feels in their hands
when they pick it up. It may have a textured feel to the packaging, or it could be made of that
very soft plastic that feels like talcum powder. Couple this with a crisp logo, bright colours and
bold lettering, and this product will stand out.
Other consumers like the sound of paper and love picking up those small brown bags and putting
fresh mushrooms into them. The mushrooms make a distinctive sound when they drop into the
bag, and this is followed by a rustling sound as the shopper closes the bag. It’s just a plain,
brown bag but everyone buying fresh mushrooms looks for it. Brightening up the fairly bland
picture of a mushroom on the bag would delight the customer at their next outing and keep them
coming back.
This is the power of the psychology behind consumer packaging. It is not just a matter of finding
the cheapest and quickest way of keeping the product fresh. Now in this tight retail market it is
about finding new and creative ways to engage the shoppers, and get them back time and time
again. Now is the perfect time to see if your packaging has become bland and boring. Click
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http://www.dabron.com.au/