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New Trends In Economic Development Marketing

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This presentation is on new trends in economic development marketing. Presented by Golden Shovel and the Kentucky Association for Economic Development

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New Trends In Economic Development Marketing KAED Fall Conference 11/9/17 Technical Advancement in 5 Years 32X More Advanced
Technical Advancement in 10 Years 1000X More Advanced STORYTELLING
HUMANS COMMUNICATE THROUGH STORIES EVERY COMMUNITY HAS ONE
TOP NINE TYPES OF STORIES PEOPLE LIKE TO TALK ABOUT This list is from Lois Kelly’s book Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. 1. Aspirations & Beliefs 2. David vs Goliath 3. Avalanche About to Roll 4. Challenging Assumptions 5. Anxieties 6. Personal Stories 7. How-to Stories and Advice 8. Glitz & Glam 9. Seasonal/Event-related WHO IS THE STORY FOR? WORKFORCE/TALENT SITE SELECTORS BUSINESS OWNERS EXISTING BUSINESSES ENTREPRENEURS TARGET INDUSTRIES STAKEHOLDERS
WHAT MAKES A GOOD STORY? Clear Purpose Personal Connection Common Reference Points Detailed Characters we Identify With Conflict we can relate to Pacing GoldenShovel.com A LINKEDIN SUCCESS STORY
STORYTELLING IS VISUAL
ADVANCED MARKETING GoldenShovel.com WHO ARE THE AUDIENCES? SITE SELECTORS EXISTING BUSINESSES ENTREPRENEURS WORKFORCE TARGET INDUSTRIES STAKEHOLDERS MEDIA
WHO IS USING WHAT TOOL? Target Industries Site Selectors Workforce Professional Networking
Aerospace Companies Impressed
We Know the Size of the Companies Where They Are From
What Their Roles Are LinkedIn Approved
LEAD TRACKING & GENERATION GOOGLE Analytics
LEAD CONVERSION
GoldenShovel.com Inbound Marketing VIRTUAL REALITY
IMMERSIVE VIDEO FOR ECONOMIC DEVELOPMENT WHAT IS IT? HOW IS IT USED? WHERE WILL IT BE USED? GoldenShovel.com SPHERICAL VIDEO
GoldenShovel.com FAMILIARIZATION TOURS GoldenShovel.com SITE TOURS
GoldenShovel.com WORKFORCE ATTRACTION GoldenShovel.com TOURISM
GoldenShovel.com HOW VR IS USED GoldenShovel.com HIGH END VR SYSTEMS
GoldenShovel.com HOW VR IS USED GoldenShovel.com INDUSTRY SHOWS
GoldenShovel.com SITE SELECTION GoldenShovel.com CAREER FAIRS
IEDC IN TORONTO
THE FUTURE SITE VISIT? ARTIFICIAL INTELLIGENCE
Who do you trust more to pick your stocks? A Person or A Computer?
THANK YOU Aaron Brossoit CEO 320-980-4658 abrossoit@GoldenShovel.com GoldenShovel.com ANY QUESTIONS?

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