Monthly Market Risk Update: April 2024 [SlideShare]
Kentucky Office of Film & Tourism Development KAED Fall Conference Presentation
1. Jay Hall, Executive Director
Kentucky Office of Film and Tourism Development
Tourism Arts and Heritage Cabinet
2. Movies & Media Today
• 81.5 Million Subscribers
• 30% share Netflix credentials
• 100 Million hours per day
• 70% binge watch shows
DEMAND FOR CONTENT WILL CONTINUE TO GROW
3. Employment
2M employed
$51 Billion in wages
Film Industry Statistics (US)
Films Released
Nationwide, 2016
718
Annual Growth 2011-2016
2.7%
Projected Annual Growth
2016-2021
3.1%
Original Scripted TV
Shows, 2016
455
4. Movies & Media Made in
Kentucky
Movies Filmed in
Kentucky 2009-15
Movies Filmed in
Kentucky 2016
11
20
5. $16M Spent :
Supporting 552 in direct jobs
$46M Spent :
Supported 192 in direct jobs
Investment by the Industry
2009-2015
(6 years)
Investment by the Industry
2016-present
(2 years)
6. The Film Incentive
This industry relies on three key elements:
Studios
Crew
8. • Industry-specific skilled
labor needed
• The Kentucky Film
Certification Program was
recently announced by
Asbury University
WWW.KYFILMCERTIFICATION.COM
Job Creation:
Trained Workforce
9. Every $1M in
studio construction:
• Supports 10 Jobs
• Economic Impact: $1.6M
• Other businesses enjoy
additional $600K in sales
• Supports 80 additional jobs in
other businesses
• $25M economic impact
Every 100 jobs created by
having studios:
Constructing Studios
in Kentucky