Why traditional websites will die. What will come for change. Future will be designed by Apple, Facebook, and Google. How and why important to adopt new digital platforms

1. SOCIAL NETWORKS
NEW REALITY FOR BELARUS MEDIA IN
Francisak Viacorka

2. WILL DIE
TRADITIONAL WEBSITES

4. FACEBOOK
WANTS TO
BECOME
INTERNET
Apple, Google and
Facebook will design
future of Media

5. GO WHERE USERS ARE,
NOT MAKING THEM
COME TO YOU

6. NEW
SOCIAL
NETWORKS
WILL
DON’T BE
NOSTALGIC

7. GO WHERE USERS ARE,
NOT MAKING THEM COME TO YOU

8. ADOPT
EASILY TEST
EVERYTHING
!

9. EXPERIMENT WITH
INSTAGRAM

10. YOUR RESOURCE -
YOUR FOLLOWERS

11. GOOD TRAFFIC
IMPOSSIBLE WITHOUT
GOOD CONTENT

12. GOAL IS TO ENGAGE
BUT NOT ANNOY

13. DON’T HURRY UP
LET CONTENT BREATHE

14. CREATE VIRAL THINGS
BE CREATIVE

15. CREATE VIDEO
IN 2018 80% WEB
TRAFFIC WILLL BE VIDEO

16. PRACTICE
ENGAGING
JOURNALISM
Get involved in
comments
Create opportunities
for actionQuizzes.
Quizzes are
informative and
engaging
PollsEngaging Buttons
(Respect, Important,
Recommend)

17. USE NEW TOOLS
Push News, Mobile and email Alerts, NoQficaQons
Audiogram (audio converted into video)
Pics Generator
360 VR - video
Facebook Canvas
Boomerang
Games
⁃ картачны домік
⁃ дапамажы пуціну трапіць да папы рымскага
⁃ спыніць папоў
⁃ што адказаў пяскоў: пуцін інфармаваны ці не

18. USE NEW TOOLS
➤ SLACK
➤ SHOWBOX
➤ HOOTSUITE
➤ PUSH PHOTO
➤ ADOBE POST, COLLAGE IT
➤ QUIK, PREMIERE, PICFLOW, IMOVIE
➤ FLIPAGRAM

19. FACEBOOK TIPS
DON’T POST THE SAME IN 48 HOURS PERIOD
3/4 POSTS - VIDEO
LET THE POST BREATH WITHOUT PAID
ADVERTISEMENT
SQUARE VIDEO PERFORM BETTER
ANSWER COMMENTS, PROVOKE THE DISCUSSION