This document describes an innovative advertising solution called "Copyguru" that prints advertisements on the blank sides of photocopied pages distributed to copy shops near colleges. Students receive free photocopies and coupons subsidized by ad revenue. Advertisements target 18-25 year old college students and provide visibility, brand loyalty, and potentially increased sales through coupons. The solution provides cheaper and more direct advertising compared to print or pamphlets by distributing directly to the target demographic. Several colleges in Hyderabad are already running the Copyguru program.
The document proposes a 3-year strategic plan for a new multi-brand retail store called TouchPoint. In Year 1, TouchPoint will initially launch with a wide range of handheld devices, accessories, apps and related services. In Year 2, TouchPoint will expand its product range to include white goods, FMCG and clothing, while maintaining a "specialist" feel. By Year 3, TouchPoint will offer a complete hypermarket experience with additional sections like a café. The target audience is students and working professionals, which will gradually expand to a wider demographic. An integrated marketing strategy including ATL, BTL, digital and events is outlined for each year.
B&O has remained successful due to their high quality, well-designed products. They focus on serving the most affluent 2% of consumers by concentrating on quality and durability rather than price. However, this targeting strategy is not sustainable as their customer base ages. To attract new younger customers and ensure future growth, B&O will need to expand their market and change their marketing strategy to offer more affordable, technologically updated products while still maintaining their high quality standards.
Jharkhand Silk Textile and Handicraft Development Corporation Ltd. produces silk, handicrafts, and handlooms in Jharkhand, India. The study aims to understand how to better market these products and increase acceptance among urban target audiences. The methodology includes an in-depth analysis of the organization's current policies and practices, as well as quantitative assessments and qualitative stakeholder interviews. The expected outcome is recommendations to improve current marketing strategies and sales.
This document summarizes four legal cases involving misleading advertisements or services:
1. A student sued Snapdeal for advertising an iPhone at a 99.7% discount but then canceling the order. The court ruled in favor of the student.
2. A man sued a beauty product company over a misleading tagline, and was awarded 30,000 rupees in compensation.
3. A patient sued a homeopathic doctor for prescribing allopathic medicine, which made her ill, and the court restricted the doctor's right to practice allopathy.
4. A student sued a medical coaching center for refusing to refund his deposit after he dropped out due to deficient services. The court ruled in favor of
This document discusses a book written by Maxwell Ranasinghe titled "Multiple Choice Questions in Marketing" which contains 580 frequently asked marketing questions answered. The author has over 20 years of experience teaching marketing and conducting workshops. MCQs have become an important part of marketing exams worldwide. The author gathered over 1600 questions from various exam papers and identified 580 that were frequently asked, which are answered in the book. The book is divided into 12 chapters covering standard marketing topics at diploma, undergraduate and graduate levels. This presentation discusses 20 sample MCQs selected from the Promotion chapter of the book. The full book containing all 580 questions and answers can be purchased on Amazon.
LG was originally established in 1958 as Goldstar producing electronics and appliances. It is now the second largest producer of TVs and third largest of mobile phones. LG has been successful through adopting a regional distribution model for quick stock rotation and better penetration in various markets. It also uses innovative marketing strategies like new technologies and product differentiation. LG manufactures locally to reduce costs and implements cost-cutting innovations. It also localizes products using regional languages. Consumer perception of LG is impacted by factors like marketing, advertising, product design, service quality, and reputation. LG aims to be a leader in customer satisfaction through innovative products and superior services.
This document describes an innovative advertising solution called "Copyguru" that prints advertisements on the blank sides of photocopied pages distributed to copy shops near colleges. Students receive free photocopies and coupons subsidized by ad revenue. Advertisements target 18-25 year old college students and provide visibility, brand loyalty, and potentially increased sales through coupons. The solution provides cheaper and more direct advertising compared to print or pamphlets by distributing directly to the target demographic. Several colleges in Hyderabad are already running the Copyguru program.
The document proposes a 3-year strategic plan for a new multi-brand retail store called TouchPoint. In Year 1, TouchPoint will initially launch with a wide range of handheld devices, accessories, apps and related services. In Year 2, TouchPoint will expand its product range to include white goods, FMCG and clothing, while maintaining a "specialist" feel. By Year 3, TouchPoint will offer a complete hypermarket experience with additional sections like a café. The target audience is students and working professionals, which will gradually expand to a wider demographic. An integrated marketing strategy including ATL, BTL, digital and events is outlined for each year.
B&O has remained successful due to their high quality, well-designed products. They focus on serving the most affluent 2% of consumers by concentrating on quality and durability rather than price. However, this targeting strategy is not sustainable as their customer base ages. To attract new younger customers and ensure future growth, B&O will need to expand their market and change their marketing strategy to offer more affordable, technologically updated products while still maintaining their high quality standards.
Jharkhand Silk Textile and Handicraft Development Corporation Ltd. produces silk, handicrafts, and handlooms in Jharkhand, India. The study aims to understand how to better market these products and increase acceptance among urban target audiences. The methodology includes an in-depth analysis of the organization's current policies and practices, as well as quantitative assessments and qualitative stakeholder interviews. The expected outcome is recommendations to improve current marketing strategies and sales.
This document summarizes four legal cases involving misleading advertisements or services:
1. A student sued Snapdeal for advertising an iPhone at a 99.7% discount but then canceling the order. The court ruled in favor of the student.
2. A man sued a beauty product company over a misleading tagline, and was awarded 30,000 rupees in compensation.
3. A patient sued a homeopathic doctor for prescribing allopathic medicine, which made her ill, and the court restricted the doctor's right to practice allopathy.
4. A student sued a medical coaching center for refusing to refund his deposit after he dropped out due to deficient services. The court ruled in favor of
This document discusses a book written by Maxwell Ranasinghe titled "Multiple Choice Questions in Marketing" which contains 580 frequently asked marketing questions answered. The author has over 20 years of experience teaching marketing and conducting workshops. MCQs have become an important part of marketing exams worldwide. The author gathered over 1600 questions from various exam papers and identified 580 that were frequently asked, which are answered in the book. The book is divided into 12 chapters covering standard marketing topics at diploma, undergraduate and graduate levels. This presentation discusses 20 sample MCQs selected from the Promotion chapter of the book. The full book containing all 580 questions and answers can be purchased on Amazon.
LG was originally established in 1958 as Goldstar producing electronics and appliances. It is now the second largest producer of TVs and third largest of mobile phones. LG has been successful through adopting a regional distribution model for quick stock rotation and better penetration in various markets. It also uses innovative marketing strategies like new technologies and product differentiation. LG manufactures locally to reduce costs and implements cost-cutting innovations. It also localizes products using regional languages. Consumer perception of LG is impacted by factors like marketing, advertising, product design, service quality, and reputation. LG aims to be a leader in customer satisfaction through innovative products and superior services.
a Vodafone Ghana reputation study me and my colleagues researched and presented in class @ 2015. we have our background, objectives and goals we hope to achieve at the end of the research.
To study the effect of brand image on consumer purchase behaviour towards spo...Service_supportAssignment
This document discusses a study on the effect of brand image on consumer purchase behavior of sports shoes brands in the UK, using Nike as a case study. It first reviews literature on concepts like brand awareness, brand preference, and factors that influence consumer preferences. It then discusses how brand experience and associations can develop brand preferences over time. The document also examines the difference between local and international brand images in the UK context, and identifies some pioneer brands in the UK, like Nike, and how they may have longer-term consumer preference advantages.
This document provides an outline for a report on customer satisfaction. It includes 5 chapters that will discuss: an introduction to customer satisfaction and the study's objectives and scope; a detailed look at customer satisfaction including its meaning and importance; the organizational profile of the company being studied; the research methodology used; and a conclusion with an analysis of findings. The introduction defines key terms, outlines objectives like understanding customer satisfaction levels and learning about the organization's marketing strategies. It also notes limitations of the study. The document establishes the framework for a report on measuring and analyzing customer satisfaction.
The document summarizes the marketing strategy and financial performance of a backpack company over 11 turns. In the early turns, the company only used social media and university store distribution, with prices between $43-48 resulting in losses. Later turns saw expanded distribution, steady $40 pricing, and increased social media spending, yielding profits except in turns 7 and 11. Overall trends included $1,000-$2,000 in advertising per turn, 6 color changes, and 5 strap style changes, ending with a $8,052 balance. The conclusion reflects on mistakes and potential improvements.
Marketing Environment-Multiple Choice Questions ( MCQs) on Marketing EnvironmentMaxwell Ranasinghe
This document summarizes a book containing 580 multiple choice questions on marketing that are frequently asked in exams. The author, Maxwell Ranasinghe, has over 20 years of experience teaching marketing and conducting workshops. He analyzed over 1600 marketing exam questions from various universities and professional institutes and identified 580 questions that are commonly asked. These 580 questions are answered in the book to help students prepare for exams. The document provides information on how to access the full book on Amazon or view a sample presentation with 20 marketing multiple choice questions and their answers.
Businesses may not be in a position to satisfy all of their customers, every time. It may prove difficult to meet the exact requirements of each individual customer. People do not have identical preferences, so rarely does one product completely satisfy everyone. Therefore, many companies may usually adopt a strategy that is known as target marketing. This strategy involves dividing the market into segments and developing products or services to these segments. A target marketing strategy is focused on the customers’ needs and wants. Hence, a prerequisite for the development of this customer-centric strategy is the specification of the target markets that the companies will attempt to serve. The marketing managers who may consider using target marketing will usually break the market down into groups (segments). Then they target the most profitable ones. They may adapt their marketing mix elements, including; products, prices, channels, and promotional tactics to suit the requirements of individual groups of consumers. In sum, this chapter explains the three stages of target marketing, including; market segmentation (ii) market targeting and (iii) market positioning
This document contains a registration proforma for a dissertation on the promotional mix strategies of Big Bazaar retail chain. The proposed research topic is "A study on promotional mix strategies at Big Bazaar". The objectives are to study Big Bazaar's promotion mix strategy, measure the effectiveness of its sales promotion measures, and understand customer awareness. The scope involves studying customers of Big Bazaar and their awareness of Big Bazaar's advertisements. The methodology will use descriptive research through surveys and interviews. Data collection will involve a questionnaire and secondary sources. The study will have limitations due to sample size and response accuracy. The dissertation will include chapters on industry background, research design, company profile, data analysis and findings/recommendations.
The document discusses a study on consumers' perceived value and buying behavior of store brands. It aims to provide an understanding of how consumers in Indonesia perceive store brand values and how this influences their buying behavior. The study uses various data analysis methods, including factor analysis and multiple linear regression, to analyze survey responses from 300 grocery shoppers in Jakarta. The findings show that consumers' perceived value contributes positively to their perceptions of store brands. Those with more knowledge and experience purchasing store brands have more positive perceptions, increasing the likelihood they will repurchase store brand products in the future. Demographic factors like income are also found to influence consumers' willingness to buy store brands over national brands.
Mba monograph13 0412_marketinganoptometricpracticeHossein Mirzaie
This document provides recommendations for optometric practices to develop effective marketing strategies. It recommends that practices create an annual marketing plan with goals and budgets. The plan should include strategies to market to existing patients during visits, such as communicating the value of annual eye exams and the practice's services. It also recommends ways to market to new patients through brochures, signage, and external advertising. Effective marketing, planning, and patient recall systems can increase annual revenue and attract new patients.
Project report affect on buying behaviour of brandingTripureshwar Sah
Here are some key reasons why branding is important:
- Differentiation: Branding helps differentiate a company's products or services from competitors. It creates an identity and image that is unique. This makes it easier for customers to identify and choose a brand.
- Trust and Loyalty: Strong brands build trust with customers over time. Customers become loyal to brands they feel they can rely on. This ensures repeat business and referrals.
- Premium Pricing: Well-known brands with a good reputation can often charge a premium compared to generic or lesser known competitors. Customers feel the brand is worth a higher price.
- Marketing Power: Established brands have power in the marketplace that makes marketing more effective and
The document provides guidance for entrepreneurs on assessing business opportunities. It discusses determining customer needs and wants, generating business ideas, and selecting viable concepts. The document emphasizes considering community demand, competition, and personal fit when choosing an idea. It also stresses environmental scanning, such as surveying the local population's demographics and requirements, to inform business planning.
The document discusses why product sampling is an effective marketing strategy. It notes that sampling puts products directly in the hands of consumers, allowing them to experience the product firsthand. This helps reduce risks and increases purchase intent, as most consumers who receive and try samples will then buy the brand. Sampling is also described as an effective means of customer acquisition, motivating purchases, and multiplying the effects of other marketing efforts through word-of-mouth. The document then provides details on how to implement sampling campaigns, including using adequate sample sizes, engaging customers beyond just the sample, and focusing sampling efforts geographically and among target audiences.
To study the effect of readymade garment brands on consumer buying behaviourManjit Singh
This document discusses the history and importance of branding. It begins by defining what a brand is - a name, term, sign, symbol or design that identifies a seller's product and differentiates it from competitors. It then discusses the six dimensions of a brand according to Kotler: attributes, values, benefits, culture, personality, and user. The document provides a lengthy history of branding, tracing it back to ancient practices of branding livestock and placing marks on pottery for identification. It discusses how branding became more important with the rise of packaged goods in the Industrial Revolution and mass marketing in the 19th century. Brands now aim to imbue products with human traits to appeal to consumers.
The document contains a questionnaire for a consumer awareness project. The questionnaire collects general information from respondents such as name, age, gender, address, family size, and monthly income. It then asks questions about consumer preferences and awareness of different products from the company. Specifically, it asks which products (soap, shaving cream, or powder) they prefer and their reasons for preference. It also asks questions to gauge consumer awareness of the company's soap product, including its availability, packaging, fragrance, ability to remove stains, and need for improvement. The summarized data will include demographic information of respondents and their responses to questions about brand and product awareness.
Colgate palmolive company the precision toothbrush case studyshubhra deshpande
This is overview of Colgate-Palmolive case study from Harvard Business School. Presentation contains overview and short analysis of case study.This presentation was made during marketing internship under prof. Sameer Mathur.
Solar charger new product launch - Rahul avasthyRahul Avasthy
The document introduces a solar charger that can charge multiple electronic devices like phones, cameras, and music players using solar power. It aims to create product awareness and sell 100,000 units in the first year. The target segments are high mobility users and places with electricity shortages. An action plan details launching in major cities over 4 phases in the first year, establishing distribution channels, and conducting market surveys to inform future demand and new products.
Market Research Proposal - Capturing the Rural Market for Personal and Househ...Aakriti Agarwal
A case study on a hypothetical brand that is trying to increase its market share in the rural segment in India, facing two problems- identifying its priority markets, and deciding on its distribution networks. This case presents a proposal on how to go about the same and suggests some methods which will be looked into while conducting research.
MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)MART Knowledge Center
MART is a leading consultancy firm in emerging markets that provides end-to-end solutions through innovative research and partnerships. It has 50 professionals across India and works in sectors like healthcare, agriculture, and financial services. MART uses a user-centric research approach including participatory rural appraisal and ethnography to gain an in-depth understanding of consumer behavior and ecosystems. It has conducted various research projects for organizations to identify opportunities, assess needs, evaluate programs, and develop marketing strategies in rural emerging markets.
Using Market Build to Inform Global Product Innovation DecisionsSKIM
In today’s medical device and diagnostics industry, one of the challenges in new product development is to estimate the size of the addressable markets or market segments. Although secondary data are readily available at the national level, particularly in the US, it is still very difficult to make an informed decision on investing in an innovative concept when the solution is intended to serve user segments that are better characterized by behaviors than high level demographics.
To add to the uncertainty and complexity, practices across hospitals or even across departments within a hospital can vary significantly. Often times, the decision to pursue innovation is based on subjective interpretations of inadequate data, potentially resulting in biased outcomes.
Find out more at www.skimgroup.com/pmrg-2015.
1. The document discusses marketing strategies like market skimming pricing, psychological pricing, and market penetration pricing used by telecommunication companies in their early years. It also discusses factors to consider when pricing new phone products.
2. Vodafone used high market skimming pricing that was too expensive for customers, while Orange and One2One used lower psychological and market penetration pricing that helped them attract more customers.
3. When pricing new phone products, brands, specifications, accessories, lifespan, and industry competition should all be considered.
This document summarizes a study on retailers' preferences toward various brands of shampoo in Sivakasi, India. The study aimed to identify factors influencing retailers' choice of shampoo products. 112 retailers were surveyed using a questionnaire. The data was analyzed using SPSS software. Key findings include:
1. Retailers primarily purchase shampoo from distributors and are satisfied with the quantity, quality, and delivery from manufacturers.
2. Among retailers, fast-moving branded shampoos are preferred in retail outlets.
3. Statistical analysis found relationships between retailer satisfaction and various factors like product quality, reasonable price, on-time delivery, correct quantity, appropriate advertising, recommending
This document discusses challenges in marketing socially responsible products (SRPs). It summarizes research showing that while consumers claim to support corporate social responsibility, price is usually the main purchasing criteria. SRP marketing must focus on features salient to consumers in specific purchasing situations. Future research should study actual purchasing behaviors rather than attitudes, investigate robust product sectors for marketing strategies, and develop SRP retail strategies targeting the mainstream by emphasizing costs and benefits salient to situational consumer priorities.
a Vodafone Ghana reputation study me and my colleagues researched and presented in class @ 2015. we have our background, objectives and goals we hope to achieve at the end of the research.
To study the effect of brand image on consumer purchase behaviour towards spo...Service_supportAssignment
This document discusses a study on the effect of brand image on consumer purchase behavior of sports shoes brands in the UK, using Nike as a case study. It first reviews literature on concepts like brand awareness, brand preference, and factors that influence consumer preferences. It then discusses how brand experience and associations can develop brand preferences over time. The document also examines the difference between local and international brand images in the UK context, and identifies some pioneer brands in the UK, like Nike, and how they may have longer-term consumer preference advantages.
This document provides an outline for a report on customer satisfaction. It includes 5 chapters that will discuss: an introduction to customer satisfaction and the study's objectives and scope; a detailed look at customer satisfaction including its meaning and importance; the organizational profile of the company being studied; the research methodology used; and a conclusion with an analysis of findings. The introduction defines key terms, outlines objectives like understanding customer satisfaction levels and learning about the organization's marketing strategies. It also notes limitations of the study. The document establishes the framework for a report on measuring and analyzing customer satisfaction.
The document summarizes the marketing strategy and financial performance of a backpack company over 11 turns. In the early turns, the company only used social media and university store distribution, with prices between $43-48 resulting in losses. Later turns saw expanded distribution, steady $40 pricing, and increased social media spending, yielding profits except in turns 7 and 11. Overall trends included $1,000-$2,000 in advertising per turn, 6 color changes, and 5 strap style changes, ending with a $8,052 balance. The conclusion reflects on mistakes and potential improvements.
Marketing Environment-Multiple Choice Questions ( MCQs) on Marketing EnvironmentMaxwell Ranasinghe
This document summarizes a book containing 580 multiple choice questions on marketing that are frequently asked in exams. The author, Maxwell Ranasinghe, has over 20 years of experience teaching marketing and conducting workshops. He analyzed over 1600 marketing exam questions from various universities and professional institutes and identified 580 questions that are commonly asked. These 580 questions are answered in the book to help students prepare for exams. The document provides information on how to access the full book on Amazon or view a sample presentation with 20 marketing multiple choice questions and their answers.
Businesses may not be in a position to satisfy all of their customers, every time. It may prove difficult to meet the exact requirements of each individual customer. People do not have identical preferences, so rarely does one product completely satisfy everyone. Therefore, many companies may usually adopt a strategy that is known as target marketing. This strategy involves dividing the market into segments and developing products or services to these segments. A target marketing strategy is focused on the customers’ needs and wants. Hence, a prerequisite for the development of this customer-centric strategy is the specification of the target markets that the companies will attempt to serve. The marketing managers who may consider using target marketing will usually break the market down into groups (segments). Then they target the most profitable ones. They may adapt their marketing mix elements, including; products, prices, channels, and promotional tactics to suit the requirements of individual groups of consumers. In sum, this chapter explains the three stages of target marketing, including; market segmentation (ii) market targeting and (iii) market positioning
This document contains a registration proforma for a dissertation on the promotional mix strategies of Big Bazaar retail chain. The proposed research topic is "A study on promotional mix strategies at Big Bazaar". The objectives are to study Big Bazaar's promotion mix strategy, measure the effectiveness of its sales promotion measures, and understand customer awareness. The scope involves studying customers of Big Bazaar and their awareness of Big Bazaar's advertisements. The methodology will use descriptive research through surveys and interviews. Data collection will involve a questionnaire and secondary sources. The study will have limitations due to sample size and response accuracy. The dissertation will include chapters on industry background, research design, company profile, data analysis and findings/recommendations.
The document discusses a study on consumers' perceived value and buying behavior of store brands. It aims to provide an understanding of how consumers in Indonesia perceive store brand values and how this influences their buying behavior. The study uses various data analysis methods, including factor analysis and multiple linear regression, to analyze survey responses from 300 grocery shoppers in Jakarta. The findings show that consumers' perceived value contributes positively to their perceptions of store brands. Those with more knowledge and experience purchasing store brands have more positive perceptions, increasing the likelihood they will repurchase store brand products in the future. Demographic factors like income are also found to influence consumers' willingness to buy store brands over national brands.
Mba monograph13 0412_marketinganoptometricpracticeHossein Mirzaie
This document provides recommendations for optometric practices to develop effective marketing strategies. It recommends that practices create an annual marketing plan with goals and budgets. The plan should include strategies to market to existing patients during visits, such as communicating the value of annual eye exams and the practice's services. It also recommends ways to market to new patients through brochures, signage, and external advertising. Effective marketing, planning, and patient recall systems can increase annual revenue and attract new patients.
Project report affect on buying behaviour of brandingTripureshwar Sah
Here are some key reasons why branding is important:
- Differentiation: Branding helps differentiate a company's products or services from competitors. It creates an identity and image that is unique. This makes it easier for customers to identify and choose a brand.
- Trust and Loyalty: Strong brands build trust with customers over time. Customers become loyal to brands they feel they can rely on. This ensures repeat business and referrals.
- Premium Pricing: Well-known brands with a good reputation can often charge a premium compared to generic or lesser known competitors. Customers feel the brand is worth a higher price.
- Marketing Power: Established brands have power in the marketplace that makes marketing more effective and
The document provides guidance for entrepreneurs on assessing business opportunities. It discusses determining customer needs and wants, generating business ideas, and selecting viable concepts. The document emphasizes considering community demand, competition, and personal fit when choosing an idea. It also stresses environmental scanning, such as surveying the local population's demographics and requirements, to inform business planning.
The document discusses why product sampling is an effective marketing strategy. It notes that sampling puts products directly in the hands of consumers, allowing them to experience the product firsthand. This helps reduce risks and increases purchase intent, as most consumers who receive and try samples will then buy the brand. Sampling is also described as an effective means of customer acquisition, motivating purchases, and multiplying the effects of other marketing efforts through word-of-mouth. The document then provides details on how to implement sampling campaigns, including using adequate sample sizes, engaging customers beyond just the sample, and focusing sampling efforts geographically and among target audiences.
To study the effect of readymade garment brands on consumer buying behaviourManjit Singh
This document discusses the history and importance of branding. It begins by defining what a brand is - a name, term, sign, symbol or design that identifies a seller's product and differentiates it from competitors. It then discusses the six dimensions of a brand according to Kotler: attributes, values, benefits, culture, personality, and user. The document provides a lengthy history of branding, tracing it back to ancient practices of branding livestock and placing marks on pottery for identification. It discusses how branding became more important with the rise of packaged goods in the Industrial Revolution and mass marketing in the 19th century. Brands now aim to imbue products with human traits to appeal to consumers.
The document contains a questionnaire for a consumer awareness project. The questionnaire collects general information from respondents such as name, age, gender, address, family size, and monthly income. It then asks questions about consumer preferences and awareness of different products from the company. Specifically, it asks which products (soap, shaving cream, or powder) they prefer and their reasons for preference. It also asks questions to gauge consumer awareness of the company's soap product, including its availability, packaging, fragrance, ability to remove stains, and need for improvement. The summarized data will include demographic information of respondents and their responses to questions about brand and product awareness.
Colgate palmolive company the precision toothbrush case studyshubhra deshpande
This is overview of Colgate-Palmolive case study from Harvard Business School. Presentation contains overview and short analysis of case study.This presentation was made during marketing internship under prof. Sameer Mathur.
Solar charger new product launch - Rahul avasthyRahul Avasthy
The document introduces a solar charger that can charge multiple electronic devices like phones, cameras, and music players using solar power. It aims to create product awareness and sell 100,000 units in the first year. The target segments are high mobility users and places with electricity shortages. An action plan details launching in major cities over 4 phases in the first year, establishing distribution channels, and conducting market surveys to inform future demand and new products.
Market Research Proposal - Capturing the Rural Market for Personal and Househ...Aakriti Agarwal
A case study on a hypothetical brand that is trying to increase its market share in the rural segment in India, facing two problems- identifying its priority markets, and deciding on its distribution networks. This case presents a proposal on how to go about the same and suggests some methods which will be looked into while conducting research.
MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)MART Knowledge Center
MART is a leading consultancy firm in emerging markets that provides end-to-end solutions through innovative research and partnerships. It has 50 professionals across India and works in sectors like healthcare, agriculture, and financial services. MART uses a user-centric research approach including participatory rural appraisal and ethnography to gain an in-depth understanding of consumer behavior and ecosystems. It has conducted various research projects for organizations to identify opportunities, assess needs, evaluate programs, and develop marketing strategies in rural emerging markets.
Using Market Build to Inform Global Product Innovation DecisionsSKIM
In today’s medical device and diagnostics industry, one of the challenges in new product development is to estimate the size of the addressable markets or market segments. Although secondary data are readily available at the national level, particularly in the US, it is still very difficult to make an informed decision on investing in an innovative concept when the solution is intended to serve user segments that are better characterized by behaviors than high level demographics.
To add to the uncertainty and complexity, practices across hospitals or even across departments within a hospital can vary significantly. Often times, the decision to pursue innovation is based on subjective interpretations of inadequate data, potentially resulting in biased outcomes.
Find out more at www.skimgroup.com/pmrg-2015.
1. The document discusses marketing strategies like market skimming pricing, psychological pricing, and market penetration pricing used by telecommunication companies in their early years. It also discusses factors to consider when pricing new phone products.
2. Vodafone used high market skimming pricing that was too expensive for customers, while Orange and One2One used lower psychological and market penetration pricing that helped them attract more customers.
3. When pricing new phone products, brands, specifications, accessories, lifespan, and industry competition should all be considered.
This document summarizes a study on retailers' preferences toward various brands of shampoo in Sivakasi, India. The study aimed to identify factors influencing retailers' choice of shampoo products. 112 retailers were surveyed using a questionnaire. The data was analyzed using SPSS software. Key findings include:
1. Retailers primarily purchase shampoo from distributors and are satisfied with the quantity, quality, and delivery from manufacturers.
2. Among retailers, fast-moving branded shampoos are preferred in retail outlets.
3. Statistical analysis found relationships between retailer satisfaction and various factors like product quality, reasonable price, on-time delivery, correct quantity, appropriate advertising, recommending
This document discusses challenges in marketing socially responsible products (SRPs). It summarizes research showing that while consumers claim to support corporate social responsibility, price is usually the main purchasing criteria. SRP marketing must focus on features salient to consumers in specific purchasing situations. Future research should study actual purchasing behaviors rather than attitudes, investigate robust product sectors for marketing strategies, and develop SRP retail strategies targeting the mainstream by emphasizing costs and benefits salient to situational consumer priorities.
A REVIEW ON PROMOTIONAL TECHNIQUES IN PHARMACEUTICAL INDUSTRIES_ (1).pptxSHREYASDANDI
This document reviews promotional techniques used in the pharmaceutical industry. It discusses traditional promotion methods like advertising in publications, sponsorships, personal selling, and branding. It also examines 21st century techniques like electronic detailing, email marketing, and direct-to-consumer advertising. The document outlines challenges in pharmaceutical marketing like targeting the right audiences, remaining flexible while maintaining brand cohesion, and navigating treatment costs. It aims to examine the impact of promotion strategies on company growth and increasing product sales.
Dissertation ppt on ROLE OF SALES PROMOTION IN FMCGanonymous
Dissertation ppt on ROLE OF SALES PROMOTION IN FMCG
ABOUT THE TOPIC
MARKETING MIX AND PROMOTIONS
PROMOTION – One of the important element
SALES PROMOTION
WHY MARKETERS USE
The document discusses marketing strategies for Uttam Industries, a soap manufacturer. It analyzes the competitive soap industry and Uttam's target segment of urban/suburban upper-middle class. A SWOT analysis is presented along with segmentation based on demographics. A marketing mix strategy is proposed including production details, pricing around Rs. 30-37 to compete with major brands, and a communication plan using advertising, public relations, and digital marketing.
IE Business School_Essay 3_ FMCG Consulting_Neha Gujralnehaagujral
Neha Gujral wants to explore the fast moving consumer goods (FMCG) sector from a consulting perspective. She believes her leadership and interpersonal skills will allow her to quickly connect with clients and present recommendations to address issues in the sector. The FMCG sector faces challenges in understanding consumer demands, responding to environmental changes, managing inflationary pressures, and surviving competition. Neha discusses how her education at IE Business School will further develop her skills in areas like leadership, teamwork, negotiation, and understanding global markets to advise clients in addressing these challenges.
This document discusses strategies for launching a new product, including defining objectives and target markets, analyzing the competitive environment and company strengths, and determining product, pricing, promotion, and distribution strategies. It explains that the success of a new product launch depends on intelligence, creativity, knowledge, experience, and risk-taking ability. Pricing strategies discussed are skimming pricing, which starts high to cover costs, and penetration pricing, which starts low to gain market share. Promotion and distribution must be considered together with pricing.
Nielsen was hired to analyze why Pantene's market share fell from 22.5% to 20% when Garnier was launched. Nielsen used various methods like category typology, brand equity modeling, perceptual mapping, and analysis of purchase triggers. They found that while Pantene had strong brand equity and emotive loyalty, Garnier was seen as younger and more fashionable. Many Pantene customers were on "autopilot" while Garnier attracted more through packaging and promotions. Nielsen recommended that Pantene offer more promotions to trigger customers to switch brands, change to an opaque bottle that stands up, and offer more competitive pricing.
This document provides a synopsis for a research project comparing the marketing mix of fast moving consumer goods (FMCG) companies, using SCA Hygiene Product India Pvt. Ltd. as a reference case study. The 8-page synopsis outlines the introduction, rationale, objectives, research methodology, expected contributions, limitations, directions for future research, and bibliography for the project. The research aims to understand India's FMCG sector and marketing promotion strategies used by leading companies, and analyze the impact of different marketing mix elements on sales performance.
This document provides an overview of integrated marketing communications, direct marketing, sales promotion, and public relations/publicity. It defines direct marketing and discusses its key features, functions, growth, advantages, disadvantages, and strategies. It also outlines various tools and techniques used in consumer-oriented and trade-oriented sales promotion. Finally, it discusses the meaning, importance, tools, and strategies used in public relations and publicity.
This document defines key concepts in marketing and marketing management. It discusses the importance of marketing, its scope, and fundamental concepts. Marketing is defined as creating and delivering value for customers and managing customer relationships. Marketing management is choosing target markets and growing customer relationships through superior value. The document outlines concepts like segmentation, targeting, positioning, and the marketing mix. It also discusses how marketing management has evolved with a focus on customers, integrated marketing, and the new 4Ps of people, processes, programs, and performance.
Embracing Indonesia Potential for Indonesische TheeEkaputra Sananto
This proposal outlines a market research plan to help Indonesische Thee Company penetrate the RTD tea market in Indonesia. It recommends conducting both quantitative and qualitative research. Quantitative research would include a U&A survey of 1,500-2,000 consumers in major cities to understand product, packaging, flavor and pricing preferences as well as media consumption habits. Qualitative research such as focus groups and in-depth interviews with industry players would provide deeper consumer insights. Retail audits and a home panel study are also suggested to analyze competitors and category behavior. If approved, the total estimated cost of the proposed research is $112,189.
Product Marketing Management Services In. Pln (Persero) In ManadoIJMER
This study was conducted to determine how much influence marketing management product to the consumer's decision to buy the product in smart electrical services at PT. PLN (Persero) Manado area. The method used methods of quantitative analysis. The data analysis using the analysis of a single table and then testing the hypothesis using the Spearman Rank correlation studies seeking a relationship between two variables, namely the relationship between the variables X (Management product marketing services) and variable Y (Decision consumers). The population in this study amounted to 202 is a consumer and a sample of 67 respondents taro Yamane with a confidence level of 90%, 10% precision. Based on the results of the calculation of Spearman rank correlation coefficient, ie rs = 0.97, prove that there is a positive effect of the variable X (product marketing management services) with variable Y (Decision consumers) in a smart buying electrical products at. PLN (Persero) Manado area. The calculation of the coefficient of determination: (Kp = (rs) 2 x 100%) which shows the influence of variable X (Management product marketing services) with variable Y (Decision consumer) to purchase the product. The results obtained indicate Kp is equal to 94%, meaning that the presence of a smart electrical product marketing promotions, consumers / communities interested in using / buying smart electricity for their lighting needs at PT PLN (Persero) Manado Area. This is due to the influence of marketing management services to market products through smart electrical products marketing campaign that is sebsar 94%, while the remaining 6% is influenced by other factors not examined
The document discusses strategies for a men's personal care brand to become a preferred and fast-growing brand in its category by 2024. It aims to have a futuristic product portfolio at competitive prices. Key strategies include becoming a consumer-oriented company, targeting mid to premium markets, increasing brand awareness, expanding into new markets, boosting footprints and promotions, strengthening digital presence, and effective communications. The brand looks to enter modern trade, OTC, and commercial channels in the first quarter of 2021 while onboarding indirect and direct dealers in mid-2021.
IMPACT OF ADVERTISING ON CONSUMER’S BUYING BEHAVIOREnamul Islam
Advertising is a form of communication intended to convince the audiences or consumers to purchase or take some action upon products, information or services. In this study, we tried to find out the impact of advertising on consumers’ minds about the product and their buying behavior. We have surveyed 100 respondents who are studying in the universities of the southern part of Bangladesh to identify the relationship between consumer buying behavior and advertisement. We mainly collected our data from three universities which are Khulna University, University of Barisal and Patuakhali Science and Technology University. The major finding of our study after analyzing all data is that there is a positive impact of advertising on consumer’s buying behavior and advertising plays a vital role to know about a new product.
This document proposes a new 4 Values Marketing Mix model as an evolution of traditional marketing mix models. The 4 values include:
1) Valued Customer - Focusing on strategic customer segmentation to identify the right target customers.
2) Value to Customer - Delivering superior value propositions and benefits to customers over competitors.
3) Value to Society - Providing value and benefits to society as well as informing customer decisions in an environmentally friendly way.
4) Value to Marketer - Generating tangible and intangible benefits like profits, brand value, and competitive advantages for the marketer.
14th Cairo Marketing Club (FMCG Fast Moving Pharma)) by Dr.Saber HelalMahmoud Bahgat
14th Cairo Marketing Club (FMCG Fast Moving Pharma)) by Dr.Saber Helal
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
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جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
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Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
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《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
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this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
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جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
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This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
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This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
2. MARKETING PLAN
• A marketing plan is a BLUEPRINT that elaborates a systematic, interconnected, logical step by step
processes of achieving marketing goals.
• It analyses :
The internal and external environment,
Markets,
Competitors,
Specifies the marketing objectives,
Necessary strategies,
Tactics,
Resource allocations,
Controls the other actions required in connection with attaining marketing goals in an efficient and effective
manner.
3. 1. Product selected : E-BAND (an electronic hair band).
2. Product details:
Rubber, polyester material band that’s stretchable fitted with a vibrator and a mode switch
with which we can regulate the speed of vibration.
Warranty of 6 months
New to the market, that is unisex
Colour- black, dark blue, brown, red
Alternative use of wearing as an accessory.
Can fit at any size- stretchable
Price: 400/-
Availability- online and offline
Rechargeable battery option
Easy to carry
4. A. ENVIRONMENTAL ANALYSIS:
Porter’s five forces-
I. Threat of substitutes: as it automated unlike other band.
II. Threat of new entrants: high, as companies like Philips, Sony were the strong
brands which are already there in the market.
III. Bargaining power of suppliers: low, as there are no other competitor in the
market, as well as the cost of the battery and motor to be used are pretty low.
IV. Bargaining power of buyers: low, as the product is new and for the targeted
customers.
V. Existing rivalry among competitors: nil
5. B. MARKETING STRATEGY:
STRATEGIC- STP
SEGMENTING:
1. Needs based segmentation: basis since the need of such a product like e-band since
popping up pills for headache has harmful effects.
2. Segment attractiveness: pretty high because it is wearable as an accessory,
portable, rechargeable and can be moderated in terms of vibration.
3. Segment profitability: product likely to succeed as consumers will get to first
source it from their reliable medicine shops, electronic shops, cosmetic shops &
parlours.
4. Behavioural segmentation:
Works under stress/ targets
Young and tech- savvy
Willing to try out new things
Fair amount of disposable income in hand.
5. Geographic segmentation: people living in cities and metros.
6. TARGETING
Target group (demographic profile)
Age: 21 to 30 years
Occupation: -working
-Students in professional courses
Gender: men and women.
POSITIONING of the product: new to the market, moderately priced, that is an easy
solution for that nagging headache.
Available from reliable and frustrated points like medical stores, cosmetic stores and
parlours.
7. 4PS OF MARKETING:
Product: head gear. A head band with a vibrator that gently massages the scalp and also
wearable as an accessory by both men & women.
Place: it will be available through electronic shops, medicine shops, parlours, big
cosmetic shops and online since our target group is young, earning and educated.
Price: range of : 400-500. Low priced as compared to other that are already in the
market.
Promotion: - banners, posters in front of it hubs, b-school and colleges.
- Pamphlets given with newspapers
- Pamphlets given to clients in medicine shops, parlours, electronic shops.
- BTL communication at the stores level.
8. CUSTOMER RESEARCH
Sample size – 25
Type of research: non profitability convenience sampling
Sample populating: young working professionals, B-school students.
9. KEY FINDINGS
73% of the sample agrees that they often take analgesic tablets like Disprin, Saradon to get
relief from headaches.
Around 81% said that they would prefer to use the e-band for headaches than medicines.
Around 66% said that they would be happy to use a product like e-band as it saves time.
86% of the respondents said that they would go for this product instead of spending
money at parlours for head massages.
Online stores and offline stores were both preferred. With offline being better preferred.
62% of the respondents said it would be easy to carry in offices or places of work.