Team four practice marketing
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The document summarizes the marketing strategy and financial performance of a backpack company over 11 turns. In the early turns, the company only used social media and university store distribution, with prices between $43-48 resulting in losses. Later turns saw expanded distribution, steady $40 pricing, and increased social media spending, yielding profits except in turns 7 and 11. Overall trends included $1,000-$2,000 in advertising per turn, 6 color changes, and 5 strap style changes, ending with a $8,052 balance. The conclusion reflects on mistakes and potential improvements.
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Similar to Team four practice marketing
Team 3 EastWestPractice Marketing SimulationResults.docx
Team 3: EastWest
Practice Marketing Simulation
Results
Target Audience
#1: Outdoor Enthusiasts
#2: Urban Commuters
#3: Luxury Trendfollowers
#4: University Students
#5: School Children
Most Profitable Segments
Consideration of Other Markets
After our initial target (outdoor enthusiast) we sought to get our products in the hands of Urban Commuter, Luxury Trend Followers and University Students. We were most interested in the Luxury Trend Followers market but we could not get the returns that we anticipated.
Product Characteristics
Rationale?
Fit with audience?
Changes?
Features
Experimented with different features to appeal to our audience
Water bottle, water proofing,
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Pricing
Strategy
Undercut our main competitor
Keep high enough to make a substantial profit
8
Distribution Strategy
Primary channel = High End Outdoor
Goal = distribute through as many channels as possible
Challenges = making a profit in all of the channels
9
Promotional Strategy
Positioning message
Tough
Peak Performance
Spending
MDF
Discounts
Advertising
TV: Wilderness Network
Radio: Top 40
Print: Newspaper
Internet: Online News
Effectiveness?
MDF and Discounts
Goal = increase the number of units sold in each channel
Strategy = invest as much MDF as possible
Challenges = maintaining a reasonable profit margin
Key Changes Made
Key = Consistency
Slow and steady investment in MDF
Price - $89 $92 in 8th round
Goal = increase net profit
Make up for increased spending in MDF
Key Learnings
Production costs
High production costs
Make competing on a price platform more difficult
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Key Learnings Continued
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Pain point for our team
We did not seem to be
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Stay confident in our own
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Team 1:
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Initial Target Audience: School Children
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Campus Candy is a candy store popular with Indiana University students. The company wants to highlight their delivery option and healthy snacks while continuing engagement. Their plan is to promote delivery, healthy options, and affordability through social media campaigns, guerilla marketing, and surveys over the next year to increase sales and popularity among students.
Epipen ppt
This document outlines various promotional marketing strategies for EpiPen in 2010, including direct mail campaigns, partnership programs, and in-school initiatives. The key objectives are to encourage multiple purchases and repurchases, differentiate EpiPen from competitors by offering added value premiums, and motivate anaphylactic patients to recognize EpiPen as the leading brand. Specific strategies proposed include targeted mailers, an optimum points program through Shoppers Drug Mart, branded lesson plans in schools, and an online medical bracelet program to drive consumers to the EpiPen website. Budgets are provided for each proposed program.
WAA Marketing Plan Presentation[1]
This is the formal powerpoint presentation that my team of interns created and executed throughout our internship at the Wisconsin Alumni Association.
The Home Depot
The Home Depot was founded in 1978 and is the largest home improvement retailer in the United States with store locations across North America and other parts of the world. While it has reputable exclusive brands and a wide store network, the document recommends strategies to attract new customers and demographics such as becoming more active on social media, running a college sports challenge promotion, and targeted advertising near college campuses to drive sales and measure effectiveness.
Marketing ethics and societal marketing concept
Marketing ethics deals with the moral principles behind marketing operations and regulation. Societal marketing refers to satisfying customer needs in a way that enhances consumer and societal well-being while achieving organizational objectives. Research shows that children are heavily targeted by marketers through TV, internet, and digital devices. They influence $30 billion in direct spending annually and $600 billion in family purchases. Unethical marketing practices aimed at children can damage trust in brands and businesses.
Promotional Products Industry Report
According to studies conducted by the Advertising Specialty Institute:
- 82% of end-users remember brands on promotional items they received. Items are typically kept for 7 months.
- Promotional products are more cost-effective than traditional marketing channels for cost per impression.
- 39% of people who receive promotional items will have an increased favorable opinion of the business. Over 50% of consumers will do business with the advertiser after receiving a promotional product.
JCPenney Campaign
This campaign aims to increase JCPenney's market share among females ages 25-34 by positioning the brand as the solution to "the hunt" for quality items at affordable prices. Research found that modern moms value convenience and deals. The campaign will show how JCPenney satisfies the thrill of the hunt without hassle by having all needed items. Advertising will build an emotional connection and confidence in JCPenney to make it a top consideration. The tagline "The hunt ends here" communicates the ease of shopping at JCPenney.
Marketing.Howtostartyourbusiness
The document discusses marketing basics including why customers purchase products and the four P's of marketing - product, price, place, and promotion. It provides details on each of the four P's, such as determining product benefits, competitive pricing strategies, distribution channels, and elements of the promotional mix like advertising, sales promotions, and personal selling. The document also covers developing marketing plans, current marketing trends, and using social media platforms like Facebook and LinkedIn for business purposes.
Leads United aka LEWIS pr brings an eBay.be case at #SMF10
This document summarizes eBay.be's social media strategy to promote good deals on their site. The strategy included building communities on Facebook and Twitter around deals through pages like "Chic et Pas Cher" and "Koopjesfanaat". It also involved influencer marketing by partnering with bloggers to find deals and promote eBay. The strategy was successful in building a following of over 5,000 fans across both Facebook pages. Lessons learned included that social media requires constant work, long term relationships are important, and integrating online and offline communications maximizes impact.
Helping and Not Selling, The MP Marketing Way
This document provides information about strategic planning and direct response promotions for nonprofit organizations. It discusses proven promotion strategies like tiered discounts and BOGO offers to encourage larger donations. It also describes an innovative "Name Your Price" campaign that increased ticket sales by 100% and orders by 86% for two arts organizations. Additionally, it outlines strategies for improving fundraising returns, including a 2:1 challenge grant to increase donor participation and additional matching for first-year donors.
Ethics and societal marketing concept
Marketing ethics deals with the moral principles behind marketing operations and regulation. Societal marketing means satisfying customer needs in a way that enhances consumer and societal well-being, while achieving organizational objectives. Research shows that billions are spent annually marketing directly to children through TV, internet, and DVDs. Children influence over $600 billion in family purchases annually. Marketers view children as the future market and direct campaigns at them to build brand loyalty from a young age. Unethical practices include deceptive advertising, lack of pricing clarity, and targeting especially vulnerable groups like children and the elderly. The effects of marketing to children can include unhealthy consumerism, depression, anxiety, and low self-esteem.
Evolving Consumer Expections
Epsilon's presentation, 'Evolving Consumer Expections' looks at the differences in consumer expectations – what’s been happening over the last few years and where we find ourselves today.
What that means for those of us that work in marketing whether we’re in agencies advising clients or client-side marketeers seeking to improve customer acquisition, loyalty and retention.
The presentation will also show some practical examples that demonstrate how we meet today’s challenges – looking at how we can embrace change and market successfully to each individual, recognising of course that each individual is not the same, but a unique individual with different wants, needs, motivations and preferences.
Bob presesentation
The document summarizes research conducted on customer experience with Starbucks. It found that most respondents were international students aged 20-30 who visited Starbucks about once a week. 51% were satisfied with drink taste while 4% were not. Respondents also agreed the ambience and comfort were good. It provides background on Starbucks and objectives to understand brand popularity, customer perceptions and satisfaction. It describes the research methods used and analyzes results to provide recommendations.
Social marketing:Improving Policy Implementation
Social marketing:Improving Policy Implementation
This is the powerpoint presentation to accompany the launch of the coauthored Dann and Dann monograph on social marketing. The powerpoint covers basics of social marketing, introduces a couple of models, and explains how social marketing can be used to improve government performance in delivering changes promised by policy, and delivered by changing individual behaviours
Monograph: Dann and Dann (2005) Social Marketing and Behavioural Change Strategies. Queensland Department of Premier and Cabinet,
Available at: http://stephendann.net/articles/thematic/socialmarketing.htm
D Pringle Introduction 2010
This document provides an introduction and overview of social media for marketing purposes. It discusses how brands can use social media to generate brand advocacy, engage communities, facilitate conversations, and increase sales. Examples are given of how Nivea, Lego, ASOS, Tresemme, and other brands have successfully used social media hubs and advocacy programs to launch new products, improve customer feedback, and exceed sales targets. The document emphasizes measuring the business goals and return on investment of social media activities.
D Pringle Introduction 2010
This document provides an introduction and overview of social media for marketing purposes. It discusses how brands can use social media to generate brand advocacy, engage communities, facilitate conversations, and increase sales. Examples are given of successful social media case studies for brands like Nivea, Lego, ASOS, Tresemme, and Elizabeth Arden. These case studies demonstrate how social media activities like advocacy programs, sample distributions, and blogger outreach can achieve engagement, positive word-of-mouth, and increased sales. The document concludes by emphasizing that social media's value lies in accomplishing useful business goals and proving the activities were worth it through measurement and reporting of success.
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L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
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一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Team four practice marketing
- 1. Jeff Iacoviello Aleck Kong Dongyun kim Pablo Connor McCarthy
- 2. Turns 1-3 Only used social media Target segment was students Distribution through university store with sales promotion advertised as “funky” Set price between 43-48$ Profits were in the negatives
- 3. Turns 4-6 Set price between $37-46 Started sales promotion with University Store and Direct sales Started MDF spending with Direct and University store Went back and forth between spaghetti straps and wide padded straps Profits were in the negatives
- 4. Turns 7-11 Started a distribution deal with online discount retailer, department store, and discount retail chain Kept price at a constant 40$ Increased spending on social media in advertising campaign Started sales promotion at university store Earned a positive amount of profit with the exception of turns 7 and 11
- 5. Overall trends Spent between $1000 to 2000 on media advertising every turn Changed the color of the backpack 6 times Switched between padded and spaghetti straps five times Had a ending balance of $8052.61
- 6. Conclusion Where we went wrong How we could have improved