The document outlines the development of an app called Stiggle, designed to improve scheduling and communication for small group projects. It highlights the app's features, target audience, business model, competitive landscape, and the team's expertise. The proposed milestones detail the phases for the app's development, launch, and future monetization strategies.

1. © STIGGLE 2015
STIGGLE
TR3001 New Product Development
Final Presentation by
Cassandra Teo | Cheong Jia Rong | Pontus Lund | Xia Yiping
TM

2. © STIGGLE 2015
THE PROBLEM
Inefficient to find common time slot
Underestimate time and effort to complete project
Ineffective communication between group mates

3. © STIGGLE 2015
THE SOLUTION
An app for small group projects scheduling—
helping teammates to be more aware of the project progress and
to schedule meetings easily.
Schedule Meeting | Set Agenda
Delegate To-dos | Chat Function |
Import from WhatsApp

4. © STIGGLE 2015

5. © STIGGLE 2015
TARGET AUDIENCE
(Davie, 2012)
Demographics 18-25
Multi-tasker | Value efficiency | Social Media
(70,000 Singapore + 750,000 Sweden)* 2.5% = 20,500 6 months after launch

6. © STIGGLE 2015
MARKET SIZE
150 Million Worldwide available * 90% = Serviceable 135 Million
(70,000 Singapore + 750,000 Sweden)* 2.5% = 20,500 Initial

7. © STIGGLE 2015
1ST YEAR
BUSINESS MODEL
Initial Development
Month 0-3
Sales Strategy, Pitch & Deck formulation |
Bootstrapping & Funding | Pilot Client - NUS |
Prototype | Technical Architecture | Backend |
Development
Beta Testing
Month 7-9
Stiggle soft launch of Beta app |
Marketing & PR execution
Alpha Testing
Month 4-6
Marketing & PR campaign development |
New Backend Development iteration |
Platform Testing
Partnerships
Month 10-12
Establishing further partnerships |
Revenue Generation plan (draft)

8. © STIGGLE 2015
1ST YEAR
BUSINESS MODEL

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COMPETITIVE LANDSCAPE
Calendars 5 Any.do
Native
calendars*
Stiggle™
Key purpose
Smart calendar with
a focus on to-dos
Smart and simple task
management app
Calendar
Group
calendar and
task manager
Syncs with multiple
calendars (e.g. Google
calendar/iCal)
yes yes yes yes
Syncs across devices yes yes yes yes
Natural language
recognition
yes, can input key
information from
natural language
not stated no yes
Calendar invites yes yes yes yes
* e.g.: Google Calendar & iCal

10. © STIGGLE 2015
COMPETITIVE LANDSCAPE
Calendars 5 Any.do
Native
Calendars*
Stiggle™
Drag and drop yes yes yes yes
Focus on group project timeline
and deliverables no
not focused, but
feature available
no yes
Suggest and allow groups to
choose free common time slots
no no no yes
Contains a section for todo lists yes yes no yes
Group accountability feature not stated not stated no yes
Ability to choose from a list of
preset responses to feedback to a
group member
no no no yes
Contains chat groups no yes no yes
* e.g.: Google Calendar & iCal

11. © STIGGLE 2015
FINANCES
Estimated cost = $89,600
User Base by end of Year 3 = 8000
RPM = $1.20

12. © STIGGLE 2015
THE TEAM
NUS Overseas Colleges iLEAD
Experiences in the real world of business
Networks with NUS and key personnels
Coordinate and take charge of STIGGLE.
Cassandra Teo
CEO
HOD
Xia Yiping
Expert in design and mobile application
Product management | Problem solving | Eye for details
Empathise user |Value creation
Set of skills leads development of STIGGLE.
Marketing startup experiences
Knowledge of competitive environment
Creativeness & marketing skills
Spearheads the marketing and communications of STIGGLE.
Cheong Jia Rong
DOM
DOS
Pontus Lund
Experience in start-ups
Awarded for best Product Development
Target market knowledge (Singapore & Sweden)
Directs and manage the selling strategy of STIGGLE

13. © STIGGLE 2015
MILESTONES
Phase 1
Business development, technical, marketing, public relations, and sales functions.
Phase 2
Soft launch of STIGGLE and the execution of sales and marketing strategies.
Involve the sourcing of universities and establishment of strategic alliances.
Phase 3
Official launch of STIGGLE
Collaborated marketing efforts with universities, encourage adoption
User validation and the refinement of UI / UX.
Phase 4
Product refinement and research and development
Phase 5
Monetise the platform by introducing advertisers
Phase 6
Continued expansion and adoption of the product
License to universities to incorporate it into their existing platforms and customise

14. © STIGGLE 2015
STIGGLE
Thank you!
TM