The document discusses effective innovation management. It recommends starting small with innovations on safe ground near existing products. It emphasizes showing success early to overcome biases and expecting some failures while staying persistent. A balanced portfolio of disruptive and adjacent innovations is advised along with allowing both discipline and creativity. An innovation management framework is presented covering ideas, governance, processes and mindsets to orchestrate innovation across the enterprise. Design thinking and an idea management process are elements to ensure long term differentiated success.