Parth K. Shah proposes developing new product lines for Priya Jewellers including pendants, mangalsutra, bracelets, nose pins, and various necklaces and rings. Market research was conducted and new designs for diamond jewelry buttons were concept tested. The marketing strategy targets upper class customers in Delhi, Chennai, and Mumbai through brand ambassadors. The new lines are estimated to generate profits of 7-9 crore rupees upon introduction.

1. SWAYAM SIDDHI COLLEGE OF
MANAGEMENT AND
RESEARCH
 NAME-PARTH.K.SHAH.
 ROLL NO-6141.
 TOPIC-NEW PRODUCT DEVELOPMENT.

2. New Product
Development of
PRIYA
JEWELLERS

4. IDEA GENERATION
 Market Survey
 SWOT analysis.
 Research & Development
 Launch of Products like pendants, mangalsutra,
bracelets, nose pins, new variety of necklaces,
ladies rings, cufflinks, Bracelets, Brooch,
amazing Shirt Buttons.

5. IDEA SCREENING
 Analysation of Positive and Negative
Points.
 Ideas in relation to Sales generation ,
Estimated Investment Cost , Rate of
Return(ROR), new Products would be
scrutinized.

6. CONCEPT TESTING
 The Diamond Jewellery will be
designed with the stunning designs, and
now which can be used at wedding or
some big functions as the Diamonds
designed to be used in placed of buttons
of kurtas, suits and dresses.

7. MARKET STRATEGY
DEVELOPMENT
 Strategy for Launching New Products
 Promotion through Brand Ambassador
 Target regions will be Delhi, Chennai and
Mumbai.
 Target Audience would be Upper Class
followed by Middle and Upper Middle
Class.

8. BUSINESS ANALYSIS
 The Estimated Profits after launching
the new Jewelleries will be around 7-9
crore in introduction
 The Breakeven point will be 4 crore
 The competitors will be KALYAN
JEWELLERS,KISNA,PNG,GITANJAL
I,MALABAR

9. TEST MARKETING
 The Jewellery will be made available in
Company showrooms as well as other
retailers
 The Jewellery will also be made
available at Company’s website

10. COMMERCIALISATION
 Response from the Target cities the
products will boost the availability at other
major cities of India
 The New Distributors will also be
appointed for distributing the jewellery at
the major cities.
 Promotion through Print Media , Hoarding
would be initiated.

11. Necklace
Price-Rs.20000/- to Rs-
1500000/-
Earrings
Price-Rs-5000/- to Rs-
250000/-

12.  Buttons Bracelets
Price-Rs-5000/- to
Rs-50000/-
Price-Rs.10000/- to
Rs.250000/-

13. Cufflinks Brooch
Price-Rs.2500/- to
Rs-100000/-
Price-Rs.7500/- toRs-
250000/

14. PATENTS, COPYRIGHT,
TRADEMARK
My Company will also patent all its design and new products
under intellectual property act
 Patent Act,1970
 Copyright Act,1957
 Trademark Act,1999
My company will also make sure that there is no infringement
of the patents, copyrights and trademarks

15. Single
Segment
Targeting
Other
Segment
Diversifyin
g
Worldwide
World’s
Market
Leader