A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
A Case study on Havells India Limited, its growth prospects, company history and their marketing activities.
This study was a part of academic project for the college and has been appreciated. Gives insights on how distribution has been leveraged to create excitement in a product category which is generally not that exciting.
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
It is a Presentation on Lg Company's challenges Products and survival techniques and customer services which make them a unique brand name company in this business Industry.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
A Case study on Havells India Limited, its growth prospects, company history and their marketing activities.
This study was a part of academic project for the college and has been appreciated. Gives insights on how distribution has been leveraged to create excitement in a product category which is generally not that exciting.
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
It is a Presentation on Lg Company's challenges Products and survival techniques and customer services which make them a unique brand name company in this business Industry.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
Journey to the center of the software industry worldAmr Salah
presentation explaining software industry into the world and Egypt, Java as programming language and it's application into the enterprise solutions and market, oracle fusion middle ware items and plan to learn java
Do you wish to gain thorough knowledge on the topic of computer coding and its numerous benefits? Continue to our blog for a quick lesson on what is coding. (Source URL: https://www.goodcore.co.uk/blog/what-is-coding/)
Your boss has an iPhone, so of course he wants an app. But does an app really make business sense? Or is a responsive design website enough?
And with hundreds of thousands of apps out there, what will make people choose and use yours? What makes a good mobile user interface? And how can you make sure your company actually delivers one?
Responsive design might make sense if you've got a content driven website. But how should your web team work together when every web page they are making needs to work at any width and resolution? And can you get the content under control to make pages that really make sense on small screens and big ones?
This discusses why there is such a great need for you and or your company to create a mobile app. A website is no longer enough to keep and build customer satisfaction in this mobile world. The use of mobile browsers is growing constantly, meaning that users are now need apps or mobile websites that support touch. This deck also takes a look at some of the different technologies there are for creating mobile apps
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Top apps that business owners should have. Use these apps to improve your efficiency. If you want to develop cool apps and want to upgrade your website then please contact us. We try to help business owners improve their web presence and help them automate their processes. Current design develops effective websites, mobile platforms and social media integration for businesses.
Tools and Techniques for mobile learninggeoff stead
Best Of mLearn: Geoff Stead of Qualcomm presenting an updated version of their mLearnCon2013 session, which was voted the Best Of mLearnCon.
An inside view on some of the apps developed by Qualcomm's mLearning team, why they build them, and some of the tools they use
Igniting Next Level Productivity with AI-Infused Data Integration Workflows Safe Software
Learn where FME meets AI in this upcoming webinar to offer you incredible time savings. This webinar is tailored to ignite imaginations and offer solutions to your data integration challenges. As the new digital era sets sail on the winds of AI, the tangibility of its integration in our daily schema is unfolding.
Segment 1, titled “AI: The Good, the Bad and the FME” by Darren Fergus of Locus, navigates through the realms of AI, scrutinizing its pervasive impact while underscoring the symbiotic potential of FME and AI. Join in an engaging demonstration as FME and ChatGPT collaboratively orchestrate a PowerPoint narrative, epitomizing the alliance of AI with human ingenuity.
In Segment 2, “Integrating GeoAI Models in FME” by Dennis Wilhelm and Dr. Christopher Britsch of con terra GmbH, the spotlight veers towards operationalizing AI in our daily tasks through FME. A practical approach to embedding GeoAI Models into FME Workspaces is unveiled, showcasing the ease of incorporating AI-driven methodologies into your FME workflows, skyrocketing productivity levels.
To follow, Segment 3, "Unleash generative AI on your terms!" by Oliver Morris of Avineon-Tensing. While the prospects of Generative AI are thrilling, security and IT reservations, especially with 'phone home' tools, are genuine concerns. However, with open-source tools, you can locally harness large language models. In this demo, we'll unravel the magic of local AI deployment and its seamless integration into an FME workspace.
Bonus! Dmitri will join us for a fourth segment to tie us off, showcasing what he has been up to this week, including using OpenAI API for texturing in FME, amoung other projects.
Join us to explore the synergy of FME and AI: opening portals to a realm of revolutionized productivity and enriched user experiences.
VARS - the way we make money as independent entrepreneurs...Gordon Kraft
In the days of the minicomputer and PC's VARS Value Added Resellers provided turnkey solutions to Business. They still do to Large End Users LEU's, but with the economy creating more and more Entrepreneurs, one man bands a new yet solution is required. Pooling of Interests is required... Collaboration is required. This can be done by Google Hangouts. Or of course one can Offshore their requirements to India.
Silicon Valley can create Pooling Interest in and city, even Lake Tahoe...
Similar to New Product development for Microsoft (20)
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
3. History OF Microsoft
Microsoft is a multinational computer technology
corporation.
The history of Microsoft began on April 4, 1975,
when it was founded by Bill Gates and Paul Allen.
Its current best-selling products are,
Microsoft Windows Operating System
Microsoft Office
Microsoft Surface
4. Idea Generation:
Video portal (gaming)
Security threat
College
Joy Land
Calculator (GUI)
Computer unique (single
handle)
E-book
Lock
Education channel (24/7)
Cell phone
Garments
Chocolate
Airline
Restaurant
Microsoft touch and get
store
Car
Microsoft auto shut
down energy savers
Electronic Cosmetic kit
Language converter
Coding Slate
5. Idea Screening
Microsoft Surface was the first major initiative by
Microsoft to integrate its Windows operating system
with its own hardware in 2012
So that’s why I have selected these type of ideas
To increase it’s Product range
6. Idea selected 10 ideas from the above 20 ideas These
Screening:
We Have
ideas are
Video portal (gaming)
From all over the world anyone can upload their video.
Video content should follow privacy rules.
No abusive content or such a content which hit any
religion sentiments.
Anyone can play their desire game on this and can take part
in game competitions.
Security threat
Privacy issues For online security.
People get hacked and infected with viruses.
Hackers gain access to their PC's and use them in a
cyber crime.
To get rid of this a browser which contain all security
parameters to avoid cyber crime.
7. Calculator (GUI)
Different from other
Calculate.
It’s a graphical calculator
You can save your desire
result into it.
Built in space & memory
stick
. Uses Wifi
On line help
Computer unique
(single handle)
Work on low volts
When phase of
electricity are missing
Work for 1 hour
It uses bettery
8. E-book
It contains every
Famous book
It’s in a book shape
Touch system
Link up to the internet
Download from store
Auto new book update
Education channel
(24/7)
A channel which
provides you a total IT
lecture and keep you
updated with technology
9. Microsoft touches and
get stor
All the products
displayed in the racks are
not real
Products are displayed
on the LCDs
Just touch your desired
product and get it from
the counter.
Microsoft auto shut
down energy savers
You can set a timer for
ON and OFF
Heat sensors when
nobody in the room auto
shuts down the saver,
Voice sensor for ON and
OFF
10. Language converter
Potable Language
converter
Can convert any
language
Voice Recognation
Speaks the converted
words
Teach you how to speak
a new language
Coding slate
Teach you three types of
coding
Beginner
Intermediate
Pro
For becoming
professional software
developers
11. Concept Development &
Testing
For the concept Development and Testing I
have selected these ideas
They reflect the main idea of the company
13. Marketing Strategy
Development
Calculator (GUI)
We have selected this due to its unique features. It is a first
Calculator in market which provide GUI. It can allow you to
save you arithemetic results in it and allow you to make
your own formulas. You can get connected to internet and
join mathematics communities to solve your problems
related to your study. It provide you 4Gb built in memory
where you can save your daily routine expenses.
Brand name is SURFACE GUI CALCULATOR. It will be
available on all online shopping stores, all retailer
worldwide and you can get it on your home by paying on
delivery.
14. Language Converter
Brand name is SURFACE LANGUAGE CONVERTER.
It will be available on all online shopping stores
All retailer worldwide and you can get it on your home
by paying on delivery.
15. Coding Slate
Brand name SURFACE CODING SLATE .
It will be available on all online shopping stores
All retailer worldwide and you can get it on your home
by paying on delivery.
16. We have rejected these two due to following reasons.
E-book
Its good feature is that’s
you can read any book on
it but fist you have to
purchase it.
Now the things is all over
the world book readers are
not in majority.
There are few peoples
whom hobbies is book
reading.
So if we keep this point in
mind our E-Book can not
survive in market.
Auto Shutdown Saver
It allow you to save your
electricity but its
production cost is not
economical.
It has sensors in it which
are not economical
So due to this average men
will not be unable to
purchase it.
17. Business Analysis
MICROSOFT GUI Calculator
We conducted online and written surveys in colleges
and universities.
After taking this we came to know that it is the need
of every student due to its unique features. They
showed us positive response regarding to this.
They assure us to buy it on launching day.
Its initial production cost will be low and sale will be
high.
Its purchasing price will be economical.
18. MICOROSOFT Language
Converter
We concducted online
survey and also written
survey on airports and in
different contries.
After taking this we came
to know that it is the need
of the peoples business
man living away from the
native countries.
Its initial production cost
will be low and sale will be
high. Its purchasing price
will be economical.
REJECTED
We reject the coding slate
due to the lack of interest
of an average person. It is
the only need of the
computer students. Due to
this we will be unable to
get the desired profit.
19. Manufacturing
We can give order to a Chinese company
To build its structure or body
Because now a day’s every sound organization
manufactures their products from china on contract
basis
Because it is economical
Software which is installed in it manufacture by our
organization.
20. Commercialization
To make it people product we will try each and every
strategy to make it people product.
We do online advertisement and we can hire actors to
promote our products on TV channels.
Availability of our product on all online stores and all
good retailers worldwide.
