This document discusses public-private partnerships in agricultural extension and provides case studies as examples. It outlines some key constraints to agricultural growth in India like low productivity and market linkages. It then discusses the strengths and weaknesses of public and private extension systems and why partnerships are needed. Several case studies from India are presented that demonstrate successful partnerships between farmers groups, government agencies, research institutions, and private companies in areas like input supply, extension services, processing, marketing, and financing for crops such as maize, medicinal plants, mushrooms, snow peas, basmati rice, mangoes, vegetables, and more. Key lessons highlighted include having clear MOUs outlining activities and outcomes and the importance of farmers groups in enabling these partnerships.
The document discusses several case studies of public-private partnerships in market-led agricultural extension in India. The case studies demonstrate partnerships between agricultural extension agencies, farmer groups, private companies, and research organizations. The partnerships aim to improve market access and increase incomes for farmers by linking them to input and output markets and facilitating contract farming, collective marketing, and export opportunities.
This document provides an overview of supply chain management in the agriculture sector in India. It discusses the components of an agricultural supply chain including procurement, logistics, organizational management, and application of efficient consumer response systems. It describes the advantages for supply chain members in coordinating activities to increase profitability. Common problems in Indian agri supply chains include fragmented systems, lack of infrastructure and processing, and high wastage. More coordinated supply chains are emerging to meet export and domestic market demands. Case studies show models where organized retailers, exporters, and processors directly source from farmers through contract farming and collection centers to integrate the supply chain.
The document discusses innovations in mobile agriculture (m-agriculture) in India, focusing on lessons from initiatives. It describes the challenges faced by Indian farmers and their information needs. Several m-agriculture initiatives in India are highlighted, including Reuters Market Light, Kisaan Sewa, Fisher Friend, and mKrishi. The Kisan Raja initiative, which allows farmers to remotely control irrigation pumps using mobile phones, is discussed in detail. The challenges of moving technologies from the lab to the field are also outlined.
The document discusses the Agricultural Technology Management Agency (ATMA) model of public-private partnership in agricultural extension in India. Key points:
1) ATMA decentralized extension planning to the district and local level to make it demand-driven and market-oriented.
2) It organized farmers into groups to produce high-value crops for domestic and international markets through contract farming with private companies.
3) This led to crop diversification and increased farm incomes in project districts compared to non-project districts from 1999-2004.
4) The model emphasized empowering farmers, strengthening research-extension-farmer linkages, and greater involvement of the private sector and NGOs in extension.
Case Study - Agro-Dealership Voucher Scheme in ZimbabwePMSD Roadmap
The Agro-Dealership Voucher Scheme in Zimbabwe used vouchers as a way to facilitate improvements in agricultural production, improve access to essential supplies, and therefore to increase the income and employment of rural smallholder farmers in the agricultural sector.
Case Study - Transforming Livestock Markets in ZimbabwePMSD Roadmap
The Transforming Livestock Markets project helped to build relationships between vets, feed suppliers and marginalised farmers in Zimbabwe in order to improve productivity and so help to increase the incomes of poor cattle farmers.
The document summarizes an internship presentation analyzing farmers' perceptions of "Fast Mix" herbicide in Rudrapur, India. The presentation covered: industry and company profiles; research objectives to analyze awareness of Fast Mix and promotional activities; methodology using surveys; results showing low Fast Mix awareness but openness to herbicides; suggestions to increase promotion and awareness; and a conclusion that Rudrapur has potential for increased herbicide sales with better promotion.
Case Study - Making Markets Work in BangladeshPMSD Roadmap
The ‘Marking markets work for smallholder farms and rural producers’ project focussed on increasing income and employment opportunities for marginalised rural communities in Bangladesh’s dairy sector.
The document discusses several case studies of public-private partnerships in market-led agricultural extension in India. The case studies demonstrate partnerships between agricultural extension agencies, farmer groups, private companies, and research organizations. The partnerships aim to improve market access and increase incomes for farmers by linking them to input and output markets and facilitating contract farming, collective marketing, and export opportunities.
This document provides an overview of supply chain management in the agriculture sector in India. It discusses the components of an agricultural supply chain including procurement, logistics, organizational management, and application of efficient consumer response systems. It describes the advantages for supply chain members in coordinating activities to increase profitability. Common problems in Indian agri supply chains include fragmented systems, lack of infrastructure and processing, and high wastage. More coordinated supply chains are emerging to meet export and domestic market demands. Case studies show models where organized retailers, exporters, and processors directly source from farmers through contract farming and collection centers to integrate the supply chain.
The document discusses innovations in mobile agriculture (m-agriculture) in India, focusing on lessons from initiatives. It describes the challenges faced by Indian farmers and their information needs. Several m-agriculture initiatives in India are highlighted, including Reuters Market Light, Kisaan Sewa, Fisher Friend, and mKrishi. The Kisan Raja initiative, which allows farmers to remotely control irrigation pumps using mobile phones, is discussed in detail. The challenges of moving technologies from the lab to the field are also outlined.
The document discusses the Agricultural Technology Management Agency (ATMA) model of public-private partnership in agricultural extension in India. Key points:
1) ATMA decentralized extension planning to the district and local level to make it demand-driven and market-oriented.
2) It organized farmers into groups to produce high-value crops for domestic and international markets through contract farming with private companies.
3) This led to crop diversification and increased farm incomes in project districts compared to non-project districts from 1999-2004.
4) The model emphasized empowering farmers, strengthening research-extension-farmer linkages, and greater involvement of the private sector and NGOs in extension.
Case Study - Agro-Dealership Voucher Scheme in ZimbabwePMSD Roadmap
The Agro-Dealership Voucher Scheme in Zimbabwe used vouchers as a way to facilitate improvements in agricultural production, improve access to essential supplies, and therefore to increase the income and employment of rural smallholder farmers in the agricultural sector.
Case Study - Transforming Livestock Markets in ZimbabwePMSD Roadmap
The Transforming Livestock Markets project helped to build relationships between vets, feed suppliers and marginalised farmers in Zimbabwe in order to improve productivity and so help to increase the incomes of poor cattle farmers.
The document summarizes an internship presentation analyzing farmers' perceptions of "Fast Mix" herbicide in Rudrapur, India. The presentation covered: industry and company profiles; research objectives to analyze awareness of Fast Mix and promotional activities; methodology using surveys; results showing low Fast Mix awareness but openness to herbicides; suggestions to increase promotion and awareness; and a conclusion that Rudrapur has potential for increased herbicide sales with better promotion.
Case Study - Making Markets Work in BangladeshPMSD Roadmap
The ‘Marking markets work for smallholder farms and rural producers’ project focussed on increasing income and employment opportunities for marginalised rural communities in Bangladesh’s dairy sector.
A feasibility study report on Contract Farming as part of Agro Promotion Sche...IOSRJBM
This document provides details about a proposed contract farming project in Indore District, India. It discusses the objectives of the Government of India's agricultural marketing scheme, including promoting infrastructure and market access for small farmers. The proposed project involves constructing storage, processing, and quality testing facilities to support contract farming between a seed company and local farmers. Specifics of the contract farming arrangement and facilities are described. The document evaluates the market potential given Indore's agricultural industry and proximity to markets. Finally, it provides cost estimates for developing the required infrastructure.
This document discusses various promotional methods for seed marketing, including advertisements, sales promotions, personal selling, publicity, extension activities, and demonstrations. It describes both controllable marketing messages designed by organizations as well as uncontrollable personal recommendations. Farmers in developing countries tend to have low incomes, be conservative, lack information, and have limited transportation. The document then provides details on different media for advertisements, including print, broadcast, outdoor, and packaging. It also discusses sales promotion techniques, field demonstrations, personal selling, and public relations activities to promote seed adoption.
Although PDS section in BRAC Seed & Agro Enterprise is a new section but its importance is enough in the Seed Sector. This section is conducting on farm evaluation and demonstration trials of different varieties and products in the farmers plot following standard procedure. After receiving satisfactory performance of the varieties & products promising ones are recommended for marketing. Demonstration trials of newly released varieties or products are being systematically carried out to display the performance of the newly launched products and/or varieties. It is expected that PDS section will play a crucial role in the seed business in the coming days. To enjoy my you tube video on sunflower trial please follow the link :https://www.youtube.com/watch?v=uEGiBEC4okY&t=56s
Contract farming is an institutional arrangement where farmers and processors/exporters enter agreements to supply and purchase a specified commodity at a predetermined price and time period. Farmers agree to provide established quantities meeting quality and delivery standards, while buyers commit to purchases, often at a set price. This benefits both parties through consistent quality, regular supply, improved produce quality and stabilized prices.
However, contract farming can also have disadvantages if not implemented properly. Farmers may face land constraints or manipulation of quotas and quality specifications by contractors. Contractors could also enjoy monopoly power or farmers may divert inputs and marketing outside the agreement. Overall, successful cases of contract farming should be encouraged to support food security, industry and fair compensation for farmers while establishing alternative
summer Internship,sumitomo chemicals India Pvt LtdTREEMBAK
The document provides information about evaluating and implementing promotional activities for the DANTOTSU BRAND pesticide. It summarizes market research conducted with 1600 farmers in Gujarat, India to assess awareness and satisfaction with DANTOTSU and competitor brands. It finds that while DANTOTSU has good farmer satisfaction, awareness remains relatively low compared to major competitors like Bayer. It recommends the company spend more on promotional activities like advertisements, offers, and demonstrations to increase awareness and sales of DANTOTSU.
A feasibility study report on Contract Farming as part of Agro Promotion Sche...IOSRJBM
This document provides details about a proposed contract farming project in Indore District, India. It discusses the objectives of the Government of India's agricultural marketing infrastructure scheme, which includes promoting grading/standardization to increase farmers' incomes. The proposed project involves constructing storage, processing, and quality testing facilities to support contract farming between a seed company and local farmers. Key project details include the 40,000 sq ft storage area, quality testing equipment, 6,000 MT annual processing capacity, and total estimated cost of 174 lakhs. The document analyzes the market potential due to Indore's role in soybean and proximity to markets.
This document discusses different business models for linking smallholder farmers to markets in India and their implications. It outlines producer-driven, buyer-driven, facilitator-driven, and integrated models used in India for commodities like dairy, poultry, fruits and vegetables. While most models contract with large farmers due to lower costs, collective models like cooperatives and producers' associations can help smallholders participate by reducing transaction costs. The document concludes that innovative, targeted approaches are needed to build efficient and inclusive agricultural value chains, and collective action supported by the government or companies is essential for smallholder participation.
Contract farming is an agreement between farmers and processing/marketing firms where farmers grow and supply agricultural products under certain conditions, often at predetermined prices. Historically, contract farming began in the 1920s in India when ITC introduced tobacco cultivation. It provides benefits like inputs and credit for farmers, while ensuring regular supply and price stability for companies. The government aims to facilitate connections between farmers and businesses through contract farming as well as research support, while avoiding overregulation. Examples include poultry, flower, and tomato contract farming projects in India.
A study on Identification of potential Citrus growers in Nalgonda district (T...Venkata ramana
To know the acreage and farming experience of farmers.
To know the different pest, disease and plant protection products used by the citrus growers.
To find out the farmer knowledge of Sumitomo and other companies
Farm-Firm Linkages Through Contract Farming in IndiaExternalEvents
The presentation hihglights how contract farming may be a successful tool to link farmers to markets. It shows successful cases of contract farming ventures in India
This document summarizes a seminar on converting production-led agricultural extension to market-led extension in India. It discusses how India achieved food self-sufficiency through production-led extension but farmers do not realize good prices. It advocates for market-led extension to enhance farmer incomes by 20-30% through commercialization, cost reduction, exports, and market modernization. A case study shows how the rubber board established producer societies and factories, trained farmers on quality, and increased productivity, processing, and farmer incomes by linking producers to markets.
PepsiCo has a contract farming program in India to source potatoes. It partners with over 11,000 farmers and has increased the quantity sourced under contract from 800 tons in 2003 to over 11,000 tons in 2007. The program provides farmers with access to new varieties, agronomic practices, and insurance to increase their yields and incomes. PepsiCo also faces challenges in ensuring consistent supply of high quality potatoes needed for its processing. It is working with farmers on improved practices for land preparation, planting, harvesting, and post-harvest handling and storage to reduce losses and meet its quality standards.
Contract farming is an agricultural production system where farmers grow crops or raise livestock according to an agreement with a purchaser. The essence is a commitment by farmers to provide an agreed upon commodity at an agreed upon time, price, quantity and quality. Benefits include guaranteed markets for farmers and supply for purchasers. Issues can arise if contracts are not respected by either party. Maximizing success requires trust, collaboration, clear specifications, flexibility and dispute resolution.
SINOCHEM INDIA PVT " BRAND PROMOTION . 'LASSO' FROM HP SINGH "SHIATS" HPSINGHJADAV
This document summarizes the summer internship project of Mr. Harpal Singh at Sinochem India Company. The project evaluated brand awareness of Sinochem products Fastmix and Machete herbicides among farmers in Gohana, Haryana. Through surveys of 90 farmers, the intern found that 65% were aware of the brands while 44% could not recall the name of herbicides they used. Most farmers believed the herbicides did not negatively affect crop growth. While satisfaction levels were high, a large number also reported side effects, representing areas for the company to address.
Project Description - Collection, sustainable cultivation, value addition and marketing linkages of selected medicinal and aromatic species (MAP) using emerging technology interventions.
This document is a project report submitted by Vishnu Pratap Singh evaluating the brand awareness and impact of marketing programs for Fastmix herbicide in Malerkotla, Punjab. It includes an acknowledgement, declaration, certificates, index, and executive summary. The objectives are to evaluate customer perception and brand awareness of Fastmix, understand the herbicide customer profile, and evaluate ways to improve Fastmix brand awareness. The report details the research methodology used, which included surveying 2500 farmers, 52 dealers, and 2 distributors in Malerkotla about their awareness and preferences regarding Fastmix and other herbicides. The findings provide insights into farmers' buying behaviors and preferences.
This document analyzes producer organizations (POs) and their ability to competitively supply smallholder farmers' products to formal markets like school feeding programs. It develops a framework to evaluate six key areas of PO competitiveness: 1) members' production potential, 2) coverage of core activities, 3) market integration level, 4) financial capacity, 5) efficiency and planning, and 6) human resource support. This framework was used to analyze 14 PO cases, finding diversity in performance. While direct business results were unclear due to data limitations, the analysis provides a picture of PO functions and identifies interventions to strengthen POs for effective participation in formal markets.
Objectives & Agenda :
The Government formulated and released a progressive and facilitative Model Act on Contract farming in May, 2018 for its adoption by States and Union Territories. The act was framed to provide for improved production and marketing of agricultural produce, livestock and its product through holistic contract farming and to promote the farmers’ interest and facilitate the contracting parties to develop mutually beneficial and efficient contract farming system. In this webinar, we shall understand the salient features and provisions of the Model Act.
FocusWriter is a simple open source writing program designed for distraction-free writing. It removes menus and toolbars to keep the main window clear for writing, and allows customizing keyboard shortcuts for common tasks like saving or spell checking. FocusWriter is available for free download for Linux, Windows, and macOS.
This 3 sentence document repeats the same copyright statement by Amanda Alampi 3 times. It does not contain any other substantive information or details. The document simply asserts copyright 3 separate times by the same individual.
A feasibility study report on Contract Farming as part of Agro Promotion Sche...IOSRJBM
This document provides details about a proposed contract farming project in Indore District, India. It discusses the objectives of the Government of India's agricultural marketing scheme, including promoting infrastructure and market access for small farmers. The proposed project involves constructing storage, processing, and quality testing facilities to support contract farming between a seed company and local farmers. Specifics of the contract farming arrangement and facilities are described. The document evaluates the market potential given Indore's agricultural industry and proximity to markets. Finally, it provides cost estimates for developing the required infrastructure.
This document discusses various promotional methods for seed marketing, including advertisements, sales promotions, personal selling, publicity, extension activities, and demonstrations. It describes both controllable marketing messages designed by organizations as well as uncontrollable personal recommendations. Farmers in developing countries tend to have low incomes, be conservative, lack information, and have limited transportation. The document then provides details on different media for advertisements, including print, broadcast, outdoor, and packaging. It also discusses sales promotion techniques, field demonstrations, personal selling, and public relations activities to promote seed adoption.
Although PDS section in BRAC Seed & Agro Enterprise is a new section but its importance is enough in the Seed Sector. This section is conducting on farm evaluation and demonstration trials of different varieties and products in the farmers plot following standard procedure. After receiving satisfactory performance of the varieties & products promising ones are recommended for marketing. Demonstration trials of newly released varieties or products are being systematically carried out to display the performance of the newly launched products and/or varieties. It is expected that PDS section will play a crucial role in the seed business in the coming days. To enjoy my you tube video on sunflower trial please follow the link :https://www.youtube.com/watch?v=uEGiBEC4okY&t=56s
Contract farming is an institutional arrangement where farmers and processors/exporters enter agreements to supply and purchase a specified commodity at a predetermined price and time period. Farmers agree to provide established quantities meeting quality and delivery standards, while buyers commit to purchases, often at a set price. This benefits both parties through consistent quality, regular supply, improved produce quality and stabilized prices.
However, contract farming can also have disadvantages if not implemented properly. Farmers may face land constraints or manipulation of quotas and quality specifications by contractors. Contractors could also enjoy monopoly power or farmers may divert inputs and marketing outside the agreement. Overall, successful cases of contract farming should be encouraged to support food security, industry and fair compensation for farmers while establishing alternative
summer Internship,sumitomo chemicals India Pvt LtdTREEMBAK
The document provides information about evaluating and implementing promotional activities for the DANTOTSU BRAND pesticide. It summarizes market research conducted with 1600 farmers in Gujarat, India to assess awareness and satisfaction with DANTOTSU and competitor brands. It finds that while DANTOTSU has good farmer satisfaction, awareness remains relatively low compared to major competitors like Bayer. It recommends the company spend more on promotional activities like advertisements, offers, and demonstrations to increase awareness and sales of DANTOTSU.
A feasibility study report on Contract Farming as part of Agro Promotion Sche...IOSRJBM
This document provides details about a proposed contract farming project in Indore District, India. It discusses the objectives of the Government of India's agricultural marketing infrastructure scheme, which includes promoting grading/standardization to increase farmers' incomes. The proposed project involves constructing storage, processing, and quality testing facilities to support contract farming between a seed company and local farmers. Key project details include the 40,000 sq ft storage area, quality testing equipment, 6,000 MT annual processing capacity, and total estimated cost of 174 lakhs. The document analyzes the market potential due to Indore's role in soybean and proximity to markets.
This document discusses different business models for linking smallholder farmers to markets in India and their implications. It outlines producer-driven, buyer-driven, facilitator-driven, and integrated models used in India for commodities like dairy, poultry, fruits and vegetables. While most models contract with large farmers due to lower costs, collective models like cooperatives and producers' associations can help smallholders participate by reducing transaction costs. The document concludes that innovative, targeted approaches are needed to build efficient and inclusive agricultural value chains, and collective action supported by the government or companies is essential for smallholder participation.
Contract farming is an agreement between farmers and processing/marketing firms where farmers grow and supply agricultural products under certain conditions, often at predetermined prices. Historically, contract farming began in the 1920s in India when ITC introduced tobacco cultivation. It provides benefits like inputs and credit for farmers, while ensuring regular supply and price stability for companies. The government aims to facilitate connections between farmers and businesses through contract farming as well as research support, while avoiding overregulation. Examples include poultry, flower, and tomato contract farming projects in India.
A study on Identification of potential Citrus growers in Nalgonda district (T...Venkata ramana
To know the acreage and farming experience of farmers.
To know the different pest, disease and plant protection products used by the citrus growers.
To find out the farmer knowledge of Sumitomo and other companies
Farm-Firm Linkages Through Contract Farming in IndiaExternalEvents
The presentation hihglights how contract farming may be a successful tool to link farmers to markets. It shows successful cases of contract farming ventures in India
This document summarizes a seminar on converting production-led agricultural extension to market-led extension in India. It discusses how India achieved food self-sufficiency through production-led extension but farmers do not realize good prices. It advocates for market-led extension to enhance farmer incomes by 20-30% through commercialization, cost reduction, exports, and market modernization. A case study shows how the rubber board established producer societies and factories, trained farmers on quality, and increased productivity, processing, and farmer incomes by linking producers to markets.
PepsiCo has a contract farming program in India to source potatoes. It partners with over 11,000 farmers and has increased the quantity sourced under contract from 800 tons in 2003 to over 11,000 tons in 2007. The program provides farmers with access to new varieties, agronomic practices, and insurance to increase their yields and incomes. PepsiCo also faces challenges in ensuring consistent supply of high quality potatoes needed for its processing. It is working with farmers on improved practices for land preparation, planting, harvesting, and post-harvest handling and storage to reduce losses and meet its quality standards.
Contract farming is an agricultural production system where farmers grow crops or raise livestock according to an agreement with a purchaser. The essence is a commitment by farmers to provide an agreed upon commodity at an agreed upon time, price, quantity and quality. Benefits include guaranteed markets for farmers and supply for purchasers. Issues can arise if contracts are not respected by either party. Maximizing success requires trust, collaboration, clear specifications, flexibility and dispute resolution.
SINOCHEM INDIA PVT " BRAND PROMOTION . 'LASSO' FROM HP SINGH "SHIATS" HPSINGHJADAV
This document summarizes the summer internship project of Mr. Harpal Singh at Sinochem India Company. The project evaluated brand awareness of Sinochem products Fastmix and Machete herbicides among farmers in Gohana, Haryana. Through surveys of 90 farmers, the intern found that 65% were aware of the brands while 44% could not recall the name of herbicides they used. Most farmers believed the herbicides did not negatively affect crop growth. While satisfaction levels were high, a large number also reported side effects, representing areas for the company to address.
Project Description - Collection, sustainable cultivation, value addition and marketing linkages of selected medicinal and aromatic species (MAP) using emerging technology interventions.
This document is a project report submitted by Vishnu Pratap Singh evaluating the brand awareness and impact of marketing programs for Fastmix herbicide in Malerkotla, Punjab. It includes an acknowledgement, declaration, certificates, index, and executive summary. The objectives are to evaluate customer perception and brand awareness of Fastmix, understand the herbicide customer profile, and evaluate ways to improve Fastmix brand awareness. The report details the research methodology used, which included surveying 2500 farmers, 52 dealers, and 2 distributors in Malerkotla about their awareness and preferences regarding Fastmix and other herbicides. The findings provide insights into farmers' buying behaviors and preferences.
This document analyzes producer organizations (POs) and their ability to competitively supply smallholder farmers' products to formal markets like school feeding programs. It develops a framework to evaluate six key areas of PO competitiveness: 1) members' production potential, 2) coverage of core activities, 3) market integration level, 4) financial capacity, 5) efficiency and planning, and 6) human resource support. This framework was used to analyze 14 PO cases, finding diversity in performance. While direct business results were unclear due to data limitations, the analysis provides a picture of PO functions and identifies interventions to strengthen POs for effective participation in formal markets.
Objectives & Agenda :
The Government formulated and released a progressive and facilitative Model Act on Contract farming in May, 2018 for its adoption by States and Union Territories. The act was framed to provide for improved production and marketing of agricultural produce, livestock and its product through holistic contract farming and to promote the farmers’ interest and facilitate the contracting parties to develop mutually beneficial and efficient contract farming system. In this webinar, we shall understand the salient features and provisions of the Model Act.
FocusWriter is a simple open source writing program designed for distraction-free writing. It removes menus and toolbars to keep the main window clear for writing, and allows customizing keyboard shortcuts for common tasks like saving or spell checking. FocusWriter is available for free download for Linux, Windows, and macOS.
This 3 sentence document repeats the same copyright statement by Amanda Alampi 3 times. It does not contain any other substantive information or details. The document simply asserts copyright 3 separate times by the same individual.
This document summarizes potential new suppliers for A&D Foods' consideration - Twelve Baskets and Teton Valley Ranch. Twelve Baskets proposes seafood, chicken, and pasta products from supplier Don's Salads. Teton Valley Ranch proposes potato products including potato bites, baked potatoes, twice baked potatoes, and mashed potatoes to establish a consignment program with A&D Foods through Twelve Baskets. The document provides details on product types and availability from both potential suppliers.
Craig Chandler is a foodservice sales and marketing executive with extensive experience across multiple segments of the food industry. He has a track record of growing sales and developing strategic partnerships and alliances. Chandler believes in taking a customer-focused approach and working as part of a team to achieve success.
This document discusses the need for agricultural marketing reforms in Bihar, India. It notes that globalization and changing consumer preferences are transforming agricultural markets. A new approach is needed that shifts away from staple crops and focuses on the entire food chain from production to consumption. Public-private partnerships are proposed to improve access to technologies, markets, and address challenges like low productivity and infrastructure issues. Opportunities for partnerships include contract farming, value addition, and developing specialty crops. The roles of the public and private sectors need to be better defined to facilitate partnerships that can benefit farmers and promote agricultural development in Bihar.
The document discusses agriculture marketing and the Progressive Farmers' Multipurpose Cooperative Society (PFC) as a model cooperative in India. It outlines problems in the current agriculture marketing system such as improper warehousing and the presence of many middlemen. The PFC was established in 2006 in Haryana to address exploitation by traders and connect farmers directly to consumers. The PFC provides members increased bargaining power, credit access, and affordable inputs and services like storage, seed development, and retail outlets while eliminating middlemen.
Explore the importance of Farmers Producer Organizations (FPOs) in agriculture and how Heerglobal Agritech Collaborations supports their growth and success.
For more information visit: https://bit.ly/3xaPIXF
This document discusses the need for public-private partnerships (PPPs) in agriculture in Bihar, India. It notes that agriculture is facing challenges from globalization, changing consumer preferences, and other factors. There has been a shift from staple crops to higher-value crops and more focus on entire food supply chains and rural development. PPPs are seen as crucial for improving access to new technologies, research, infrastructure, markets and financing. The roles of government, private sector and civil society in partnerships need clarification. PPPs could benefit farmers through better seeds, extension services, yields and market access. Areas of potential corporate involvement include contract farming and ensuring supply and marketing chains. Success will depend on addressing issues like
The document summarizes the MADE Agricultural Input Intervention program in Nigeria. The program aims to address market failures and improve smallholder farmer productivity and incomes through increased access to quality agricultural inputs and good agricultural practices. It works with private sector partners to develop distribution systems of appropriately sized inputs through agro-dealers and retailers. It also facilitates farmers' access to finance, training on good practices through demonstration plots, and use of mobile technology to disseminate information. As of June 2017, over 74,000 smallholder farmers have participated in on-farm training and over 70,000 have adopted improved practices, leading to increased productivity and incomes.
The Agriculture and Nutrition Extension Project (ANEP) in Bangladesh sought to increase the productivity and incomes of smallholder farmers through introducing sustainable agricultural technologies. Key activities included mobilizing farmers into business-oriented groups, facilitating connections between farmers and private sector actors, and demonstrating new technologies. ANEP exceeded its targets by helping more beneficiary households increase their income and improving the productivity of crops like vegetables, fish, and grains by an average of 35% over the control group through introducing technologies like vermicomposting, minimum tillage practices, and aquaculture.
IFPRI organized a two day workshop on “Agricultural Extension Reforms in South Asia – Status, Challenges, and Policy Options” to be organized at Committee Room 3, NASC, Pusa, New Delhi on February 17-18, 2015. IFPRI has been conducting research related to agricultural extension reforms in India and collaborating with researchers in other south Asian countries for the past five years through various projects. For understanding extension reforms in India, a major consultation was held in NAARM in 2009 during which policy makers called for development of evidence for spreading extension reform process in India. Since then several research papers have been produced on various aspects of Indian extension system. While they are presented in various forms including several discussion papers, there is a need to pull all the research result together to present it in form that could be used by the policy makers to further guide them in the reform process. South Asian countries such as Bangladesh, Nepal, and Sri Lanka are going through similar challenges in getting knowledge to farmers. Several experiment shave been conducted to test new approaches to extension by the public, private and NGO sectors. Learning from each country experiences will bring collective understanding and knowledge for the policy makers who are attempting to bring changes in the reform process. The purpose of this workshop is to bring together a groups of researchers, analysts and policy makers to present the issues, constraints and challenges facing agricultural extension reforms that are being implemented in South Asian countries.
The presentation includes a brief discussion of contract farming in India. Levels of benefits acquired and problems faced by farmers are assessed and presented for better understanding of the status of contract farming.
Tropical Legumes III Tropical Legumes III (TL III) Bulletin - 08ICRISAT
In 2015-16, a total of 55 multi-stakeholderplatforms were established, bringing together 368 partners from the public and private sectors. A total of 14,744 platform members were trained in various aspects including legume seed production, post-harvest handling and seed business management; 8,204 NARS artners had their skills and knowledge enhanced in areas of innovative and genderconsiderate seed production and marketing across mandate crops within the target countries. A total of 16,556 tons of seed were produced, of which 16,165 tons (97.6%) were certified and quality declared seed – enabling an estimated 3.2 million farming households to get access to seed of improved legume varieties. Across countries and crops, on an average, 9.3% of seeds were marketed in small packs (1 kg, 2 kg and 5 kg). Over 30,000 copies of promotional materials (leaflets and guides) as well as 70 electronic/print media articles with information on improved legume varieties were produced and distributed to farmers and partners. A total of 1,516 demonstrations, 134 field days and 15 agri/seed fairs were conducted for variety promotion and for training legume value chain actors. Ten laborsaving technologies/mechanization tools were identified and demonstrated; they are being used by smallholder farmers to reduce drudgery and increase legume production and quality of post-harvest products.
Eighth bulletin of the quarterly publication of Tropical Legumes III (TL III)...Tropical Legumes III
This edition of the bulletin focusses on the progress made under Objective 6: “Developing Sustainable and Impact- Oriented Legume Seed Systems for smallholders in Sub-Saharan Africa and South Asia”, during year 1 of the project implementation.
The makhana value chain in bihar evidencesKrishna Singh
This document summarizes a study on the makhana value chain in Bihar, India. Key findings include:
1) Branding of makhana has rapidly increased, with 50% of sales now branded compared to 25% five years ago. Low and high-price brands were identified.
2) Farmers receive about 55% of the retail price for loose makhana but only 50% for branded. Most benefits of branding accrue to retailers and processors.
3) Improving makhana varieties, addressing issues with pond leasing, and connecting farmers to brands could help farmers benefit more from the growing market.
This document discusses Mahindra Shubhlabh Services Ltd's (MSSL) supply chain for exporting grapes from India to the European Union under GLOBALGAP certification requirements. MSSL contracts many grape producers and provides technical support to help them meet GLOBALGAP standards. MSSL guarantees a minimum price for produce, providing income security. This mitigates risks for farmers and incentives small landholders to participate. The case study illustrates how private-public partnerships can successfully link farmers to demanding export markets by lowering risks for producers. The Indian state of Maharashtra's supportive policies also contributed to this success.
This document discusses the historical context of agricultural development in India and the need for a new paradigm. It outlines some of the key issues with the previous system such as declining growth rates, falling water tables, and increased dependence on imports. A new framework is proposed that is driven by market demand and links research, farmers, and the private sector. The Agricultural Technology Management Agency (ATMA) model is presented as a way to decentralize extension and diversify agriculture in a market-driven way. Some of the key elements of the ATMA model include organizing farmers groups, linking farmers to new markets through contract farming, and taking a bottom-up approach to extension planning. The document analyzes data that shows how the ATMA model has
This document summarizes the proceedings of a brainstorming workshop organized to discuss approaches for linking smallholder farmers to markets in order to promote inclusive growth. Key points discussed include:
- Smallholder farmers make up over 85% of farmers in India but face challenges in marketing their produce profitably. Integrating them into markets is important for their livelihoods and agricultural development.
- The workshop included presentations on the role of price policy, building farmers' institutions, supply chain management, financing models, and the IMOD framework to enhance smallholder participation in markets.
- Recommendations focused on improving market infrastructure, facilitating direct buyer-seller links, increasing access to information, and promoting high-value crop cultivation
This document summarizes the proceedings of a brainstorming workshop organized to discuss approaches for linking smallholder farmers to markets in order to promote inclusive growth.
The workshop consisted of two sessions. The first included presentations on the role of price policy, building farmers' institutions, private sector initiatives, and financing agricultural value chains. The second session involved discussions on successful models for linking farmers to markets through contract farming and the prospects of producer companies and self-help groups.
Key recommendations included the need to improve market infrastructure, information systems, food safety standards, and risk management tools to better integrate smallholders in agricultural value chains. Case studies on innovative models were seen as important to quantify their impacts and potential for scaling up.
BENISON MEDIA is in business of Publishing “ Think Grain Think Feed ” – A Monthly magazine for feed and technology related to it. The magazine provides important information related to animal feed and Grain industry starting from feed crop production to feed additives and premixes, processing and storage technology for poultry, dairy and aqua sector.
It provides a comprehensive information on the market and industry, economic and policy issue, scientific advances, new products, latest technology and latest news and analysis on the development in Feed Industry. Our Feed & Grain magazine is circulated among Government officials, Feed industry, agriculture research and academics, feed millers, raw material traders, technology providers, integrator, cooperatives, veterinarians, embassies, trade associations, storage industry professionals, workers and rural institutions etc.
” Think Grain Think Feed ” is a Feed and Grain magazine for the animal feed industry and its suppliers. It carries a mix of discussion, comment, market analysis, company profiles, interviews, technical articles, special features, product information, appointments and news on matters of interest to the animal feed sector. Advertising covers ingredients and additives, machinery, software and other goods and services used in the production of animal feed.
The document summarizes a report on field trials of autumn rice crops conducted in 2015 at the Rice Research Station in Burma. It provides information gathered from farmer surveys on major sources of rice production information and varieties grown. It also includes recommendations to strengthen breeding, seed production, agronomy, plant pathology, and entomology programs. Overall recommendations are provided to improve research, extension, seed programs and facilities at the Rice Research Station in Burma.
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1. Public-Private Partnerships in Market-led Extension: Case Studies Market-
led Extension Dr A.S.Charyulu MANAGE, Hyderabad for academic use
only
2. Constraints to Agricultural Growth No breakthrough technologies in the
recent past Low level of productivity Inadequate market linkages
Inadequate extension support Degradation of natural resources Inadequate
investment in agriculture
3. Strengths Strong network and wide reach Cover broad spectrum of
agriculture Weaknesses Multiplicity of Technology Transfer Systems
Narrow Focus of the Agricultural Extension System Lack of Farmer Focus
and Feedback Inadequate Technical Capacity within the Extension System
Inadequate capacity building of farmers Weak Research-Extension-
Farmer-Market Linkages Inadequate operating resources and financial
sustainability Public Extension
4. Strengths Better quality service for high value crops Able to serve the
Value Chain Weaknesses Limited reach in terms of farmers and crops
Inadequate network Poor farmers not adequately covered
Hence………………………….. Supplemental efforts with plurality of
institutions is the key Public extension network with NGOs, FO, Para
technicians, Corporate House, Cooperatives, SHGs, Input Dealers etc.
Private Extension
5. Commercialisation of agriculture Constraints in Public Research and
Extension System Globalisation, Liberalisation and Privatisation Public and
Private Systems to seek strategic partnerships Business, Developmental
and Social Goals Why Partnership?
6. Role of Public System Facilitator – Stakeholder – Partner in the
enterprise Contribute or facilitate in the chain of partner-input--processes-
output Public system need not be a shareholder in profit Networking - a
major role of Public Institutions (ATMA-Agricultural Technology
Management Agency or like institutions)
2. 7. Elements of Public-Private Partnership Govts. (Centre / State) NGOs
Corporate Sector Cooperative Sector FIGs & FOs, SHGs, FFs, Farmers
Public & Private Financial Institutions, Insurance Companies Inputs
Manpower resource Financial resource Infrastructural resource Skill,
knowledge and advisory resource Time resource Agricultural input and
other service resource Process Relationships among various stakeholders
in different combinations through formal / informal / written (MOUs,
Formats etc.) arrangements Around one or more defined functions in the
agri value chain Sharing the output (profit or loss, social responsibility,
professional and personal satisfaction, fulfillment of corporate and official
obligations etc.) Outputs Necessarily the direct and instant output –
increase in income of the farmers Upgradation of natural resources,
economic viability, environmental sustainability, social accountability
Partners From the Concept note on PPP by Dr Vikram Singh, MANAGE
8. Agri-business companies Input dealers Agri-clinics Technically qualified
agricultural consultants Para professionals Farmer‟s organisations Co-
operatives NGOs Mass media Potential Private Partners
9. Potential Areas for Market-led Extension Supply of Inputs - seeds,
fertilizers, pesticides, machineries, feeds, medicines etc. Extension
services – Advisory, information support, field visits, exposure visits,
demonstrations, exhibitions Processing of products – Grading, standards,
quality, post-harvesting, storage Marketing of products – Buy-back
arrangement, market intelligence, facilitate export.
10. Issues in Operationalisation of PPP Selection of activity and
programme Designing delivery mechanism Working out MoU covering
time, roles of partners, implementation process and expected end results.
Soliciting expression of interest Selection of partners Execution of MoU.
11. Framework of MoU Selection of programme Expected output Process
of implementation Clarity of roles, responsibilities and contributions of the
partners Area under coverage Duration of the programme /activity
3. Monitoring and evaluation Conditions of renewal Regulation mechanism
Arbitration
12. Diversification from groundnut, paddy and sugarcane to maize in
Chittoor district of Andhra Pradesh, India Poultry Association, Commodity
Interest Groups of farmers are linked and networked by ATMA with a buy-
back arrangement of maize at a fixed price. ATMA conducted 22
awareness camps, 6 exposure visits to Karnataka, printing and distribution
of pamphlets & leaflets and arranging interaction with experts. Poultry
Association provided 2 MT of poultry manure free of cost to the networked
farmers and the quality seed of maize was supplied by ATMA. Area
expanded from 60 hectares to 1150 hectares with an average income of
Rs.22,000/- per hectare – resulting into crop diversification. Technical and
knowledge support by BTT on crop production. Case1: Market-led
Partnership ATMA, Chitoor- Poultry Association- Commodity Interest
Groups
13. Serve entire value chain through FIGs and FOs including Soil testing
for micro nutrients, balance use of fertilizers, Advisory, Input supply and
Marketing Cost Sharing @ 50:50 between ATMA and Chambal for the
services Developing an organic linkage through Uttam Krishi Sevak (UKS)
through continuous feedback Dissemination and extension of agricultural
services using ICTs at FIAC established by ATMA and operated by UKS.
Case 2: Uttam Bandhan Chambal Fertilizers-ATMA, Sangrur-FIGs-FOs
14. Rich biodiversity identified as strength of Patna district through SREP.
ATMA facilitated and promoted the cultivation of medicinal and aromatic
plants by converging farmers into FIGs in a buy-back arrangement with
Baidyanath and Ayurvedshri Herbals. Capacity building of FIGs in
cultivation of medicinal and aromatic plants by CIMA-Lucknow and FFDC-
Kannauj facilitated by ATMA. Area expansion, crop diversification and
enlarged coverage in 6 villages and number of FIGs going up. Case 3:
Cultivation of Medicinal and Aromatic Plants ATMA, Patna-FIGs- Central
Institute of Medicinal and Aromatic Plants, Lucknow- Fragrance and
4. Flavour Development Centre (FFDC), Kannauj, U.P- Baidyanath and
Ayurved shri Herbals.
15. Case 4: NGO Initiated Partnership Patliputra Samaj Kalyan Sansthan,
Patna entered into buy-back arrangement of mushroom through federation
of FIGs at a pre-determined prices. ATMA promoted CIGs, converged
them into Federation and linking with Patliputra Samaj Kalyan Sansthan .
Patliputra Samaj Kalyan Sansthan, Patna-ATMA, Patna-FIGs
16. Case 5: Export Oriented Partnership M/s Pamer Agro Ventures (P) Ltd.
promoted production of snow pea by supplying seed and other inputs and
agronomical practices to FIGs through the interventions of ATMA. Exported
the snow pea and realised highly remunerative prices by the farmers under
a buy-back arrangement in the supervision of ATMA. M/s Pamer Agro
Ventures (P) Ltd, Patna-ATMA, Patna-FIGs
17. Case 6: Market-led Production of Basmati Rice Traditional rice varieties
are replaced by Basmati rice M/s. Aditya Agro-clinic and Agro Business
Centre, Munger -a Basmati exporter and FIG leaders for Barh entered into
contract for production and procurement. ATMA Patna facilitated FIG
formations and market linkages. M/s. Aditya Agro-clinic and Agro Business
Centre, Munger,Patna-ATMA, Patna-FIGs
18. Case 7: Partnership for Direct Marketing of Alphanso Alphanso
predominant h orticultural crop in Ratnagiri, Kokan's region of Maharashtra.
99% of growers sell the produce at 1/4 th price that too through middle
men Sindhudurg district organised Mango fair in Mumbai in 2002 and
farmers got 4 times as compared to earlier prices. Learning from
Sindhudurg mango fair, ATMA – Ratnagiri promoted 13 GIGs and trained
on quality mango production, better handlings through KVK – Shirgaon and
SAU-Dapoli. 13 FIGs established stalls at Mango fairs, farmers got better
prices and consumers got quality mangos at cheaper price than in the
regular market. ATMA, Ratnagiri- KVK – Shirgaon- SAU-Dapoli-CIGs
5. 19. Case 8:Collective Marketing of Vegetables ATMA, Sangrur facilitated
diversification from wheat – rice to vegetables in Dhuri block of Sangrur in
Punjab through CIGs. The agronomical practices other technologies were
provided by ATMA and PAU. National Horticulture Research and
Development Board, Bhati entered into contract farming with FIGs through
ATMA and procured vegetables. Also low cost cooling unit were provided
by ATMA. Collective marketing by FIGs was the key for the success.
ATMA, Sangrur-PAU- National Horticulture Research and Development
Board, Bhati-FIGs
20. SBI, Dabur tie-up to finance farmers State Bank of India has signed an
agreement with Dabur India for financing farmers for production of
medicinal and aromatic crops under contract farming arrangements. The
MoU constitutes a broad understanding between SBI and Dabur India,
manufacturer of ayurvedic medicines, to finance farmers for cultivation of
medicinal and aromatic crops in Uttaranchal. Case 9:Partnering for
Ayurvedic Medicine State Bank of India-Dabur India-Farmers in
Uttaranchal
21. M/s. Prabhat Seed Trader makes arrangement with the farmers to
procure seed usually at higher rates than the market price. The trader has
machinery and undertakes treatment of the seeds and obtains certification
of seeds under the brand name „Prabhat Seeds‟ from the State Authorities.
Under the partnership, Chambal Fertilizers authorized to sell these quality
seeds to the farmers through its market network. M/s. Prabhat Seed
Traders started its activity with a production of 300 MT of wheat seed per
annum and now it has touched more than 1500 MT per annum. Case10:
Partnership for Quality Seed Chambal Fertilizers-State Government,
Haryana-University-Farmers‟Groups-M/s.Prabhat Seed Traders in
Kurushektra.
22. Case 11: Market Linkage for Export of Litchi ATMA taken initiative to
form Litchi farmers into CIG National Horticulture Board offered know-how
to produce quality litchi production Market linkage agreement with Agro-
6. Venture Pvt. Ltd., for buying litchi ATMA arranged loan for farmers with
cooperative bank. Farmers income reached Rs.30-40 thousands per acre
and average returns of Rs.8000 per month per farmer. Farmers started
producing cherry, tomato, baby corn and sweet corn with market linkage.
ATMA, Kangra- National Horticulture Board - Agro-Venture Pvt. Ltd-FIGs
23. Case 12: Cashew Ratna ATMA mobilised farmers into processors
groups 10 processors groups were federated at block level. Common
godown facility was created at block level for grading and packing 7 block
level cashew processors groups were federated at district level. District
federation undertake further grading, packing and marketing. Cashew
Ratna brand was promoted by ATMA at domestic and export market. Buy-
back agreement with traders after processing with the facilitation of ATMA
for reasonable profit. ATMA, Ratnagiri-FIGs-Traders
24. Case 13: Rosemary Cultivation in Tamil Nadu MYRADA KVK capacity
building and linkage, technological backstop, facilitator, participatory
monitoring, fund mobilization CMRC- Selection of farmers, formation of
committee, agreement preparations, participatory monitoring, updating
market information, employment generation Departments - Technical
support, provision of subsidy, components TNAU-Technical backup;
DRDA-Oil Extraction Unit; Spice Board-Drying Yard ITC- Timely fund
allocation, well defined harvesting procedure, buy-back agreement Hopes
in Nilgiris-Marketing arrangements 114 farmers formed into institution
called “Rosemary Growers Association” to enable their entrepreneur ability.
MYRADA-Farmers‟ Groups /CMRCs-Spice Board-TNAU-Horticulture
Dept.-DRDA-ITC, Kolkata-Hopes (Marketing Agency), Nilgiri
25. Lessons MoU indicating feasible activities in appropriate areas aimed
at specific outcomes is the key Role clarity, contributions and
responsibilities of partners decides the success of partnership Requires
continued commitment and periodical dialogue between the partners
Organizing Farmers‟ Groups / Commodity Interest Groups enable farmers
to engage in partnerships ATMA intervention and guidance help in
7. fostering public-private partnerships Public-private partnerships under the
guidance of ATMA like body help amiable linkage between farmers and
industry
26. Thank you [email_address