This is the final presentation for the one week workshop on New Media for the Third Sector. The case study was Naisten Linja (Women's line). In Media Lab, ARTS, Aalto University. February 2015.

1. Final presentation
Designing new online support services for
women that experience violence or the threat of
violence
Andrea Botero/ Mariana Salgado
Aalto School of Arts, Design and Architecture – Media Dept.

2. New Media For the Third Sector
Explores the role of social and
digital media tools and services
in increasing the effectiveness
and reach of the activities and
communication of third sector
organizations. The approach is
based on design research and
prototyping activities carried
out collaboratively with a
partner organization. (Usually a
longer study project!)
Previously: Amnesty Finland,
World Health Organization,
Cleaning Day, Crisis
Management Institute,
Aidbrella…
Amnesty International
– 2007 No Torture
Here! Wendland,
Naukkarinen,
Vaalisto, Tarkiainen,
Drakvik, Leinonen,
Botero
Cleaning Day /
Yhteismaa– 2013
Cleaning Day treasures
(Miessner, Oikkari,
Laakso),
Cleaning day App
(Multiple contributors)
and Cleaning day data
dashboard
(Panagiadouti)

3. NMTS FACTS (DOM-­E5042)
- 3 ECTs
- Starts 23rd of February ends 27th of February
- Everyday from 9 to 5 pm (unless otherwise stated)
- Workload aprox. 80 hours (contact hours 7x5 35h +
Independent work 45h)
- Three deliverables: 1) 10 min presentation and a blog
post** 2) Manual targeted to the partner NGO* 3)
Learning Diary*
• ** ready by Friday
• * Delivered 10 days after the WS

4. Theme for 2015
• Relationship between violence against
women (VAW) and digital media
à New technologies are used both to perpetrate violence
and to fight back (seek help/organize against), what does
this mean for the design of services that are digitally
based?

5. Scope and aims for the WS
• Brief 0.1: Create new possibilities for women who are
experiencing violence or are survivors, to reach out and
get in touch with a local NGO active in this field. How to
do this through digital means?
à We expect well defined concepts for new services (and
related tools) that the NGO can continue developing –or
take into use – after the WS
à Note: Campaigns are interesting and needed,but not
within the main focus of this WS

7. What we did
1. Lectures, readings and exercises to get familiar with
the theme (reflected in a learning diary).
2. Group work to develop a design concept(s) with a
pitching session in the end (presented with a 10 min
AV presentation per team).
3. Document and report our findings to others (In the
blog and in a manual).

8. What we learned
• Identify some of the challenges and possibilities of working and
designing together with a third sector organization (vs a
commercial organization or public sector) addressing a complex
situation
• Define, develop and evaluate a “conceptual design” proposal for
a digital service that can be used strategically by the organization to
develop and improve its service portfolio.
• Some concrete tools and vocabulary that can be used in
service design as it intertwines with digital media design and
development.

9. Our partner organization for 2015:
https://www.naistenlinja.fi/

10. Exercises & Feedback
- Customer journey
- Mapping user experience
- Blueprints

11. Peer Picnics
The Peer Picnic is a live peer meeting, where people can gather just as friends do. There could be for instance
five locations, where the picnic is organized regularly, eg. once per week. Events can be shared via
Facebook.
Because only very few NL clients shall have an access to a f2f support group, the casual peer meetings would
reach a lot wider group of women.
If some code language is needed because of possible stalkers, for instance “strawberry” could mean the Park of
Koff, “blueberry” Töölönranta etc. If needed, an online peer group could also start by a joint picnic, so that
the identity of every person is safely verified.

12. Safety Deposit

13. Spotify Survivor
Music is one of the most empowering things. Oppressed women can add their favourite pieces to the “I will
survive” playlist at the NL web site and play it in Spotify.
When women do not have much space outside home and cannot get into contact with peers, they can feel the
support of the NL community through the shared experience of the empowering music.
The guiding principle is that no-one is left alone. Even a minimalistic sign of peer support may help to recreate
the sense of dignity.

14. Service Blueprint | EMOTIONAL DIARY

15. 6 Thinking Hats

16. How was it for us?
• Happy to be able to do this workshop!
• Surprised that no men came to the course
• Emotional and difficult topic that brought a lot of
synergy within participants and the organization.
• Fun
• Interesting enough to think that we want to work more
with this topic in the future as part of our research.

17. How was it for you?
We will hear about this after the presentations.

18. Big big thanks to all participants!