2. NEW MEDIA
New media refers to on-demand access to content
anytime, anywhere, on any digital device. This may
include interactive user feedback and creative
participation.
New media technologies are mostly digital and
allow people to interact.
These can be websites, computer multimedia,
video games, CD-ROMS, and DVDs.
However new media does not include publications
such as films, TV programmes, books and
magazines unless they contain some sort of digital
interaction.
3. YOUTH AND NEW MEDIA
As new media is allowing nearly 24-hour media access,
the amount of time young people spend with
entertainment media has risen dramatically.
Some statistics show that 8–18 year-olds spend an
average of 7 hours and 38 minutes using entertainment
media in a typical day (more than 53 hours a week).
Also, 96% of 18–29 year olds and three-quarters (75%)
of teens now own a mobile.
This are important figures to consider when using new
media within my magazine. As my target audience will
include teenagers and young adults, I will help promote
new ways they can access and interact with the
magazine using their mobile phones.
4. WEBSITES
New media includes websites where people can get
involved and interact with others.
The two main social media websites where people can
do this are Facebook and Twitter where billions of users
can share their own information and stories.
According to reports, 15% of US adults get their news
primarily from social media.
Distribution can be gained via Facebook by creating
your own pages and sharing them with others to go viral
for free. This way people can like, comment on your
post/pages and even share them with their own friends.
Twitter can also be used in a similar way by tweeting
your own opinions and experiences and also trending
certain topics to get the word across about particular
stories and events.
5. MORE COMPUTER MULTIMEDIA
Another fantastic website for distribution is Youtube. This
is a video site where anyone can share their own videos
across the world- allowing people to view, comment, like
and even subscribe to their own channel.
Youtube is also a great form of multimedia when it
comes to discovering new music.
As my magazine will be a music magazine, many of my
artists included in the articles will have their own Vevo
channel on Youtube where my readers can listen to their
new music as soon as it is released!
Youtube allows people to interact with others while
discovering new things and presenting their own work.
6. MAGAZINES USE OF NEW MEDIA
NME allow their readers to subscribe to their digital
edition of their magazine so their audience can view
NME online.
As well as NME having their own website , they also
have a variety of social media websites including
Myspace, Facebook, Twitter, Spotify, Tumblr, Instagram,
Youtube and Soundcloud.
Spotify and Soundcloud are also very useful social
media websites when it comes to music as they let
people share and listen to music in other ways.
Q magazine also has some of their own social media
websites plus they also have a link on their own
websites to purchase t-shirts to their audience’s tasteanother way of readers interacting using new media.
