New marketing
•Download as PPT, PDF•
0 likes•184 views
Generation Y and Generation Z have grown up with constant access to technology and digital media. As a result, consumers now demand more personalized and interactive experiences that leverage digital technologies. Traditional marketing approaches are outdated, as consumers are empowered through crowd-sourcing and collaborative projects. Commerce is shifting to e-commerce, and innovative digital solutions allow for integrated product placement and one-to-one personalized communication.
Report
Share
Report
Share
Recommended
2 5436082382186744776
this Slideshare is about where the internet nad digital marketing used to started and their development over the years
Innovative communications
The document discusses communications trends in Australia and at VicRoads. It notes that the media landscape and communications industry are changing rapidly with new technologies and platforms emerging. VicRoads is striving to place the customer at the center of its decision-making and digital strategy to engage with audiences across multiple new channels including mobile and social media. The organization aims to sustain conversations online and imagines further innovations and shifts to mobile-friendly content.
I phone 8 advertising
Apple advertised the iPhone 8 through various traditional and digital media channels. In traditional media, they ran full page newspaper advertisements globally and radio ads in the UK and US. Digitally, they created YouTube advertisements that played before videos and bombarded people with Apple emails about the new iPhone's availability. By using both traditional passive forms of advertising and digital active forms that engaged customers, Apple was able to spread information widely and get iPhone sales to skyrocket through complementary multiple marketing channels.
What is digital divide
The digital divide refers to the gap between demographics and regions that have access to modern technologies like the telephone, television, computers and the Internet, and those that don't or have limited access. It describes the unequal access to technology between groups in society caused by factors like income, education, age, geographic location, or ethnicity. Reducing and closing the digital divide is an important issue to ensure all people can benefit from access to information and communication technologies.
Cell Phone Culture 1
The document discusses the rise of cell phone culture and the impact of mobile phones on daily life. It notes that cell phones have become the most common consumer electronic device globally, surpassing fixed telephones. Cell phones are now central to communication and seen as tools for mobility, portability and customization. The cultural impact of cell phones includes how they influence how people stay in contact, express identity, and integrate into many daily activities. However, some debate whether cell phones have truly transformed human communication or just brought existing aspects to the surface.
Digital retail or etail play in india
DIgital retail or e-tail in India needs to find a larger purpose beyond the deals or discounts. Beyond the fights between retail or e-tail.
Here's a strategic instigation on how a leader brand can either play a premium & mass - digital retail / e-tail game.
Though more conceived with retail in mind, some of the principles apply more to e-tail.
Stay provoked & check out #wolfSIGHTS on twitter.
Thw World of Smart Phones by Lydia Kankya
The document discusses how smartphones are defined as internet-enabled phones that provide personal information management. It then lists several smartphone models and features like email, internet access, cameras, and music players. The document argues that smartphones have greatly affected humans by making them anti-social, isolated, obsessed, unmotivated, unproductive, and lazy as users are constantly distracted by and addicted to their phones. It concludes that smartphones have had a big impact on society and have changed people's lives in many ways.
Convergent Technology - Basics
This document discusses convergent technologies, which combine multiple technologies into integrated devices or systems. It provides examples like the iPod, which combines music playback hardware with iTunes software. Digital data and widespread connectivity have driven convergence by providing a common way to handle different types of information across devices. Both business and consumer needs and trends have contributed to the growth of convergent technologies. Emerging technologies like RFID may further convergence by allowing remote identification using radio waves.
Recommended
2 5436082382186744776
this Slideshare is about where the internet nad digital marketing used to started and their development over the years
Innovative communications
The document discusses communications trends in Australia and at VicRoads. It notes that the media landscape and communications industry are changing rapidly with new technologies and platforms emerging. VicRoads is striving to place the customer at the center of its decision-making and digital strategy to engage with audiences across multiple new channels including mobile and social media. The organization aims to sustain conversations online and imagines further innovations and shifts to mobile-friendly content.
I phone 8 advertising
Apple advertised the iPhone 8 through various traditional and digital media channels. In traditional media, they ran full page newspaper advertisements globally and radio ads in the UK and US. Digitally, they created YouTube advertisements that played before videos and bombarded people with Apple emails about the new iPhone's availability. By using both traditional passive forms of advertising and digital active forms that engaged customers, Apple was able to spread information widely and get iPhone sales to skyrocket through complementary multiple marketing channels.
What is digital divide
The digital divide refers to the gap between demographics and regions that have access to modern technologies like the telephone, television, computers and the Internet, and those that don't or have limited access. It describes the unequal access to technology between groups in society caused by factors like income, education, age, geographic location, or ethnicity. Reducing and closing the digital divide is an important issue to ensure all people can benefit from access to information and communication technologies.
Cell Phone Culture 1
The document discusses the rise of cell phone culture and the impact of mobile phones on daily life. It notes that cell phones have become the most common consumer electronic device globally, surpassing fixed telephones. Cell phones are now central to communication and seen as tools for mobility, portability and customization. The cultural impact of cell phones includes how they influence how people stay in contact, express identity, and integrate into many daily activities. However, some debate whether cell phones have truly transformed human communication or just brought existing aspects to the surface.
Digital retail or etail play in india
DIgital retail or e-tail in India needs to find a larger purpose beyond the deals or discounts. Beyond the fights between retail or e-tail.
Here's a strategic instigation on how a leader brand can either play a premium & mass - digital retail / e-tail game.
Though more conceived with retail in mind, some of the principles apply more to e-tail.
Stay provoked & check out #wolfSIGHTS on twitter.
Thw World of Smart Phones by Lydia Kankya
The document discusses how smartphones are defined as internet-enabled phones that provide personal information management. It then lists several smartphone models and features like email, internet access, cameras, and music players. The document argues that smartphones have greatly affected humans by making them anti-social, isolated, obsessed, unmotivated, unproductive, and lazy as users are constantly distracted by and addicted to their phones. It concludes that smartphones have had a big impact on society and have changed people's lives in many ways.
Convergent Technology - Basics
This document discusses convergent technologies, which combine multiple technologies into integrated devices or systems. It provides examples like the iPod, which combines music playback hardware with iTunes software. Digital data and widespread connectivity have driven convergence by providing a common way to handle different types of information across devices. Both business and consumer needs and trends have contributed to the growth of convergent technologies. Emerging technologies like RFID may further convergence by allowing remote identification using radio waves.
LA LOCURA
La Locura invitó a sus amigos a jugar a las escondidas en su casa. Al contar hasta cien para buscarlos, encontró a varios como la Curiosidad y la Timidez, pero no pudo hallar al Amor. Al buscar entre los tallos de un rosal, la Locura oyó un grito y descubrió al Amor con un ojo pinchado por una espina. La Locura pidió perdón al Amor, quien aceptó y desde entonces se dice "El amor es ciego, y la locura siempre lo acompaña".
Bond 2
Bond fights Franks in a lift on their way to see Tiffany about stolen diamonds. Bond must kill Franks to continue posing as an insider. Bond and Tiffany are then chased by police after escaping from W Tectronics. Bond is trying to find Whyte and encounters Bambi and Thumper, who pretend to help him but then attack him, at Whyte's house by the pool. All three scenes involve fighting or chasing and have music that intensifies during climactic moments of the action. The settings and opponents differ between the scenes.
8 regalos-100094
Este documento ofrece la opción de enviar un PowerPoint a un amigo o suscribirse a recibir presentaciones gratis por correo electrónico.
Arroyo y Suipacha. Esquina del Alma
Este documento contiene varios testimonios y reflexiones sobre el atentado a la Embajada de Israel en Buenos Aires el 17 de marzo de 1992. Un testimonio habla sobre la pérdida de seres queridos en el atentado y la unión de Argentina e Israel en la lucha contra el terrorismo. Otro testimonio recuerda la Embajada como un hogar y un lugar de trabajo antes del atentado. El documento rinde homenaje a las víctimas y su legado de paz.
Leyenda
La leyenda de La Sucia ha estado presente en Trujillo, Honduras desde el siglo XIX. Se dice que La Sucia aparece como una anciana descuidada o como una mujer elegante con un rostro desfigurado. Un abuelo cuenta haberla visto cuando cabalgaba por la noche y una mujer misteriosa le preguntó la hora a pesar de saber su nombre. La mujer cruzó una cerca sin problemas y se rio de forma diabólica, dejando al abuelo convencido de que se trataba de un espíritu. Al día siguiente
Inventos
Este documento presenta una variedad de inventos innovadores y poco convencionales, incluyendo un anillo que se calienta para recordar fechas, asientos plegables, prismáticos integrados con una petaca, guantes USB para mantener las manos calientes, y zapatillas de audio. También describe artículos como una cama con un marcador de orgasmos, camisas con mangas tatuadas, y CDs con sonidos molestos para los vecinos.
Comonocreeren Dios Pps Sylvette2007(Cristiano)
Este documento presenta una canción titulada "Como no creer en Dios" del autor e intérprete Wilkins. La canción expresa la creencia del cantante en Dios a través de las bendiciones que ha recibido como los hijos, la vida, la esposa, la naturaleza, la amistad y las emociones.
Porque algunas mujeres se quedan solteras
Algunas mujeres eligen permanecer solteras por varias razones como priorizar su carrera profesional, no encontrar a la pareja adecuada o simplemente disfrutar de su independencia y libertad sin compromisos de una relación.
Feliz dia mamá
ESTA PRESENTACION FUE CREADA POR MVZ. DULCE MARIA ESPINOSA CON MUCHO CARIÑO PARA TODAS LAS MAMÁS DESDE EL HERMOSO ESTADO DE CHIAPAS
El medio ambiente en la Colonia Nezahualcóyotl (Boyeros)
El documento describe los problemas de contaminación por basura en la colonia San Martín Nezahualcóyotl en Boyeros. Cada sábado, los residentes realizan faenas de limpieza recolectando basura en las calles, jardines, delegaciones y campos de fútbol. La basura, PET y papel/cartón se separan y venden para recaudar fondos para materiales que mejoren los espacios públicos o se donan a escuelas locales. Las fotos muestran limpiezas en el jardín con una retroexcavadora y resident
No Nos Gana Nadie
La mujer entra en la cocina gritando y dando instrucciones frenéticas a su marido mientras él intenta freír unos huevos para el desayuno. Ella le dice repetidamente que tenga cuidado porque los huevos se van a pegar, romper o saltar, y le indica que use más aceite, deles la vuelta, baje el fuego y añada sal. El marido la mira desconcertado y le pregunta si cree que no sabe freír unos huevos, a lo que ella responde que es para que sienta lo que es conducir con él.
Australian Digital Landscape
Recently on my visit to meet the remainder of my team in San Fransisco, I presented an update on the digital landscape in Australia. It was a brilliant exercise and a great opportunity for everyone to share their thoughts, qualms and questions on the subject.
Faction Media Digital Media Workshop
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
More Related Content
Viewers also liked
LA LOCURA
La Locura invitó a sus amigos a jugar a las escondidas en su casa. Al contar hasta cien para buscarlos, encontró a varios como la Curiosidad y la Timidez, pero no pudo hallar al Amor. Al buscar entre los tallos de un rosal, la Locura oyó un grito y descubrió al Amor con un ojo pinchado por una espina. La Locura pidió perdón al Amor, quien aceptó y desde entonces se dice "El amor es ciego, y la locura siempre lo acompaña".
Bond 2
Bond fights Franks in a lift on their way to see Tiffany about stolen diamonds. Bond must kill Franks to continue posing as an insider. Bond and Tiffany are then chased by police after escaping from W Tectronics. Bond is trying to find Whyte and encounters Bambi and Thumper, who pretend to help him but then attack him, at Whyte's house by the pool. All three scenes involve fighting or chasing and have music that intensifies during climactic moments of the action. The settings and opponents differ between the scenes.
8 regalos-100094
Este documento ofrece la opción de enviar un PowerPoint a un amigo o suscribirse a recibir presentaciones gratis por correo electrónico.
Arroyo y Suipacha. Esquina del Alma
Este documento contiene varios testimonios y reflexiones sobre el atentado a la Embajada de Israel en Buenos Aires el 17 de marzo de 1992. Un testimonio habla sobre la pérdida de seres queridos en el atentado y la unión de Argentina e Israel en la lucha contra el terrorismo. Otro testimonio recuerda la Embajada como un hogar y un lugar de trabajo antes del atentado. El documento rinde homenaje a las víctimas y su legado de paz.
Leyenda
La leyenda de La Sucia ha estado presente en Trujillo, Honduras desde el siglo XIX. Se dice que La Sucia aparece como una anciana descuidada o como una mujer elegante con un rostro desfigurado. Un abuelo cuenta haberla visto cuando cabalgaba por la noche y una mujer misteriosa le preguntó la hora a pesar de saber su nombre. La mujer cruzó una cerca sin problemas y se rio de forma diabólica, dejando al abuelo convencido de que se trataba de un espíritu. Al día siguiente
Inventos
Este documento presenta una variedad de inventos innovadores y poco convencionales, incluyendo un anillo que se calienta para recordar fechas, asientos plegables, prismáticos integrados con una petaca, guantes USB para mantener las manos calientes, y zapatillas de audio. También describe artículos como una cama con un marcador de orgasmos, camisas con mangas tatuadas, y CDs con sonidos molestos para los vecinos.
Comonocreeren Dios Pps Sylvette2007(Cristiano)
Este documento presenta una canción titulada "Como no creer en Dios" del autor e intérprete Wilkins. La canción expresa la creencia del cantante en Dios a través de las bendiciones que ha recibido como los hijos, la vida, la esposa, la naturaleza, la amistad y las emociones.
Porque algunas mujeres se quedan solteras
Algunas mujeres eligen permanecer solteras por varias razones como priorizar su carrera profesional, no encontrar a la pareja adecuada o simplemente disfrutar de su independencia y libertad sin compromisos de una relación.
Feliz dia mamá
ESTA PRESENTACION FUE CREADA POR MVZ. DULCE MARIA ESPINOSA CON MUCHO CARIÑO PARA TODAS LAS MAMÁS DESDE EL HERMOSO ESTADO DE CHIAPAS
El medio ambiente en la Colonia Nezahualcóyotl (Boyeros)
El documento describe los problemas de contaminación por basura en la colonia San Martín Nezahualcóyotl en Boyeros. Cada sábado, los residentes realizan faenas de limpieza recolectando basura en las calles, jardines, delegaciones y campos de fútbol. La basura, PET y papel/cartón se separan y venden para recaudar fondos para materiales que mejoren los espacios públicos o se donan a escuelas locales. Las fotos muestran limpiezas en el jardín con una retroexcavadora y resident
No Nos Gana Nadie
La mujer entra en la cocina gritando y dando instrucciones frenéticas a su marido mientras él intenta freír unos huevos para el desayuno. Ella le dice repetidamente que tenga cuidado porque los huevos se van a pegar, romper o saltar, y le indica que use más aceite, deles la vuelta, baje el fuego y añada sal. El marido la mira desconcertado y le pregunta si cree que no sabe freír unos huevos, a lo que ella responde que es para que sienta lo que es conducir con él.
Viewers also liked (20)
El medio ambiente en la Colonia Nezahualcóyotl (Boyeros)
El medio ambiente en la Colonia Nezahualcóyotl (Boyeros)
Similar to New marketing
Australian Digital Landscape
Recently on my visit to meet the remainder of my team in San Fransisco, I presented an update on the digital landscape in Australia. It was a brilliant exercise and a great opportunity for everyone to share their thoughts, qualms and questions on the subject.
Faction Media Digital Media Workshop
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
Engaging Connection: Building & Wielding Social Media Skills
In introduction to social media, designed and presented to university extension professionals in April 2012.
Consumers of tomorrow_insights_and_observations_about_generation_z
Generation Z is defined as those born between the mid-1990s and 2010. They are digital natives who are comfortable with technology and prefer simple, interactive designs. They are more socially responsible due to greater access to information. Marketers should adopt technology-based channels, appeal to Gen Z's desire for value and multifunctional products, and promote environmentally friendly options to connect with this generation.
Media ppt
This presentation discusses various channels of communication including social media, print media, television, and new media. It notes that media carry advertising messages between sellers and consumers. Trends in global online products are mentioned, including growth in online sales of various categories. Television is highlighted as India's third largest television market. Advertising growth on television is discussed, with the top sectors being food, banking, and daily materials. New media in the 21st century is defined in relation to internet and technology, and ways new media can communicate with customers through online ads, videos, blogs, and social media on platforms like mobile phones. Benefits to businesses are bypassing high ad costs and communicating in a more emotional way. Mobile advertising in India is
Marketing and media trends
The document discusses how digital technology has revolutionized various industries like education, politics, music, video, and how consumers and marketers have adapted. It provides examples of major companies that have driven changes in these industries through new digital products and services. Finally, the document discusses trends in how digital technology is impacting media consumption and information searching.
Marketing And Media Trends
The document discusses the revolutionary impact of digital technology on various industries and how consumers and marketers have adapted. It provides examples of how digital technology has changed education through e-learning, politics through online fundraising, music through digital distribution platforms, and information search through Google's search engine. Several key shifts are noted, including consumers now controlling information and marketing moving from a creative-driven approach to a performance-driven, technology-enabled approach focused on measurable outcomes. Distribution and consumption have also become decentralized and on-demand rather than at set times and places.
Digital AdAge 2011 Summary Trends
The document discusses various digital trends including the growth of social media and mobile apps, how brands are using digital platforms to promote themselves through storytelling and engaging content, and tips for how brands can better connect with and understand consumers in the digital space through personalized, targeted, and measurable approaches. It provides examples of how companies like Coca-Cola, Google, and Twitter are leveraging digital and social media to build their brands and engage audiences.
Newport University presentation PDF
St David’s Day Lecture - Newport University
John Dew, of Dew Cadre Change Associates ltd's presentation from the inaugural St David's day lecture on: "Our Changing World: 21st Century Workpace" National athletes for growth.
Dew Cadre is a change management consultancy specialising in the public and non-governmental sector delivering outstanding results through High Impact Intervention Teams. Dew Cadre is based in Cardiff, South Wales
http://www.dewcadrechangeassociates.com
NSAC Plans Book, 2007-08, AIM
Final plans book submitted to the 2008 National Student Advertising Competition by the University of Minnesota.
NSAC 2008: AIM
Chariot is a communications company that provides high-impact marketing solutions to help brands connect with target audiences like Digital Natives. They conducted extensive research on Digital Natives and identified insights about their preferences and behaviors with social media. Chariot developed a campaign for AIM to help it become more relevant to Digital Natives by repositioning the brand, improving products, and launching a new social site called cVie to facilitate important life transitions for this group.
AIM Final Plans Book
This was the University of Minnesota's 2007-2008 National Student Advertising Competition plans book. I was an art director for the team, where my main focus was writing and planning out the television commercial.
Mobile Marketing
There are over 118 million mobile users in Pakistan, making the mobile phone the most widely available medium to reach customers. While conventional media like TV, newspapers, and radio remain options, they have disadvantages like high costs, limited reach or engagement, and inability to precisely target audiences. Mobile marketing through channels like SMS, MMS, mobile applications and ringback tones is a more effective approach. It allows for personal and interactive messaging that can be highly targeted based on customer profiles and locations. Major global brands are adopting mobile marketing for its benefits of increased customer involvement, branding, response rates, loyalty and sales.
Newport University Presentation
St David’s Day Lecture - Newport University
John Dew, of Dew Cadre Change Associates ltd's presentation from the inaugural St David's day lecture on: "Our Changing World: 21st Century Workpace" National athletes for growth.
Dew Cadre is a change management consultancy specialising in the public and non-governmental sector delivering outstanding results through High Impact Intervention Teams. Dew Cadre is based in Cardiff, South Wales
http://www.dewcadrechangeassociates.com
New digital divide polachek london
vSplash’s SMB DigitalScape data indicates that literally millions of SMB websites are not optimized to perform in what is increasingly a “mobile” world. Recent Google data suggests that consumers are quite fickle and their patronage of SMBs will wane if they cannot experience the SMBs digital presence via their Smartphone and tablets.
Kiwanis Digital Divide
The document discusses the digital divide between digital natives and digital immigrants. Digital natives are people who grew up with digital technology while digital immigrants adopted digital technology later in life. While digital natives are comfortable with technology, digital immigrants still have an "accent" from the pre-digital age. As technologies have become more ubiquitous, the divide has lessened, but differences remain in how the groups approach and use technology. The document advocates for bridging the divide by recognizing it, assessing skills on both sides, embracing new technologies, and providing education resources.
ART of SHARING
The document discusses how digital marketing and social media have evolved over time from party lines to modern platforms like Facebook and YouTube. It emphasizes that digital marketing is about connecting with customers and understanding what they are looking for. Effective digital marketing embraces short attention spans by creating brief, visual messages and using tools like video and cloud computing to engage audiences.
Why mobile Marketing matters in 2011
As the proliferation of smart phones continue to rise, marketers can no longer ignore mobile marketing.
Ibahrine Chapter 8 Culture And Media
The document discusses media usage and trends around the world. It notes that people in Malaysia, Thailand, and Hong Kong spend the most time each day using media (13, 12, and 12 hours respectively). It also discusses how the internet has changed marketing by allowing more targeted and measurable campaigns, and how various media like TV, radio, print, and outdoor media are combined in a media mix.
Ibahrine Chapter 8 Culture And Media
The document discusses media usage and trends around the world. It notes that people in Malaysia, Thailand, and Hong Kong spend the most time each day using media (13, 12, and 12 hours respectively). It also discusses how the internet has changed marketing by allowing more targeted and measurable campaigns, and how various media like TV, radio, print, internet, and outdoor media are combined in a media mix.
Similar to New marketing (20)
Engaging Connection: Building & Wielding Social Media Skills
Engaging Connection: Building & Wielding Social Media Skills
Consumers of tomorrow_insights_and_observations_about_generation_z
Consumers of tomorrow_insights_and_observations_about_generation_z
New marketing
- 1. 2012 digital fact sheet
- 2. 2012 digital fact sheet
- 3. 2012 digital fact sheet
- 4. 2012 digital fact sheet Europe
- 5. Consumer is changing/ adapting Actual consumer: Generation Y Up coming consumer: generation Z • born during the 1980s and early1990s’ • people born in the late 1990s or early • known as “echo boomers” 2000s, through the present; • have had constant access to technology • highly connected, lifelong use of (computers, cell phones) in their youth; communications and media • familiarity with communications, media, technologies; and digital technologies; • “digital natives” • digital savvy; • digital- way of living;
- 6. The power of consumers: Crowd sourcing/ collaborative projects
- 7. Consumers are demanding more: Orthodox marketing is outdated! Projection mapping
- 8. One to one communication: personalized speech Click for video
- 10. Integrated product placement: Bible App Click for video
- 11. Thank you!