The document discusses various aspects of the Aveo car manufactured by Chevrolet in India. It provides details about the Chandigarh branch being the cheapest, output of 120-130 Aveos per year in Chandigarh, and people aged 25-40 being most attracted to the sports car. It also lists Aveo's major competitors and highlights how it is ahead in terms of noise level and comfort.

1. SUBMITTED TO:

3. HOW CHANDIGARH BRANCH IS DIFFERENT FROM OTHER BRANCHES? CHANDIGARH BRANCH IS THE CHEAPEST IN INDIA AS COMPARED TO OTHER BRANCHES. IN OTHER STATES THE ROAD TAX CHARGES ARE AS FOLLOWS : PUNJAB =1% DELHI = 7% HARYANA = 3% CHANDIGARH = NIL

4. WHAT IS THE TOTAL OUTPUT OF AVEO IN CHANDIGARH? PER MONTH THE OUTPUT OF AVEO IS 10 CARS BUT IF WE LOOK AT THE FULL YEAR, IT COMES OUT TO BE 120 – 130 CARS.

5. WHICH AGE GROUP PEOPLE ARE MORE ARE MORE ATTRACTED TOWARDS AVEO? AS WE KNOW THAT AVEO IS A SPORTS CAR THEREFORE PEOPLE BETWEEN AGE OF 25 TO 40 ARE MORE ATTRACTED TOWARDS AVEO

6. WHICH ARE THE AVEO’S MAJOR COMPETITORS? AS WE KNOW THAT THE MARKET IS VERY LARGE AND ITS GROWING AT A FASTER SPEED ,THE AVEO OUGHT TO HAVE COMPETITORS .THEY ARE AS FOLLOWING: MARUTI – SWIFT DESIRE TATA – INDIGO MANZA HUNDAI – ACCENT IKON- FIESTA

7. HOW AND WHY IS AVEO AHEAD OF ITS COMPETITORS? AT 20 MILES PER HOUR’S SPEED WE DON’T NEED TO CHANGE THE GEAR SINCE IT DOES NOT MAKE NOISE AS COMPARED TO SWIFT AND INDIGO MANZA MUCH MORE COMFORTABLE THAN ACCENT WHILE DRIVING

8. WHAT ARE THE BRANDS IN COLLABORATION WITH AVEO? CHEVROLET IS ONE OF THE BIGGEST COMPANIES THEREFORE THEY ARE IN COLLABORATION WITH FOR TYRES IT IS IN COLLABORATION WITH MRF AND APPOLO FOR BATTERIES THEY ARE IN COLLABORATION WITH EXIDE

9. WHATS THE DIFFERENCE IN PRICE OF AVEO AND ITS COMPETITORS? THE AVEO STARTS FROM THE RANGE OF 5.90 LAKHS AND G0ES UPTO THE RANGE OF 6.40 LAKHS. SWIFT DESIRE STARTS FROM 6.20 MANZA COST STARTS 5.80 LAKHS ACCENT COST STARTS FROM 5 LAKHS

10. HOW DO THEY INFLUENCE CUSTOMER TO BUY AVEO ONLY?

11. ARE THEY ENGAGED IN ANY SOCIAL WELFARE ACTIVITY? IN SOUTH INDIA, THEY ARE IN COLLABORATION WITH AN NGO WHICH HELPS AND LOOK AFTER MALNUTRION ED CHILDREN. IN THE WHOLE WORLD THEY ARE IN COLLABORATION WITH THE UNITED NATIONS.

12. FROM WHERE ARE THE SPARE PARTS OF AVEO ACQUIRED? AS WE KNOW THAT GENERAL MOTORS IS A U.S BASED COMPANY THEREFORE ,ALL THE PARTS ARE BEING IMPORTED FROM USA. WE CAN GET THE CHEAP PARTS FROM LOCAL SHOPS BUT THEY ARE NOT GUARANTEED.

13. WHERE DOES AVEO GET MANUFACTURED? AS WE KNOW THAT GENERAL MOTORS IS A US BASED COMPANY BUT THEY HAVE ONE OF THERE MANUFACTURING UNIT IN GUJRAT BUT SOME PARTS OF THE CAR ARE BEING IMPORTED FROM USA

14. WHO ALL COME IN THE MICRO AND MACRO ENVIRONMENT OF GENERAL MOTORS’? EVERY COMPANY HAS ITS MICRO AND MACRO ENVIRONMENT. IN MICRO ENVIRONMENT OF AVEO: SACRO TOOLS, MRF, EXIDE IN MACRO ENVIRONMENT OF AVEO: SBI, HDFC, ICICI

15. WHERE IS R AND D DEPARTMENT SITUATED IN INDIA? GENERAL MOTORS IS A BIG GROUP THEREFORE THEY HAVE TO KEEP THE NEEDS OF PEOPLE IN MIND TO BE IN THE MARKET. IN INDIA THE RESEARCH AND DEVELOPMENT IS LOCATED IN BANGLURU

16. WHERE DOES THE AVEO STAND IN THE MARKET?

17. HOW MUCH YOU INVEST IN PROMOTION AND PROMOTION TECHNIQUES ? TO BE IN THE MARKET FOR A LONG TIME EVERY COMPANY NEEDS TO ADVERTISE THERE PRODUCTS. GENERAL MOTORS SPENDS FOLLOWING AMOUNT TO BE IN MARKET 78 LAKHS FOR GETTING ADVERTISED ON TELEVISION. 12 LAKHS FOR GETTING PRINTED ON NEWSPAPER

18. HOW MANY PEOPLE ARE WORKING IN CHANDIGARH BRANCH? CHANDIGARH BRANCH IS THE SMALLEST BRANCH IN INDIA THEREFORE ,THEY HAVE THE MANPOWER OF 100 EMPLOYEES .

19. WHERE ARE MOST OF THE SHOWROOMS OF CHEVROLET LOCATED? ALL METROPOLITAN STATES ARE HAVING 4 TO 5 DEALERS OTHER STATES HAVE 2 TO 3 DEALERS

20. HOW DO YOU SELECT A CANDIDATE FOR A JOB ? THE PERSON IS BASICALLY SELECTED AFTER SEEING CONFIDENCE AND CHARISMA IN HIS EYES, BUT HE HAS TO GO THROUGH THE FOLLOWING PROCESS : WRITTEN TEST GROUP DISCUSSION PERSONAL INTRIVIEW MEDICAL TEST

21. HOW DOES CHEVROLET MOTIVATES ITS EMPLOYEES?

22. HOW DO PEOPLE COME TO KNOW ABOUT THE VACANCIES IN GENERAL MOTORS? THE GENERAL MOTORS HAVE TIE-UPS WITH FOLLOWING COMPANIES WHICH FURTHER FACILITATE A LINK BETWEEN THE PEOPLE AND THE COMPANY: THE TIMES OF INDIA THE HINDUSTAN TIMES MONSTER JOB.COM TIMES JOB.COM

23. WHAT ARE THE STRENGTHS OF THE EMPLOYEES OF GENERAL MOTORS? GENERAL MOTORS HEIR ANY OF THERE EMPLOYEES AFTER LOOKING AT THERE STRENGTH WHICH ARE AS FOLLOWS: A PERSON SHOULD BE ABLE TO SELL HIS PRODUCT. A PERSON SHOULD BE ABLE TO CONVINCE MORE AND MORE CUSTOMER

24. WHO IS THEIR BRAND AMBASSADOR? RIGHT NOW SAIF ALI KHAN IS THE BRAND AMBASSADOR FOR AVEO. GENERAL MOTORS HAVE ALSO INVESTED IN ONE OF HIS FILMS THAT WAS TA RA RUM PUM.

25. WHAT DO THEY DO TO KEEP THEIR CUSTOMERS IN HAND AFTER SELLING THE CAR? FOR EVERY COMPANY GETTING NEW CUSTOMER IS EASY BUT KEEPING OLDER ONES ARE MUCH MORE DIFFICULT. THEREFORE GENERAL MOTORS GIVES FOLLOWING BENEFITS: 1 REMINDER FOR SERVICE. 2 PICKUP OF CAR FROM YOUR HOME OR OFFICE. 3 SENDS BIRTHDAY CARDS

26. EMPLOYEES WHO HAVE HELPED US IN MAKING THIS PROJECT SUCCESFUL: MR RAMAN (SALES MAN) MR LALIT (SALES MAN) MR HITESH (CUSTOMER REALTION S MANAGER) MR SANJAY KUMARIA (SALES MANAGER)

27. THIS PRESENTATION WAS MADE BY: ARSH KoUL GURJIVAN MANDER TAPAN CHAUHAN SUMIT YADAV