Be the first to reach homes of newborns and expectant moms with this unique and highly targeted cross media campaign. The campaign integrates several forms of media together to increase the number of touch points and introduce your brand to highly valued consumers. VDP Direct Mail, PURLs (Personalized URLs), QR Codes, and triggered e-mails combine to create an expertly integrated cross media solution.

1. NEW BIRTHS CAMPAIGN
Be the first to reach homes of newborns and expectant moms with this unique and
highly targeted cross media campaign. The campaign integrates several forms of Reach homes of
media together to increase the number of touch points and introduce your brand to
highly valued consumers. VDP Direct Mail, PURLs (Personalized URLs), QR Codes, newborns in your
and triggered e-mails combine to create an expertly integrated cross media solution area up to 12
Cross Media Marketing Additionally, you can determine the geographic months old.
Arken’s online campaign manager makes region you want to target by identifying an
the process simple and easy. The new birth area based on zip code, radius, and other
campaign takes just minutes to initiate and will convenient geographical selects. Reach homes of
continue to run in regular intervals. Each month,
your campaign will automatically update with
expectant moms
new recipients that fit your demographic and with babies due in
geographic selects.
1 to 6 months.
Arken’s professionally designed, high quality
postcards and materials will reflect a positive
image for your company as you introduce your
products and services to new parents and
prospective parents.
Simple and Easy
The process of starting this campaign is very
simple. Just let Arken know that you are Are you ready to start
interested in opting in. We will set you up with marketing to the most
the secure log in credentials required to build important people in your
and manage your New Birth Campaign.
neighborhood?
The campaign schedule is determined in
PURLs and QR Codes advance and published on the Campaign Call 866.903.1806
The new birth/prenatal postcard design will
be localized with your company contact
Manager website. This way you can look Rob Tayne
ahead to the upcoming campaign dates and Business Development
information along with a PURL and/or QR Code. make minor adjustments to your campaign
These cross media tools will give new parents a definitions.
rtayne@arkentech.com
simple and easy way to respond to your direct
mail online 24/7. When they do, an instant Scan the QR Code below with your mobile
alert will be emailed to you with their contact device or visit newbirths.info/sarah.jones
information. and experience Cross Media for yourself.
High Value Lists
The campaign manager gives you several
options of how to identify the exact target you
want to market to. Demographic selects allow
you to determine the income level as well as
birth dates and due dates for families in your
area.
A successful direct mail campaign begins with 1150 Enterprise Drive
a high value target of recipients. Arken’s online Suite 200
campaign manager pulls together two separate Coppell, TX 75019
1.866.903.1806
ARKEN TECHNOLOGY
RESULTS THROUGH MARKETING INNOVATION

2. NEW BIRTHS CAMPAIGN
Target New Births and Expectant Moms Reach homes of
Target new parents at newborns in your
the time they are making
critical decisions about
area up to 12
the care of their new months old.
born children.
Targeting new births gives
parents opportunities to learn
Reach homes of
more about the importance of expectant moms
choosing your products and
services. with babies due in
1 to 6 months.
Instant Access with PURLs and QR Codes
Cross Media
functionality enhances
the user experience,
encourages interaction,
introduces convenience
and records results.
PURLs and QR Codes
give direct mail recipients
immediate access to your
marketing message.
Are you ready to start
marketing to the most
important people in your
Measure Results with Online PURL Reports neighborhood?
Landing Page activity is
Call 866.903.1806
tracked and measured
giving you instant Rob Tayne
access to interested Business Development
recipients. rtayne@arkentech.com
Recipients can respond
24/7 online and you will be
instantly alerted by email
when they submit their
information.
Choose from several templates designed to attract the interest of new
families at one of the most important purchasing decision points of their
lives.
Join this monthly campaign now, call 866.903.1806
1150 Enterprise Drive
Suite 200
Coppell, TX 75019
1.866.903.1806
ARKEN TECHNOLOGY
RESULTS THROUGH MARKETING INNOVATION