17. • id our talking points & key messages about the SWIP Trip • create a SWIP Trip issue page on our website • make a “cause” or “event” page on facebook (not sure which yet)
18. • Reach out to colleagues in other orgs to help with promotion • build a calendar for e-mails, blog posts, Youtube & facebook posts • make initial announcement via all channels
19. • During event: blog every day and collect assets • After the event: use collected assets to build a “Take the SWIP Trip” page on our website