S
strategic reputation
development...
strategic reputation development
public figures and companies often need to develop and enhance
their public perception......
sustainable brand
activation...
result driven brand recognition
we bring spirit to the brand’s ethos and enhance it’s culture by
generating unique cost ef...
reputation development
brand communications
launches
customer acquisition
media relations
community connections
unique eve...
Representative client projects and media placements.
kf!g’s strength is in our group’s “skill sets” and diversity. we bring years of ex-
perience as brand builders, communicat...
our steps to your success
1. assessment
kf!g checks your marketing and public relations temperature
2. strategy
kf!g works...
case studies
the following demonstrates the breadth of kf!g’s work
with start ups, established corporations and foundation...
Groasis Waterboxx: Program
Referred by the International Trade Director for the Netherlands,
kf!g was asked to create a ma...
Groasis: Government:
kf!g kicked off our year-long project at the California Green
Summit with Governor Schwarzenegger. We...
Groasis: Education
kf!g created a Waterboxx science teaching program which was taught
at the Palm Springs and Sonoma Unifi...
Heidi Roizen: Program
Recommended by an advertising agency to Heidi Roizen,
“One of Silicon Valley’s Most Powerful Women” ...
kf!g’s Ed Fogelman, NASA Astronaut Yvonne Cagle & Dr. Sean Casey
Result: Millions of global impressions
Silicon Valley Spa...
Naveen Jain: Program
Recommended by several colleagues, kf!g was retained by the
Chief Marketing Officer of Intelius, Susa...
Naveen Jain: Philanthropist-Singularity University,
X Prize and iCareweCare.
Naveen Jain's many philanthropic interests ne...
Isha Foundation: Celebrity Outreach
To create the public and media attention necessary to
launch a campaign, for some clie...
Isha Foundation: Corporate Outreach
Launching Isha Foundation’s online program, kf!g chose
Google as the right place to be...
Bio Arts International: Program
kf!g was retained to launch Bio Arts International, the first
commercial dog cloning compa...
Deep Flight Aviator/Autodesk: Program
kf!g was retained by Autodesk and Deep Flight Aviator
to launch the first two-person...
Motion GraphicDesign: Developed and became Member
of the Advisory Board. kf!g created guest lecturer programs
with CEOs an...
We created artwork and content for the National
Blonde Day website. To “Stand Up to Blonde Oppres-
sion,” we had Vidal Sas...
International Art Expo/Levi’s/ eBay/Youth Arts:
Program
kf!g was retained to launch International Art Expo (IAE), the larg...
A new tagline was developed,“Your Place in the Universe” and applied
to advertising and membership campaigns, collateral a...
ed
“I see myself as a pioneer of possibilities
for clients to establish their brands.”
cheryl
“Today, if we do it right,
w...
Michele(Mikey) Kelly – Chief Creative Officer
As Mikey came from generations of San Francisco perform-
ers and writers (fo...
Cheryl Harrison – Brand and Project Executive
Cheryl catapults kf!g’s branding with her many years of
design, marketing co...
Business
About Records
Agilaire
American Society of Media Photographer
Arco Marine
Bay Delta
Bank of America
Booz Allen Ha...
Green Tech & Sustainability
The Groasis Waterboxx
Bureau of Land Management
California Under Secretary of State
EcoTalk
En...
Community and Social Responsibility
American Cancer Association
American Heart Association
Artist in Print
American Instit...
what they say about us....
“When Peter Laanen recommended Mikey
and Ed to launch the Groasis Waterboxx, it was
the best ti...
HM
“We have had press from Paraguay to France,
China to Iraq. kf!g is so creative and thorough,
they do an amazing job. Ne...
who is kf!g?
we are not the ordinary
we are the extraordinary
We take what we do personally. Your success is ours. We not
...
Kelly Fogelman Group 415-388-8009 (w)
Ed Fogelman- ed@kfgroup.net 415-328-3969 (m)
Mikey Kelly- mkelly@kfgroup.net 415-328...
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Kelly Fogelman Group Brochure March 2014

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Kelly Fogelman Group Brochure March 2014

  1. 1. S
  2. 2. strategic reputation development...
  3. 3. strategic reputation development public figures and companies often need to develop and enhance their public perception...this is kf!g’s specialty. • originating fresh marketing and promotional concepts • creating imaginative and compelling story line development. • arranging significant speaking engagements • matching perfect partnership opportunities • delivering high impact media
  4. 4. sustainable brand activation...
  5. 5. result driven brand recognition we bring spirit to the brand’s ethos and enhance it’s culture by generating unique cost efficient campaigns that create a “why for the buy”, that results in brand loyalty and impacts revenue growth. customer acquisition programs through: • master brand positioning • cross promotions • branded entertainment • event marketing and major media placements
  6. 6. reputation development brand communications launches customer acquisition media relations community connections unique events strategic partnerships creative promotions product placement
  7. 7. Representative client projects and media placements.
  8. 8. kf!g’s strength is in our group’s “skill sets” and diversity. we bring years of ex- perience as brand builders, communicators, marketing program developers, media relations experts, content producers and graphic designers. we live by the creed of “know how” we “know how” to: • ask the right questions • build a brand’s reputation • convey a brand through visual messaging • create innovative programs for all platforms • increase your reputation and revenue.. we “know how” to get the job done!
  9. 9. our steps to your success 1. assessment kf!g checks your marketing and public relations temperature 2. strategy kf!g works with you to chart your pathway to success 3. creative kf!g develops campaigns that compel the public and press to climb aboard 4. Implementation kf!g initiates your plan and adjusts for the unexpected 5. results kf!g analyzes success in achieving your goals
  10. 10. case studies the following demonstrates the breadth of kf!g’s work with start ups, established corporations and foundations. • Groasis Waterboxx • Heidi Roizen • Silicon Valley Space Center • Naveen Jain/Moon Express • Isha Foundation • BioArts • Deep Flight Aviator/Autodesk • Ex’pression College for New Media • Vidal Sassoon Corporation • International Art Expo/Levi’s/eBay/Youth Arts • Chabot Space and Science Center
  11. 11. Groasis Waterboxx: Program Referred by the International Trade Director for the Netherlands, kf!g was asked to create a market for a Dutch green planting invention, the Groasis Waterboxx. Once retained by inventor Peter Hoff, kf!g’s mission was to create additional international recognition in the United States through product launches in three different categories. Our task was to create large scale programs in: Government for Reforestation, Agriculture for Planting and Education for Ecology, From these programs we generated articles and produced partnerships to create brand awareness and customer acquisition.
  12. 12. Groasis: Government: kf!g kicked off our year-long project at the California Green Summit with Governor Schwarzenegger. We established programs with the National Parks, Bureau of Land Management, Wildlands Conservancy, City of Sonoma and City of Palm Springs kf!g designed kiosk at National Parks Groasis: Agriculture: kf!g chose Napa’s Robert MondaviWinery, Sonoma’s BucklinWinery,The Sonoma Ecology Center, Robert Mon- davi Institute and UC Davis (the premiere agriculture university in the United States) for high visiability planting projects which would appeal to the international press. Governor Schwarzenegger meets inventor, Pieter Hoff Peter Hoff with Margrit Mondavi and Senior Viticulturist , Daniel Boesch Waterboxxes planted next to existing vineyard on Napa’s premier valley land
  13. 13. Groasis: Education kf!g created a Waterboxx science teaching program which was taught at the Palm Springs and Sonoma Unified School Districts prior to planting. These programs are now being taught around the globe. Groasis: Media These programs resulted in incredible media placements including Popular Science, Scientific America, Los Angeles Times, The Washington Post, etc. The Waterboxx was chosen by Popular Science as the winner of the annual Innovation Award beating out the iPad and the electric Porsche. Groasis: Partnerships kf!g established business introduction for partnerships and distribution. Result: Multi-millions of global impressions Middle School students head off to plant Waterboxxes Middle students pose in the desert after the reforestation project
  14. 14. Heidi Roizen: Program Recommended by an advertising agency to Heidi Roizen, “One of Silicon Valley’s Most Powerful Women” (Forbes Magazine), kf!g was retained to launch her new CD called “Skinny Songs.” Heidi, provided a wealth of material for kf!g. An acclaimed serial entrepreneur, corporate executive, venture capitalist and faculty member of Stanford University, she is famous for her intuitive understanding of market opportunities. While a student at Stanford in the late 80s she founded T/Maker, which developed the popular image content software ClickArt™. After selling her company in 1986, Heidi became Vice-President of World Wide Developer Relations for Apple Computer. Later she served as the Managing Director of Mobius Venture Capital, a technology venture fund with $2 billion under management. She is currently a Venture Partner of the prestigious venture capital firm, Draper, Fisher and Jurvetson(DFJ). In addition she serves on numerous Boards including TIVO. Besides all of these accomplishments, she loved music. Wanting to lose weight she searched for music to get her“pumped”for exercising. Unable to find this type of music, she decided to develop her own lyrics and tempos to inspire women to have fun exercising. She later produced a CD in Nashville and hired kf!g to launch it. Neil Cavuto, Fox Business kf!g developed a strategic program which addressed women, weight loss and the business media. It was our story telling of Heidi’s incredible talent and vision and ultimate weight loss through exercising to her own music, which resulted in high profile interviews from Kara Swisher’s All Things Digital to Fox Business with Neil Cavuto, Martha Stewart to Oprah Magazine, Bloomberg to the New York Times to CNN Health International…kf!g maximized every media opportunity. Result: Millions of global impression Martha Stewart and Heidi Roizen
  15. 15. kf!g’s Ed Fogelman, NASA Astronaut Yvonne Cagle & Dr. Sean Casey Result: Millions of global impressions Silicon Valley Space Center: Program When the Silicon Valley Space Center (SVSC) organized a Space Hacker Workshop with Citizen’s in Science, kf!g worked directly with XCOR, Made In Space, Citizen In Space, SETI, Infinity Aerospace, along with researchers from the University of Texas and the University of Central Florida. kf!g organized a media campaign which achieved wide coverage through articles appearing in Wired Magazine, Space.com, Scientific American, Palo Alto News and The San Jose Mercury News. Later , when SVSC co-sponsored a suborbital conference with CASIS, we worked with Zero Gravity Solutions Inc., Infinity Aerospace, Blue Origin, Space X, Tech Shop, XCOR, New Space Global, Made in Space and Possum to have a successful event. NBC’s Tech Now, Bloomberg/ Business Week, Bay Area News Group, Silicon Valley.com, Wall Street Journal and Virgin Galactic News covered it. CASIS CEO, Col. Gregory Johnson, kf!g’s Michele Kelly & Ed Fogelman
  16. 16. Naveen Jain: Program Recommended by several colleagues, kf!g was retained by the Chief Marketing Officer of Intelius, Susan Koehler and founder Naveen Jain to represent him and heighten public awareness of his many interests: CEO and Founder of Intelius, Chairman of Moon Express, X Prize, Co-Chairman of Global Development and Education Trustee of Singularity University and sponsor of Kairos Society and iCareweCare . kf!g overall message would be that Naveen was an Entrepreneur, Visionary and Philanthropist. Naveen Jain: Entrepreneur kf!g has worked to increase public and corporate awareness of Naveen by placing him as a speaker and working with conferences like the Aspen Brain Forum, the Pivot Conference, SV Forum, the Economist Ideas Conference and Global Entrepreneur Week. In addition, kf!g arranged bi-monthly salons for celebrated Founders and CEOs to meet Naveen in a casual environment to share ideas and create new ones. All along, kf!g had been positioning Naveen Jain as a leading Entrepreneur and Innovator. After kf!g’s introduction, Naveen Jain helps Goldie Hawn with her Children Education Initiative .
  17. 17. Naveen Jain: Philanthropist-Singularity University, X Prize and iCareweCare. Naveen Jain's many philanthropic interests needed to be acknow- ledged. For this to occur, kf!g created unique campaigns around each organization. We promoted Naveen's appointment as a Trustee of Singularity Uni- versity and his awarding 2 scholarships to leading African women for SU's graduate students program. As X Prize Co-Chair of Global Development and Education, he spearheaded many ventures to find solutions to agriculture, poverty, health and clean water. We continued to work on major launches in these areas. After sponsor- ing iCareweCare, a student run social network, he had kf!g create a media launch which we held at the Disney Museum in San Francisco. Together with conferences and speaking engagements, we have communicated his philanthropic efforts from Silicon Valley to Mumbai . Result: Over 1B global impressions for all programs Naveen Jain: Visionary- Moon Express kf!g positioned Naveen Jain, Chairman of Moon Express (ME) , a Lunar Lander system/company, as a leading contender for the $30M Google Lunar X PRIZE. To cre- ate massive media attention, we planned a spectacular flight test event to occur on the same day when the final U.S. Space Shuttle "Atlantis" landed. We crafted story ideas to romance the subject of moon exploration... the historic end of one era and the beginning of another in commercial space exploration... the merits of mining the moon for much needed resources, etc. Through innovative story telling, an overwhelming num- ber of press attended the Moon Express product launch, which resulted in a front page story in the NewYorkTimes, as well as being featured in Bloomberg,TheWall Street Journal, CNET, BBC, Forbes, NBC, Los AngelesTimes, Fox, among others. Cameras and reporters jostled at Moon Express launch to interview Naveen Jain
  18. 18. Isha Foundation: Celebrity Outreach To create the public and media attention necessary to launch a campaign, for some clients celebrity endorsements are advantageous. For this reason, kf!g produced three celeb- rity hosted dinners for Sadhguru featuring some of the most influential people in the entertainment community... Anjelica Huston, Oliver Stone, Anil Kapur, Lauren Hutton, Amy Smart, Jacqueline Bisset, Lisa Edelstein, Minnie Driver, Robert Chart- house, Bradley Cooper, Rumer Willis, etc. Isha Foundation: Program Recommended by Heidi Roizen, kf!g was retained by India’s prestigious Isha Foundation and it’s spiritual founder, Sadhguru. It was our objective to heighten global awareness of their respected work in the environment, education, humanitarian efforts and Sadhguru’s thought and spiritual leader accomplishments. A several tiered media plan was then created, agreed upon and implemented. Sadhguru with Anil Kapur & Rumer Willis Anjelica Huston with Mikey Mikey with Oliver Stone Sadhguru with Minnie Driver Danny and Jack Huston with Sadhguru Sadhguru speaking at Davos Mikey with Rosario Dawson
  19. 19. Isha Foundation: Corporate Outreach Launching Isha Foundation’s online program, kf!g chose Google as the right place to be. Contacting Eric Schmidt, CEO of Google, a meeting was arranged for Sadhguru to meet with 13 executive vice presidents representing Google efforts in education and environmental programs around the world. This resulted in Google’s first ever launch of an online spiritual program. Ed Begley,Jr. and Ed Fogelman at Global Green Meeting with Google SVPs for India Humanitarian Development, Cheryl Simone, Sadhguru and Mikey Isha Foundation: Environmental Outreach Introducing Sadhguru to Ed Begley, Jr. (“Mr. Green”) and Matt Peterson of Global Green was just the beginning of establishing him as a leader in reforestation. This culminated with Sadhguru speaking at TED India and winning the Indira Ghandi Award for planting over 14 million trees. kf!g created press from the London Times to the NewYorkTimes. Isha Foundation: Media Outreach Arranging opportunities for a weekly Blog on the Huffington Post, speaking engagements across the country at spiritual organizations, articles in the Los AngelesTimes, IndiaTimes and more. Multi-millions of global impressions Arianna Huffington
  20. 20. Bio Arts International: Program kf!g was retained to launch Bio Arts International, the first commercial dog cloning company in the world. Beginning with the first auction, kf!g was retained to create a media strategy for the “Best Friends Again” auction of 5 dog cloning slots. As this was the first auction for cloning, kf!g de- veloped a unique program for global coverage. We promoted the technology and the founder of Bio Arts before the auction. Trakr, days later, discovered the last survivor under 30 feet of rubble. For his accomplishments,Trakr was named one of history’s most heroic animals. Bio Arts International and the Golden Clone Giveaway had a landslide of press from CNN International to the BBC, Herald Tribune to the NewYork Times and People Magazine. Through kf!g's innovation, again we made history for our client. Next, we alerted the public to the opportunity to clone one’s dog for at least $150,000 and announced the auction date. By the time the auction took place, press coverage caused all cloning slots to sell. We then developed a new promotion to prolong the press frenzy. Touched by the number of letters from dog owners who did James Symington and Trakr at Twin Towers not have the financial means to participate, kf!g developed a once-in-a-lifetime "Golden Clone Giveaway.” This contest offered one additional dog cloning slot to the person who wrote the most “clone worthy” essay, explaining why their dog deserved to be cloned. Although many of the entries were noteworthy, it was Trakr who stole the judge's hearts and won the contest. Trakr, a German Shepherd police dog, along with Canadian police officer James Symington, rushed to the scene of the 9/11 attacks on the day the Twin Towers collapsed. Result: Globally over one billion impressions Trakr and cloned pups Besides the inside spread this also ran on the cover of People Magazine
  21. 21. Deep Flight Aviator/Autodesk: Program kf!g was retained by Autodesk and Deep Flight Aviator to launch the first two-person submarine. Product Launch kf!g created compelling story lines, a unique event and a visually creative product launch which resulted in spectacular international media coverage. kf!g posed that, in the future, will we fly by air or by sea? We suggest- ed that this submarine could be the next green mode of transporta- tion as it burns clean and that this may be the “sports car” of the open seas.We conveyed to the marine scientific community that the Aviator’s unique design will enable economical, long-range search and survey work for ocean science and exploration. kf!g staged the event at a San Francisco pier with the Golden Gate Bridge as a backdrop. Press from DiscoveryTV to FujiTV, from National Geographic to the London Times, BBC to ABC's Good Morning America covered the event. kf!g created solid media “whys for the buys” in story telling and event production, leaving the press want- ing more! Result:Close to one billion global impressions As the first two-person submarine to fly like a jet underwater, kf!g developed story lines around new modes of transportation, ecology, technology and science. All of these stories were developed to at- tract the press to this JulesVerne like vessel that could dive 1,500 feet, reach speeds of up to eight knots and barrel-roll with the grace of a dolphin. Even our invitation to the event was the drawing of the Deep Flight Aviator, doodled on a napkin by legendary sub- mersible craft engineer and inventor, Graham Hawkes. Press fights for interviews Sub lowers into San Francisco Bay
  22. 22. Motion GraphicDesign: Developed and became Member of the Advisory Board. kf!g created guest lecturer programs with CEOs and COOs of top design firms. Created Ex’pression partnership with the NFL’s Oakland Raiders cheerleaders to animate the “Raiderettes” through the Vicon 8 program which Elevated press and industry interest and drove student enroll- ment.. Over a three-year period, we helped grow Ex’pression from zero to a full capacity of 600 new students a year. Covered by New York and Los Angeles Times, San Fran- cisco Chronicle, BBC, ABC, Keyboard, Animation Magazine Wired, CNET and more… Result:Multi-millions of global impressions Michele Branch Train Train Vicon 8 Raiderettes Jon Bon Jovi Ex’pression Center for New Media: Program (now Ex’pression College for Digital Arts) Ex’pression hired kf!g to create a strategic reputation development plan to acquire students, attract qualified teachers and guest lecturers. As the Ex’pression Center offered degrees in Sound Arts, Animation & Visual Effects, and Motion Graphic Design, we crafted campaigns under each degree to establish industry recognition and student enrollment. Examples of some programs are below: Sound Arts: We facilitated a series of student-produced con- certs partnering with radio stations for listener apprecia- tion. Offering a student-operated, state-of-the-art sound facility for live concerts, participating artists included Jon Bon Jovi,Train,The Call, Michelle Branch, Chicago, Kid Rock and Uncle Kracker. kf!g arranged for each performer to be interviewed by television and print. This then increased student interest resulting in enrollment.. Animation&VisualEffects: Established guest lecturer programs with Pixar, ILM, and LucasFilm to speak at the school. Eventually, some of them became guest teachers. This also opened a doorway for student placement at top studios, driving industry interest and student enrollment. Mikey and Bill Champlin (Chicago)
  23. 23. We created artwork and content for the National Blonde Day website. To “Stand Up to Blonde Oppres- sion,” we had Vidal Sassoon Salons take people blonde that day, for free. We then established partnerships to promote national platforms and increase visibility in 12 major markets. We initiated a media campaign, which resulted in significant international media.The result… kf!g increased business for theVidal Sassoon Salons by 11% over a three-month campaign. Our campaign was highly successful and we did a repeat performance with MGM for Legally Blonde 2. Result:Over 21 years representing Sassoon...BILLIONS! Vidal Sassoon: Program Hair is basically brown, black, red, blonde, long, or short. For Vidal Sassoon to continue to be in the forefront of the public demand, kf!g created strategic marketing and customer acquisition campaigns. For twenty years we developed innovative programs that drove business. In addition, during this body of work, kf!g served as consultants to theVidal Sassoon management team on two revisions of the corporate identity and the reposition- ing and design of the new product line. How did we maintain a twenty-year client? By creating hundreds of successful programs for VS that drove customer acquisition from the first "ambush make-over" to the first celebrity stories of “getting ready for the Oscars.” The following is an example of one program: The Vidal Sassoon brand was stagnating and losing its luster. Our job was to refresh the brand as part of the “Now Generation.” To that end we approached MGM to secure a partnership for their launch of Legally Blonde. In keeping with the playfulness of the movie, we worked with MGM to establish “National Blonde Day” to coin- cide with their launch date. Vidal Sassoon and major media
  24. 24. International Art Expo/Levi’s/ eBay/Youth Arts: Program kf!g was retained to launch International Art Expo (IAE), the larg- est art exhibit in the world, in San Francisco rather than in New York. To establish this new venue, we created a multi-channel marketing program. Product Launch To maximize press exposure, create community credibility, generate customer acquisition and media for the show, kf!g arranged for Levi’s and eBay to partner with IAE to raise money for the national charity, Youth Arts. We proposed to our partners that we would have famous artists from around the world paint Levi’s jean jackets, that during the show, would be auctioned off on eBay to raise money for Youth Arts. To market this, we created the FIRST "live auction" on eBay working with eBay staff and over 100 international artist painted Levi’s jackets. kf!g staff created each auction page and worked with eBay to implement the "live auction" as eBay had never done this before. For story telling, kf!g targeted art, technology, fashion and lifestyle sections of print and TV, but we wanted more. It was then that we approached Levi’s to do an exhibit of the jackets prior to the Expo so that the public would have a chance to view them. As a win-win for IAE,Youth Arts, Levi’s, eBay and the artists, the jackets were displayed in the windows of Levi’s flagship store on Union Square in San Francisco. We arranged for 10 of the artists to teach art in different schools around San Francisco. This also created a tremendous amount of press and drove audience attendance. On the day IAE opened, kf!g had press arrive to paint with children, pho- tograph the exhibit, interview artists, etc. The program and auction were such a major success, Levi’s asked if they could have the exhibit at their corporate headquarters. The following year Levi’s launched their own jacket painting contest and eBay incorporated "live auctions" into their prod- uct service. So once again… kf!g’s innovations made history. Result:Multi-millions of global impressions artjeanjacketbyPeterMax Levi’sStoredisplay
  25. 25. A new tagline was developed,“Your Place in the Universe” and applied to advertising and membership campaigns, collateral and mer- chandising. We also directed the launch for the facility, media publicity and communications efforts. Result:Multi-millions of global impressions Chabot Space & Science Center: Program Branding: kf!g was retainted to establish the brand identity, marketing strategy, media outreach and customer acquisition for the Chabot Space & Science Center, a newly constructed $85 million-dollar “state of the art” science education center in the San Francisco Bay Area. Product Launch: Our team created the marketing and communications strategy for media, customer and corporate sponsor- ship acquisition.Work focused on renaming the organi- zation, creating local, regional and national awareness through media outreach and building connections to K-12 education programs.
  26. 26. ed “I see myself as a pioneer of possibilities for clients to establish their brands.” cheryl “Today, if we do it right, we can be a part of the bigger solution.” so, who are we? a great team! mikey "The convergence of technology, entertainment and media has made this a time where the creative person becomes a commu- nication factory of endless opportunities.” nici "Making a living isn’t enough ... making things happen is what it's all about”
  27. 27. Michele(Mikey) Kelly – Chief Creative Officer As Mikey came from generations of San Francisco perform- ers and writers (founding members of the Opera, Symphony, and early motion picture industry), she learned at an early age how to communicate a concept to an audience. This led to her writing career as a columnist for SF Magazine, founder of Theater Magazine and Co-founder of the Nob Hill Gazette. In television, she was the first woman executive hired by ABC, and became a reputation development expert for ABC, CBS, NBC and KCBS. Her years of experience has made her the only non publisher/editor to serve on planning committee of New York’s prestigious media charity, the Kelly Gang serving With Ed Kelly American Express Publishing, Katie Smith EVP Hearst and others. As Chief Creative Officer for kf!g, her innovative customer and media acquisition programs have resulted not only in many awards but many, many firsts. She created the first "live auction" with eBay, first internet Oscar promotion, first fashion product placement for the Oscars, Emmys and MTV Awards, first make- overs for television such as ambush, mother- daughter, first digital animation of NFL cheerleaders for live game simulcast, first commercial lunar lander exhibition simulcast and first augmented reality shopping experience for Federated Stores. Mikey received her BA from Mills College, previously study- ing at UC Berkeley and the Royal Academy of Dramatic Arts (RADA) in London. Ed Fogelman – Chief Executive Officer Ed brings to kf!g 30 years of international business, financial and marketing communications experience. His unique understanding on reputation development and visual impact makes him in- valuable to every campaign. Prior to co-founding kf!g, Ed spent twenty years as both Senior Vice President and Chief Financial Officer of Landor Associ- ates. While there, he grew the company from 40 people into the largest and most prestigious international brand design firm. Ed developed worldwide recognition and increased geographical market share. He originated all global strategic financial planning, while opening and operating offices in Europe, Mexico, South America and the Far East. After initiating the sale of Landor Associates to Young & Rubicam, Ed launched his management consulting company which provided strategic operational services to corporate leaders in graphic design, motion graphics, entertainment and retail. This included evaluation and development of marketing objectives, corporate identity, business proposals and pitch decks as well as creating master brand programs. Ed’s international expertise gives him the ability to take a company where they want to go. This adds a global business perspective to kf!g’s services. Ed earned his BA from the University of Colorado and holds a California CPA license.
  28. 28. Cheryl Harrison – Brand and Project Executive Cheryl catapults kf!g’s branding with her many years of design, marketing communications and creative strategy experience. She has launched hundreds of integrated cross-channel campaigns, ranging from brand identity and standards, retail and environmental design, direct marketing, print collateral, interactive media and web- sites, retail merchandising, training programs, signage and packaging. Prior to joining kf!g she founded Harrison Design Group and served as a partner-director in Frank Harrison Perez, Creative Capital Resources (non-profit arts management and marketing). As a brand consultant and advisor to Nokia’s innovation unit, Cheryl established relationships with companies on the leading edge of interactive new media and emerging technologies. Throughout her dynamic career, she served on executive boards of various non-profit and community organizations and is aTrustee of UC Davis. Awards she has received include San Francisco’sWoman Entrepreneur and the UC Davis Award For Distinction and Alumni Service . Cheryl earned her degrees from UC Davis in applied be- havioral sciences and environmental design. Nicole Kelly– Account Director As an Account Director, Nici contributes to the conception implementation of innovative marketing ideas, promotional media campaigns and event production. Her 12 years in the communication industry has made her proven track record an asset to the kf!g team. Nici worked for SOMA Magazine as a writer, account execu- tive and director of promotions. At SOMA, she developed her fundraising and promotional skills, executing many successful partnerships and sponsor events. Later, as an account executive for KKHI, she wrote and produced radio advertisements.With her husband,Vernon Glenn, KPIX(CBS) Sports Anchor, she has also co-produced corporate videos. Nici brings to kf!g her strong creative writing, promotional skills and event production experiences. Her background in radio copy, video production, events and her experience as a magazine journalist, allows her to have the ability to write clear and compelling copy under pressure in any circumstance.
  29. 29. Business About Records Agilaire American Society of Media Photographer Arco Marine Bay Delta Bank of America Booz Allen Hamilton Brobeck Coblentz Cahen McCabe & Breyer Colonna Farrell Design Enviro-Sure Ernst & Young Fremont Group Gershoni Design Google University GRFX Novicom Human Factors Inc. JAMS/Endispute Landor Associates Technology/Biotech/Education Autodesk BestFriendsAgain.com Bio Arts International Center for Advancement of Science and Technology (under NASA) Coherent Laser Chabot Space & Science Center Deep Flight Aviator E-fax Communications, Inc. Ex’pression College for Digital Arts Eastman Kodak, EPS Division Isha Foundation Imtech International, Inc. Kary Mullis/Nobel Laureate Laserscope Marketel International Inc. Moon Express McKesson Nokia REVL Silicon Valley Space Center SmartNow.com Southwall Technologies (Heat Mirror) Stargene Sun Microsystems Tangent Computer Vicon 8 The Webby’s Marsh & McLennan (Johnson & Higgins) Morton Beebe & Associates National Insurance Group Pacific Union Pillsbury Madison & Sutro Porter Novelli Primo Angeli Design Rabobank Screenwriters Guild of America Silicon Valley Bank Sedway & Associates Sotheby International Realty Special Olympics Sun World TEDxMarin Venture One Wolff Olins Communications
  30. 30. Green Tech & Sustainability The Groasis Waterboxx Bureau of Land Management California Under Secretary of State EcoTalk Environmental Protection Agency Sonoma Ecology Center Cittaslow Wildlands Conservancy Department of the Interior Groasis Waterboxx National Park Service Office of the Interior Palm Springs Sustainability Commission Project Greenhands Robert Mondavi Institute Robert Mondavi Winery Sierra Club Trust for Public Land University of California Davis U.S. National Park Service Hospitality Bass LTD Crowne Plaza Hotels Compadres Diamond H Ranch Hilton Hotels Fairmont Hotels HeavenlyValley Ski Resort Huntington Hotel Inter•Continental Hotels Mark Hopkins Hotel McDonalds Omni Hotels Saga Foods Virgin America Westin Hotels Entertainment Ray Harryhausen Twentieth Century Fox MGM Chicago Paramount Jon Bon Jovi London Fashion Week Maverick Records New York Fashion Week About Records Train Uncle Kracker Anjelica Huston Harlequin Books Jack Douglas Oscars MTV Awards
  31. 31. Community and Social Responsibility American Cancer Association American Heart Association Artist in Print American Institute of Graphic Arts California Department of Health Services California State Bar Association City Arts BART (Bay Area Rapid Transit) EcoTalk Forum for Women Entrepreneurs Gorbachev Foundation Leukemia Foundation Make A Wish Foundation Museum of Performance and Design National Endowment for the Arts Oakland Ballet Oakland Symphony Palm Springs Unified School Dist. Performing Arts Library & Museum Practicing Law Institute Presidio Performing Arts Foundation Presidio DanceTheatre Professional & Businesswomen’s Conference (PBWC) Ronald McDonald House San Francisco Ballet San Francisco Business Arts Council San Francisco Convention and Visitors Bureau San Francisco Girls Chorus San Francisco International Arts Festival San Francisco Opera San Francisco Unified School District (SFUSD) Screenwriter International Expo Sonoma Unified School Dist. Special Olympics St. Mary’s College (Center for Fiduciary Capitalism) State of the World Forum Susan G. Komen Breast Cancer Foundation TEDx - Marin Conference The Honorable Mayor Willie Brown The Trust for Public Land Tri-Valley Business Council University of California, Berkeley (UCB) University of California, San Francisco (UCSF) US Olympic Committee Youth Arts Programs / Youth Arts Festival Zeum
  32. 32. what they say about us.... “When Peter Laanen recommended Mikey and Ed to launch the Groasis Waterboxx, it was the best tip I ever received. They did more than agreed upon, always looking out for my best interests. We have had millions of media place- ment around the world and they have created partnerships with everyone we needed for the right kind of exposure… from the National Park Service to the Bureau of Land Management to Robert Mondavi Winery and UC Davis.” – PIETER HOFF, INVENTOR GROASIS WATERBOXX “No one delivers press like kf!g! We were so impressed with the coverage for Moon Express, reaching close to 300mm. If you want press, I cannot recommend kfg highly enough” - SUSAN KOEHLER, CHIEF MARKETING OFFICER INTELIUS – HEIDI ROIZEN, BOARD MEMBER, Managing Partner DFJ, TIVO, DMG, Stanford Professor of Entrepreneurship “Mikey and Ed are as energetic and creative as they come. When Ex’pression College was looking for media exposure the decision was quickly made to hire kf!g. And boy, did we get articles and interviews in the best papers, magazines, radio and TV. Michele achieved great coverage on our concerts with artists like Jon Bon Jovi , Tori Amos, The Call, Train and more. I have since recommended her firm several times and have never been disappointed. I love kf!g.” – PETER LAANEN, CEO EX’PRESSION COLLEGE, INTERNATIONALTRADE DIRECTOR FOR NETHERLANDS BUSINESS “Mikey has been doing public relations for me and is superlative. She is aggressive as a person in this role needs to be, yet is never over the line, always proactive, always positive. She looks out for me and goes beyond the call of duty in making sure I am well prepared for every situation that arises. She is also a personal pleasure to work with.”
  33. 33. HM “We have had press from Paraguay to France, China to Iraq. kf!g is so creative and thorough, they do an amazing job. Never resting on their laurels plus they are fun to work with.” – LOU HAWTHORNE, OWNER BIOARTS INTERNA TIONAL “I have worked with Kelly Fogelman for over twenty "I hired Michele Kelly when I opened my Salon in years. So I have witnessed first hand their creativity, dedication and performance. I cannot say enough about them. They increased my business imeasur- San Francisco. I watched over twenty years as her firm grew due to her ability to create unique campaigns, partner- ships, and consistently delivered significant national and .ably.” – PHILLIP ROGERS, CEO VIDAL SASSOON international media for our company and others .I cannot recommend her and her company highly enough.” - VIDAL SASSOON “I worked with kelly fogelman for six years. They are innovative, have great follow through and are very professional. I enjoyed working with them and their creative team.” – SANDOR STANGL, WEST COAST REGIONAL VICE PRESIDENT BASS LTD
  34. 34. who is kf!g? we are not the ordinary we are the extraordinary We take what we do personally. Your success is ours. We not only make the most of every opportunity, but we get our fulfillment out of creating imaginative new concepts that make your target market and the media sit up and take notice.
  35. 35. Kelly Fogelman Group 415-388-8009 (w) Ed Fogelman- ed@kfgroup.net 415-328-3969 (m) Mikey Kelly- mkelly@kfgroup.net 415-328-3966 (m) www.kfgroup.net

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