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The Neuroscience
of Content Experience
MUGDHA KULKARNI
© 2016, STC INDIA CHAPTER 1
Agenda
Content Experience
Neuroscience
Why Neuroscience
Content Schemas
Managing User Behavior
© 2016, STC INDIA CHAPTER 2
Our journey
© 2016, STC INDIA CHAPTER 3
Technical content
Information design
Content Experience
© 2016, STC INDIA CHAPTER 4
Today’s Content
© 2016, STC INDIA CHAPTER 5
You own
© 2016, STC INDIA CHAPTER 6
You deliver
© 2016, STC INDIA CHAPTER 7
Today’s Content
© 2016, STC INDIA CHAPTER 8
Fancy stuff!!
Information
Design
Design
thinking
Empathy
maps
Practical
empathy
Learning
theories
Cognitive
biases
Cognitive
business
© 2016, STC INDIA CHAPTER 9
Neuroscience
Interdisciplinary faculty
© 2016, STC INDIA CHAPTER 10
Neuro
science
Brain
- Think
Mind
- Feel
Interaction
- Say
Environ
- Perform
Why Neuroscience?
© 2016, STC INDIA CHAPTER 11
How does it help?
© 2016, STC INDIA CHAPTER 12
Identifying
patterns
Building
patterns
Adding a
surprise
Or was it a
shocker? – Go
back to the
previous
pattern
Bringing out a
new pattern -
that works!
Keep up the
pace!
Content Schemas
© 2016, STC INDIA CHAPTER 13
Content Schemas
© 2016, STC INDIA CHAPTER 14
How does it help ME?
© 2016, STC INDIA CHAPTER 15
Circle of Influence
Circle of Activity
Questions..
© 2016, STC INDIA CHAPTER 16
Thanks much..
© 2016, STC INDIA CHAPTER 17
Email: mail.mugdha@gmail.com
Slideshare: MugdhaKulkarni6
Twitter: @mugdhakulkarni
Courtesy:Googleimages

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Neuroscienceof contentexperience mugdhak_stc_india2016