Applying Design to your own Personal BrandRandy Krum
Big Design Conference 2017, Addison, TX
You should be using the powerful benefits of design, dataviz and visual storytelling in your own Personal Branding Strategy to communicate your own key abilities and attributes to potential employers and clients with visual content on a website, on LinkedIn and with an infographic resume! This presentation will show you some of the best examples of using visual content to promote yourself with images, websites, profiles, infographic resumes, and the tools and understanding you need to design your own.
Key questions:
• What do hiring managers see about you online?
• What visual content should I include on my LinkedIN profile?
• Should I design a separate infographic resume or build visuals into my existing resume?
• How does an infographic resume fit into a larger personal branding strategy?
• How do infographic resumes work with automated application systems?
• What are the risks when using an infographic resume?
• What design tools are available to create my infographic resume?
Starting your AI/ML project right (May 2020)Julien SIMON
In this talk, we’ll see how you can put your AI/ML project on the right track from the get-go. Applying common sense and proven best practices, we’ll discuss skills, tools, methods, and more. We’ll also look at several real-life projects built by AWS customers in different industries and startups.
This talk is about how we applied deep learning techinques to achieve state-of-the-art results in various NLP tasks like sentiment analysis and aspect identification, and how we deployed these models at Flipkart
Applying Design to your own Personal BrandRandy Krum
Big Design Conference 2017, Addison, TX
You should be using the powerful benefits of design, dataviz and visual storytelling in your own Personal Branding Strategy to communicate your own key abilities and attributes to potential employers and clients with visual content on a website, on LinkedIn and with an infographic resume! This presentation will show you some of the best examples of using visual content to promote yourself with images, websites, profiles, infographic resumes, and the tools and understanding you need to design your own.
Key questions:
• What do hiring managers see about you online?
• What visual content should I include on my LinkedIN profile?
• Should I design a separate infographic resume or build visuals into my existing resume?
• How does an infographic resume fit into a larger personal branding strategy?
• How do infographic resumes work with automated application systems?
• What are the risks when using an infographic resume?
• What design tools are available to create my infographic resume?
Starting your AI/ML project right (May 2020)Julien SIMON
In this talk, we’ll see how you can put your AI/ML project on the right track from the get-go. Applying common sense and proven best practices, we’ll discuss skills, tools, methods, and more. We’ll also look at several real-life projects built by AWS customers in different industries and startups.
This talk is about how we applied deep learning techinques to achieve state-of-the-art results in various NLP tasks like sentiment analysis and aspect identification, and how we deployed these models at Flipkart
David will present the fundamentals of Neuromarketing and consumer neuroscience. This will provide the abidance with a basic, yet fundamental understanding of the key concepts and approaches of the field. He will also present on the attention economy, as it has emerged from neuroscience research and discuss its relevance to digital marketing. He will also illustrate neuroscience principles may be applied to enhance your digital marketing strategies. Lastly David will provide real world Neuromarketing case studies demonstrating how to optimise Website UX/UI and Chatbot development.
#FIRMday London 1st November 2018 - Arctic Shores: How Neuroscience is a Recr...Emma Mirrington
Join Alastair Frater, Head of Sales for this immersive session, which will take delegates into the cutting-edge world of neuroscience assessments, giving them an understanding of how game technology, neuroscience and machine learning are bringing not just greater engagement but greater insights and diversity into recruitment programmes.
Presentation for the Harvest Digital Retail Briefing on 6 November 2009.
Building on the day's theme of data, I reprise the arguments and challenges first explored at Econsultancy's "Future of Digital Marketing" keynote in June 2009.
Presentation to LBi in a "Truman" session - an informal show/tell/provoke session of 22 minutes, delivered in February 2010.
Building on previous themes of marketing magic, epiphenomenology, data and the Obama-Preedy Pricing Principle, this presentation is a swift run-through of the key concepts to stimulate discussion.
Ps097: RandomHouse Digital Day presentation on Making MagicIan Jindal
Presentation given to the Random House Digital Day in December 2009. A reprise of my Keynote at Econsultancy's Future of Digital Marketing conference, this presentation looks at Marketing Magic from the perspective of digital publishers.
Join the data conversation and see how analytics drives decision making across industries. Learn to understand, analyze, and interpret data as you walk through the fundamentals of data analysis, learn introductory analytic functionality in Google Sheet to distill actionable insights from data sets, see how data analysts translate their findings into compelling business narratives, perform an exploratory analysis using real-world data.
"Updates on Semantic Fingerprinting", Francisco Webber, Inventor and Co-Found...Dataconomy Media
Francisco Webber is the CEO and Founder of Cortical.io, a company that develops Natural Language Processing solutions for Big Text Data. Francisco’s medical background in genetics combined with over two decade’s of experience in Information Technology, inspired him to create a groundbreaking technology, called Semantic Folding, which is based on the latest findings on the way the human neocortex processes information.
To the extent the employer brand is internalized, new employees are likely to be more committed to achieving the goals of the organization, more committed to the organization in general and less likely to withdraw from the organization.
Gain timely insights into the business impact of your sponsorship. Explore the benefits offered by our brand impact application that uses computer vision to analyze brand exposure in video. See how this robust, highly scalable solution gives you financial transparency and the opportunity to measure what you pay your sponsorship for.
David will present the fundamentals of Neuromarketing and consumer neuroscience. This will provide the abidance with a basic, yet fundamental understanding of the key concepts and approaches of the field. He will also present on the attention economy, as it has emerged from neuroscience research and discuss its relevance to digital marketing. He will also illustrate neuroscience principles may be applied to enhance your digital marketing strategies. Lastly David will provide real world Neuromarketing case studies demonstrating how to optimise Website UX/UI and Chatbot development.
#FIRMday London 1st November 2018 - Arctic Shores: How Neuroscience is a Recr...Emma Mirrington
Join Alastair Frater, Head of Sales for this immersive session, which will take delegates into the cutting-edge world of neuroscience assessments, giving them an understanding of how game technology, neuroscience and machine learning are bringing not just greater engagement but greater insights and diversity into recruitment programmes.
Presentation for the Harvest Digital Retail Briefing on 6 November 2009.
Building on the day's theme of data, I reprise the arguments and challenges first explored at Econsultancy's "Future of Digital Marketing" keynote in June 2009.
Presentation to LBi in a "Truman" session - an informal show/tell/provoke session of 22 minutes, delivered in February 2010.
Building on previous themes of marketing magic, epiphenomenology, data and the Obama-Preedy Pricing Principle, this presentation is a swift run-through of the key concepts to stimulate discussion.
Ps097: RandomHouse Digital Day presentation on Making MagicIan Jindal
Presentation given to the Random House Digital Day in December 2009. A reprise of my Keynote at Econsultancy's Future of Digital Marketing conference, this presentation looks at Marketing Magic from the perspective of digital publishers.
Join the data conversation and see how analytics drives decision making across industries. Learn to understand, analyze, and interpret data as you walk through the fundamentals of data analysis, learn introductory analytic functionality in Google Sheet to distill actionable insights from data sets, see how data analysts translate their findings into compelling business narratives, perform an exploratory analysis using real-world data.
"Updates on Semantic Fingerprinting", Francisco Webber, Inventor and Co-Found...Dataconomy Media
Francisco Webber is the CEO and Founder of Cortical.io, a company that develops Natural Language Processing solutions for Big Text Data. Francisco’s medical background in genetics combined with over two decade’s of experience in Information Technology, inspired him to create a groundbreaking technology, called Semantic Folding, which is based on the latest findings on the way the human neocortex processes information.
To the extent the employer brand is internalized, new employees are likely to be more committed to achieving the goals of the organization, more committed to the organization in general and less likely to withdraw from the organization.
Gain timely insights into the business impact of your sponsorship. Explore the benefits offered by our brand impact application that uses computer vision to analyze brand exposure in video. See how this robust, highly scalable solution gives you financial transparency and the opportunity to measure what you pay your sponsorship for.
Cognitive Science Perspective on User eXperience!Hamed Abdi
How can we use research and knowledge about the brain, the visual system, memory and Emotion to design more effective products, services and systems?
In this presentation i explain how we can synthesize two different disciplinary to reach to more effectiveness in developing services, products and systems.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
6. Neuromarketing
Neuroscientific Methods
Neuronal ActivityWithin The
Brain (CNS)
Electroencephalogram(EEG)
Magnetoencephalography(MEG)
SteadyStateTopography(SST)
FunctionalMagneticResonance
Imaging(fMRI)
Positron-emissionTomography
(PET)
Neuronal Activity of
The Peripheral
Nervous System (NPS)
Electrocardiogram(ECG)
GalvanicSkinResponse(GSR)
FacialCoding(FC)
FacialElectromyography(FEMG)
OtherTechniques
EyeTracking (ET)
StationaryEye-tracker
Eye-trackerGlasses
Eye-trackersinVRGlasses
Eye-trackingThroughWebcams
Implicit
Response
Test (IRT)
SemanticPriming
VisualPriming
Indoor
Positioning
Systems
Beacons(GPSBased)
Video(CameraLocation)
Neckly(GPSBasedonUWB)
7. Facial Coding
• Facial Action Coding System (FACS)
• Action Units (AU)
• Action Descriptors (AD)
• Intensity Scoring
• A Trace
• B Slight
• C Marked or pronounced
• D Severe or extreme
• E Maximum
• EMFACS (Emotional Facial Action Coding System)
8.
9. Facial Action Coding System (FACS)
Motion Action Units Description
Happiness 6+12 Cheek Raiser, Lip Corner Puller
Sadness 1+4+15 Inner Brow Raiser, Brow Lowerer, Lip Corner Depressor
Surprise 1+2+5+26
Inner Brow Raiser, Outer Brow Raiser, Upper Lid Raiser, Jaw
Drop
Fear 1+2+4+5+7+20+26
Inner Brow Raiser, Outer Brow Raiser, Brow Lowerer, Upper Lid
Raiser, Lid Tightener, Lip Stretcher, Jaw Drop
Anger 4+5+7+23 Brow Lowerer, Upper Lid Raiser, Lid Tightener, Lip Tightener
Disgust 9+15+16 Nose Wrinkler, Lip Corner Depressor, Lower Lip Depressor
Contempt
12+14
(on one side of the face)
Lip Corner Puller, Dimpler
13. Human Processor Model
Parameter Mean Range
Eye movement time 230 ms 70-700 ms
Decay half-life of visual image storage 200 ms 90-1000 ms
Visual Capacity 17 letters 7-17 letters
Decay half-life of auditory storage 1500 ms 90-3500 ms
Auditory Capacity 5 letters 4.4-6.2 letters
Perceptual processor cycle time 100 ms 50-200 ms
Cognitive processor cycle time 70 ms 25-170 ms
Motor processor cycle time 70 ms 30-100 ms
Effective working memory capacity 7 chunks 5-9 chunks
Pure working memory capacity 3 chunks 2.5-4.2 chunks
Decay half-life of working memory 7 sec 5-226 sec
Decay half-life of 1 chunk working memory 73 sec 73-226 sec
Decay half-life of 3 chunks working memory 7 sec 5-34 sec
