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Network for PR and Society launch presentation
The document outlines the establishment of a network for public relations and society, initiated by Simon Collister and Sarah Roberts-Bowman. Its vision is to lead the study of public relations from a social perspective, focusing on societal significance and collaboration among academics and practitioners. Next steps include delivering initial projects, identifying mentors, and securing funding for ongoing initiatives.
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Network for PR and Society launch presentation
- 1. Network For PublicRelations and Society
- 2. Tonight 1. Welcome: SimonCollister and Sarah RobertsBowman, LCC, UAL 2. Dr Scott Anthony, University of Cambridge 3. Dr Paul Rennie, Central St Martins, UAL 4. Drinks and Tom Eckersley Exhibition
- 3. Introducing: Network For PublicRelations and Society January 2014
- 4. Overview 1. 2. 3. 4. 5. Origins PR and Society Vision& Aims Delivery Next Steps
- 5.
- 6. Origins: UAL MediaVision • Ensure sustainable future • Deliver satisfied graduates with great jobs • Achieve world class research and innovation • Attain international significance
- 7. What’s the Networkabout? • Fluid network acting as hub for range of academic and industry focused projects and research • Particular focus on societal aspects of PR • Initially supported by contracted teaching staff, wider network of academics and industry partners NETWORK IMAGE
- 8. 2. PR andSociety
- 9. What is PRand Society?
- 10. Building on LCC’suniqueness • LCC played central role in the history and evolution of communication as a social endeavour • Continues practical and theoretical engagement with communication as a social function • Unique material heritage of communications in society through its archives and collections ECKLERSLEY POSTER
- 11. 3. Network Vision& Aims
- 12. Vision • The Networkaims to be an international leader in studying public relations from a social perspective and reclaiming the field from dominant managerial paradigms • This will be achieved by bringing together scholars and practitioners to collaborate on a range of research, events, publications and projects designed to understand public relations’ wider societal significance and bring about changes in the way it is conceived and practised
- 13. Aims • • • • • • • To become ahub for research excellence in public relations and society To build and support a sustainable network for research and practice around public relations and society To act as a centre for developing, hosting and facilitating discussions around public relations and society, through workshops, visiting speaker programmes, conferences, policy and training events and publishing working papers To secure research funding from major UK and international sources To scope content and demand for a Masters in the Social History of Public Relations To identify, develop and build links with other UAL colleges and staff particular focus on UAL archives and curation To identify and establish a network of wider academic and practitioner communities both nationally and internationally
- 14.
- 15. Delivering the Vision 1.Conferences 5. Network building 2. Seminars/Workshops 6. Visiting speakers 3. Research 7. Working papers 4. Consultancy projects 8. Creation of MA
- 16. 1. PR, Postersand British Society • Draw on material archives at LCC and further afield to explore visual communications’ role in early PR • Particular focus on posters and their role in development of modern British society • Potential for archive mapping project
- 17. 2. Barriers andChallenges for PR • ‘What is it Good For? Barriers and Challenges for Application of Public Relations Research’ • Pan-European project lead by Prof. Oyvind Ihlen at University of Oslo • Will explore what role PR scholarship plays in shaping PR practice
- 18. 3. PR andActivism • Seminar series exploring PR and activism/social change • Aiming to rethink how we understand PR based on activist practice and experiences; drawing on wider scholarly fields • For further development
- 19.
- 20. Where next? 1. Focuson delivering initial projects above 2. Identify academic mentors within or outside UAL to advise on and guide development of network 3. Continue to build the network in relevant directions 4. Bring in funding to support ongoing and new projects
- 21. How you canhelp… 1. Get involved in getting projects off the ground 2. Become or suggest a network mentor 3. Suggest network members – particularly in the areas of British social history and social change/activism 4. Help us get more money… institutional grants; private sources; etc
- 22.
Editor's Notes
- #10 Increasing presence and significance of sociological and social theoretical accounts of PR Increasing interest and scholarship of PR's historical position and its role in shaping the development of modern society Increasing ubiquity of digital and socially mediated communication placing 'the social’ as a central feature and function of PR Increasing interest within scholarship of PR’s role in achieving visibility of social or socially oriented, as opposed to corporate, narratives Growing conceptualization of PR as an inter-disciplinary practice straddling a range of LCC and UAL subjects