This document provides information and discussion prompts for the NETW 583 Strategic Management of Technology course, including: 1. An overview of the course materials including weekly discussion questions, midterm and final exams, and a term project on developing a strategic plan for a company. 2. Details and grading criteria for the term project, which involves writing a strategic plan in 7 sections covering strategy, core competencies, industry dynamics, technology sourcing, product development, innovation protection, and references. 3. Sample strategies and examples to help with each section of the term project, such as focusing on network infrastructure for a telecom company or CPU engineering for Intel. 4. Rubrics for grading the term

1. NETW 583 Strategic Management of Technology Entire Class
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NETW 583 Week 1 Discussion DQ1 & DQ 2
DQ 1
The Importance of Innovation (graded)
Why do you think innovation is so important for firms to compete?
DQ 2
What Makes People Creative (graded)
Identify someone that you feel was very creative. What personality traits did they possess that
made them so creative?
NETW583 Week 2 Discussion
Why Innovative Companies Fail (graded)
Why did most of the early (circa 1980-2000) PDA companies fail, even if they had innovative
and sophisticated product designs?
NETW583 Week 3 Discussion
Protecting Innovations (graded)
What are the differences between patents, copyrights, and trademarks?
NETW583 Week 4 Discussion
Core Competency (graded)
What makes an ability (or set of abilities) a Core Competency?
NETW583 Week 5 Discussion
Benefits of Collaboration (graded)
What are some of the advantages and disadvantages of collaborating on a development project?
NETW583 Week 6 Discussion
New Product Development Teams (graded)
Identify an example of a development project and what type of team you believe they used. Do
you think this was the appropriate type of team given the nature of the project?

2. NETW 583 Week 7 Discussion
Pricing Strategy (graded)
What factors will (or should) influence a firm’s pricing strategy?
NETW 583 Midterm Exam Answers
Q 1). What are some of the negative impacts that technological innovations have on society?
How would you answer critics of improved technologies who cite these negative impacts?
Q 2). How has globalization of markets affected the importance of innovations?
Q 3). Explain how an understanding of the innovation funnel might influence a company’s view
on R&D?
Q 4). Why is it that after a product has been on the market for a while and is selling well at a
good price point, the price will eventually come down?
Q 5). Give examples of how a market with different product niches is served through CAD and
CAM?
Q 6). Reflect on something you want to innovate to solve a family/personal/work/college
problem?
Q 7). Reflect on something that you have learned about during the class and has captured your
attention and why?
NETW 583 final Exam Answers
1. Explain how globalization of markets affects the importance of innovation?
2. What are some of the things that influence organizational creativity?
3. Are inventors born or made?

3. 4. How do you know if you should be a first-mover or late-entrant into the market?
5. How do complimentary technologies support/develop an innovation? Give some
examples.
6. A venture capitalist is most likely going to provide funding for your innovation if…?
7. Analysis of a company that is highly innovative.
8. What is the danger of not having strategic intent with respect to innovation
Term Project
Objectives
Term Project DescriptionThe objective is to complete a written plan that will suggest a practical
Strategic Direction for a company.
You have a choice to use either an existing company or a fictitious company. In either case, the
Project is to complete a written plan that will suggest a practical Strategic Direction for the
company.This course requires the completion of a comprehensive Strategic Plan.
The Plan will have 7 sections. The 6 sections will reflect each of the 6 TCOs plus a bibliography.
Each section will be 2 – 3 pages in standard business proposal format.
The sections are:
1. Strategy (TCO F)
2. Core Competencies (TCO C)
3. Industry Dynamics (TCO A)
4. Technology Sourcing and Internal Innovation (TCO D)
5. Product Development Strategy (TCO E)
6. Strategy to protect innovations (TCO B)
7. A bibliography listing your references for the project
Ideas to Help Prepare the Course Project
TCO F – Given an organizational and industry context, identify and suggest a deployment
strategy that will facilitate the success of a technologically driven organization.Section 1 –
Strategy
This is the most important part of the project, because it sets the direction for all other sections.
In this section, you establish the strategy for an organization.
Often people refer to this component as the “Vision” or “Mission” of a company, but it is not.
The Vision for a company could be that you want to be a market leader. However, the
technology strategy tells everyone how you will achieve that market leadership. The technology
strategy tells the various stakeholders – employees, customers, community, and stockholders –
what you are going to do to achieve that market leadership. This strategy should be very clear
and easy to understand so that everyone will be “on the same page” when it comes to working
together toward that goal.
In this section, you should describe what “SHOULD” be the strategy of a technologically driven

4. company. You should focus specifically on the technology strategy. You should think about all
the things we learned in the class that will determine a strategy that will help the company
succeed.
Remember that you can use either an existing company or a fictitious company. If you choose to
use an existing company, you can visit their web site to see if their strategy is listed. Or you can
do a web search on their technology strategy to see if anyone has written any stories about their
strategy. For a fictitious company, you should make up a technology strategy that fits that type of
company.
Examples of a Technology Strategy:
• Verizon Wireless – Have the best network of all wireless carriers
• Honda – Build the best engines
• Keller – Deploy the best Internet based on-line and blended education technology, not build it,
not own it, but use a 3rd party to provide it
• Intel – Have the fastest and most powerful CPUs
The key is to be able to describe the strategy in a 1 or 2 sentence summary and in detail as well.
The description should start or end with the simple sentence statement of the technology
strategy. However, there must be sufficient detail to explain why that is the right strategy.
Section 2 – Core Competencies
TCO C – Given an organizational and industry context, identify the core technological
competencies of the organization.
Like all subsequent sections of the project, this section is based on the Strategy Section.
Example:
• Verizon Wireless Strategy is the having the best Network. Thus, the core competencies will be
built around the network. Things like RF Engineers and wireless security experts would be
detailed
• Intel’s strategy is to build the fastest most powerful CPUs. Thus their core competencies will be
built around CPU engineering
• Keller’s strategy is to deploy the best on-line education technology. Thus their core
competencies would be things like educational technology evaluation and on-line education
curriculum development
The best way to do this section is to apply the three tests of a core competency (page 123) to the
strategy that you detailed in the Strategy Section.
Section 3 Industry Dynamics
TCO A – Given a company situation be able to describe the industry dynamics of technological
innovation.
Here you should take the strategy identified in Section 1 and describe in detail why that is the
right strategy based on what is occurring in the industry. Provide as much detail as possible as to
the industry trends and why you think those trends are important.
Section 4 – Technology Sourcing and Internal Innovation
TCO D – Given an organizational context, develop a plan to increase the innovative capabilities
of the organization both through collaboration strategies and internal innovation.
Here you would offer ideas as to what is the best way to “Source” the technology that supports
the strategy. A complete discussion about how best to manage the innovative capabilities of the
company being described is required.
Section 5 – Product Development Strategy
TCO E – Given information about a company’s industry, and organization, formulate a

5. technological innovation strategy through its new product development strategy.
Product Development is very important to an organization. This section will describe how the
company will structure its product development. Obviously, the kind of structure will be
determined directly by the technology strategy stated in Section 1.
Section 6 Strategy to protect innovations
TCO B – Given a company situation be able to determine whether and how to protect its
technological innovations.
Using the things learned in the class, describe how you would use patents, trade secrets,
copyrights, etc. to protect the Intellectual Property (IP) required to support the strategy.
See the Syllabus section “Due Dates for Assignments & Exams” for due date information.
Submit your assignment to the Dropbox located on the silver tab at the top of this page.
Final Paper Rubric
Content 50% Points %
Depth of Research 25 25%
Scope of Research 25 25%
Illustrations 25 25%
Use of sound logic 25 25%
Total 100 50%
Editing 15% Points Deduction
(per occurrence) %
Spelling Error -2 –
Punctuation/Grammatical Error -1 –
Sentence Meaning Unclear -2 –
Misstatement of Fact -5 –
Total (not to exceed) 30 15%
Organization 20% Points %
Introduction; Thesis statement contains at least two main points 16 8%
Body text follows order of topics and main points derived from the thesis statement 8 4%
Content subdivisions follow outline 8 4%
Conclusion summarizes; complements thesis; contains no new information 8 4%
Total (not to exceed) 40 points 20%
Documentation 15%
Incorrectly cited or missing Points Deduction
(per occurrence) %
Title page -2 –
Abstract -1 –
References in text -2 –
Bibliography/Works Cited -5 –
Total (not to exceed) 30 points 15%
Category Totals Possible Points %
Content 100 50%
Organization and Cohesiveness 40 20%

6. Editing 30 15%
Documentation and Formatting 20 15%
Total 200 100%