Just some random slides I've found, used or made over the years. Do great jobs and showing some of the key concepts in this area. First used some of these almost 25 years ago on my 2nd project at Arthur D. Little with Schlumberger's Team out of Paris.
R&D Research & Development Strategy & ManagementChief Innovation
Am one of the few people I know who has an R&D Strategy background, but you almost never can sell projects in that area unless you have a domain PhD. Most of this is from 3rd Generation R&D, written by former colleagues from Arthur D. Little, Phil Roussel, Tammy Erickson and Kamal Saad. Phil is no longer with us, great guy and good friend (always tell people, I taught him how to use a fax machine, 'Jay, how do I work this thing.' - 'Phil, put the page in there, and push that big green button.' - 'Oh, that was easy.' Safe to say, 23 years later I still have never written a cool book, but did know something he did not! This had 3 slides at the end of it that I cannot remember where they came from, think in the book but not in order.
R&D today: Addressing and enhancing Research & Development’s effectivenessKenny Ong
ABF Research & Development 2009, Singapore
*Applying theory to practice
*Matching R&D to Business Strategy and Organization’s Goals
*Enhancing R&D efficiency by selecting a key component criteria
*Keeping R&D close to where strategic decisions are made
Research and Development is the most important and functional part of the whole business organization which helps in deciding the considerable objectives, finding ways to accomplish them and taking future decisions for overall business growth.
In 2017, Global Research and Development investment has been maximum in the field of electronics and computing. The present foremost requirement of developing business is innovation and Research and Development is contributing a lot towards it.
Thanks for Reading
Team MakeWebBetter
R&D Research & Development Strategy & ManagementChief Innovation
Am one of the few people I know who has an R&D Strategy background, but you almost never can sell projects in that area unless you have a domain PhD. Most of this is from 3rd Generation R&D, written by former colleagues from Arthur D. Little, Phil Roussel, Tammy Erickson and Kamal Saad. Phil is no longer with us, great guy and good friend (always tell people, I taught him how to use a fax machine, 'Jay, how do I work this thing.' - 'Phil, put the page in there, and push that big green button.' - 'Oh, that was easy.' Safe to say, 23 years later I still have never written a cool book, but did know something he did not! This had 3 slides at the end of it that I cannot remember where they came from, think in the book but not in order.
R&D today: Addressing and enhancing Research & Development’s effectivenessKenny Ong
ABF Research & Development 2009, Singapore
*Applying theory to practice
*Matching R&D to Business Strategy and Organization’s Goals
*Enhancing R&D efficiency by selecting a key component criteria
*Keeping R&D close to where strategic decisions are made
Research and Development is the most important and functional part of the whole business organization which helps in deciding the considerable objectives, finding ways to accomplish them and taking future decisions for overall business growth.
In 2017, Global Research and Development investment has been maximum in the field of electronics and computing. The present foremost requirement of developing business is innovation and Research and Development is contributing a lot towards it.
Thanks for Reading
Team MakeWebBetter
Lecture roadmapping product service combinationsJurjen Helmus
This presentation belongs to a guest lecture given at the Leiden University at the Leiden Institute of Advanced Computer Science for the course ICT Strategy & Planning. This lecture aims gain insight in the function and added value of technology roadmapping, business roadmapping and product service roadmapping.
The presentation is put into the context of Philips Healthcare. Please not that this is a fake situation a that does not necessarily need to comply with reality.
For further questions, please do not hesitate to contact me.
An interesting summary of the key takeaways from the famous innovation management book "The innovator's dilemma". The book won Global Business Book Award and was the best business book of the year in 1997.
Strategic Foresight for Collaborative Exploration of New Business FieldsRené Rohrbeck
To ensure long-term competitiveness, companies need to develop the ability to explore, plan, and develop new business fields. A suitable approach faces multiple challenges because it needs to (1) integrate multiple perspectives, (2) ensure a high level of participation of the major stakeholders and decision-makers, (3) function despite a high level of uncertainty, and (4) take into account interdependencies between the influencing factors. In this paper, we present an integrated approach that combines multiple strategic-foresight methods in a synergetic way. It was applied in an inter-organizational business field exploration project in the telecommunications industry.
We have heard about “the global economy” and the impact on a global scale of decisions made centrally and “globalization” using global methods locally. Both of these terms use the word “global” in the sense of taking something from a central location or headquarters facility and rolling it out globally. But what about taking local best practices and leveraging them to customers and clients globally? In this workshop, we will look at how best practices can emerge locally but are often ignored in a global perspective due to their local origin. Many of these best practices are developed “below the radar” and work very well for a local market; however small changes or adaptations could make them of global significance. We will examine cases of local best practices and they were promoted to improve business performance globally. We will also look at things that can go wrong if this is not done correctly and finally, we will highlight ways that a company can discover and apply these practices.
Strategic Foresight: How to build a superior position in markets of tomorrowRené Rohrbeck
Firms use strategic foresight practices to identify change drivers, discover opportunities and threats, engage in scenario-based strategising and identify superior courses of action.
The slides are from the inaugural lecture of Professor René Rohrbeck. They provide an introduction to strategic foresight for managers and an overview of the research program of the Strategic Foresight Research Network at Aarhus University, Denmark.
Whitepaper - Innovation Metrics by GoogolGoogol Live
Whitepaper - Innovation Metrics by Googol
This paper is part of Googols BrownBag Seminar Series 2010-2011. On the topic - How to measure innovations.
For more information, please visit www.googol.se or www.googolblog.wordpress.com
Practical Product Management for new Product ManagersAmarpreet Kalkat
This presentation provides tips and tools for a professional who is new to Product Management function (in software).
It does not cover the full lifecycle of a product and primarily focuses on the product development/product building phase. As such, it is more usable for professionals working on existing products than for those in the process of building new products from scratch.
Lecture roadmapping product service combinationsJurjen Helmus
This presentation belongs to a guest lecture given at the Leiden University at the Leiden Institute of Advanced Computer Science for the course ICT Strategy & Planning. This lecture aims gain insight in the function and added value of technology roadmapping, business roadmapping and product service roadmapping.
The presentation is put into the context of Philips Healthcare. Please not that this is a fake situation a that does not necessarily need to comply with reality.
For further questions, please do not hesitate to contact me.
An interesting summary of the key takeaways from the famous innovation management book "The innovator's dilemma". The book won Global Business Book Award and was the best business book of the year in 1997.
Strategic Foresight for Collaborative Exploration of New Business FieldsRené Rohrbeck
To ensure long-term competitiveness, companies need to develop the ability to explore, plan, and develop new business fields. A suitable approach faces multiple challenges because it needs to (1) integrate multiple perspectives, (2) ensure a high level of participation of the major stakeholders and decision-makers, (3) function despite a high level of uncertainty, and (4) take into account interdependencies between the influencing factors. In this paper, we present an integrated approach that combines multiple strategic-foresight methods in a synergetic way. It was applied in an inter-organizational business field exploration project in the telecommunications industry.
We have heard about “the global economy” and the impact on a global scale of decisions made centrally and “globalization” using global methods locally. Both of these terms use the word “global” in the sense of taking something from a central location or headquarters facility and rolling it out globally. But what about taking local best practices and leveraging them to customers and clients globally? In this workshop, we will look at how best practices can emerge locally but are often ignored in a global perspective due to their local origin. Many of these best practices are developed “below the radar” and work very well for a local market; however small changes or adaptations could make them of global significance. We will examine cases of local best practices and they were promoted to improve business performance globally. We will also look at things that can go wrong if this is not done correctly and finally, we will highlight ways that a company can discover and apply these practices.
Strategic Foresight: How to build a superior position in markets of tomorrowRené Rohrbeck
Firms use strategic foresight practices to identify change drivers, discover opportunities and threats, engage in scenario-based strategising and identify superior courses of action.
The slides are from the inaugural lecture of Professor René Rohrbeck. They provide an introduction to strategic foresight for managers and an overview of the research program of the Strategic Foresight Research Network at Aarhus University, Denmark.
Whitepaper - Innovation Metrics by GoogolGoogol Live
Whitepaper - Innovation Metrics by Googol
This paper is part of Googols BrownBag Seminar Series 2010-2011. On the topic - How to measure innovations.
For more information, please visit www.googol.se or www.googolblog.wordpress.com
Practical Product Management for new Product ManagersAmarpreet Kalkat
This presentation provides tips and tools for a professional who is new to Product Management function (in software).
It does not cover the full lifecycle of a product and primarily focuses on the product development/product building phase. As such, it is more usable for professionals working on existing products than for those in the process of building new products from scratch.
New Product Development was a 3-day public workshop for managers offered for many years through what is now UW-Madison’s Center for Professional and Executive Development (CPED). Since CPED has modified its mission to focus on leadership and management training, this and other marketing classes have been discontinued. Therefore I am providing this for your individual education.
A version of this presentation with embedded hyperlinks to YouTube videos and other educational sites is available through my website, BrainSnacksCafe.com.
Enjoy!
How to Reach Peak Performance With the Product Management Organizational Heal...Aggregage
The degree of maturity of your product management organization can directly drive your ability to satisfy customers and become more profitable. Our Product Management Organizational Health Checklist and on-demand webinar can help.
How To Manage and Mitigate Risk in Medical Device New Product DevelopmentGreenlight Guru
A company’s ability to understand and manage risk can mean the difference between financial success and disaster.
(You can view the full webinar here: http://www.greenlight.guru/risk-in-medical-device-new-product-development-webinar)
In this webinar you'll learn:
- How to understand the true nature and impact of project and product risk
- How to effectively measure risk quantitatively
- How to use risk management as a tool to accelerate NPD
- What you need to know about the upcoming risk-based changes to ISO 13485 to ensure compliance
Project Plan Development - A FlackVentures Training ExampleKate Pynn
Project planning is the construction of a dynamic agreement across diverse functional groups involved in a project. This agreement specifies:
Goals and deliverables of the project
What is being developed
Major activities that will be performed to achieve those goals
The assumptions that were made
Major risks, as they become known
Product Management 101: Techniques for SuccessMatterport
This is a snapshot from a living document. To see the current document, please go to https://goo.gl/yFFrml.
Topics covered include:
- Resources
- General Overview
- The Role of Product Management
- Characteristics of Great Project and Product Managers
- Problem Space and Solution Space
- Customer Personas
- User Stories
- Product Documentation
- Agile Product Development
- Succeeding with Agile from The Lean Playbook
- Analytics, Customer Engagement, & Monetization
- Pricing Strategies
- Overall Leadership and Organizational Development
- Final Guidelines and Recommendations
Case Study - New Operations Plan & Design (Full version)Chief Innovation
This is the short version of a Case Study showing the creation of a plan for a new operation for an eCommerce fulfillment business in healthcare in Canada. There is a longer version twice its length (the actual plan was more than 100 pages). It primarily shows the overall project, and then this piece's details of what was done, and what some of the output looked like.
This is the short version of a Case Study showing the creation of a plan for a new operation for an eCommerce fulfillment business in healthcare in Canada. There is a longer version twice its length (the actual plan was more than 100 pages). It primarily shows the overall project, and then this piece's details of what was done, and what some of the output looked like.
Job Seeker - How / What to find to research a target companyChief Innovation
This file is a list of things to research and find out about a target employer. Instead of the generic 'look at the internet' and 'read their website', I built a detailed list of things that one could or should know before talking to a potential employer, or a contact at a company. Some may not be needed, while there may be other things worth learning. But this is a great list to start off with, and I intend to ask people to do this BEFORE I introduce them to senior level contacts at companies. Best of luck on your job search.
Case Studies are written descriptions of consulting engagements / projects that explain the issues, assignment, approach, analysis and results. Very useful for selling or training. This guide explains what they are, how to make them and what components make up a good Case Study from a consultant. We use our preference, which is a very detailed one, because from this you are usually able to easily create any other format or version.
Attached is a file where I made a long list of potential data requests when starting a Supply Chain or Operations project at a client. Forgive the list not being comprehensive or clean, just thought people might benefit from not having to start from nothing.
I had made this list as a comprehensive guide for all the things one should do when they leave a consulting assignment (finishing up or not), or also an interim role. Just left mine a few weeks ago, and already had a really good method to document and transfer key files back to the client. I added in all the other areas. Typically badges etc. are already covered in a general exit process, but this was more focused on transitioning the work.
Process Redesign or Improvement Approach OptionsChief Innovation
The attached is a file showing possible approaches to improving or redesigning a process. It is an overview and comparison of 6 different ways one could approach this or engage a consultant to do so.
Project was the due diligence for a private equity firm to evaluate an investment in a food company. The project was focused on the potential to improve the profitability of the company. The project was a quick assessment (3 weeks) and the findings on the EBITDA potential were above the PE firms threshold. We mapped out all the possible areas of improvement, and then consolidated them into 14 areas - primarily related to sourcing and labor.
This file has the Veterans section of the HeirList Knowledgebase that we are distributing to help support those who server and their families. This file is one of more than 60 that comprise the HeirList Knowledgebase that can be used with (or without) our mobile application. It covers 21 of the IDRS (Death.org) items.
This file is the veteran section (IDRS letter BN) from HeirList. IDRS Items 798 to 818. This file and 60 others are in the HeirList Knowledge Base. www.heirlist.com tinyurl.com/yutt4fc7
International Deceased Resolution Standards, list of the first set of 100 Questions related to the 941 Items in the initial release in May 2021. www.deathcenter.com tinyurl.com/yutt4fc7
International Deceased Resolution Standards 2021 initial release. This is the file showing the 941 Items for the IDRS along with the 100 Questions related to them. www.deathcenter.com tinyurl.com/yutt4fc7
This file describes the contents and structure of the files in the HeirList Knowledge Base folder, and how they can be used. www.heirlist.com tinyurl.com/yutt4fc7
This HeirList Report show all of the information related to the Deceased and also the User requesting it, along with additional Users on the Deceased account.
www.heirlist.com
tinyurl.com/yutt4fc7
This HeirList Report shows all of the General, Question and Item Notes submitted for a Deceased account by all Users.
www.heirlist.com
tinyurl.com/yutt4fc7
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
1. 1Jay Martin Month Year FileName.ppt
Date: May 2019
Presentation:
Chief Innovation
Jay Martin
Product Development
Random Slides
Product Development
Concepts & Cool Slides
2. 2Jay Martin Month Year FileName.ppt
A typical Executive Team’s involvement in Product Development is
usually counter to the old adage “most bang for the buck.”
Product Development Management Attention and Influence
Knowledge
Acquisition
Concept
Investigation
Basic Design
Prototype
Building
Pilot
Production
Manufacturing
Ramp-up
Ability to Influence
the Outcome
Actual
Management
Activity Profile
Source: Wheelwright and Clark, Revolutionizing Product Development, Free Press, Page 33.
3. 3Jay Martin Month Year FileName.ppt
The amount of effort for a project is a function of the level of change.
Product Development Four Types of Projects
Here you can see the complexity of the New Product challenge go up
with change, which is also a reflection of time and resources needed.
Derivative
(Enhancements, Hybrids, and
Cost Reduced Versions)
Breakthrough
or Radical
Platform or
Next Generation
Product Changes
Process Changes
New Core Product
Next-Generation
Product
Add-ons and
Enhancements
Addition to Product
Family
New Core
Process
Next-
Generation
Process
Single
Department
Upgrade
Tuning and
Incremental
Research and
Advanced
Development
(outside of box)
Source: Wheelwright and Clark, Revolutionizing Product Development, Free Press, Page 93.
4. 4Jay Martin Month Year FileName.ppt
Below are the four major metrics for a Product Development initiative,
along with descriptions of the trade-offs possible between each.
Product Development The Six Trade-Offs
With these in mind, we can decide at the start exactly what the
optimal balance is, and adjust our actions during the process.
1
2
Developmen
t Speed
Product
Cost
Product
Performanc
e
Developmen
t Program
Expense
1
2
3
4
5
6
Speed vs. Performance
Spending more time in the process
to develop a superior product.
Speed vs. Product Cost
To invest development time to
reduce unit cost via DFM, etc..
Speed vs. Expenses
Load resources into areas to
shorten development time.
Performance vs. Cost
To include those attributes that
achieve optimize cost/performance.
Performance vs. Expenses
Invest more development resources
into creating a superior product.
Product Cost vs. Expenses
Invest more development resources
into creating a cheaper product.
3
34
4
5
6
Source: Smith and Reinertsen, Developing Products in Half the Time, VNR Publishing, Page 22.
5. 5Jay Martin Month Year FileName.ppt
There are some general rules to abide by in writing Specifications for
a speedy development process.
Product Development Specification Writing
• Involve Customer(s) and User(s)
• Focus on Product Benefits, not just Features
• Do NOT restrict design options
• Involve ALL functions in the trade-offs
• Identify and deal with crucial factors
The book sourced below has an entire chapter dealing with the
importance of writing specs, but is not that comprehensive.
Source: Smith and Reinertsen, Developing Products in Half the Time, VNR Publishing.
6. 6Jay Martin Month Year FileName.ppt
In resources planning, you must remember that the function
participation will gradually change from Concept to Introduction.
Product Development Assigning Resources
Staffing
Level
Manufacturing
Engineering
Marketing
Product
Concept
Product
Introduction
Source: Smith and Reinertsen, Developing Products in Half the Time, VNR Publishing, Page 162.
7. 7Jay Martin Month Year FileName.ppt
Managing Risk in Product Development is covered in Chapter 12 of
the book below, but is not the only viewpoint from which to analyze.
Risk Management Types of Risk
• Two types of risk
1. Technical Risk – is the probability of failing to meet the performance, cost or
schedule targets of the specification. Poor technical execution, missing target.
• Technology fails to perform as expected
• Cost exceeding projections
• Unanticipated side effects that arise from a particular technical approach
• . . . . .these almost always result in a schedule delay!
2. Market Risk – is the probability of not meeting the needs of the market,
assuming that the specification has been satisfied. Selecting wrong target. To
reduce this: increase customer involvement, reduce dCT and stay flexible on
unresolved issues
Source: Smith and Reinertsen, Developing Products in Half the Time, VNR Publishing, Page 214.
We can also consider slicing risk as Schedule, Cost and Performance
risks to a Product Development initiative.
8. 8Jay Martin Month Year FileName.ppt
High technical risk can delay a project, which in turn increases its
market risk.
Risk Management Technical and Market inter-relation
Development
schedule
delays
Reviews, testing, etc. to
control risk
Market
Risk
Technical
Risk
Time to fix
problems
Source: Smith and Reinertsen, Developing Products in Half the Time, VNR Publishing, Page 214.
9. 9Jay Martin Month Year FileName.ppt
Techniques for Controlling Risk
Risk Management Controlling Risk
These are all spelled out more in detail in the book sourced below.
• Provide focus to management’s attention
• Work concurrently on Technical and Market Risk issues
• Maintain back-up positions
• In weak areas, Model and Test
Source: Smith and Reinertsen, Developing Products in Half the Time, VNR Publishing.
10. 10Jay Martin Month Year FileName.ppt
Increased accuracy in anticipating customer requirements comes
from faster time-to-market.
Product Development Accuracy of Estimating Market Conditions
Reduced Development Time
Normal Development Time
Accuracy Curve
% Accuracy with Reduced
Development Cycle
% Accuracy with Reduced
Development Cycle
Source: McGrath, Setting the PACE in Product Development, Butterworth, Page 7.
Time
%AccuracyinEstimatingMarketConditions
11. 11Jay Martin Month Year FileName.ppt
There is a continuous cycle of delays regarding problems in product
development if they are not dealt with and solved immediately.
Product Development Project Revision Cycle
Source: McGrath, Setting the PACE in Product Development, Butterworth, Page 64.
Long Development
Cycle Time
Development Project Problem
(Not Limited to Design Problems)• Market Shift
• Technology Change
• Competitive Position Change
• Environmental/Regulatory Change
Development Project Change
(not limited to Design Changes)
12. 12Jay Martin Month Year FileName.ppt
Though structure is key in a Product Development Process, a balance
must be achieved to optimize the product and facilitate the process.
Product Development Balance between Structure and Freedom
Engineers love freedom, but require and respond well to necessary or
logical structure. The contradiction that MUST be well balanced.
Too Little Structure Optimal Balance Zone Too Much Structure
• Poor definition of objectives
• No coordination
• Measurement not effective
• Not repeatable
• Responsibilities unclear
• Forecasting impossible
• Accountability impossible,
could become resources
‘black-hole’
• Allows structure to support innovation
• Repeatable and can be customized
• Metrics can be used and compared
• Can be made accepted practice
• Enhancements and lessons learned are
leverageable on other projects
• Increases chance of optimal balance
between creativity and a process that
will capture their value in new products
• Documentation becomes restrictive
and requires to much effort
• Energy focused on meeting
requirements, not new product
• Metrics overbearing, conflict
• Encourages substitute processes
• Expands greatly the amount of non-
value added meetings & bureaucracy
• Creates an poor environment for
creativity and ‘out-of-the-box’ thinking
Source: Chief Innovation
13. 13Jay Martin Month Year FileName.ppt
Concurrent Engineering is meeting customer expectations by. . .
Product Development Concurrent Engineering
. . . the ending of ‘over the wall’ processes in Product Development.
. . . the early possible integration of the overall company’s knowledge, resources and
experience in:
• Design
• Development
• Marketing
• Manufacturing
• Sales
Source: Thomas Group
14. 14Jay Martin Month Year FileName.ppt
The justification for investing up front can be shown in an analysis of
life-cycle cost versus potential to impact, as seen below.
Product Development Impact of Life-Cycle Cost
Source: Military Electronics, August 1980
20%
0%
40%
60%
80%
3
70
12
15
35
10
50
5
Percentage of Life-Cycle cost
Potential to Impact
15. 15Jay Martin Month Year FileName.ppt
The relationship between investment impact and time in project can
be summarized by one word – leverage.
Product Development Impact of Making Positive Changes in Product
This is one of the most obvious relationships, that in practice, seems
to get overlooked or neglected – ALWAYS to many peoples regret.
Concept
Design
Pilot
Production
$ $
$
$
$
16. 16Jay Martin Month Year FileName.ppt
Below you can see the impact on offering different performance
products to the market and the impact the ‘time’ has on their price.
Product Development Typical Price Performance Curves
Source: Shina “Concurrent Engineering & DFM for Electronic Products”, Page 28, Figure 2.2, Van Nostrand Reinhold.
TIME
PRICE
HI
MED
LO
A
A
B
B
B
In A, we see to obtain the same price in the
market, we would need to increase
performance level as time goes on.
In B, we see that for the same performance
level product, that the price we can obtain
declines as introduction moves out.