2. BACKGROUND
Particular Details
Nestle India Food Processing Dairy/Fruits/Others
Year Of Establisment 1866
Promoter Suresh Narayanan
Headquarter Switzerland
Net Profit ₹2390.52 cr
Net Sales ₹16,896 cr
Market Cap ₹2,45,821.51 cr
BSE ₹2,549.60
NSE ₹2,549.25
3. Date History
1867 Henri Nestlé develops a breakthrough
infant food
1875 Henri Nestlé sells his company and factory
in Vevey
1878 Competition develops between Nestlé and
Anglo-Swiss
1904 Selling chocolate for the first time
1905 Merges with Anglo-Swiss
1938 LaunchedCoffee
1982 launched Maggi India
13. STRENGTHS
• More than 150 years in the industry.
• Largest R&D network facilitating continuous
innovation.
• Strong brand loyalty and brand recall.
WEAKNESS
• Strong competition by other brands.
14. OPPORTUNITIES
• Try to capture the rural markets.
• People’s concentration is increasing toward
healthy foods, Nestle will have to make sure
healthy foods at any cost.
THREAT
Stiff competition in all product segment.