Nena's Mexican Restaurant is opening a new location in Lodi, CA and is launching a public relations campaign to build awareness and attract customers. The campaign will highlight the restaurant's quality food, outstanding service, and affordable prices. The goal is to reach maximum nightly seating capacity to generate over $400,000 in annual profits. Key elements of the campaign include developing a website and brochures, conducting media interviews, and using social media to promote the grand opening. The campaign aims to establish Nena's as the premier Mexican restaurant in Lodi and differentiate it from local competitors.
Laura Chojnacki has over 20 years of experience in customer service roles in upscale restaurants and bars. She has extensive knowledge of food and beverage preparation and presentation. She is highly skilled in creating a welcoming environment for patrons and is known for her exceptional interpersonal skills and dedication to customer satisfaction.
Chef Ana Garcia is one of Mexico's most exciting chefs today. She was born in Monterrey and raised in Cuernavaca, Mexico. She operates La Villa Bonita, an award-winning cooking school and culinary vacation destination in Tepoztlan, Mexico with her husband Robb. Ana has extensive experience in culinary demonstrations and lectures. She is also a spokesperson for Modelo beers and Mexican Airlines.
2016 Hope Home Gala Sponsor Pack w FormsJason Bishara
The document summarizes an upcoming gala event to raise funds for SOS Children's Villages - Florida, an organization that provides foster care for children. The gala will feature dining, auctions, entertainment, and recognize sponsors. Funds raised will support the village which provides a safe home, activities, and services like therapy and tutoring for over 70 foster children.
The document summarizes a culinary and mixology competition taking place at the San Jose Marriott. Over 2,200 associates from 280 Marriott properties competed in preliminary competitions, and the top culinary chef and mixologist from 11 regions will advance to compete at the hotel. The event will showcase the talents of the 22 finalists and celebrate excellence in the food and beverage industry. It will include mystery ingredient challenges for chefs and mixologists to demonstrate their creativity.
The marketing plan proposes three events to increase winter sales and revenue at Edgewater Brewery in Grand Junction, Colorado. The events target college students aged 21+ and include having the local SnowSlay Club host an event utilizing Edgewater's outdoor space, a ski and gear swap, and a student frequent drinker's card offering discounts and prizes. The plan analyzes Edgewater's situation, identifies goals of increasing winter sales 5% and attracting new customers, and provides strategies to implement targeted events and promotions. Progress will be tracked to evaluate if the goals are being achieved.
• The Food Network • The Cooking Channel • Travel Channel • Discovery Channel • PBS • ABC • NBC • CBS • Fox •
CW • Lifetime • A&E • History Channel • TLC • HGTV • Food Network Canada • Cooking Channel Canada
Eric C. Gladstone
(323) 806-2660
ECGladstone@gmail.com
www.ecgladstone.com
Objective:
To obtain a position as a beverage manager or sommelier at a major resort property in Las Vegas. I have extensive experience in
beverage program development, staff training, inventory management and maximizing sales.
Summary of Qualifications:
- Over 15 years of experience
Chef Anthony Russo grew up in a family where the kitchen was the center of life. He learned to cook authentic Italian recipes from relatives. Russo went on to open his own pizzeria restaurants, developing a loyal following for his New York-style pizza made with high-quality ingredients. Now Russo offers franchising opportunities for his pizza and upscale Italian restaurant concepts, sharing his passion for food and family traditions.
This document provides details for event management services submitted by Cecilia F. Espinosa. It includes information about the company CEZ Events Management such as their vision, mission, services offered, and sample events. The main event proposed is an 18th birthday debut party at the Sofitel Hotel in Manila. The proposal includes details of the venue, program, invitation, budget, and SWOT analysis.
Laura Chojnacki has over 20 years of experience in customer service roles in upscale restaurants and bars. She has extensive knowledge of food and beverage preparation and presentation. She is highly skilled in creating a welcoming environment for patrons and is known for her exceptional interpersonal skills and dedication to customer satisfaction.
Chef Ana Garcia is one of Mexico's most exciting chefs today. She was born in Monterrey and raised in Cuernavaca, Mexico. She operates La Villa Bonita, an award-winning cooking school and culinary vacation destination in Tepoztlan, Mexico with her husband Robb. Ana has extensive experience in culinary demonstrations and lectures. She is also a spokesperson for Modelo beers and Mexican Airlines.
2016 Hope Home Gala Sponsor Pack w FormsJason Bishara
The document summarizes an upcoming gala event to raise funds for SOS Children's Villages - Florida, an organization that provides foster care for children. The gala will feature dining, auctions, entertainment, and recognize sponsors. Funds raised will support the village which provides a safe home, activities, and services like therapy and tutoring for over 70 foster children.
The document summarizes a culinary and mixology competition taking place at the San Jose Marriott. Over 2,200 associates from 280 Marriott properties competed in preliminary competitions, and the top culinary chef and mixologist from 11 regions will advance to compete at the hotel. The event will showcase the talents of the 22 finalists and celebrate excellence in the food and beverage industry. It will include mystery ingredient challenges for chefs and mixologists to demonstrate their creativity.
The marketing plan proposes three events to increase winter sales and revenue at Edgewater Brewery in Grand Junction, Colorado. The events target college students aged 21+ and include having the local SnowSlay Club host an event utilizing Edgewater's outdoor space, a ski and gear swap, and a student frequent drinker's card offering discounts and prizes. The plan analyzes Edgewater's situation, identifies goals of increasing winter sales 5% and attracting new customers, and provides strategies to implement targeted events and promotions. Progress will be tracked to evaluate if the goals are being achieved.
• The Food Network • The Cooking Channel • Travel Channel • Discovery Channel • PBS • ABC • NBC • CBS • Fox •
CW • Lifetime • A&E • History Channel • TLC • HGTV • Food Network Canada • Cooking Channel Canada
Eric C. Gladstone
(323) 806-2660
ECGladstone@gmail.com
www.ecgladstone.com
Objective:
To obtain a position as a beverage manager or sommelier at a major resort property in Las Vegas. I have extensive experience in
beverage program development, staff training, inventory management and maximizing sales.
Summary of Qualifications:
- Over 15 years of experience
Chef Anthony Russo grew up in a family where the kitchen was the center of life. He learned to cook authentic Italian recipes from relatives. Russo went on to open his own pizzeria restaurants, developing a loyal following for his New York-style pizza made with high-quality ingredients. Now Russo offers franchising opportunities for his pizza and upscale Italian restaurant concepts, sharing his passion for food and family traditions.
This document provides details for event management services submitted by Cecilia F. Espinosa. It includes information about the company CEZ Events Management such as their vision, mission, services offered, and sample events. The main event proposed is an 18th birthday debut party at the Sofitel Hotel in Manila. The proposal includes details of the venue, program, invitation, budget, and SWOT analysis.
LS. Productions is an event organizing and production company based in Iloilo City. Their vision is to be one of the most well-known event companies worldwide by successfully producing high-standard events. This document includes an event brief and proposal for a christening to be held at La Mansion House for Occasions. It details the budget, supplies, program flow, floor plan, and potential risks and solutions for the event.
Courtney Head is seeking a bartending position that utilizes her experience in customer service and knowledge of food and beverage menus. She has over 5 years of experience as a bartender and server at various restaurants and bars in San Diego, including the Pacific Beach Alehouse, Backyard Kitchen & Tap, and Fat Fish Cantina Grill. Her experience includes expediting complete knowledge of craft beers, cocktails, and wine. She is highly organized, detail-oriented, and able to provide excellent customer service while remaining calm under pressure.
The document summarizes a communication portfolio project for the Bullfrog Food & Spirits restaurant. The project involved rebranding efforts including creating a new logo, print materials, and website. Research was conducted on the restaurant's location, demographics of the area, and potential partnerships. The goals were to establish the brand and promote new catering services.
Three tour professionals from Hacienda Golf Club will compete in the US Open and US Women's Open: Mark Anguiano, Angel Yin, and Jenny Shin. Hacienda has a program that provides playing privileges to attract and develop elite players, which benefits both the pros and the club's growing junior golf program. The club's difficult course and culture of top juniors and pros practicing together has helped separate Hacienda and supported the success of these three players in qualifying for the national championships.
This document provides an online marketing and PR strategy plan for the 2015 Florida Film Festival Awards Bash. It includes an executive summary, profiles of the brand and target attendees, a competitive analysis, challenges to address, and a content, media, and tactics plan. The goal is to increase attendance at the awards bash by utilizing targeted social media campaigns, traditional marketing, and modifying the festival website to drive more traffic and visibility. Key tactics include dividing the event into two parts to appeal to different demographics and measuring the impact of each strategy.
Shauna Aguirre has over 25 years of experience in hospitality and event management. She has a proven track record of exceeding revenue goals and transforming underperforming properties. Her expertise includes all aspects of hotel operations, with an emphasis on food and beverage, live entertainment programming, and marketing. She is passionate about developing teams and cultivating community partnerships.
Romero Events is an event management company located in Makati City. The company specializes in planning personalized events like weddings and anniversaries. The document provides details about Romero Events' key executives, services offered, mission, vision, and an event proposal for a client's 50th wedding anniversary celebration.
The document summarizes the plans for the T&T Conference, which focuses on the trials and triumphs of industry professionals. It will be a one-day local conference with roundtable discussions, guest speakers, and networking activities. Three guest speakers will discuss brand positioning, volunteer utilization, and developing sponsors. The conference aims to educate attendees and allow networking. A critical path timeline outlines organization tasks from initial planning to the event day activities.
Red Corner is an event planning company located in Nueva Ecija that has over 10 years of experience organizing various events such as parties, conferences, and galas. It was founded by college friends who met at a popular hangout spot called "Red Corner". The company strives to deliver fun and memorable events through creative ideas and excellent service. It has successfully planned large-scale events for universities and celebrities. The company envisions becoming a leading global event planner known for its high-quality service and focus on customer satisfaction.
1) The document discusses the trend of restaurants offering multi-ethnic cuisines to cater to increasingly diverse customer bases. As immigration increases in the US, customers with different ethnic backgrounds and food preferences are demanding options that satisfy multiple tastes.
2) Two examples are provided of restaurants adapting to this trend - the African Forest Restaurant in Minnesota which offers African, American, Asian and Caribbean dishes, and Zara Restaurant in Atlanta which provides an international menu in a variety of dining settings.
3) An interview with the owner of African Forest Restaurant reinforces that providing authentic, in-depth representations of different cuisines will be necessary for restaurants to stay competitive as diversity increases. Offering choices that meet the cultural
Prime Communications has developed a campaign to increase awareness of Colter's Creek Vineyard and Winery in preparation for receiving their American Viticultural Area license. The campaign aims to better understand the target audience through surveys, increase Colter's Creek's social media presence, rebrand their logo and menu through a community contest, advertise in local newspapers, and get community involvement through events. The goal is to establish Colter's Creek as a recognized winery in Idaho and increase their customer base.
This document provides a business plan for Nick's Pizzeria & Frozen Yogurt, a family-oriented pizza restaurant to be located in Overland Park, Kansas. The plan outlines the company description, products and services, marketing strategy, and financial projections. Key points include offering superior pizza, ice cream, and a fun atmosphere for families. The target market is families in Overland Park and surrounding areas. The plan projects opening the first location and expanding to multiple sites in the Kansas City metro area over 10 years. Startup costs will be funded through investments of $5,000 per share for 49 shares of stock.
The document provides a company profile for King's Events Company. It was established in 2014 and is owned by Ms. Bea Grana. The company offers full-service event planning and management. It specializes in providing high quality event services at affordable prices. The company's goal is to satisfy clients' needs and become one of the best known event planning companies in the Philippines.
This business plan proposes opening Naomi's Diner, a restaurant serving affordable, home-cooked meals using local ingredients in Sacramento, California. The founder has years of experience in food service and wants to provide healthy, family-friendly options for working families on a budget. The plan outlines goals such as maintaining low overhead costs to keep prices low, obtaining proper permits and training, and donating meals weekly to the local indigent population. Market research found competition from other affordable, local restaurants but identified a target customer base as residents, professors and students near Sacramento City College. Financial projections estimate breaking even within two years and becoming profitable in year three.
The document provides details of an event management company called Crystal Waterfall Events and their plans to organize a church wedding on December 24, 2020. It includes the company profile, objectives, vision, and mission. It also includes proposal and supplier letters, an event brief, timeline, committees, and a detailed flow of the church wedding program from arrival to rituals like cake cutting. The document comprehensively outlines Crystal Waterfall Events' plans and preparations to organize a high quality and successful church wedding event for their client.
Elvie c. caparangca evm nc iii portfolioErwon Padua
Red Corner is an event planning company located in Nueva Ecija that has over 10 years of experience organizing corporate events, galas, and private celebrations. The company was founded by college friends and is owned and managed by Elvie Caparangca. Red Corner has successfully planned large-scale events for universities and celebrities. The company aims to provide high-quality service and create cherished memories for clients by valuing their ideas. Red Corner submitted a proposal to Cristina Perez to plan her wedding on December 22, 2020 for 600,000 pesos. The proposal outlined the services and packages Red Corner offers to ensure a worry-free celebration.
Anthony Hevia has over 15 years of experience managing restaurants and bars in San Francisco and New York City. He oversaw the opening and operations of two premier sports bars in San Francisco, receiving recognition as one of the best sports bars in the US. He has expertise in inventory management, staffing, menu design, promotions, and ensuring high quality food and service. He holds a Bachelor's degree in Communication from the University of Colorado Boulder.
Maria Rodriguez
Office: 973-273-0273
Cell: 973-876-5412
mrodriguez@latinofoodshow.com
Mailing Address:
Latino Food Show
123 Main Street, Suite 456
Secaucus, NJ 07094
Website: www.latinofoodshow.com
Thank you for your consideration!
Shauna Aguirre has over 25 years of experience leading food and beverage operations and entertainment programming at luxury hotels and resorts across California and Colorado. She has a proven track record of exceeding revenue targets and transforming properties through innovative marketing, training, and talent booking. Currently seeking a senior management role where she can continue leveraging her expertise in culinary arts, wine, and dynamic entertainment programming.
This document is a letter from the Spokane Lilac Festival Association regarding their Royalty Scholarship program. To be eligible, candidates must attend an informational meeting with a parent or guardian. The letter provides details on the application process and requirements, including submitting letters of intent, agreements, photos, references, and transcripts. Applications are due by November 6th. The letter encourages candidates to have fun during the selection process.
1 sample16c133 project-on-organic-restaurantMary Jones
The document outlines a project charter for opening an organic restaurant in Sydney, Australia. The vision is to popularize organic cuisine across Australia, and the mission is to be the most popular organic food restaurant in Sydney within five years and develop a sustainable business model. The organic food industry in Australia is growing rapidly at 15% annually and organic land area has increased 53% from 2011 to 2014, showing consumer demand and support for organic foods. However, all businesses face risks, both internal such as disorganized record keeping or outdated IT systems, and external environmental factors, which must be managed to maintain client trust and business viability.
ITX3999 - Restaurant Management System Disseration.compressed (1)-ilovepdf-co...Amir Mohamed Ali
This document outlines a student's undergraduate project to develop a restaurant management system. It includes details of the project such as deliverables submitted, aims and objectives, proposed features of the system, and the research methodology to be used. The student plans to use a mixed methods approach including literature reviews, interviews, surveys and prototyping using an iterative development process. The goal is to develop a software application to help restaurants minimize problems and increase profits by improving order management and communication between front-of-house and kitchen staff. Key deliverables will include functional and non-functional requirements analysis, system design documentation, a working prototype, testing results and a final evaluation report.
LS. Productions is an event organizing and production company based in Iloilo City. Their vision is to be one of the most well-known event companies worldwide by successfully producing high-standard events. This document includes an event brief and proposal for a christening to be held at La Mansion House for Occasions. It details the budget, supplies, program flow, floor plan, and potential risks and solutions for the event.
Courtney Head is seeking a bartending position that utilizes her experience in customer service and knowledge of food and beverage menus. She has over 5 years of experience as a bartender and server at various restaurants and bars in San Diego, including the Pacific Beach Alehouse, Backyard Kitchen & Tap, and Fat Fish Cantina Grill. Her experience includes expediting complete knowledge of craft beers, cocktails, and wine. She is highly organized, detail-oriented, and able to provide excellent customer service while remaining calm under pressure.
The document summarizes a communication portfolio project for the Bullfrog Food & Spirits restaurant. The project involved rebranding efforts including creating a new logo, print materials, and website. Research was conducted on the restaurant's location, demographics of the area, and potential partnerships. The goals were to establish the brand and promote new catering services.
Three tour professionals from Hacienda Golf Club will compete in the US Open and US Women's Open: Mark Anguiano, Angel Yin, and Jenny Shin. Hacienda has a program that provides playing privileges to attract and develop elite players, which benefits both the pros and the club's growing junior golf program. The club's difficult course and culture of top juniors and pros practicing together has helped separate Hacienda and supported the success of these three players in qualifying for the national championships.
This document provides an online marketing and PR strategy plan for the 2015 Florida Film Festival Awards Bash. It includes an executive summary, profiles of the brand and target attendees, a competitive analysis, challenges to address, and a content, media, and tactics plan. The goal is to increase attendance at the awards bash by utilizing targeted social media campaigns, traditional marketing, and modifying the festival website to drive more traffic and visibility. Key tactics include dividing the event into two parts to appeal to different demographics and measuring the impact of each strategy.
Shauna Aguirre has over 25 years of experience in hospitality and event management. She has a proven track record of exceeding revenue goals and transforming underperforming properties. Her expertise includes all aspects of hotel operations, with an emphasis on food and beverage, live entertainment programming, and marketing. She is passionate about developing teams and cultivating community partnerships.
Romero Events is an event management company located in Makati City. The company specializes in planning personalized events like weddings and anniversaries. The document provides details about Romero Events' key executives, services offered, mission, vision, and an event proposal for a client's 50th wedding anniversary celebration.
The document summarizes the plans for the T&T Conference, which focuses on the trials and triumphs of industry professionals. It will be a one-day local conference with roundtable discussions, guest speakers, and networking activities. Three guest speakers will discuss brand positioning, volunteer utilization, and developing sponsors. The conference aims to educate attendees and allow networking. A critical path timeline outlines organization tasks from initial planning to the event day activities.
Red Corner is an event planning company located in Nueva Ecija that has over 10 years of experience organizing various events such as parties, conferences, and galas. It was founded by college friends who met at a popular hangout spot called "Red Corner". The company strives to deliver fun and memorable events through creative ideas and excellent service. It has successfully planned large-scale events for universities and celebrities. The company envisions becoming a leading global event planner known for its high-quality service and focus on customer satisfaction.
1) The document discusses the trend of restaurants offering multi-ethnic cuisines to cater to increasingly diverse customer bases. As immigration increases in the US, customers with different ethnic backgrounds and food preferences are demanding options that satisfy multiple tastes.
2) Two examples are provided of restaurants adapting to this trend - the African Forest Restaurant in Minnesota which offers African, American, Asian and Caribbean dishes, and Zara Restaurant in Atlanta which provides an international menu in a variety of dining settings.
3) An interview with the owner of African Forest Restaurant reinforces that providing authentic, in-depth representations of different cuisines will be necessary for restaurants to stay competitive as diversity increases. Offering choices that meet the cultural
Prime Communications has developed a campaign to increase awareness of Colter's Creek Vineyard and Winery in preparation for receiving their American Viticultural Area license. The campaign aims to better understand the target audience through surveys, increase Colter's Creek's social media presence, rebrand their logo and menu through a community contest, advertise in local newspapers, and get community involvement through events. The goal is to establish Colter's Creek as a recognized winery in Idaho and increase their customer base.
This document provides a business plan for Nick's Pizzeria & Frozen Yogurt, a family-oriented pizza restaurant to be located in Overland Park, Kansas. The plan outlines the company description, products and services, marketing strategy, and financial projections. Key points include offering superior pizza, ice cream, and a fun atmosphere for families. The target market is families in Overland Park and surrounding areas. The plan projects opening the first location and expanding to multiple sites in the Kansas City metro area over 10 years. Startup costs will be funded through investments of $5,000 per share for 49 shares of stock.
The document provides a company profile for King's Events Company. It was established in 2014 and is owned by Ms. Bea Grana. The company offers full-service event planning and management. It specializes in providing high quality event services at affordable prices. The company's goal is to satisfy clients' needs and become one of the best known event planning companies in the Philippines.
This business plan proposes opening Naomi's Diner, a restaurant serving affordable, home-cooked meals using local ingredients in Sacramento, California. The founder has years of experience in food service and wants to provide healthy, family-friendly options for working families on a budget. The plan outlines goals such as maintaining low overhead costs to keep prices low, obtaining proper permits and training, and donating meals weekly to the local indigent population. Market research found competition from other affordable, local restaurants but identified a target customer base as residents, professors and students near Sacramento City College. Financial projections estimate breaking even within two years and becoming profitable in year three.
The document provides details of an event management company called Crystal Waterfall Events and their plans to organize a church wedding on December 24, 2020. It includes the company profile, objectives, vision, and mission. It also includes proposal and supplier letters, an event brief, timeline, committees, and a detailed flow of the church wedding program from arrival to rituals like cake cutting. The document comprehensively outlines Crystal Waterfall Events' plans and preparations to organize a high quality and successful church wedding event for their client.
Elvie c. caparangca evm nc iii portfolioErwon Padua
Red Corner is an event planning company located in Nueva Ecija that has over 10 years of experience organizing corporate events, galas, and private celebrations. The company was founded by college friends and is owned and managed by Elvie Caparangca. Red Corner has successfully planned large-scale events for universities and celebrities. The company aims to provide high-quality service and create cherished memories for clients by valuing their ideas. Red Corner submitted a proposal to Cristina Perez to plan her wedding on December 22, 2020 for 600,000 pesos. The proposal outlined the services and packages Red Corner offers to ensure a worry-free celebration.
Anthony Hevia has over 15 years of experience managing restaurants and bars in San Francisco and New York City. He oversaw the opening and operations of two premier sports bars in San Francisco, receiving recognition as one of the best sports bars in the US. He has expertise in inventory management, staffing, menu design, promotions, and ensuring high quality food and service. He holds a Bachelor's degree in Communication from the University of Colorado Boulder.
Maria Rodriguez
Office: 973-273-0273
Cell: 973-876-5412
mrodriguez@latinofoodshow.com
Mailing Address:
Latino Food Show
123 Main Street, Suite 456
Secaucus, NJ 07094
Website: www.latinofoodshow.com
Thank you for your consideration!
Shauna Aguirre has over 25 years of experience leading food and beverage operations and entertainment programming at luxury hotels and resorts across California and Colorado. She has a proven track record of exceeding revenue targets and transforming properties through innovative marketing, training, and talent booking. Currently seeking a senior management role where she can continue leveraging her expertise in culinary arts, wine, and dynamic entertainment programming.
This document is a letter from the Spokane Lilac Festival Association regarding their Royalty Scholarship program. To be eligible, candidates must attend an informational meeting with a parent or guardian. The letter provides details on the application process and requirements, including submitting letters of intent, agreements, photos, references, and transcripts. Applications are due by November 6th. The letter encourages candidates to have fun during the selection process.
1 sample16c133 project-on-organic-restaurantMary Jones
The document outlines a project charter for opening an organic restaurant in Sydney, Australia. The vision is to popularize organic cuisine across Australia, and the mission is to be the most popular organic food restaurant in Sydney within five years and develop a sustainable business model. The organic food industry in Australia is growing rapidly at 15% annually and organic land area has increased 53% from 2011 to 2014, showing consumer demand and support for organic foods. However, all businesses face risks, both internal such as disorganized record keeping or outdated IT systems, and external environmental factors, which must be managed to maintain client trust and business viability.
ITX3999 - Restaurant Management System Disseration.compressed (1)-ilovepdf-co...Amir Mohamed Ali
This document outlines a student's undergraduate project to develop a restaurant management system. It includes details of the project such as deliverables submitted, aims and objectives, proposed features of the system, and the research methodology to be used. The student plans to use a mixed methods approach including literature reviews, interviews, surveys and prototyping using an iterative development process. The goal is to develop a software application to help restaurants minimize problems and increase profits by improving order management and communication between front-of-house and kitchen staff. Key deliverables will include functional and non-functional requirements analysis, system design documentation, a working prototype, testing results and a final evaluation report.
This document discusses the importance of using restaurant templates to create important business documents and marketing materials. It recommends customizing templates for logos, contact information, websites, menus, signs, forms and financial documents. Templates provide standard formats that are easy to customize without advanced design skills. Using templates can help restaurants create professional, legally authorized documents and increase their online presence and marketing effectiveness with minimal budget.
Project on restaurant management
Management in a restaurant is complex as the manager must oversee all elements of the business and be prepared to perform any task. Restaurant management requires understanding responsibilities beyond a typical business, including allocating time to projects, staffing, logistics, marketing, and finances. The most important area is managing food costs through portion control and timely supply to ensure profitability. While food is primary, inventory control of all supplies is also crucial, using just-in-time practices and frugality to avoid issues. Time management is especially important for a restaurant manager to cope with daily problems while completing projects and programs through efficient delegation. Selecting high-quality staff is also important, as the business relies on them
This document provides information on class diagrams, use case diagrams, and sequence diagrams. It defines classes as blueprints for objects with attributes and methods. A class diagram visually shows a class's name, attributes, and methods. A use case diagram depicts users and how they interact with a system through use cases. A sequence diagram illustrates the objects and messages exchanged over time for a use case through lifelines and activation boxes.
This document discusses restaurant reservation and table management systems. It explains that these systems provide tools to effectively plan bookings and manage seating to maximize profits. Restaurant reservation systems that integrate table management are growing in popularity as they allow full visibility and control of table status. The document also emphasizes the importance of restaurants having an online booking system on their website to attract new customers and handle reservations digitally 24/7. It concludes by noting reservation systems with live electronic diaries are preferred as they accurately display availability and automatically update bookings. Such systems along with table management can streamline operations and boost customer service.
This document discusses electronic voting systems and provides background information on voting in Nigeria. It begins by defining electronic voting and describing different types of electronic voting technologies. It then provides details on Nigeria's existing voting system, including that Nigeria elects a president and national assembly. It has over 2000 elective positions across the federal, state and local levels. The document discusses the significance and objectives of studying electronic voting systems for Nigeria, which include improving accessibility, transparency and reducing errors and fraud. It provides definitions for key terms and outlines the scope and limitations of the study.
The document discusses various restaurant management systems including point-of-sale systems, table management systems, home delivery software, inventory control systems, menu management systems, and recipe management systems. It provides details on point-of-sale systems, describing them as networks of input/output devices used by employees for tasks like orders, kitchen communication, payments, and billing. Benefits include reduced errors and labor costs. Hardware options and types are also outlined.
Narvin-Café and Lounge
Executive Summary (Unit 9)
(This portion of your mini-business plan should contain a brief overview of everything in your plan. This brief
overview should contain an explanation of your product/service line, the market you will serve, and a brief
summary of your financial goals. This should be completed in Unit 9.)
Business Description (Unit 2)
“NARVIN”-Café and Lounge has founded and created by 2 young and energetic sisters, Parvin and Narmin
Hasanova in 2012. This Atlanta based lounge, will operate in Buckhead area, a single unit, medium-size
restaurant serving healthy, fresh, tasty and homemade dessert and appetizers. Exact location will be determined
based on budget and target market.
Vision Statement (Unit 2)
“NARVIN” will be totally unique concept and different. The mission will be to exceed beyond the customers’
expectations in every sense and define the perception of excellence. The atmosphere and the menu will not only
please customers taste but also will create exciting and fun environment where they get away from everything
to relax and take out a stress. The employees will be trained by professionals with outstanding customer service
and will be empowered to make quick decisions based on a philosophy and ethic codes of our business.
Mission Statement (Unit 2)
The company’s goal to achieve success in every path we step into. The first mission is to create financial
security of a lounge. These are the certain point we have to consider to accomplish our goal: 1) to make sure of
safety and health effects of our products on the health and well being of our customers (and our staff), 2) the
impact that our business and its practices can have in our modern society and affect of choices we make in our
environment 3) provide high quality of attitude, understanding and communication between management,
staff, customers, and vendors. 4) To create neat, comfortable and modern premises for our guests and staff to
meet high standards.
Personal Motivation (Unit 2)
Being very social and outgoing girls, Parvin and Narmin love hanging out with friends over coffee or just be in a
place where they can grab a tasty coffee with some nice dessert and at the same time hangout at the bar area till late
with friends. But they always were drawn to upscale coffee and dessert places where they enjoy not only the goodies
they offer but also environment and great quality people. Living in Atlanta area for 7 years now , Parvin always had
a problem of finding good place to hang out where you will be fine only ordering a coffee beside being in Starbucks
or other coffee shops or just get a drink without feeling obligated you need to order full entrée in order to sit down in
upscale restaurant. So, the idea came to the owners when she shared hew new
idea with her younger sister of creating this fine and exciting environment with ...
A Strategic Communications Plan- Farm to Fork-2Rebecca Hess
The document provides details on the strategic communications plan for the Greater Susquehanna Valley Chamber of Commerce's Farm to Fork initiative. It includes a positioning statement, situational analysis, communication objectives, key publics, recommended strategies, and tactics including a detailed timetable of events from January to November 2016. The plan aims to increase awareness, diversify audiences, improve perceptions, and establish an online presence for Farm to Fork through events, media relations, social media, and collateral materials.
The document outlines a business proposal for a taco stand called "Taco Bout It" located in Studio City, California. The proposal includes a mission/vision statement, goals, timeline, market need analysis, target customers, competitors (Chipotle and Hugos Tacos), marketing mix, management plan, action plans for breaking even and marketing/operations, and appendix with supporting data. The taco stand aims to offer locally-sourced, healthy tacos and drinks in a unique atmosphere to attract customers seeking an authentic experience.
This document provides a business proposal for So Fresh Fast Food Services in Bambili, Cameroon. The proposal includes an executive summary describing the business as a restaurant providing freshly cooked takeaway meals. It outlines the mission to provide traditional Cameroonian flavored meals at an affordable price. The objectives, location factors, ownership, startup costs, products/services, recipes, market analysis, competition, and marketing strategy are then described in detail over 12 sections and aims to maximize profits while satisfying customers.
Deep Roots Market is a natural grocery cooperative located in Greensboro, NC. Their strategic communication plan aims to increase membership from the local community by 20% over the next year. To achieve this, the plan will educate the target public, individuals aged 25-34 making $35k or more in the 27401 zip code, about the benefits of a healthy lifestyle and supporting the local community through Deep Roots Market. The key message is "Nurturing a Vibrantly Healthy Community". Research including surveys and focus groups will help understand the target public. Events and outreach led by spokesperson Nicole Villano, Marketing Director, will communicate the message and mission of the cooperative. The budget for this one year plan
1) ATTRA is the national sustainable agriculture information service operated by the National Center for Appropriate Technology through a USDA grant. It provides information to farmers and ranchers but does not endorse any products or individuals.
2) The document discusses strategies for farmers to successfully sell their produce directly to upscale restaurants, using examples from farms around the country. Key factors include quality, consistency, customer service, and building relationships with chefs.
3) Selling directly to restaurants can be lucrative for farmers but requires meeting the demands of chefs in terms of reliable supply, product specifications, and on-time delivery.
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This document discusses service style options and choosing fast casual dining for a new bakery cafe concept called Confections by Design Bakery. It analyzes fast food, fast casual, casual, and fine dining styles. Fast casual is selected as it offers healthier options and quality food without long wait times, fitting the bakery cafe's target market. The document also discusses the bakery cafe's products, revenues, location, inputs, relationship to the local area, industry description, restaurant lifecycle, competitiveness, bargaining power, market potential and need to franchise to become a branded product.
The document outlines the organizational structure and marketing plan for WC's Mexican Grille. It will be organized as a sole proprietorship led by a general manager with various department heads and staff. The marketing objectives are to complete construction on time, break even within two years, reach $50,000 in monthly revenues, and open a second location within three years. The marketing strategy will use local media, events, and an emphasis on quality food and customer service to establish the brand in the area.
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Elizabeth Barnes, Marketing and Public Relations Director
Office: 706.644.7598
Cell/Home: 404.565.8600
Email: EBarnes@delectabledelights.com
Tertiary Spokesperson
Elizabeth Barnes – Marketing and Public Relations Director
Office: 706.644.7598
Cell/Home: 404.565.8600
Email: EBarnes@delectabledelights.com
The document provides information about a campaign for a new Hoover's restaurant location opening in Atlanta, Georgia. It includes details about the agency handling the campaign, 6th Sense, the campaign scope and objectives, information about the Hoover's brand and target market in Atlanta, the competitive landscape, and proposed media strategy. The campaign's $75,000 budget during the pre-launch and launch phase will be used to drive awareness of the new location and meet specific traffic count goals in the 12 weeks following opening. A variety of print, online, out-of-home and broadcast media are proposed to reach the target market of time-crunched professionals working in Midtown Atlanta.
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2. 2
Table of Contents
Campaign for Nena’s Mexican Restaurant Lodi’s Grand Opening........................................................................3
Background research on organization............................................................................................................... 3
Narrative..................................................................................................................................................... 3
Mission Statement and Goals of the Restaurant: ........................................................................................... 4
Executive Summary......................................................................................................................................5
SWOT: Strengths and Weaknesses............................................................................................................... 6
Nena’s Mexican Restaurant areas of need:....................................................................................................7
Web site:..................................................................................................................................................... 7
Brochures:................................................................................................................................................... 7
Interviewwith Designated Spokesperson and Special Guest on Opening Night:............................................... 8
About us...................................................................................................................................................... 9
Four Media & Marketing Service Incorporated .............................................................................................. 9
Action Plan for Nena’s Mexican Restaurant Campaign ................................................................................. 11
Theme:...................................................................................................................................................... 11
Purpose:.................................................................................................................................................... 11
Communication Tools and Strategies to be used and reasons:...................................................................... 12
Budget:..................................................................................................................................................... 14
Timeline:................................................................................................................................................... 15
Evaluation Method .................................................................................................................................... 16
Communication Tacticsfor Nena’s Mexican Restaurant Campaign ................................................................... 17
Media Kit................................................................................................................................................... 17
Q&A ...................................................................................................................................................... 18
FOR IMMEDIATE RELEASE....................................................................................................................... 20
FOR IMMEDIATE RELEASE....................................................................................................................... 22
Evaluation of Campaign ................................................................................................................................. 24
References.................................................................................................................................................... 26
3. 3
Campaign for Nena’s Mexican Restaurant Lodi’s Grand
Opening
Background research on organization
Narrative
Lilia Serrano, the current manager at Nena’s Mexican Restaurant at Downtown Stockton
Waterfront and long-time friend to the restaurant owner provided us with details regarding Nena’s
history. Maria Elena Reyes (also known as Nena), founder and owner of Nena’s Mexican
Restaurants, opened the first Nena’s 32 years ago on B Street in Stockton. The second location
opened on Waterloo Road in 2008, however this location burned in early 2012. Later that same
year, Nena opened a new location at the Waterfront Warehouse, a historic building in Downtown
Stockton. The location has one-of-a-kind amenities like the outside patio area, which faces the
waterfront. With its ability to rent the adjacent amphitheater for special events, the restaurant can
easily increase its seating capacity from 500 to 1,000.
Nena’s Mexican Restaurants are full service restaurants popular within the local community
for their authentic and flavorful Mexican dishes, featuring hand-made tortillas. Seeing a need for
its legendary menu to service the growing Sacramento restaurant scene, Maria Elena opened the
first location, outside of Stockton, in Sacramento in 2014. Expanding on its strong following, Nena’s
Mexican Restaurant is expanding to its fourth location in the city of Lodi, in May 5th, 2016. Given
that it is a new restaurant in a new city and perhaps not known to the local community, Maria
Elena Reyes seeks to have a strong public relations campaign for the grand opening, in order to 1)
attract and build a strong clientele 2) have the support of the local media to reach the community
and be known 3) have a strong media presence on all relevant social networks.
4. 4
MissionStatement and Goals of the Restaurant:
Nena’s Mexican Restaurant’s mission is to be a full service family restaurant offering affordable, high
quality Mexican cuisine inspired by authentic family recipes handed down from generation to
generation. Nena’s is committed to consistently provide our customers with impeccable service by
demonstrating warmth, graciousness, efficiency, knowledge, professionalismand integrity in our work.
Nena’s wish is that every customer who comes through our doors leaves impressed by Nena’s and is
excited to come back again. Nena’s pledges to create and maintain a restaurant that is comprehensive
and exceptional in its attention to every detail and will provide all who work with us a friendly,
cooperative and rewarding environment which encourages long- term, satisfying, growth employment.
Nena’s goal is to provide its customers with an entire dining experience that will exceed their
expectations on every visit. The Restaurant values its employees as it recognizes that great employees
provide great customer service. It is well known that engaged employees make quality food, keep the
restaurant clean, give better service, and this lowers employee turn-over at Nena’s Mexican Restaurant.
Nena’s Restaurant understands that friendly managers hire friendly crew people and that translates to
increased customers growth. Nena seeks to differentiate itself by adopting these qualities in order to
build a strong local clientele and attract customers from neighboring cities.
5. 5
Executive Summary
Nena’s Mexican Restaurant can expect to build a strong clientele in the city of Lodi and neighboring
cities through a strong advertising campaign in various media outlets and a proactive social media
presence. The campaign will bring awareness about Nena’s Mexican Restaurant by highlighting its
qualities, which exceed expectations, provide quality and flavorful food, outstanding customer service,
affordability and ambiance. Our expected outcome for Nena’s is to reach nightly maximum seating
capacity, and as a result to generate profits from the moment it opens its doors.
On average, Nena’s Mexican Restaurant needs to serve 265 covers a night, from which 205 will make
the breakeven point for the business. The average for dining is $13.50 per main plate and $6.15 per
appetizer, with 11% of all diners ordering dessert and drinks at a price of $4.46, giving an average of
around $20 per cover or around $3,500 to $ 3,700 per night. It may fluctuate as follows:
Mon: $2435
Tue: $2615
Wed: $2293
Thu: $3600
Fri: $5630
Sat: $6293
Sun: $2964
Week: $25830/ 7 = $3690/per average a day. Food cost is on average 1/3 of the price of a meal,
another 1/3 is labor, location and expenses. $3,700/3= $1233 net gain daily. With the full
implementation of the campaign, profits can be expected to exceed $ 443,880 annually.
6. 6
SWOT: Strengths and Weaknesses
Strengths Weaknesses
Affordability of prices of
food and amenities
(appetizers & drinks)
Centralized location to the
local Lodi community and
accessible to the
neighboring cities
of Stockton, Acampo,
Lockford, and Clements
Located between highway
99 and Interstate (I-5)
Well known for its hand
made tortillas
Friendly and clean
environment
New Restaurant in a new city
Local competition
Low presence in Social
Network and Media
Advertisement
Somewhat negative customer
service image
Strong diverse community
Opportunities Threats
Social Media
generation across all San
Joaquin County and outside
visitor in Facebook, Yelp,
Twitter, Instagram, and
Snopshot
Gain of diverse demographic
costumers from the local
Lodi community
Enhancement of web sites of
all four locations
Long established local
restaurants
Customers’ loyalty to other
Mexican restaurants
Faulty perception of an
expensive restaurant
7. 7
Nena’s MexicanRestaurant areas of need:
One area of need is to ensure that quality food is affordable within a family environment for the Lodi
community and surrounding areas, as well as for outside visitors.
Another challenge for the restaurant is ensuring that an outstanding customer service is offered to the
customers in Lodi, because the competition for excellent customer service in the area is what makes a
loyal clientele.
Web site:
Nena’s Mexican Restaurant Web site offers an exclusive look at the new restaurant, the food served,
the variety of appetizers, and the extended list of drinks offered along with the affordable prices for the
vast demographic population that lives and visits central Lodi.
http://www.nenasmexicanrestaurant.com/
Brochures:
The menu brochures contain graphical images from plates and appetizers served, providing information
on prices for customers on the go who prefer to eat at home or catering for larger groups.
8. 8
Interviewwith DesignatedSpokespersonand Special Guest on Opening Night:
Silvia Valencia and Fabiola Zavala interviewed General Manager Lilia Serrano at the Stockton Waterfront
location.
Maria Martinez and Veronica Flores interviewed the Special Guest Speaker, NASA astronaut and a
French Camp native, Jose Hernandez. Jose will be present for the public grand opening, promoting
California’s First Five promoting early childhood education, as well as his own foundation campaign,
Reaching for the Stars Academy, to get youth in central California interested in STEM fields (science,
technology, engineering and math) to be able to provide first-generation high school seniors with
scholarships. He will be offering photo opportunities, and signing autographs for customers as well.
Nena’s Mexican Restaurant will be donating 20% of all the proceeds from the grand opening night and
15% from the following week of sales towards his foundation, because Maria Elena’s beliefs are parallel
to his, where education is the foundation of all dreams.
9. 9
About us
Four Media & Marketing Service Incorporated
We are experts in Hospitality Public Relations. FMMS Inc. helps local and regional businesses in the
hospitality industry to reach customers by providing the appeal for the next travel and hospitality
choice. VMSF was established in 2005 and since then we have helped more than 300 businesses in the
area by creating not only loyalty for their business but also love. We provide a personal and passionate
approach, which has made us PR pioneers in the region.
Our team creates relevant and innovating campaigns to catch potential customers’ attention in the
launch of a new property or promotion. We help to build engagement or strategies to gain market
shares. We offer press, branding, event planning, viral marketing and digital services.
We differentiate ourselves by the distinct spirit we imprint in each of our undertakings.
Locally we work with David’s Pizza on Hammer Lane and Big Valley Ford as well as numerous other
clients. We help businesses such as yours create additional revenue streams through FACEBOOK and
YELP. We do this by creating original content such as videos and photos, as well as creating offers and
promoting events. For example: we recently ran a special for a premier pizza business here in Stockton
to celebrate the New Year. $5.00 off any large pizza, and the response was overwhelming. 185 people
claimed it. This represented almost $4,000 in additional revenue for the business.
VMSF’s core strength is in our ability to make individual strategies as well as target the audience that
our clients want to reach through the use of analytics. We are not opposed to working with content
that you may decide to provide us from other sources.
10. 10
Below is a case study on Mi Pueblo Foods, a grocery chain, as wells as links to some of our clients’
FaceBook pages that we manage. We are compiling new data from other clients for updated case
studies.
Case Study: Mi Pueblo Food Center https://www.facebook.com/MiPuebloFoodCenter
Areas Targeted: Within 5 miles of 94303, 95020, 94544, 94040, 94601, 95116, 95127, 95122 - 2.8
million registered Facebook users within 5 miles of these zip codes.
Likes Increase: Over 14,000 Likes in 1 Year
Previous Reach a week: 1,200 Facebook users
Reached a week: 100,000 + Facebook users.
Customer Interests: Fitness, Health, Mexican food, Lent, and Catholics among many others categories.
VMSF focuses on driving target-marketed individuals to your business. We can target customers down
to the zip code. This means REAL people who will spend REAL money.
11. 11
Action Plan for Nena’s Mexican Restaurant Campaign
Theme:
Nena’s Mexican Restaurant Grand Opening Lodi Location
Purpose:
The purpose of this campaign is to reach out to the local diverse and surrounding potential customers
from San Joaquin and Sacramento counties and outside visitors to the city of Lodi. We will bring
awareness of the family environment and affordability of a real Mexican taste tradition and friendliness.
This is in addition to the excellent hand crafted furniture and a one-of-a-kind collection of paint decor
that enhance the Mexican tradition for good food and deep culture represented in each of its exquisite
and colorful paints.
12. 12
CommunicationTools and Strategies to be used and reasons:
Radio stations:
La Tricolor 100.9 FM (Spanish), KWIN 97.7 FM, KHOP 95.1 FM and KUOP 91.3 FM
We will run ads in the above four radio stations, each one with a different audience demographic. This
is important because we are looking to reach out to the entire population and not just a segment.
Through radio ads, commuting audiences will be better targeted. La Tricolor targets a Spanish-speaking
audience of all ages with varied income levels. Through KWIN, KHOP and KUOP, we reach English and
bilingual audiences of varied income levels as well.
Internet presence:
In order to target digitally-inclined users, we will have a Web site and be active in the main social media
platforms.
Web site:
The site is to provide a comprehensive content in a visually attractive presentation about Nena’s
Restaurant Lodi to those searching the web.
Social media:
Facebook, Yelp, Twitter, Instagram and Snapchat.
13. 13
Paid TV advertisement:
We will run paid advertisements in Univision 19 and KCRA 3. Through Univision 19 the Hispanic
community will be reached. Through KCRA3, the local English-speaking community will be targeted. In
addition, we will run ads in the Stockton Record and the Lodi Sentinel to reach demographics that
obtain their news from the regular newspaper.
Print Collaterals:
We will use flyers and door hangers to reach demographics who prefer paper advertising.
Media Party:
Media from all the local TV channels and radio stations will be invited to our media party, one week
before grand opening, so journalists and radio hosts will obtain a first-hand insight to the location,
menu and service. They can in turn generate buzz for the restaurant by including reports within their
news hour or shows about the new restaurant in the area (Nena’s Lodi). The following local channels
will be invited.
14. 14
Budget:
The budget expenditure for pre and post grand opening is estimate to be $13,200 in marketing and
advertising expenses as follows:
Resources Description Costs
Radio Station 1 Spanish/3 English $2,800
Social Media Pay for Web Site & SM $600
Media Party Food & Beverages $3,500
Mariachi Music for 3 nights $2,500
Media Release The Record Newspaper $150
The Lodi-News Sentinel $150
TV Adds 1 Spanish /1 English $2,000
Reserve Funds Additional Funds/Costs $1,500
Total Budget $13,200
15. 15
Timeline:
4 Weeks.
Campaign: Begins - 4/11/15
Ends - 5/5/16
Week 1: Monday, April 11th Advertise with radio stations. La Tricolor 100.9
FM (Spanish), KWIN 97.7 FM, KHOP 95.1 FM and
KUOP 91.3 FM of Nena’s Restaurant grand opening.
An ad will also be posted on social media (Facebook,
Yelp, Twitter, Instagram and Snapchat)
Week 2: Monday, April 18th TV ads will start circulating. Pass out
Flyers/Door Hangers around Nena’s new Lodi
neighborhood area.
Week 3: Monday, April 25th Media Party. Journalists and radio hosts will
obtain a first-hand insight into the location, menu
and service.
Week 4: Monday, May 2nd Goal Date: Grand Opening Day, Thursday,
May 5th Special Guest Speaker, NASA astronaut,
Jose Hernandez
16. 16
EvaluationMethod
Demographic Research
1. Identify areas with high amount of people to fit the location.
2. Identify the area with a high amount of people who have expressed interest or demand for an
authentic Mexican restaurant.
3. Identify average amount of weekly traffic within the area.
4. Identify “hotspots” where business brings most revenue.
5. Run an algorithm analysis for the correlation of metrics of the population and the restaurant.
17. 17
Communication Tactics for Nena’s Mexican Restaurant Campaign
Media Kit
Q&A
4 radio stations / 20 announcements a day
2 media releases to two local news newspapers
Brochures
Flyers
18. 18
Q&A
1. Is Nena’s Restaurant a green company?
All of Nena’s Restaurants encourage the reduction of their overall carbon footprint. This Nena’s
Restaurant Lodi location has been designed and upgraded to include things like low water dishwashers
which help in reducing energy and water consumption. Solar panels as well as skylights were installed to
reduce the need for high electric consumption.
2. Will Nena’s Restaurant adapt its menu to feature seasonal available local produce?
Yes, Nena’s Restaurant Lodi location will adapt its menu to offer local sourced seasonal favorites such as
crema de espárragos, featuring local fresh asparagus. Fresas con mantequilla, a dessert favorite that will
delight strawberry lovers from the region.
3. Will Nena’s signature homemade tortillas be available daily?
Yes, Nenas’ signature homemade tortillas are available daily, and are included with the lunch option (1
per menu item) as well as the dinner option ( 2 per menu option).
4. How many tortillas are served on an average day?
At last count Nena’s tortilla makers were producing close to ¾ of a million homemade flour tortillas a
year. That is about every Lodi resident eating just one tortilla, every day for a year.
260 (seating capacity)*3 (average tortillas eaten)= 780
780*3 (#of guests, break, lunch, dinner) =2340
2340*360 =842,400 (yearly) 842400/65K (Lodi residents, per census)
5. Is Nena’s Restaurant available for outside catering?
19. 19
At Nenas’, we’re are passionate about making delicious, authentic Mexican dishes, and that extends to
catering too. Whether it is for 10 people or 200, our same care and commitment is present in any of
your functions.
6. What is the secret to Nena’s Chile Verde?
Although that is a trade secret, we can share that here at Nena’s we fire roast the tomatillos first, so you
increase the complexity and bring out their sweetness and add depth to the dish. And yes, we put some
chilies in there, but we roast the chilies first: dry-roast them until they are blackened on the outside,
then pound them in the mortar.
7. Does Nena’s Restaurant offer any non-meat options?
Nena’s is committed to providing an inclusive menu offering that features meatless options. Guests
should speak to their server for more information.
20. 20
FOR IMMEDIATE RELEASE CONTACT: Faviola Zavala
April 20, 2016 Cell Phone: (209) 475-2031
Email: f_zavala@gmail.com
Grand Opening of Nena’s Mexican Restaurant Lodi
Stockton, Calif., (May 5, 2016) - Maria Elena Reyes, local restaurateur, will be opening a new Nena’s
Mexican Restaurant in the city of Lodi. It is the fourth Nena’s location and the first one in Lodi. It
is located in Lodi’s historic downtown, at 10 West Oak St. Lodi, CA 95240.
Nena’s Lodi, will feature the same menu that has made Nena’s Mexican food legendary in the
city of Stockton and Sacramento.
Grand opening week will run from May 5th to May 12th. Nena’s Mexican Restaurant will be
donating 20% of all the proceeds from the grand opening night and 15% from the first week of sales
towards Jose Hernandez’ Reaching for the Stars Foundation, because Maria Elena’s beliefs are parallel
to his, where education is the foundation of all dreams.
“Nena’s Lodi will bring superb Mexican food to the city of Lodi, food made with high quality
ingredients, all in an inviting ambiance with outstanding customer service and affordable prices,” said
Maria Elena Reyes. “In addition, Nena’s Lodi will feature a one-of-a-kind collection of paint decor that
highlights the Mexican tradition for good food and deep culture, as well as handcrafted
furniture.” Nena’s Lodi will provide a friendly and festive environment for casual dining as well as
special celebrations.
-more-
21. 21
Nena’s Lodi will provide an alternative to the current restaurants in the city by differentiating
itself through its flavors, service, affordability, decor and seating capacity. Nena’s Lodi features a 260
seating capacity. Sections of the restaurant are available for party reservations. The average for dining
is $13.50 per main plate, $6.15 per appetizer, and $4.46 per drink.
Catering services will be offered by Nena’s Lodi, just like the other existing Nena’s locations. Music
will add to the festive environment at Nena’s, as a Mariachi band will play at the restaurant every Friday
night and at various times during Saturday.
Nena’s is committed to consistently provide its customers with impeccable service by
demonstrating warmth, graciousness, efficiency, knowledge, professionalismand integrity. Nena’s wish
is that every customer who comes through its doors leaves impressed and excited to come back
again. Nena’s gives its pledge to create and maintain a restaurant that is comprehensive and
exceptional in its attention to every detail.
For more information, contact Faviola Zavala at (209) 475-2031 or by email at
f_zavala@gmail.com.
###
22. 22
FOR IMMEDIATE RELEASE CONTACT: Faviola Zavala
Cell Phone: (209) 475-2031
Email: f_zavala@gmail.com
March 28, 2016
NENA’S MEXICAN RESTAURANT LODI GRAND OPENING MEDIA PARTY
Stockton, Calif., (April 25, 2016) – As part of the grand opening of the new Nena’s Mexican Restaurant
in the city of Lodi, a media party will be hosted on April 25, 2016 from 6:30pm to 9:30pm (ten days prior
to the grand opening). Journalists and radio hosts are cordially invited to obtain a first-hand insight into
the location, menu and service. The new Nena’s Mexican Restaurant is located at 10 West Oak St. Lodi,
CA 95240.
Nena’s will offer all its menu and beverages on the house. Nena’s Lodi, will feature the
authentic and flavorful menu that has made Nena’s Mexican food legendary in the city of Stockton and
Sacramento. Maria Elena Reyes, founder and owner, will be present and available for any interviews.
Grand opening week will run from May 5th to May 12th. Jose Hernandez will be the special
guest on May 5, 2016. Nena’s Mexican Restaurant will be donating 20% of all the proceeds from the
grand opening night and the 15% from the first week of sales towards Jose Hernandez’ Reaching for the
Stars Foundation. Maria Elena Reyes’ beliefs are parallel to his, where education is the foundation of all
dreams.
Nena’s Lodi will provide an alternative to the current restaurants in the city by differentiating
itself through its flavors, service, affordability, decor and seating capacity Nena’s Lodi features a 260
seating capacity. Sections of the restaurant will be available for party reservations. The average for
dining is $13.50 per main plate, $6.15 per appetizer and $4.46 per drinks. Catering services will be
offered. Mariachi will play on Friday nights and at various times during Saturdays.
-more-
23. 23
Maria Elena Reyes’ wish is that every customer who comes through its doors leaves impressed
and excited to come back again. She pledges to create and maintain a restaurant that is
comprehensive and exceptional in its attention to every detail. Likewise, Maria Elena looks forward to
journalists and radio hosts attending the media party and enjoying a great time on April 25, 2016.
For more information, contact Faviola Zavala at (209) 475-2031 or by email at
f_zavala@gmail.com.
###
24. 24
Evaluation of Campaign
Evaluation Plan
Evaluation should be taken into account at all key stages of the campaign:
1. Before the campaign is launched
2. During its implementation
3. After the campaign has been completed
Developing a concrete step-by-step evaluation plan will help guide the process. This plan must be
finalized well before the campaign is launched and should define activities scheduled for each phase of
the evaluation.
Phase 2: Data Collection
The methodology needed for evaluation requires measurement of output, outcome, and impact. The
data needs to be collected at three different points:
1. Before the campaign
2. During the campaign
3. After the campaign
25. 25
This allows measurements and data to be compared to determine the impact of the grand opening
campaign.
1. Did we achieve our objectives?
We set clear objectives up front. Without objectives, it would have been impossible to tell if the
campaign was a success.
2. Why?
It is not enough to know whether we succeeded. If we do not find out why we did, we are only getting
part of the final result. Understanding the success will helps us to decide how to proceed in the short-
term, as well as how we can adapt moving forward.
3. What can we learn for next time?
We worked hard to make the campaign happen. A little bit of time reflecting and jotting down
recommendations for next time will set up campaigns to succeed even more in the future, and it will
help us to avoid repeating mistakes for a future project.
26. 26
References
Borrowed ideas from the following links:
http://www.cchsoracle.com/entertainment/2016/01/15/nenas-mexican-is-a-good-way-to-go/
http://mexhof.schoolbuilder.org/photodetails.aspx?id=135
http://money.cnn.com/2016/03/14/news/economy/jose-hernandez-migrant-astronaut
http://www.recordnet.com/article/20110509/A_LIFE/105070315
http://www.stationindex.com/tv/markets/sacramento-stockton-modesto
http://services.esanjoaquin.com/files/2010/07/2013-2014-SJMG-Retail-Advertising-Rates.pdf
http://services.esanjoaquin.com/media-kit/products-services/the-record/
http://www.stuntmanpr.com/
http://www.5wpr.com/practice/travelpublicrelations.cfm