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NEGOTIATION
SEVENTH EDITION
• ROY J. LEWICKI
• DAVID M. SAUNDERS
• BRUCE BARRY
© 2015 by McGraw‐Hill Education. This is proprietary material
solely for authorized instructor use. Not authorized for sale or d
istribution in any manner.
This document may not be copied, scanned, duplicated, forward
ed, distributed, or posted on a website, in whole or part.
Chapter 3
STRATEGY AND TACTICS OF
INTEGRATIVE NEGOTIATION
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction or distribution
without the prior written consent of McGraw-Hill Education.
3-2
3-3
WHAT MAKES INTEGRATIVE
NEGOTIATION DIFFERENT?
• Focus on commonalties rather than differences
• Address needs and interests, not positions
• Commit to meeting the needs of all involved
parties
• Exchange information and ideas
• Invent options for mutual gain
• Use objective criteria to set standards
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction or distribution
without the prior written consent of McGraw-Hill Education.
3-3
3-4
OVERVIEW OF THE INTEGRATIVE
NEGOTIATION PROCESS
• Create a free flow of information
• Attempt to understand the other negotiator’s
real needs and objectives
• Emphasize the commonalties between the
parties and minimize the differences
• Search for solutions that meet the goals and
objectives of both sides
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction or
distribution without the prior written consent of McGraw-Hill
Education.
3-4
3-5
KEY STEPS IN THE INTEGRATIVE
NEGOTIATION PROCESS
• Identify and define the problem
• Understand the problem fully
interests and needs on both sides
• Generate alternative solutions
• Evaluate and select among alternatives
3-5
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction or
distribution without the prior written consent of McGraw-Hill
Education.
3-6
CLAIMING AND CREATING VALUE
3-6
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction or
distribution without the prior written consent of McGraw-Hill
Education.
3-7
IDENTIFY AND DEFINE
THE PROBLEM
• Define the problem in a way that is mutually
acceptable to both sides
• State the problem with an eye toward practicality
and comprehensiveness
• State the problem as a goal and identify the
obstacles in attaining this goal
• Depersonalize the problem
• Separate the problem definition from the
search for solutions
3-7
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction or
distribution without the prior written consent of McGraw-Hill
Education.
3-8
UNDERSTAND THE PROBLEM FULLY—
IDENTIFY INTERESTS AND NEEDS
• Interests: the underlying concerns, needs,
desires, or fears that motivate a negotiator
interests relate to key issues in the
negotiation
interests are related to the way the dispute is
settled
interests indicate that one or both parties
value their relationship
in principle: doing what is fair, right,
acceptable, ethical may be shared by the parties
3-8
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction or
distribution without the prior written consent of McGraw-Hill
Education.
3-9
OBSERVATIONS ON INTERESTS
• There is almost always more than one
• Parties can have different interests at stake
• Often stem from deeply rooted human needs or
values
• Can change
• Numerous ways to surface interests
• Surfacing interests is not always easy or
to one’s best advantage
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction
or distribution without the prior written consent of McGraw-
Hill Education.
3-9
3-10
GENERATE ALTERNATIVE SOLUTIONS
• Invent options by redefining the problem set:
or modify the pie
nonspecific compensation
the costs for compliance
a bridge solution
• Generate options to the problem as a given:
brainstorming
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction
or distribution without the prior written consent of McGraw-
Hill Education.
3-10
3-11
EVALUATE AND SELECT ALTERNATIVES
• Narrow the range of solution options
• Evaluate solutions on:
standards
• Agree to evaluation criteria in advance
• Be willing to justify personal preferences
• Be alert to the influence of intangibles in
selecting options
• Use subgroups to evaluate complex options
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction
or distribution without the prior written consent of McGraw-
Hill Education.
3-11
3-12
EVALUATE AND SELECT ALTERNATIVES
• Take time to “cool off”
• Explore different ways to logroll
• Exploit differences in expectations and risk/time
preferences
• Keep decisions tentative and conditional until a
final proposal is complete
• Minimize formality, record keeping until final
agreements are closed
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction
or distribution without the prior written consent of McGraw-
Hill Education.
3-12
3-13
FACTORS THAT FACILITATE SUCCESSFUL
INTEGRATIVE NEGOTIATION
• Some common objective or goal
• Faith in one’s own problem‐solving ability
• A belief in the validity of one’s own position and
the other’s perspective
• The motivation and commitment to work
together
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction
or distribution without the prior written consent of McGraw-
Hill Education.
3-13
3-14
FACTORS THAT FACILITATE SUCCESSFUL
INTEGRATIVE NEGOTIATION
• Trust
• Clear and accurate communication
• An understanding of the dynamics of integrative
negotiation
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction
or distribution without the prior written consent of McGraw-
Hill Education.
3-14
3-15
WHY INTEGRATIVE NEGOTIATION
IS DIFFICULT TO ACHIEVE
• The history of the relationship between the
parties
If contentious in past, it is difficult not to look at
negotiations as win‐lose
• The belief that an issue can only be resolved
distributively
are biased to avoid behaviors necessary for
integrative negotiation
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction
or distribution without the prior written consent of McGraw-
Hill Education.
3-15
3-16
WHY INTEGRATIVE NEGOTIATION
IS DIFFICULT TO ACHIEVE
• The mixed‐motive nature of most negotiating
situations
integrative or purely distributive situations are
rare
conflict over the distributive issues tends to drive out
cooperation, trust needed for finding integrative solutions
Copyright © 2015 McGraw-Hill Education. All rights reserved.
No reproduction
or distribution without the prior written consent of McGraw-
Hill Education.
3-16

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NEGOTIATIONSEVENTH EDITION• ROY J. LEWICKI • DAVID M. .docx

  • 1. NEGOTIATION SEVENTH EDITION • ROY J. LEWICKI • DAVID M. SAUNDERS • BRUCE BARRY © 2015 by McGraw‐Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or d istribution in any manner. This document may not be copied, scanned, duplicated, forward ed, distributed, or posted on a website, in whole or part. Chapter 3 STRATEGY AND TACTICS OF INTEGRATIVE NEGOTIATION Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 3-2 3-3 WHAT MAKES INTEGRATIVE NEGOTIATION DIFFERENT?
  • 2. • Focus on commonalties rather than differences • Address needs and interests, not positions • Commit to meeting the needs of all involved parties • Exchange information and ideas • Invent options for mutual gain • Use objective criteria to set standards Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 3-3 3-4 OVERVIEW OF THE INTEGRATIVE NEGOTIATION PROCESS • Create a free flow of information • Attempt to understand the other negotiator’s real needs and objectives • Emphasize the commonalties between the parties and minimize the differences • Search for solutions that meet the goals and objectives of both sides Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
  • 3. Education. 3-4 3-5 KEY STEPS IN THE INTEGRATIVE NEGOTIATION PROCESS • Identify and define the problem • Understand the problem fully interests and needs on both sides • Generate alternative solutions • Evaluate and select among alternatives 3-5 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 3-6 CLAIMING AND CREATING VALUE 3-6 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
  • 4. Education. 3-7 IDENTIFY AND DEFINE THE PROBLEM • Define the problem in a way that is mutually acceptable to both sides • State the problem with an eye toward practicality and comprehensiveness • State the problem as a goal and identify the obstacles in attaining this goal • Depersonalize the problem • Separate the problem definition from the search for solutions 3-7 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 3-8 UNDERSTAND THE PROBLEM FULLY— IDENTIFY INTERESTS AND NEEDS
  • 5. • Interests: the underlying concerns, needs, desires, or fears that motivate a negotiator interests relate to key issues in the negotiation interests are related to the way the dispute is settled interests indicate that one or both parties value their relationship in principle: doing what is fair, right, acceptable, ethical may be shared by the parties 3-8 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 3-9 OBSERVATIONS ON INTERESTS • There is almost always more than one • Parties can have different interests at stake • Often stem from deeply rooted human needs or values • Can change • Numerous ways to surface interests • Surfacing interests is not always easy or to one’s best advantage Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction
  • 6. or distribution without the prior written consent of McGraw- Hill Education. 3-9 3-10 GENERATE ALTERNATIVE SOLUTIONS • Invent options by redefining the problem set: or modify the pie nonspecific compensation the costs for compliance a bridge solution • Generate options to the problem as a given: brainstorming Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw- Hill Education. 3-10 3-11 EVALUATE AND SELECT ALTERNATIVES
  • 7. • Narrow the range of solution options • Evaluate solutions on: standards • Agree to evaluation criteria in advance • Be willing to justify personal preferences • Be alert to the influence of intangibles in selecting options • Use subgroups to evaluate complex options Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw- Hill Education. 3-11 3-12 EVALUATE AND SELECT ALTERNATIVES • Take time to “cool off” • Explore different ways to logroll • Exploit differences in expectations and risk/time preferences • Keep decisions tentative and conditional until a final proposal is complete • Minimize formality, record keeping until final agreements are closed
  • 8. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw- Hill Education. 3-12 3-13 FACTORS THAT FACILITATE SUCCESSFUL INTEGRATIVE NEGOTIATION • Some common objective or goal • Faith in one’s own problem‐solving ability • A belief in the validity of one’s own position and the other’s perspective • The motivation and commitment to work together Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw- Hill Education. 3-13 3-14 FACTORS THAT FACILITATE SUCCESSFUL INTEGRATIVE NEGOTIATION
  • 9. • Trust • Clear and accurate communication • An understanding of the dynamics of integrative negotiation Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw- Hill Education. 3-14 3-15 WHY INTEGRATIVE NEGOTIATION IS DIFFICULT TO ACHIEVE • The history of the relationship between the parties If contentious in past, it is difficult not to look at negotiations as win‐lose • The belief that an issue can only be resolved distributively are biased to avoid behaviors necessary for integrative negotiation Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw- Hill Education. 3-15
  • 10. 3-16 WHY INTEGRATIVE NEGOTIATION IS DIFFICULT TO ACHIEVE • The mixed‐motive nature of most negotiating situations integrative or purely distributive situations are rare conflict over the distributive issues tends to drive out cooperation, trust needed for finding integrative solutions Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw- Hill Education. 3-16