Negative interest rates have become a reality in developed economies. The first central bank to implement negative rates was the central bank of Denmark in 2012, setting its deposit rate to -0.20% to boost lending and inflation. Other central banks, like the European Central Bank and Bank of Japan, later adopted negative rates for similar reasons. With negative rates, lenders must pay to deposit money with banks rather than earn interest. Savers now face losing purchasing power if they keep funds in rate investments or taking on stock market risk for potential higher returns. In this environment of low and possibly further declining rates, finding attractive returns on traditional assets will be increasingly difficult.