Michael Neely is an experienced sales leader with over 20 years of experience managing high-performing sales teams and driving substantial revenue growth in the energy and electric power industries. He has consistently exceeded sales targets, delivering hundreds of millions in new and renewal contracts. Currently he is the VP of Sales at Brugg Cables, where he recruited a sales team that generated $20M in new long-term contracts. Previously he held several regional sales management roles at Siemens Energy and Siemens-Westinghouse, where he directed teams that achieved over $100M in annual sales. He prides himself on propelling teams to achieve record-setting results.

1. MICHAEL A. NEELY METRO ATLANTA
michaelneely55@yahoo.com • linkedin.com/in/michael-neely-76a90bb8 • 973-454-8569
VP / DIRECTOR OF SALES – REGIONAL SALES MANAGER
Growth Strategies / Business Development / Marketing / Key Accounts / Turnarounds / Planning /
Solution Sales / Territory Management / Relationship Management / Market Penetration / CRM /
Needs Analysis / Bids / Proposals / Pricing / Negotiations / Contracts / Competitive Analysis /
Account Capture / Business Intelligence / Strategic Alliances / Forecasting / Market Research /
Engineering / Technology Solutions / Recruiting / Training / Team Building / Staff Development /
Performance Measurement / Compliance / Lead Generation / Prospecting / Project Management /
Consultative Sales / Pre- & Post-Sales Support / Channel Management / Employee Relations
An award-winning sales leader with an exceptional record driving steep revenue and market share growth
at Brugg Cables and the Siemens Energy / Siemens-Westinghouse family of companies. Directing
sales teams and as an individual producer, I have consistently exceeded challenging revenue targets,
delivering hundreds of millions of dollars in new, renewal, extension and add-on sales. My experience
includes rapid growth and successful turnaround initiatives.
Managing high-performance multidisciplinary teams and large multistate geographic regions, I have
directed sales into key commercial accounts in the energy and electric power generation industry. With a
book of business that reads like a who’s who and includes clients such Shell Oil, Duke Energy, Florida
Power & Light, Reliant Energy and PSE&G, I am known for producing results that outperform corporate
and client expectations as well as entrenched competitors and prevailing market trends.
Well versed in both technology and consultative solution selling techniques, I have a knack for bringing
together diverse teams and stimulating the kind of synergistic collaboration that solves challenging
customer needs and wins valuable new business.
At your organization, I could make an immediate strong impact by:
! Planning & executing aggressive sales growth strategies
! Forging profitable strategic alliances & win-win partnerships
! Carving out & continuously honing a sharp competitive edge
! Identifying & seizing untapped opportunities & emerging markets
! Shrewdly negotiating & strongly closing high-value, long-cycle sales
! Leveraging high-trust solution selling to capture & retain key accounts
! Recruiting, mentoring & motivating top performing multidisciplinary teams
Others have described me as a natural leader, high-energy motivator, sharp analyst, persuasive
communicator and tough negotiator. With a shirtsleeves management style that balances empowerment
and accountability, I pride myself on propelling teams to achieve record-setting results.
My education includes a Bachelor of Science degree in Physics from Delaware State College and a
Bachelor of Science degree in Mechanical & Aeronautical Engineering from the University of
Delaware. I am conversational in Spanish.
Other the course of my career, I have won awards for both individual and team leadership performance,
including the Brugg Sales Award, Siemens Team Collaboration Award, Siemens-Westinghouse
Leadership Council and Westinghouse Award of Excellence.

2. MICHAEL A. NEELY PAGE 2
michaelneely55@yahoo.com • linkedin.com/in/michael-neely-76a90bb8 • 973-454-8569
CAREER HISTORY & SELECTED HIGHLIGHTS
VP of Sales, Brugg Cables, LLC, a subsidiary of Brugg Group, 2016-Present. Recruited to direct all North
American sales for a Swiss manufacturer of electric transmission and optical ground wire for the electric
utility sector. Managed a team of five and P&L on sales to $15M. Key contributions include:
Captured $20M in new long-term contracts. Brugg was looking for strong growth in the
North American market. Built a sales force segmented to cover the Northeast, Central and
Western regions of the US, as well as Canada. Developed an aggressive marketing and
sales strategy aimed at large regional and national utilities. Steered the team to win
multiyear contracts with American Electric Power, First Energy, Sharyland Utilities, Xcel
Energy and National Grid.
Siemens Energy, a $5.5B division of Siemens Energy Automation GmbH, 2007-2016. Roles include:
Eastern Regional Sales Manager, 2011-2014. Promoted to direct all Instrumentation & Control
Group sales for a 14-state region. Directed process, systems and training improvements,
generating strong revenue and market share gains. Managed sales with $35M in annual revenue
and staff to five. Notable achievements include:
Beat targets, posting $100M in sales. Promoted to increase Siemens Energy sales in the
Northeast region. Coached and mentored a team of five senior account executives to
aggressively prospect top leadership at several leading electric power utilities. Guided the
team to ink contracts with Southern Company, PSE&G, Exelon, Duke Energy, Florida Power
& Light and Kentucky Utilities. Generated strong year-over-year growth while hitting an
average of 115% of annual targets for four straight years.
Penetrated a new key account, winning a $4M sale. Siemens Energy wanted to expand
its base of oil & gas industry customers. Courted Royal Dutch Shell to provide instruments
and control (I&C) systems for their Carmon Creek co-generation facility in Peace River,
Canada. Negotiated the firm’s first-ever sale to Shell, netting millions in the initial deal,
opening the door to potential new business pipeline worth tens of millions for equipment and
services at other Shell plants.
Leveraged an innovative wireless solution to crack open a key account. Looking to
improve efficiency and reliability, Florida Power & Light (FP&L), sought a remote solution for
monitoring valves in its Port Everglades plant. Working closely with Siemens Energy I&C
engineers, developed a wireless system capable of interfacing with existing control platforms
at the facility. Won Siemen’s first order for the solution, booking an initial $400K sale and
paving the way to selling similar solutions for other FP&L plants.
Northeast Region LTSP Account Manager, 2007-2011. Directed sales of Long-Term Service
Programs (LTSP) for gas turbine projects. Managed pricing, bids, proposals and negotiations on
hundreds of millions of long-term contracts with major electrical utilities and power generators.
Significant accomplishments include:
Negotiated a $40M long-term extension. With its Siemens Energy contract expiring, AES
Red Oak was mulling the possibility of insourcing service at its generating plant. Proved an
airtight business case for renewing the contract by showing significant savings, better
support and strong preventive maintenance. Introduced value-added programs to increase
the power output of existing turbines, enabling AES to boost revenues and profits.
Negotiated a six-year extension to the original $100M LTSP.
Closed $235M in long-term service deals with leading utilities. Siemens Energy was
looking to grow new service contracts and renewals. Working closely with senior divisional
executives, field sales, contract management, engineering and project management teams,
developed aggressive proposals and pricing models. Signed major contracts with
Constellation Energy, AES and others, generating more than 23% of overall divisional
revenues. Exceeded OE, OE margin, EBIT and other key financial metrics.

3. MICHAEL A. NEELY PAGE 3
michaelneely55@yahoo.com • linkedin.com/in/michael-neely-76a90bb8 • 973-454-8569
Inked a $10M long-term service contract renewal. Orlando Utilities Commission (OUC)
believed they had sufficient in-house resources and know-how to justify not renewing a
Siemens Energy service program. Developed data, pricing and a hard-hitting proposal to
overcome resistance, proving the cost-effectiveness of the LTSP and a three-year ROI.
Closed a deal for a profitable eight-year extension.
Earlier: Previous roles in the Siemens family of companies and predecessors include NJ/NY Area
Account Manager and New England Area District Sales Manager, Siemens Westinghouse. Began
career as a Senior Field Sales Engineer at Westinghouse. Contributions include:
Surpassed all regional sales goals, posting tens of millions in revenue. Siemens
Westinghouse needed to cement its market share in the NY/NJ region. Developed marketing
and sales plans targeting large power plant projects. Conducted aggressive lead generation,
prospecting, bid and proposal efforts, selling steam turbine and gas turbine products.
Negotiated major contracts with PSE&G, AES Red Oak, Reliant Energy, NYSE&G and
others, totaling $120M. Met or exceeded all revenue targets for seven straight years.
Put together a winning proposal for a major power plant upgrade. Saw an opportunity
for Siemens Westinghouse to bid on a program to increase power output at PSE&G’s
Hudson 2 power plant. Working closely with senior plant management, pitched a proposal
that would implement the upgrade during a routine maintenance period, avoiding any
additional downtime. Proving a two-year ROI for the capital investment, closed a profitable
$10M contract award.
Won a $4M turbine contract. PSE&G wanted to put off replacement of a high-pressure
rotor at their Sewaren, NJ power plant due to concerns about costs. Led a Siemens
Westinghouse effort to sell a new system. Demonstrated that existing inclusions in the rotor
risked a sudden, unpredictable catastrophic failure and service outage. Proposed a solution
with special pricing using an internally sourced replacement rotor on very short notice to
minimize downtime. Extended the useful life of the turbine by 25 years, providing the client
with a strong ROI. Secured a multimillion dollar deal and opened the door to additional
service/support contracts.
Secured a $15M five-year maintenance contract. Boston Edison was considering service
options for their Unit 1, 2 & 3 power plants. Developed a cost-effective long-term Siemens
Westinghouse support solution, convincing top client management to sign a contract with
Siemens Westinghouse for steam turbine maintenance at all three plants. Beat out several
entrenched competitors.
Led a team to hit 115% of sales targets six years running. Promoted to lead a Siemens
Westinghouse sales force serving the New England region. Engineered lead generation,
prospecting, marketing, proposal and solution selling strategies to increase penetration and
retention. Beat all revenue targets, generating $90M in sales from New England Power,
Boston Edison and Yankee Atomic Power for steam and combustion turbines.
AWARDS & RECOGNITION
Notable honors include: Westinghouse Award of Excellence for Community Affairs for work with
the Big Brothers & Big Sisters organization; Siemens Team Collaboration Award for Shell Oil
Carmon Creek Co-Generation Project; Siemens-Westinghouse Leadership Council Award; and
Brugg Sales Award.
EDUCATION
Bachelor of Science degree in Physics, Delaware State College.
Bachelor of Science degree in Mechanical & Aeronautical Engineering, University of Delaware.