Need refers to basic human requirements for survival like food, clothing and shelter. Want describes things that are not necessary but that consumers desire to have. Demand incorporates both needs and wants, but also considers people's ability and willingness to purchase goods and services at different price levels.

1. Need, Want & Demand
Taha Tauqeer
15B-002-BS (Section B)
Course : Marketing
Instructor : Sir Farhan Syed

3. Need
• basic requirements, Without these humans
cannot survive.
ROTI KAPRA MAKAAN

4. Want
• Not Necessary, but which consumers wish for.

5. Demand

9. But it varies..