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Do you need to get more people on your mailing list? Let's talk about landing pages. This presentation discusses the main elements of a lead generating landing page.
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Takeaways:
- Solid understanding of who your customers are and how to segment your audience for more effective marketing.
- How to develop a marketing funnel based on your conversion flow.
- How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
- How to convert website visitors through website optimization, landing page creation, and lead nurturing.
- How to measure your marketing and use analytics to improve your efforts.
Facebook Advertising 2012
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- Defining advertising goals
- Creating Facebook ads
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- Reporting & optimising
- Hot tips
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Creative digital marketing ideas.pptx
Build your website's structure based on audience research to understand their needs. Include high-quality images, videos, pricing details and other relevant information in your listings. Optimize your social media profiles by filling in all fields with correct information so your target audience can find your business easily. High-quality content can help build trust with prospects and establish your expertise, while email marketing is effective for engaging current and potential clients.
Fpa 09.04.12
The document discusses how financial advisors can better generate leads from their websites through the use of landing pages. It explains that landing pages allow advisors to capture contact information from visitors by offering them something in exchange, like a downloadable white paper. The document outlines best practices for landing pages, including using clear calls to action, focusing on one offer per page, and directing website visitors and other marketing efforts to the landing pages. It emphasizes testing different types of offers that will appeal to an advisor's target audiences in order to maximize lead generation from landing pages.
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Rosie Taylor gave a presentation on using WordPress for lead generation. She discussed collecting leads through forms on landing pages and nurturing them through email marketing. Taylor explained that paid ads and social media can attract visitors to the site, and landing pages should have a clear call to action and offer to convert visitors into leads. Email is important for nurturing leads by sending useful non-promotional content like a video series. The goal is to turn anonymous visitors into customers through multiple email touches over time.
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Need to Get More People on Your List?
- 1. Need to Get More People on Your List?
- 2. Splash Page Squeeze Page Opt-In Page They are all Landing Pages.
- 3. A landing page is a page that's uniquely created for two purposes.
- 4. One is for people to land on, get more information and click through.
- 6. On the second purpose, a landing page is where you send traffic to for people to get your lead magnet, give their email address and then you're going to give them the information they want, or that can help solve their problem.
- 7. Lead-generating Landing Pages must be short, sharp and to the point!
- 8. 6 Must haves on your Landing Page •Headline •Benefit •Image •Opt- in form •Privacy policy •Call to Action
- 9. Make sure the headline on your Landing Page matches the headline from the Ad your visitor clicks on. ad landing page Are they the same?
- 10. Focus on promoting the benefits for your potential student when they opt in for your Lead Magnet.
- 11. A picture paints a thousand words! Be sure the image on your Landing Page clearly compliments what you’re offering.
- 12. Less is more! Only ask for information you need in the Opt-in form. You’ll see higher conversions on your Landing Page if you only ask for an email address.
- 13. You must have a Privacy Policy link on your Landing Page (so people know you’re not giving their info away to schmucks).
- 14. Personalise the Call to Action on your Landing Page. Instead of ‘Get your checklist now” try, Get my checklist now”.
- 15. At least 50% of the traffic to your website will be from a mobile device so make sure it is mobile- friendly!
- 16. Would you like to have more people on your list, too? Go to https://goldilocksacademy.com/fbfunnelflowchart to get your FREE Facebook Channel Flowchart.