2. Team
• (only list the team if they are the RIGHT team to
solve this particular problem)
• Or if there are significant accomplishments that
merit discussion (ie. Founded Twitter, etc.)
– Specifically mention what IP this team has previously
created.
• An Introduction that hits the right notes counts with
the right funder…
3. problem
• the problem we’re solving, in the most clear
and crisp terms you can state it in.
4. cost of problem /
size of market
• How big is this problem?
• Number of customers with this problem?
5. our solution
• Clear basic description of what we do
• Clear, crisp
• DEMO is best.
• SHOW me, don’t TELL me.
6. our traction
• Describe customers who are using this
solution today
• Describe what your traction ramp has looked like
• Don’t have any traction? Don’t play.
7. revenue
• How we make money from these customers
• Today
• How this scales over time, with investment
• Not hypothetical…