ScreamingMedia acquired two companies, changing its original business model of distributing content to websites to focusing on distributing financial data and market news. It also began exploring new distribution methods like mobile phones. This prompted a rebranding to create a new name, logo, and story that represented its three new business units of financial services, business information, and access solutions for non-web distribution. The new name, Pinnacor, was chosen to be more business-focused and neutral to appeal to all markets. A new website, marketing materials, and announcement of the rebranding helped communicate the changes to customers, partners and prospects.