Navy Imagery Insider JAN-FEB 2011

1. NAVY INSIDER
U S N AV Y
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For members of the PA/VI community Jan - Feb 2011 NI L NISI VERUM
VIRIN CHANGES
TO PROTECT
YOUR PERSONAL
INFORMATION
S
ince 1994 visual information (VI) SSNs from publicly facing DOD open for Navy.mil or DOD consumption must
products have been uniquely government web sites. obtain a Vision ID.
identified using the DOD issued
Houston we have a problem! If you have never submitted VI content to
Visual Information Record Identification
There are 17 years of VI content, identified either DOD or Navy.mil then go to
Number or VIRIN. This 15 character
with SSN information, currently accessible https://vipro.defenseimagery.mil/newvipro.
naming convention requires four fields;
worldwide. You will be required to register for a Defense
Date, Service Branch, Personal ID, and Imagery Account; when complete the site
an Image/Scene Number. Example: The Defense Visual Information (DVI) will generate your Vision ID number. The
110125-N-1234M-001. Field three contains directorate a branch of Defense new user site will also be the entry point
the last four digits of the VI creator’s social Media Activity (DMA) has developed a for new MCs and Public Affairs Officers
security number (SSN). VIRINs apply to all remediation plan that modifies field three reporting aboard Defense Information
VI content to include photographs, digital with a unique “Vision ID” number. All School (DINFOS).
still images, motion pictures, analog and persons producing VI content must register
digital video recordings, multimedia and with the Defense Imagery Management When your Vision ID is issued you will
hand or computer generated artwork and Operations Center (DIMOC) to obtain receive a confirmation email. You are
graphics. VIRINs provide the means to their Vision ID number. This service will be directed to start using it immediately.
catalog, retrieve and archive VI content in a available starting February 1, 2011. If you Organizational Vision IDs will NOT be
wide variety of DOD and DON digital asset have been a regular contributor of VI go issued; contact DIMOC customer service
management systems and web sites. to https://vipro.defenseimagery.mil; site at 1-888-743-4662 DSN 795-9872 if you
requires CAC access. Input your current require any assistance.
17 years ago personally identifiable
information (PII) contained in the VIRIN was field three data [last four of SSN – first Work is underway to apply needed patches
not considered a threat to an individual’s letter of last name], e.g. 1234M, the system to update digital assets contained in
privacy; those days are gone. Today, will recognize you by name and issue you the Navy Imagery Server (aka – Media
identity theft is a real and all too common a unique Vision ID. Verify and complete Lighthouse) and on Navy.mil. These
problem. On November 23, 2010, DOD any requested profile information. If the assets will be handled separately with the
issued a memorandum requiring the information returned is incorrect a trouble assistance of DIMOC customer service and
removal of any reference to individual ticket will be generated to assist you. All VI DVI software engineers.
and PA professionals submitting content
navyvisualnews@navy.mil AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD Photo by MC2 James R. Evans
703.614.9154

2. It is time to end the visual information
(VI) urban legend that Navy imagery
intended for public release is confined to
Associated 5x7 @ 300dpi; it is not. In fact, altering
perfectly good imagery to a standard
Press Workflow
lower than the capability of most
commercially available point and shoot
cameras is counterproductive and simply
By ENS Haraz N. Ghanbari, USNR and limits the potential uses of that imagery
AP Staff Photojournalist in major advertisement, magazine
production, large display work, etc.
NVNS takes calls on a regular basis
I magery has the ability to instantaneously
convey emotion and a lasting impact on
the viewer; this underscores the power and
photographers to make sure the events of
the day are covered. Once a photographer
receives an assignment, it is their
from calendar companies, book authors,
designers and documentary groups
expressing interest in using an image
potential of imagery. responsibility to photograph, edit, caption found on Navy.mil, but require a higher
To be effective story tellers, we must adapt and transmit the imagery from location and resolution. All too often the version in the
to the changing expectations and forms on deadline. gallery is the original and was altered
of communication used by our audiences. Depending on the assignment, a from a much larger file, down to the
As PAOs and MCs, I would argue that photographer may take as few as 15 legendary 5x7 @ 300dpi.
we should think along the lines of a images or up to hundreds. An effective The guidance we provide is to
photojournalist who works for the “wire- workflow helps to cut down on the editing, shoot RAW-Jpeg [for cameras that
service” and strives to tell a timely story captioning and transmitting time. can] or standard jpeg in the highest
with pictures. resolution your camera is capable of
When I’m done with an assignment, I producing. Send the largest file size
For more than five years, I have worked as ingest my imagery into a dated folder, allowed by your ship or station, limiting
a staff photojournalist at The Associated and then into a sub folder for specific compression in Photoshop to no lower
Press in Washington. My assignments have assignments. As the imagery is ingested, I than 8. Most professional cameras will
taken me to more than 20 countries as a apply a generic caption and my name and produce a file that exceeds 30MB when
member of the White House Press Corps, title. In addition, I populate the following uncompressed, but at a compression
and a former member of the Department of IPTC fields: city, state, country, object setting of 8, will drop down to between
Defense Press Corps. When not covering name, category, photographer’s name, 1-2MB. Limit attachments to no more
the White House, AP photojournalists in title, credit and source. than two per email to keep the total file
Washington are assigned to general news, I select photos that can tell the story, and limits well below the 10MB threshold for
the Capitol Hill beat, professional and look for wide, tight and medium secondary NMCI and most other legacy networks.
some sports, as well as breaking news. photos. Five to 10 images make up a The navyvisualnews@navy.mil mailbox
Our deadlines are constant and we travel is sized to handle more than 2GB of
typical wire package. Once my selections
with our laptops in our backpacks, ready concurrent mail.
are transmitted to the photo editor, I follow
to transmit imagery from anywhere. Obviously some ships and missions
up with a phone call to make sure the
where bandwidth is at a premium will
Gone are the days of waiting to see images arrived and address any questions.
need to make necessary adjustments.
your picture published in the morning’s The editor decides which images move. If We ask that organizations make a copy
newspaper. Today, we not only shoot for all the images I sent appear on the wire, I of the original file before it is reduced to
newspapers and magazines, but for a consider it a great day. If he or she moves meet immediate transmission limits. By
24/7 Internet-based conversation, which is only two or three I will ask why the others keeping the original jpeg or RAW file
updated constantly as news develops and weren’t moved. There are also times when on station, requests can be made of
editors look for imagery to tell the story. the editor asks for additional images, either the larger files when they emerge, and
A typical day at the AP might involve to be moved to the wire or to be archived can be sent later when access to better
several assignments at different locations. for future use. transmission capabilities is available.
The assignment editor keeps his finger ~CJM
on the pulse of the region and assigns
DIRECTOR Christopher Madden Contributors ENS Haraz N. Ghanbari Designer MC2 Jason Graham
DEPUTY DIRECTOR LTJG Shawn Eklund MCCM Priscilla Kirsh
Jeff Elliott
EDITORIAL Navy Office of Information
Jeff White
Editor Kristina Miller Pentagon RM4B514
Staff Writers Oscar Sosa LAYOUT/ART Washington, D.C. 20350-1200
Damon Moritz Director MC2 Jay M. Chu Office: 703-614-9154 DSN: 224
2 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navyvisualnews@navy.mil
703.614.9154

3. Layout by MC2 Jason Graham
INSIDERPERSPECTIVE
It’s all
about YOU
by MCCM(SW/AW) Priscilla Kirsh, CHINFO Senior Enlisted Advisor
“I became an MC because We’re working on several projects I need your good ideas and your
that need imagery, especially video, personal involvement to help find the
the classifier at MEPS told of MCs doing what we do best: telling people who will be part of our team
me about it… and he said the story of America’s Navy. You may in the future. Please send me ideas
there were spots open.” say that goes against what we have on what you can do at your level, and
been accustomed to doing for so long recommendations that we can look
This and other similar statements are because it’s our job to tell the story, not into from here. Contact me at priscilla.
what we hear often when visiting our be the story. kirsh@navy.mil or on Facebook at
Basic Mass Communication Specialist CHINFO Senior Enlisted Advisor.
Course students at DINFOS. While In these efforts to identify future talent
most of those young men and women for our rating, you are the story and I A simple gesture, such as writing a
are becoming top-of-the-line new MCs need you to tell it. letter to your high school newspaper
through the quality education they get class telling them what you do for the
at the schoolhouse, I’d like to think Not only does it benefit our recruiting Navy, can go a long way in recruiting
we’re also getting a cadre of people efforts, but also the historical record of future talent. Now let’s get to it!
who come to the recruiter with an what we do, like the cover story in the
interest in becoming an MC because last Navy Imagery Insider. I can’t stress I look forward to hearing from you. Go
of a skill set they already have and a enough the importance of making sure forth and do great things.
passion for what we do. historical records reflect this exciting
period of time for our community, so
Most high schools produce take a few moments and document your
newspapers, online publications, fellow MCs.
newsletters and video programs. Most
colleges also have them, in addition to
radio broadcasts and degree programs
that complement our profession.
What are we doing to identify
and capture the interest of those
individuals? What are we doing to tell
people about the opportunities the Navy
has to offer in journalism, photography,
videography and graphic design?
That’s where you can help shape the
future of our community. Turn the
cameras around and help tell our story
through your eyes!
navyvisualnews@navy.mil AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 3
703.614.9154

4. Photo by MC2 Jay M. Chu
Fast, File
Transfer Coming
Soon . . . No,
Really! by Jeff Elliott
Fast File Transfer, or FFT, documentation and approval
is a file transfer protocol process is laborious and
favored and championed complicated.
by the Defense Imagery
Management and Operations And that’s just at the DoD
Center (DIMOC). Many of us level. FFT was certified by
have heard of FFT and what it DoD through the Defense
can do for easing the transfer Information Systems Network
of large media files from ship Security Accreditation
to shore, but few have actually Working Group in January
been allowed to use it. 2010. Because the Navy has
shipboard IT systems that are
FFT was developed by
Northrop Grumman to
move large, multi-gigabyte,
critical to the ship’s survival,
we have additional certification
requirements. We started the
THOMPSON-RAVITZ AWARD
compressed video files
over the Internet. FFT’s
FFT approval process for Navy
last February and it is nearing N avy Public Affairs
awards are an exciting
opportunity to collectively
Units and individuals will
submit entries via p-a-
net and they may include
fast and reliable transfers completion.
acknowledge some of the a variety of documents:
allow maximum efficiency
Once the Designated community’s best work. The print products, news
of available bandwidth and Thompson-Ravitz Awards clips, photographs, audio
automatically resumes any Approving Authority (ODAA)
for Excellence in Navy files, video samples,
broken file transfer session at NETWARCOM signs the
Public Affairs is one such communication plans,
from the point of interruption approval letter for FFT, anyone
program that highlights analysis, assessment and
(something that occurs often in the Navy who wishes to public affairs campaigns research documentation.
at sea.) It is perfect for moving use the program will have and products produced and
authority to use it. Simply Past entries have focused
files from ship to shore. distributed throughout the on safety and informational
put, all shipboard PAOs can 2010 calendar year. The programs, job fair
So if this software is so contact their command’s submission deadline for all preparations, ship visits,
effective why isn’t FFT Communication Officer and entries is March 25. commemorations and a
available to everyone in the request to have FFT loaded Active duty, Reserve long-term television news
Navy? The answer is it has yet onto one or more of the component and civilian campaign used to elevate
to be approved through the ship’s Integrated Shipboard professionals are eligible and community relationships just
Navy approval process, which Network System (ISNS) encouraged to submit unit to name a few.
includes the DoD Information workstations within the Media entries highlighting internal More information is available
Assurance Certification Department/Division. FFT is and external campaigns. at www.chinfo.navy.mil
and Accreditation Process already available for download Judges will also collaborate under the “Media Awards
(DIACAP). from the DIMOC at www. to award Best-in-Show Programs” button or in p-a-
defenseimagery.mil. Version honors from unit category net at https://pa-net.navy.
The DIACAP ensures that 2.4 is for shipboard use, not entries. mil/eRoom/chinfo/PANET
information systems will not be version 2.6. Contact DIMOC Individual categories include under “Awards Programs.”
harmed by installed software for username and password. Junior Public Affairs Officer For more information, please
or hardware throughout the of the Year, Junior Reserve contact Heather Paynter
system’s life cycle. Every piece For more info join the Public Affairs Officer of the heather.paynter@navy.mil,
of software and computer conversation at www.facebook. Year, Junior Civilian Public (703) 693-1363.
hardware must be laboratory com/navyvisualnews. Affairs Officer of the Year
tested by the DIACAP. The and Enlisted Public Affairs
testing and subsequent Officer of the Year.
4 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navyvisualnews@navy.mil
703.614.9154

5. OUTTAKES
by Oscar Sosa
HDR
A recent trend in the post-
make one image. An HDR from
a single frame divides the frame
into layers and treats each
layer as an individual image. In
The HDR photo has better color
saturation and shadow detail.
It will certainly hold up well in
publication and may also be
NVNS is not alone in this
line of thought. Jim Collins,
an Associated Press photo
editor and a former Navy
processing of digital images both techniques the best areas closer to what was visible to photographer’s mate, calls HDR
is a technique called High of the scene are selected and the human eye as opposed to an excessive post processing
Dynamic Range, or HDR. This adjusted independently from the digital camera sensor. Navy slippery slope.
is a technique where several the entire image. For example, Visual News cannot use it for
images, or several layers in the sky, the subject and the commercial release. “We avoid that stuff,” Collins
one image, are combined and background can be separated said. “We have a very broad
adjusted to produce an image from each other in three layers, I know this sounds no manipulation policy. Our
with better tonal range than adjusted individually and then counterintuitive; the HDR image guidelines are stricter than what
can be produced with a single recompiled as one image. is cleaner, crisper, has more we did in the darkroom.” He
combination of aperture and detail and certainly illustrates goes on to say that when they
shutter speed. This type of The left image is the original the situation the photographer receive images they suspect of
post-processing can be done image that came into Navy was documenting. However, having too much toning they call
in Photoshop CS3 through Visual News Service. It was we require images with as little the source back and request
CS5, or in specialty software selected as an image of the post production manipulation the original image or they don’t
such as Photomatrix Pro, HDR day with no adjustments. I as possible. We are very open use the photo at all.
Darkroom, DynamicPhoto HDR then separated the image into to using: lens filters, lighting,
and several other commercially three layers and adjusted each shutter speed, aperture, NVNS maintains the same
available software. layer for exposure, saturation lensbabies, vignettes-just no photo manipulation policy
and contrast. The three layers about any creative thought the as the Associated Press. We
An HDR image is essentially a were then recompiled with photographer can capture on accept effects done before the
compilation of images where Photoshop’s HDR plug-in to the sensor. Once the image photo is taken and even as the
the software takes the best produce the HDR photo shown is taken all we want is basic image is recorded, however, we
tonal and exposure areas of on the right. cropping and toning. require post processing be kept
the scene and adjusts them to to a minimum.
Official/Unofficial use…Where do I Start?
What pictures can you post on social media distribution which is packed with tips, tools
(SM) networks? Are command SM sites and best practices from inside and outside
E DIA
governed by the same rules as *.mil websites? DoD. Once on the list, you’ll also receive
The Emerging Media Integration team at information on bi-weekly conference calls with
CHINFO (OI-54) is actively working to provide special guests. Recently a representative from
you with tools to navigate the social media Facebook addressed our questions. You can
LM
(SM) interstate and you’ll find a plethora of find a preview of these emails and recorded
information on http://www.slideshare.net/ calls at www.chinfo.navy.mil/socialmedia.html
S O CIA
USNavySocialMedia LT Lesley Lykins maintains the distribution, so
From that page you can download many if you’d like to be added email her at Lesley.
tools, including the recently released Navy lykins@navy.mil.
Command Social Media Handbook. The Answers to the above questions: Since SM
publication includes requirements, checklists networks are public, the same rules apply as
and customizable presentations. *.mil sites, including image considerations.
The OI-54 team also has a weekly email
navyvisualnews@navy.mil AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 5
703.614.9154

6. Photo by MC2 Jason Graham
GOTB-ROLL?
Video Prime
by Damon Moritz
Cut Preparation
E
diting prime cuts of your video may Recently we received video of an award it’s working properly but all you really get is
not seem like journalism, but it is. ceremony where a Sailor was being hum, pulse and pop.
You are effectively doing the edit for presented a Purple Heart for injuries
Natural sounds and speech are critical;
a major broadcaster like CNN or Fox News sustained in Afghanistan. The video was
like shooting video, it’s almost impossible
so that they can go straight to air with your visually compelling, but the whole product
to edit video without wearing headphones.
video during breaking news. This is why was almost unusable because the speakers
Good headphones cover the whole ear
we ask for shots at least 10 seconds with were cut off mid-sentence, even in the
and help to isolate you from background
full still-photo style slates and a “released middle of the Sailor’s name.
audio in your shop. You can’t really hear
by” statement at the end of the video. We’re
Watching great video is refreshing, but what is going on without isolating all audio
meeting the media’s needs for editing and
when the audio stops at an odd point it can to the scene and what your microphones
information.
be like hitting your head at the end of the picked up. Then you need to edit with an
In a recent example, Fox News requested pool when doing laps. understanding of the visuals in context and
USS Harry S. Truman video to support correlation with the audio.
As viewers, we want to hear the Bos’n Pipe
a deployment homecoming story. They
calls. We want to hear the 1MC. We expect The second rule of recording audio is never
wanted Navy video even though they
to hear whole sentences and complete talk when the camera is rolling. It is not
embarked for the homecoming.
speech patterns. unusual to receive video prime cuts where
When editing video pay attention to the the videographer is carrying on personal
The first rule of recording audio is always
audio. All too often we’re receiving video conversations while recording.
wear headphones and never trust the meter
that looks great, but isn’t usable due to poor
alone. Failing batteries and Electromagnetic As the saying goes, “Quiet on the set!”
audio breaks.
Interference can make the meter look like
Helping You Tell the Navy Story by Jeff White, Defense Media Activity
All Hands Update (AHU), formerly Daily Open your story with, “This is an All Hands For those without video capability, send 10 to
News Update, is a program produced by Update, I’m ____,” and close your package 12 released images, which can be edited into
DMA - Navy that includes four TV packages with, “from USS XXX (unit), I’m ____.” If you a sequence. You can email them to ahu@
a day - one two-minute package and three need to, take the open off the front of the dma.mil or let the AHU staff know that you
one-minute packages. Our goal is to keep story. have sent the imagery to NVNS. We prefer
the fleet informed through news and feature high resolution images in horizontal format.
stories, but we can’t accomplish that mission The story needs to be accurate and cleared
without your help. Here are some guidelines for release through your chain of command. If you’d like to provide a phone interview,
for submitting material. All submissions need information about call 202-433-3549 and leave an interview or
the reporter and anyone in the package, message on All Hands Radio News’ (AHRN)
When considering a story for AHU we ask: including name, rank, title, command and telephone, just mention it is for AHU and
• What is the tie-in to our Navy audience? home town. Please don’t add computer AHRN. We can also set up a date and time
graphics, so we can add as appropriate. when we can interview your subject matter
• How much of our audience is interested in
expert, if you prefer.
or affected by this story? If you aren’t producing a complete package,
• What does it mean to our audience and to your submission should include a release, We encourage you to be creative with
the Fleet? advisory or story outline - enough information stories – find the story behind the scenes,
to write at least 45 seconds of copy. Please think outside the box and push the limit. Do
If you can produce a finished news package include at least three minutes of on-camera research, talk to people, dig deeper and
we can use it without the anchor providing a interviews and two minutes of b-roll to see what you can come up with. Play with
lead. support the story. B-roll should also be sent different styles, and contact AHU/AHRN
The complete story needs to be 42-48 to NVNS to support a variety of activities, if you’d like ideas or help at (202) 433-
seconds for a one-minute package or 1:42- including national and international media 3813/6255 or ahu@dma.mil.
1:48 for a two-minute package. requests, documentaries, internal products
and multimedia productions.
6 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navyvisualnews@navy.mil
703.614.9154

7. LINKS to KNOW
“There is no UNSUCK filter” -David duChemin
David duChemin is a world & humanitarian
photographer, best-selling author, and international
workshop leader.
Syracuse University DoD Memorandum Society of Professional Association for Education DoD Military Photography
Photo by MC3 Adam M. Bennett
Website on the Military Link to memorandum Journalists Journalism and Mass Workshop
Visual Journalism on Responsible and Nonprofit organization Communication Link to attendee
Program. Tells about the Effective Use of Internet- dedicated to quality Nonprofit site with information for the 19th
curriculum and provides based Capabilities. journalism. Their bimonthly great information and annual DoD Worldwide
links to projects by This includes social magazine, called Quill, educational tools for all Military Photography
former students. networking guidance. is available online and aspects of journalism and Workshop, hosted by
features articles on a range mass communications. DINFOS. Deadline is
Click here Click here
of topics. Also posts best practices April 1.
from around the world.
www.spj.org/ Click here
www.aejmc.com/home/
Navy Style Guide
Photo by MC1 Anderson Bomjardim
Landing Craft Utility – For a specific LCU, capitalize and
include boat number on first reference. For example: Landing
Craft Utility (LCU) 1661. On second reference, LCU-1661.
When not referring to a specific LCU, do not capitalize. For
example: landing craft utility.
Units – Same rules apply as LCU. For example: Assault Craft
Unit (ACU) 2, Naval Mobile Construction Battalion (NMCB) 5.
Miscellaneous – Use area of responsibility and not area of
operations. Use ordnance and not ordinance when referring
to ammunition. Use pierside and not pier side.
Desperately Seeking…
MC Imagery. We need video and still imagery of our
community, [MCCM Kirsh’s article]. Please take any
opportunity you get to capture images of what we do.
Think about how you would shoot an MC if you were putting
together a photo story on one… what would you include? If
In the Loupe? by NVNS Staff
Have you seen the 2010 Photos of the Year? You sent some
you’re taking stills, the temptation may be to just get close
amazing photos last year, so we collected our favorites and
up or medium shots, but there can be value in showing the
put them in a video piece posted click here. You can also
surroundings we work in. Add a caption and we can also
download the Navy.mil 2011 calender, with a selection of that
consider the photo for Navy.mil and external distribution.
imagery, click here.
How about broll? Since, we are trying to “advertise” our
Introducing…
community more, next time you’re out on a shoot with
other MCs, please shoot a couple of sequences and send LTJG Shawn Eklund has joined the NVNS team and we’re
them our way. These can then be used in creating products excited to have him as the new deputy director. Eklund
that tell our story and, more importantly, record our part in reports to us from USS Blue Ridge (LCC 19).
historical archives.
All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement.
navyvisualnews@navy.mil AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 7
703.614.9154

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