Navy Imagery Insider Winter 2012


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The winter edition of Navy Imagery Insider is focused on explaining a number of initiatives underway at CHINFO and NPASE designed to enhance the ability of Navy public affairs professionals to better communicate.

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Navy Imagery Insider Winter 2012

  1. 1. NAVY INSIDER U S N AV Y   IN F FO E O R M AT FICIMAGERY OF IO NFor members of the PA/VI community Winter Edition NI L NISI VERUM What’s in Store for 2013703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD Full story on page 8
  2. 2. DIRECTORS CORNER This edition of Navy Imagery Insider is focused on explaining a number of initiatives underway at CHINFO and NPASE designed to enhance the ability of Navy public affairs professionals to better communicate. The genesis behind this effort started when the Chief of Naval Operations (CNO) asked then-Chief of Information Rear. Adm. Denny Moynihan what ideas CHINFO would have for improving the Navy’s outreach effort if additional funding became available. My response was simple, and I’ll paraphrase: “Sir, we do a number of things exceptionally well, but generally we are limited not by desire or talent, but by capability. We are too dependent on others to deliver our story. We need to develop capabilities that do a better job of leveraging technology to place our Sailors in living-rooms across America as frequently as possible and on mobile devices where an increasing number consume news and information.” OI-2 proposed a two-pronged plan to make a significant investment in live broadcast capabilities and an enterprise level mobile app for the Navy. The plan was briefed to CNO who supported the ideas and funded their creation. That was the easy part. Anyone can have an idea, but it is now more about who and the how, than what. NPASE is the lead on the broadcast systems; CHINFO has the lead to manage the Navy App in collaboration with the Navy team at DMA. During contracting and planning there were numerous issues that needed concurrence in order to develop a long term strategy. The most important were manning, training, maintenance, and lifecycle sustainment. While there are no simple answers to these challenges, I see this initiative as a new capability to help tell our story, better. It will take a team effort to make it work. Content is king, and in today’s environment the demand for timely and unique content requires us all to take a look at how we are doing business and to consider new alternatives to meet that demand. To summarize a quote from the late Sen. Robert F. Kennedy, “Some say why . . . I say why not.” There are many recent and past events where Sailors played a critical part in telling the story, like the Haiti earthquake and recovery, the tsunami in Japan and more recently Hurricane Sandy. Many of these events were covered extremely well, but we should continue to challenge ourselves to do even better. C. J. Madden, Dir. OI2DIRECTOR Christopher Madden EDITORIAL Navy Office of InformationDEPUTY DIRECTOR Cdr. Gary Ross Editor Paul Taylor Pentagon RM4B514 Staff Writers Lt. Cmdr. Chuck Abell Washington, D.C. 20350-1200LAYOUT/ART Lt. Cmdr. Dave Luckett Office: 703-614-9154 DSN: 224Director Tim Mazurek Oscar SosaContributors Lt. Mike Hatfield Damon Moritz Download Insider at: MC1 Arif Patani AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  3. 3. Navy LiveGet Your Voice HeardMC1 (SW/AW) Arif PataniWhat’s in the Navy Live blog for the MC or PAO out in the fleetyou ask?The Navy Live blog is a place for stories of importance – storiesthat matter to the average everyday American. It’s a place wheresubject matter experts and more frequently our leadership sharetheir command’s story firsthand, and it’s a place where the workof our MCs in print, still photo, video and other content types helpproduce a WELL-ROUNDED story. Whereas legacy platforms are primarily intended to provide information one-way tokey audiences, NavyLive is designed to engage audiences andopen a two-way conversation — one of Chief of Information, RearAdm. John Kirby’s top priorities.So what are we looking for?A blog post is a first-person perspective on an event or issue usingunique, relevant, and timely content (emphasis on timely). Thecontent should do a few things:PROMOTE SHARING: We want people to talk about and shareour stories.PROMOTE DISCUSSION AMONG KEY AUDIENCES: Thebest communication products move people to action. Your blogshould inspire those who see it to talk about it, to share it, andultimately to act on it.RESONATES ON ALL NAVY SOCIAL MEDIA PLATFORMS:The blog is only one of many social media platforms managedat CHINFO. We extend the reach of your content by sharing iton other Navy flagship sites like U.S. Navy Facebook and U.S.Navy Twitter. Your blog should inspire discussion among Navy’sfollowers on those platforms. Our intent for the blog is to tell interesting and compelling stories about our people and our Navy to America.A lot less rigid than news or feature stories, blog posts can beinformal material or even short graphs with bullets. However, they Right now the Navy Live blog reaches 50,000+ individuals duringneed to focus on increasing understanding of the event or issue a given month and this number has the chance to increaseunder discussion. Posted with related still and/or video content, the exponentially when we share it with our 800,000+ fans onbest blogs are multi-media products. Facebook.For those tackling a blog for the first time, it’s a good idea to For more information on writing blogs for Navy Live check out ourapproach it the way you approach writing a speech. You’re writing in best practices Tumbler account at voice of your CO or commander; help him or her tell their stories. post/31874262274/how-to-write-a-navylive-blogAnd that’s the most important thing to remember — the audience. We live in a pretty cool age as communicators where we can reachSometimes your focus is the Sailor and their families, and other people anywhere, anytime at the click of a mouse. We also work fortimes the American people. an organization doing amazing and innovative things every day. If you want to get your story out, Navy Live is a great vehicle to get it there.There may be 5,000+ stories on any given aircraft carrier, but let’sface it – not all of them are interesting. People want to hear about If you have any questions, concerns or ideas for blogs please feelthe stuff that matters to them. They want to know their country’s free to call us or e-mail anytime at,Navy is out there protecting them! or 703-614-9154. Instruction DoD Internet Services and Internet-Based Capabilities, DODI 8550.01. The do’s and don’ts when managing websites. Provides guidance on; establishing, operating, and maintaining DoD Internet Nugget services on unclassified networks. 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 3
  4. 4. It ain’t your sea-daddy or sea-momma’sAll Hands Magazine…or is it? Rear Adm. John Kirby recently announced This is critical considering how many other demands you haveby Lt. Cdr. Dave Luckett the return of All Hands Magazine (AHM) on your time. The best POC in an online format to Team Public Affairs. for initial coordination is MCC Chris Tucker at 301-222-6397 DMA-Navy will lead the AHM effort, but or it will be most effective when it is a fleet AHM hit the fleet on www. February 11. At the product for Sailors by Sailors. end of the day, content is king. The objective of the may lend themselves to print Gather and produce content for magazine’s return is to provide and still imagery, while others AHM that you would consume practical news and information may include print, video, stills, and share with others. We to Sailors and their families. and graphics. You are closest will work with CHINFO OI-2 That was the same objective to the story and know how best to explore ways to see your when the first “issue” of All to tell it – push your team. published content shared on Hands was printed as the AHM will be a little edgy in the other Navy emerging media Bureau of Navigation News how it presents information and platforms, Navy-TV [see page Bulletin No. 1, Aug. 30, 1922 we’re willing to accept a level 12] as well as marketing to ( of risk in presenting stories external media outlets. How do you get your that include Sailors’ opinions Chiefs and LPOs need command’s story in AHM? – positive and negative. We’re to view this outlet as a great Sailors need to take a holistic not here to embarrass Navy training opportunity for your approach to telling stories, both leaders, but it is important team. Push your teams to in content and format. When to begin and sustain open submit content, but you should producing stories, ask who or discussions on key topics. ensure the writing submitted what is impacted by the subject This transparency will add is quality writing that tells a of the story, who owns the legitimacy and accountability. complete story. policy or subject of the story, You should communicate As Rear Adm. Kirby said in and who else is impacted by the with the AHM staff early when his introductory video, “Submit story. When complete, it should producing a story to ensure your stories. All Hands On-Line present all perspectives using your team’s efforts are focused is for Sailors by Sailors.” multiple mediums. Some stories in the most productive direction.4 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  5. 5. There’s aNavy appfor that!by Christopher MaddenSome folks may be leverage content from the RSS feedssurprised to hear there is produced from, top photos, top stories and headline news. Other features time-zones, but helps to illustrate theofficially no such thing as include: push alerts for breaking news, deployment of our ships while educatinga U.S. Navy app. Oh sure, NAVADMINs and ALNAVs, shortcuts to Navy social media platforms, a Navy calendar the general public about the strategic regions where we operate.there are many apps out of events to highlight important dates forthere supporting various Sailors, like selection board convening dates, evaluations and FITREP submission The app will be available through a commercial link available on inorganizations and programs, deadlines, along with outreach events full compliance with DOD Internet Servicesbut nothing to point to as supporting the calendar for America. and Internet-Based Capabilities 8550.01. Our plan here is to develop an “App Locker”the official flagship app for Since the app will have its own content on the front of to showcase NavyNavy content, until now. management system (CMS), it will be possible to ensure information is pushed sanctioned apps already developed at the command and installation level. If you selectively and updated regularly. For know of an app supporting a Navy programCHINFO and the folks at DMA public web example, the Secretary of the Navy wishes please send us information so we canare busily working to develop version 1.0 to conduct a worldwide All Hands call, the make it part of the locker.for delivery in early 2013. CMS alert feature could send out reminders to tune into the Navy’s LiveStream™ Finally, we cannot improve withoutOur strategy is to develop a primary or channel to listen or participate in a feedback, so the app will include aparent app that delivers U.S. Navy news conversation with SECNAV. feedback mechanism for development ofand information of value to the Sailor, future updates, or just send us an emailtheir families and the American public. We have also taken the CNO’s strategic with your recommendations. We areThe app will be iPhone, iPad, Android, crossroads map and adapted it into already drafting ideas for v2.0, so keepand Chrome compliant. Version 1.0 will a product that not only helps track the feedback coming.703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 5
  6. 6. Going Mobilemeans GoingSecure too! By Lt. Cmdr. Chuck AbellT he Defense Information Systems Agency (DISA) recently published policy for mobile devices such as smart phones and tablets which are inincreasingly high demand for use when away from thetraditional workplace. However, the biggest challengeis being able to use the devices to securely accesscontent on a DoD network environment. The DoDPublic Key Infrastructure (PKI) embedded on yourcommon access card (CAC), which is already in useon PC’s and some BlackBerry devices, can now beused with smart phones and tablets. Here’s how!There are two versions to consider. The first these devices. This isis the PKard reader from Thursby Software, new technology, so there are still bugs to be Thursby PKard reader forpriced from $149-$299 depending on the worked out, for example, having to restart use with iPad3 and CACmodel of your iOS device, and connects to your iPad/iPhone periodically. However, wethe 30 pin port on your iPad or iPhone. It would argue that the advantages outweighuses an accompanying app to interface with the aggravation, by giving you accessthe CAC reader and mobile device. Next is to your e-mail and’s contentthe baiMobile 3000MP SCR (Smart Card management system (CMS) while away fromReader) priced from $249 to $299. This the office to file stories and imagery.device uses Bluetooth to connect to anAndroid, iPhone or iPad using a separate For more information on getting plugged insled that holds your CAC. There is a need for to secure communications and mobile weban additional program like PKard browser browsing, check out these links:app to interface, which will cost $119. • pages/downloads/unclass-dod_pke_To access your Outlook web access (OWA) quarterly _fall2012.pdfNMCI account, you will need to acquire • Outlook Web App Mini for iPhone • iPad. DISA continues to run Security • Implementation Guides (STIGs) ios.htmland Security Requirements Guides (SRGs)and your IT or network professionals shouldcheck thoroughly to ensure your systemrequirements meet minimums for securecommunication. We recommend that youtalk with your local contracting technicalrepresentative (CTR) forup to date IT supportbefore making thisinvestment.NPASE-Headquartershas had someexperience with testing baiMobile 3000MP SCR6 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  7. 7. OUTTAKES By Oscar Sosa Digital Camera Technology is Affordable One of the biggest bang-for-the-buck investments the small PA shop can make is having an available, inexpensive point-and-shoot digital camera. A consumer-grade, single-lens reflex camera offers many more options, but is not always needed for basic photography support; awards, ribbon cuttings, interviews. Your first consideration is the cameras megapixel rating. A 6-megapixel camera is good enough for snapshots or web use, however for publication-quality images you should look for at least a 12-megapixel camera. With today’s technology, you should be able to exceed 12 without breaking your budget. Most point-and-shoot cameras support some type of video capture. High resolution video is 1920x1080p and is the preferred video quality for broadcast and documentary use. However, 720p HD is more common in compact digital cameras and will work for most applications. Shooting HD video will also save on post-production, since we can upload it directly from the camera to the Navy’s social media sites with minimal post-production work. HD video is memory intensive, so make sure you purchase memory cards with at least 8-gigabytes of space and have at least three cards available. We recommend a zoom lens with at least a 35mm equivalent wide-angle and about a 150mm telephoto. Optical zoom produces better results over digital zoom. The wide angle is what you are most concerned with, since invariably your needs will rely less on zoom. The following chart compares the still and video resolutions for a few of the more reliable point-and-shoot cameras. Any of these cameras will produce publication-quality still images, news broadcast, and social media ready video. When using any camera consider the following to improve your content for publication. Don’t photograph subjects with security badges on uniforms. Don’t photograph people in front of windows. Pull your subject away from walls to prevent shadows from on-camera flash. Take photos from different angles. Keep moving. Fill the frame with your subject. Keep your backgrounds clean. Encourage wearing the Navy brand or uniforms during community service events. Oh! And always bring extra batteries and flash cards to your shoots. Camera Megapixel Video Lens Price Fuji FinePix S4500 14.0 720p HD 24-720 $150 $200 Canon PowerShot SX500 IS 16.0 720p HD 24-720 $330 $350 Nikon Coolpix L810 16.0 720p HD 22.5-585 $200 $225 Pentax Optio WG-2 16.0 1080p HD 28-140 $250 $275 Samsung WB100 16.2 720p HD 22.3-580 $190 $225 Pentax X-5 16.0 1080p HD 22.3-580 $250 $275 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 7
  8. 8. Broadcast capability overview By Damon Moritz Photo by Damon Moritz As many of you know, DVIDS is an Atlanta-based, Army-run, organization that provides connectivity between the military and the media. The service is delivered through a network of portable Ku-band satellite transmitters, IP based video transmissions and file-based video and photos. They have the facility and the staff to handle our needs all day, every day. Most importantly, they want to bring us aboard.We live in the time of So, let’s dive right in to the world of electronic news gathering, usingnow. Our audience wants our three tiered on YouTube to load We’re fielding: Tier One – Three Streambox Avenir man portable cellular transmitters; Tier Two – Four DVIDSinstantly. Studies show Direct NORSAT terminals; Tier Three – a fully-equipped news van with a fixed 1.4 meter satellite.they aren’t even willing These have all been purchased and we’ve already fielded theto wait two seconds for a Avenir’s and DVIDS Direct systems. The news van is expected by early summer to play. Technology is one thing. Do we have a mission for live engagement?With that in mind, why aren’t we going live?Nothing is more instant than live. Live is where The answer is a resounding yes. In fact, we’re already doing it. We engagethe rest of the world is and here we are exporting… the public and the media in social media realms and we talk to the mediauploading… importing and waiting. on camera all the time.This is why we have developed a multi-tiered live Through the DVIDS network, we can reach the world. We won’t be limited to thebroadcast capability and are starting to field it (sorry national media or fleet concentration area media. We will be able to schedule and deliversea goers, your time will come) with NPASE. video direct to the media in every state and outside our borders. Outreach no longer requires an admiral or seaman to travel to Middle America. We can transmit from theFleetwide, we have a bandwidth issue. You see slow pier in San Diego to a station in New Hampshire. We can also take that video and pushload times on NIPR terminals in the office and it to the Internet where we can engage in direct chat with the viewing audience. Mostat sea. We have great computers, the software we importantly, we get b-roll. Video of ships transiting as well as aircraft taking off andneed and the training to run everything at peak coming home from deployments is highly marketable.performance, but just try to move that 300 MBvideo file from Norfolk to the Pentagon or DMA Through Operations Enduring Freedom and Iraqi Freedom, DVIDS has developed aand that is where the issue lies. The 30 minute to significant capability and Technical Operations Center (TOC). Beyond the ability tothree hour window for exporting and transmitting handle technology, DVIDS can also market, track and report back on content usage.puts us behind the news cycle. This initial push for broadcast capability was funded as a one-time purchase. We will allSo, to go live and alleviate the bandwidth issues, have to work together to keep it employed in order to justify sustained funding.we need to be creative and we need to outsource.We’re going to rely on civilian media proven NPASE has the lead working directly with CHINFO when developing the plan fortechnologies in cellular, Wi-Fi, Ethernet and satellite future manning and sustainment. We are also looking at other activities to assist withtransmission and we’re going to point at Defense engineering and maintenance support. The key is to get out there and be seen.Visual Information Distribution System (DVIDS).8 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  9. 9. Tier 1 - Streambox AvenirThe news van on your backBy Damon MoritzNo one likes to beencumbered by bulkyequipment. TheAvenir is a backpack-mounted, live, videotransmission system. Itrequires no assemblyand can connectto WiFi, Ethernet orcellular networks.The unit is a battery powered, light weight,device that is capable of delivering highquality, real-time HD/SD video.The mobility and performance of Avenirmakes this system ideal for mobile HD/SD newsgathering, sports and events, andemergency response. It is designed to shortenand streamline workflows for both live andrecorded content, field editing tools includingplay/pause, trim to selection, file deletion, andfile uploading within a single package.Within minutes of arriving on scene, anMC can begin transmitting to DVIDS andtherefore reach the world.NPASE is now equipped with three Avenirsand each kit has several IMX batteries andcellular modems from Sprint, Verizon and Photo credit: Left column, bottom photo by Mr. Damon Moritz; RightAT&T to help garner as much bandwidth as column, bottom and center photo by Mr. Damon Moritz. Left column, top and center photo by MCSN Diana Quinlan; Right column, toppossible. Transmitting full frame HD video photo by MCSN Diana Quinlan.can take 5-10 mb/s.Sounds too good to be true, right? Well it is to Following that, we used an Avenir to cover thesome degree. Ever try using your cell phone on Is this the right tool? final homecoming of USS Enterprise (CVNa pier between two aircraft carriers with 5000 65). The unit worked very well and we hadfriends and family all sucking up the available Recently we tried the Avenir in Hawaii a consistent data rate at about 1 mb/s. Thiscellular spectrum? Well that same cellular to cover the decommissioning of the USS required us to transmit a standard definitionspectrum is where the Avenir goes for access. Crommelin (FFG 37). While the Avenir video signal to accommodate the slower data worked at the NPASE detachment, it would rate. The feed went from the pier, to DVIDSIf you can’t connect or obtain 5-10 mb/s, but not connect at the pier. There just wasn’t and then to the U.S. Navy Livestream can get 1 mb, you can scale back the enough cellular connectivity. A subsequentquality of the video. Some video is better than test also showed a lack of cellular signal at the As each appliance is deployed and used we gainno video. There are options to change the Arizona memorial. a better understanding about the geographyresolution, frame rate, data rate, interlacing and capability of the systems. Need a betterand audio quality so that your video goes out. signal? Then move to tier two – next page.703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 9
  10. 10. Tier Two - Bandwidth …Some Assembly RequiredStory and photos by Damon Moritz The Defense Video and Imagery located behind the neighboring ship. This was Distribution System’s mobile satellite, an issue we simply could not overcome and we known as DVIDS Direct, will give a fell back to the Avenir for support. Navy public affairs unit the capability Beyond photos and a compass, there are apps of providing U.S. news media with such as Dishpointer for your iOS or Android real-time, broadcast-quality video, phones. These apps use the built-in camera, photography and print products. GPS and accelerometer to map the device location and orientation. Then they display Units like this have been deployed to a map of the sky you are pointing at with Afghanistan, Iraq, Haiti and other locations to elevations and headings for specific satellites. support real world missions. Another consideration is radiation. There is It is a little bit more complicated than an a no-go cone of radiation danger in front of Avenir, but far more reliable and robust once a the dish when it is energized. So, location modem lock is obtained. selection is paramount. Do not point the dish at people, pets or livestock. This satellite system comes in three somewhat bulky cases and requires anywhere from 20-45 minutes to DVIDS Direct systems are not stand alone assemble. Step by step instructions and an SOP are systems. They have one major requirement – included, which are developed by the manufacturer and power. The power must be clean and stable. are very comprehensive. Once set up, the 40 kw Ku-band This means you need either a generator or satellite dish is ready to point into space. some sort of shore power to operate them. There really isn’t a portable battery that can Then the hard part starts, you need to lock run them reliably. The operator will need to your dish onto the EchoStar 9 satellite. power the laptop, modem, encoder, dish and Depending on where you are, the line of any peripherals such as lights, cameras or sight to the satellite could be at the horizon battery chargers that are necessary for the or almost directly overhead. You really have mission. to rely on simple things like a compass or a photo with the line of sight to help dial in With training, MCs can handle setting up the satellite. (Be careful when pointing at a and operating a DVIDS Direct system and satellite, you could cause interference on a the DVIDS Technical Operations Center television channel or other transmissions.) If (TOC) is great at troubleshooting any issues you are on a pier full of rebar, next to a ship that come up. or in another heavy metal environment, the compass may not function properly. NPASE-W recently carried a CNO’s All Hands call on board Naval Station San Diego. With This was the case at the homecoming for the some technical support from an experienced USS Enterprise (CVN 65). The rebar in the pier crew assigned to the 13th MEU out of Camp affected the compass as much as 45 degrees, Pendleton, the NPASE team was able to and no two compasses showed the same broadcast the event live. readings. When we did find the satellite, it was10 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  11. 11. Tier ThreeNews vanRoad ready and fully self-sufficient By Damon Moritz For the final tier in our broadcast capability we’re going all-in with a Ford E350 van with a satellite dish on the roof, HD encoders, video switchers and audio equipment inside. A is very similar to what your local affiliate or This what? The truck will be easy to operate and no assembly national media outlet would bring on base to cover required: point the dish, push a few buttons and it will an event. They understand live broadcast television find EchoStar 9 (DVIDS channel) or the right satellite to requires a reliable transmission method. connect with specific media outlets. The van will be made by the same people who build Depending on the media’s capability, we may reach out news vans for the civilian media. They have had decades directly to a network or affiliate. High end connectivity of experience building trucks for people who use them like this gives us the ability to reach any media outlet to nearly all day, every day. This van will be Sailor-ready. conduct interviews. In addition to a van and dish, the truck will house a Even when there are no interview subjects, simple day- generator, rack of equipment and monitors, cameras, to-day events such as ship deployments, homecomings cables, communication equipment and more. and exercise activities will be of interest to the media, documentary producers and Navy leadership. While the van will be capable of handling a four-camera shoot with video and audio switching, those complex There is a never ending stream of requests for all things productions will likely be the exception to the rule. Most grey, black, floating, submerging or flying. B-roll of live events will be conducted with a single-Sailor on the Navy platforms is what helps the audience relate to what pier talking to media in his hometown. our subject matter experts are talking about. Without this b-roll, we lose the audience fairly quickly. For the larger events, pre-recorded audio can be played out from an audio-board to aid in narration. There This truck will be delivered to NPASE-East by early will also be two remotely controlled cameras and summer. two shoulder mount ENG cameras along with wired headsets to allow the producer/director to communicate with the camera operators.703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 11
  12. 12. Pentagon Navy-TV Channel 302 By Damon Moritz CHINFO is installing a dedicated television channel for the Navy What does this mean to you? First, Navy audience in the Pentagon. This channel will be a dedicated outlet TV means that your stories, photos, b-roll, delivering Navy news and information to leadership and their staffs. tweets and more will get even more face time with SECNAV, CNO, MCPON and all of their policy writers, action officers, budget planners and the thousands of people who are behind the scenes working hard to get you the equipment, training and money you need at the pointy end. The turn-key solution is a new automated 24/7 HD station with professional motion graphics, scheduling software and integration with Navy social media channels (Facebook and Twitter). This will provide a format to show the latest video, photos and social media content to leadership without burdening computer network resources. In addition to file-based video, the system will also provide an outlet for live video whether it originates in the CHINFO video studio, the Pentagon auditorium or is passed through DVIDS from the fleet. All of the content will contain closed captioning. In concept the desire is to deliver 20-30 minutes of content daily with special events, training and a continuous feed from social media accounts. At the outset, the channel will be offered to the Pentagon reservation. This service will reach approximately 4,000 cable drops serving more than 26,000 government employees and service members. Downrange plans include extending the content to fleet concentration areas and delivering live feed capability to the Direct To Sailor (DTS) satellite TV system. This will mean CNO and MCPON can have more frequent and timely contact with you and your command. It will be a method for a virtual fleet-wide, all-hands call. The feed could also be delivered over the NIPR net using the Global Content Delivery Service streaming video service which is operated by DISA.12 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  13. 13. The KIOSKStory and photos by Oscar SosaThe new Navy kiosk located in thePentagon, on the fourth deck A-ringapex between corridors three andfour, is the latest venue to showcasecontent from the fleet. The displayincorporates Navy history andheritage with modern technology. Three flat-screen television sets rotate a series of still images and video received by Navy Media Content Services (OI- 2), with the largest of the three screens airing Navy-TV, Pentagon channel 302. Within the display are historic artifacts, including planking removed from USS Constitution and a World War II-era spyglass and signal light. The display will be updated with multimedia productions and photos of the day produced by our mass communication specialists. Artifacts will be replaced within the display as they become available from various sources, including Navy History and Heritage Command, private individuals and naval archives. The display is in a heavily traveled part of the Pentagon, where tour groups, journalists, Pentagon employees and Navy leadership frequently pass. The kiosk is a perfect outlet for multimedia presentations, slideshows, picture stories, feature productions and any other visual content that tells the Navy story. If you are ever in the Pentagon, be sure to stop and see“your” work in action.703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 13
  14. 14. and th e by Lt. Mike Hatfield I green for ordnance, they have lots of crossbows and arrows, but they are red for training…they can’t shoot. The other five teams are green in training but yellow in ordnance. So you issue the order to have the magine waking up to the news supplies from the bad shooters given to the good shooters and deploy your teams to lay the anti-apocalyptic smack down. that a zombie apocalypse has Navy Public Affairs Support Element (NPASE) is unique in the Navy begun, and you are in charge of PA enterprise as the only CHINFO unit with its own direct reporting to DRRS-N. In the past, NPASE had to rely on qualitative data, or mounting a military response. You opinions based on observation, for readiness assessments. This meant if zombies mined the strait of Norrath and NPASE deployed on a mine have very little time to react and countermeasure ship to gather imagery of demining ops, the only way NPASE could have assessed its capabilities was to ask the OIC, Chief or even less time to gather data before LPO for their opinion of whether or not the team was ready. reacting. It’s a zombie attack, after all. There’s nothing wrong with doing business that way in the short term, but by formally reporting readiness in DRRS-N, NPASE speaks the You need to know what capabilities you have, where they are located same language as the rest of the Navy in terms of readiness. Reporting and how equipped, trained and ready for battle they are at this moment. via DRRS-N helps NPASE justify manning, equipment and budget requests by showing quantitative data to support decision making, like The Defense Readiness Reporting System (DRRS) is the defense any other operational command. department’s one-stop shop (okay, database) for answering these questions. DRRS-N is Navy specific. Think of it like a stoplight with How does NPASE gather the quantitative data in to update DRRS-N red, yellow and green lights representing each unit’s readiness in key in the first place? The answer is a little complex…but let’s get back to functional areas. the zombies. Since you know you’ll need crossbow units to mow down the initial The first wave of zombies was mowed down by your crossbow teams. wave of undead, you look at DRRS-N and find five of ten crossbow units The demining operation is complete, and we now have awesome14 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  15. 15. imagery of zombie parts flying everywhere and sea lanes wide open Additionally, ASM can track things like immunizations, passports, andagain. There’s a lull in the zombie spawning giving you time to assess licenses or anything else you might need to ensure you are ready tolessons learned and regroup for the next wave. deploy. ASM coordinates its data with other authoritative data sources such as Navy Knowledge Online, Fleet Training Management andYou’ve learned you have to hit the zombies squarely between the eyes or Planning System (FLTMPS), Total Workforce Management System etc.otherwise incapacitate their brains in order to snuff them out. So youdevelop a Navy Mission Essential Task (NMET) called Zombie Snuffing, So once you have completed all the training requirements to achieve thewhich you will train to in order to make sure your second wave of certification of Master Zombie Killer, ASM will send this informationdeployers are ready. to FLTMPS and show that you now hold this certification. By using the MC PQS, Non-Resident Training Courses, On the Job Training andNPASE uses NMETs to quantitatively determine readiness for a mission. performance review tasks, NPASE can objectively know whether or notFor example, a DDG Sea Operational Detachment (SEAOPDET) Sailor each of its Sailors and SEAOPDETs are manned, equipped and traineddeploying to conduct anti-zombie ops off the coast of Azeroth will need for their assigned have the capability to shoot nighttime video and photography, sincemany zombie events happen after dusk. So prior to deployment, NPASE While the fictional zombies still rely on purely qualitative data to focuscan assign nighttime video/photo capability as an NMET and train to their training efforts (“Does Zombie drag leg good?” asks zombie N7),that standard. NPASE is using state-of-the art training tools focused on each Sailor and how their training aligns with the mission.The system NPASE uses to track each individual’s training is calledAdvanced Skills Management (ASM). Think of ASM like a digital PQS By adopting the same tools used by the operational units throughoutand task list database. When you log into ASM you see you have been the rest of DOD, NPASE speaks the same respected language and isassigned a number of training tasks and events which will prepare you able to ensure that readiness reporting is accurate, timely and above all om bi e s b e w ar e !for your upcoming deployment. By knowing exactly which NMETs are useful to mission planning and execution. Zneeded for your upcoming deployment, ASM creates a tailored trainingplan individually suited to you and your mission. 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 15
  16. 16. [AP Style Guide7 Deadly Sins (Back to Basics) ][ Schedule of Events CHINFO All Hands Call | Feb. 25th, 2013 @ 11:00 ]Internet vs. WWW It’s Internet, not internet. You should WEB-EX Event Center Log-in information will becapitalize Internet, just as you should capitalize World Wide provided shortly before event.Web. Upon second reference, the Net and the Web areacceptable. But don’t confuse the two. The Web exists on the DOD Visual Information Production Awards for 2012Internet, just as other applications, like email, exist on the Internet. Capitalized when used directly before a person’s name,such as Chief of Naval Operations Adm. Jonathan Greenert. The 2012 Military Photographer of the YearWhen the title follows the name, it is not capitalized and is set 19-20 March by commas. The 2012 Military Graphic Artist of the YearState Abbreviations AP style does not use the postal codesused when you mail a letter. It’s Nashville, Tenn., not Nashville, 18 March 2013.TN. Years ago I photocopied the list of state abbreviations from The 2012 Military Videographer of the Yearmy stylebook and it always occupies a spot in the corner of myoffice bulletin board for quick reference. 21 March 2013.Over v. more than Over refers to spatial relationships: The National Association of Broadcasters (NAB) Conferencesclock hangs over the mantle. More than is preferred with April 6 – 11, 2013 Exhibits April 8 – 11numerals: There were more than 1,000 people at the event. Theyraised more than $1 million. Las Vegas Convention Center, Las Vegas, Nevada USANumbers Write out numbers up to nine and use numerals for and above. Photoshop World Conference and ExpoMonths and seasons When using a month with a specific www.photoshopworld.comdate, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov. and Dec.,and spell out when using alone or with just a year. Hint: The Orlando, Fla. April 17-19, 2013months never abbreviated fall chronologically and are five lettersor fewer – March, April, May, June and July. The seasons – winter, 21st Annual Military Photography Workshopspring, summer and fall – are never capitalized. 16 to 22 June 2013United States, U.S. An easy way to remember the difference: Deadline for applications to attend is April 19, 2013United States as a noun; U.S. as an adjective. The United States For more information on eligibility e-mail:is a country; I travel with my U.S. documents. LINKS to KNOW Digital Photography Tips & Tutorials The Network For Photographers Here is a new site where you can share photography Great site for photography basics, tips, photography experiences at all levels. Integrated with FLICKR e-books, and free step-by-step tutorials. you can also transfer to and take advantage of unlimited storage. Go here for photography tips and techniques, photography industry news, and information on top selling cameras, lenses, software and more. Cut & Fold Behind The Scenes Behind the scenes video of a Photoshop cut and fold creation, from shooting to Now You Can Shift the Perspective of Your Lytro Photos final photo. The post production took Lytro made a name for itself with its shoot-first- Photo by MC2 Kenneth Abbate about 15 hours, the clip contains a focus-later photos, by a new kind of photography selection of that process played that captures an entire “light field” of a scene. Now, back at 80 times normal speed. Lytro is going beyond just refocusing, enabling users to shift the perspective of their photos. All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement. 16 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD