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September 2, 2009 How Integrated Web Analytics Can Improve Website Performance and ROI #intanalytics
Integrated Analytics - Improve Site Performance and ROI Presented by: Brett Zucker Executive Vice President &  Chief Technology Officer Bridgeline Software Brian Bolton Vice President of Marketing Bridgeline Software
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Web Analytics include improved marketing effectiveness, elevated customer satisfaction, and new revenue opportunities
About Bridgeline Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
iAPPS – Powerful, Integrated, Web Management Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Have Over 600 Quality Customers
Introduction ,[object Object],[object Object],[object Object],Integrated Web Analytics Can Help Drive Persuasive Content, Lower Costs and Improve Overall Website ROI
 
Drive Persuasive Content on Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Integrated Analytics helps drive persuasive content on your website 1
Persuasive Content on Every Page Can Improve ROI ,[object Object],[object Object],[object Object],Getting the most persuasive content on every web page can improve your website ROI 2
Drill into User Level Experience User level tracking allows extremely targeted content delivery 3 ,[object Object],[object Object],[object Object]
Instantly Notify Content Owners of Request Changes ,[object Object],[object Object],[object Object],Content authors can be guided by analytics in real time 4
Eliminates the “Action Chasm” ,[object Object],[object Object],[object Object],Integrating analytics with your CMS eliminates the “action chasm” 5 Integrated  VS   Standalone
Correlate Web Page Design and Metrics More Clearly ,[object Object],[object Object],[object Object],Integrated analytics helps you visualize the relationship between web page design and metrics more clearly 6
Integrated Analytics Saves Time and Money ,[object Object],[object Object],[object Object],[object Object],[object Object],Integrated analytics saves time and money 7
More Reliable Analytics Data Without Manual Page Tagging ,[object Object],[object Object],[object Object],[object Object],[object Object],Metrics can be reliably measured, all the time, for every page on your website without manual page tagging 8
Shorten The Learning Curve ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],An integrated suite of web applications can greatly shorten the learning curve 9 Integrated  VS   Standalone
Simplifies Your IT Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],Simplifies your IT infrastructure 10
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Integrated analytics and content management provides tremendous value
Thank You ® Brett Zucker Executive Vice President &  Chief Technology Officer Bridgeline Software (212) 201-5667 Brian Bolton Vice President of Marketing Bridgeline Software (781) 497-3030 www.bridgelinesw.com blog.bridgelinesw.com

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How Integrated Web Analytics Can Improve Website Performance and ROI

  • 1. September 2, 2009 How Integrated Web Analytics Can Improve Website Performance and ROI #intanalytics
  • 2. Integrated Analytics - Improve Site Performance and ROI Presented by: Brett Zucker Executive Vice President & Chief Technology Officer Bridgeline Software Brian Bolton Vice President of Marketing Bridgeline Software
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  • 6. We Have Over 600 Quality Customers
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  • 20. Thank You ® Brett Zucker Executive Vice President & Chief Technology Officer Bridgeline Software (212) 201-5667 Brian Bolton Vice President of Marketing Bridgeline Software (781) 497-3030 www.bridgelinesw.com blog.bridgelinesw.com

Editor's Notes

  1. Thank you for allowing me to introduce to you Bridgeline. This is a brief introductory presentation, that has about a dozen slides and shouldn’t take more then 10-12 minutes; then I am anxious to learn more about your web based initiatives and requirements.
  2. Bridgeline helps organizations like yours achieve or exceed their business related initiatives by leveraging interactive technologies. We have developed an integrated suite of web application management software that combined with our award winning interactive technology capabilities, provide you with powerful end to end solutions. If you were to ask our customers what we do, the Washington Redskins will tell you that we helped them to maximize their online revenue and improve their customer loyalty. The Berkshire Life Insurance Company will tell you we helped them to streamline their operations, reduce administrative cost, and dramatically enhance online registration. Others like Omgeo and the Marriott will tell you we helped them enhance employee knowledge and productivity with online learning solutions. Bridgeline is a growing organization with multiple locations in the United States, and a quality development team in Bangalore India. We have over 600 active customers and I am pleased to inform you that despite the current weak economic environment, we are having a record year (both in revenues and in profits).
  3. Bridgeline helps organizations like yours achieve or exceed their business related initiatives by leveraging interactive technologies. We have developed an integrated suite of web application management software that combined with our award winning interactive technology capabilities, provide you with powerful end to end solutions. If you were to ask our customers what we do, the Washington Redskins will tell you that we helped them to maximize their online revenue and improve their customer loyalty. The Berkshire Life Insurance Company will tell you we helped them to streamline their operations, reduce administrative cost, and dramatically enhance online registration. Others like Omgeo and the Marriott will tell you we helped them enhance employee knowledge and productivity with online learning solutions. Bridgeline is a growing organization with multiple locations in the United States, and a quality development team in Bangalore India. We have over 600 active customers and I am pleased to inform you that despite the current weak economic environment, we are having a record year (both in revenues and in profits).
  4. Of course you need the power to market to your customers and your prospects. iAPPS Marketier provides eMail campaign management, pay per click campaign management, eNews letter templates, and online event registration capabilities. To increase the interaction with the visitors to your site you have the ability to create online surveys and polls. Once again, iAPPS Marketier deeply integrates with Commerce, Analytics, and Content Manager providing you with powerful market intelligence.
  5. Bridgeline has over 600 active customers. Many of these are some of the most recognized brand names in the world. One important note is that 65% of our revenue comes from repeat business! Bridgeline customers stay with us and we are an organization that is committed to our customers long-term success. Bridgeline has developed hundreds of web sites and web applications with complex content management and eCommerce requirements. What does this mean to you? This means we can bring this experience, depth, and successful track record to your organization.
  6. Bridgeline helps organizations like yours achieve or exceed their business related initiatives by leveraging interactive technologies. We have developed an integrated suite of web application management software that combined with our award winning interactive technology capabilities, provide you with powerful end to end solutions. If you were to ask our customers what we do, the Washington Redskins will tell you that we helped them to maximize their online revenue and improve their customer loyalty. The Berkshire Life Insurance Company will tell you we helped them to streamline their operations, reduce administrative cost, and dramatically enhance online registration. Others like Omgeo and the Marriott will tell you we helped them enhance employee knowledge and productivity with online learning solutions. Bridgeline is a growing organization with multiple locations in the United States, and a quality development team in Bangalore India. We have over 600 active customers and I am pleased to inform you that despite the current weak economic environment, we are having a record year (both in revenues and in profits).
  7. Shut up, listen intently, and take notes. Dig for pain! Dig for pain! Dig for pain!