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NAMA Power Luncheon, October 2015: Innovations in Video
Our innovative panel of video marketing and storytelling experts discusses trends in their field. Check out this collection of some of their favorite examples of video storytelling.
What High School Teaches Us About Journalism
Tennessee High School Press Association Awards Day 2012: Keynote Address. This is Knight Stivender's presentation.
Basic news writing
This document provides an overview of the basics of news writing. It discusses what news writing is, how to write headlines and leads, the structure of news stories, and style considerations. Key points include: news writing gives the reader important information; headlines should be concise and attract readers; leads should summarize the key details in 1-2 sentences; the body provides additional context and quotes; and stories follow an inverted pyramid structure from most to least important information. Grammar, word choice, attribution and other writing techniques are also addressed.
Leads and ledes any way you spell it, it's still the same.
The document provides information about writing effective news leads or introductions to journalistic articles. It discusses the purpose of leads, which is to give readers the main points of the story in a concise way to grab their interest. Leads should be no more than 30-35 words. The document outlines the basic types of leads, including summary, narrative, descriptive, direct quotation, question, exclamatory, contrast, suspended interest, and allusion leads. It provides examples and guidelines for when each type is most effective. The document concludes with a checklist for writing strong leads.
What is journalism.2014.stratt.mod.
This document provides an overview of key concepts in journalism. It begins with a list of common journalism terms and concepts. It then provides brief historical summaries of milestones in the development of press freedom, including the early colonial period with censorship of newspapers, the Peter Zenger case which established truth as a defense against libel, and the inclusion of freedom of the press in the US Constitution. The document also discusses the development of yellow journalism and muckraking journalism. It concludes with descriptions of the different types of news stories and features articles as well as elements of writing such as the inverted pyramid structure and headlines.
Nut Graf Writing, The Second Paragraph
This document defines and provides examples of a "nut graf", which is a paragraph that follows the lede (introductory paragraph) in a news story and summarizes the essential theme or key points of the story in a concise manner. A nut graf justifies the relevance of the story, provides context, and explains any missing details like who, what, when, where or why. It ensures readers understand the importance or newsworthiness of the story. The nut graf is sometimes longer than a single paragraph but should be under two paragraphs. Examples provided demonstrate how a nut graf can expand on the lede or provide background for why the story matters.
Quotations and attributions in journalism
The document provides guidance on proper use of quotations in writing. It outlines 8 basic rules for using quotations, including never inventing quotes and always attributing statements. It also discusses direct, indirect, paraphrased and partial quotations. The document advises choosing quotes wisely and cleaning up grammar if needed. Sources should be used cautiously and anonymously only in rare cases. Proper attribution and verification of information is important.
Case study: Cincinnati
This document summarizes the Enquirer Brandview Ad Solution, which allows brands to run native advertising content within the Enquirer's editorial content. It provides brands with opportunities to run thought leadership articles and branded content across the Enquirer's print and digital platforms. The summary highlights key details like the platforms available, audience reach metrics, content delivery schedule, success metrics reporting, and guidelines for content submission and approval.
Recommended
NAMA Power Luncheon, October 2015: Innovations in Video
Our innovative panel of video marketing and storytelling experts discusses trends in their field. Check out this collection of some of their favorite examples of video storytelling.
What High School Teaches Us About Journalism
Tennessee High School Press Association Awards Day 2012: Keynote Address. This is Knight Stivender's presentation.
Basic news writing
This document provides an overview of the basics of news writing. It discusses what news writing is, how to write headlines and leads, the structure of news stories, and style considerations. Key points include: news writing gives the reader important information; headlines should be concise and attract readers; leads should summarize the key details in 1-2 sentences; the body provides additional context and quotes; and stories follow an inverted pyramid structure from most to least important information. Grammar, word choice, attribution and other writing techniques are also addressed.
Leads and ledes any way you spell it, it's still the same.
The document provides information about writing effective news leads or introductions to journalistic articles. It discusses the purpose of leads, which is to give readers the main points of the story in a concise way to grab their interest. Leads should be no more than 30-35 words. The document outlines the basic types of leads, including summary, narrative, descriptive, direct quotation, question, exclamatory, contrast, suspended interest, and allusion leads. It provides examples and guidelines for when each type is most effective. The document concludes with a checklist for writing strong leads.
What is journalism.2014.stratt.mod.
This document provides an overview of key concepts in journalism. It begins with a list of common journalism terms and concepts. It then provides brief historical summaries of milestones in the development of press freedom, including the early colonial period with censorship of newspapers, the Peter Zenger case which established truth as a defense against libel, and the inclusion of freedom of the press in the US Constitution. The document also discusses the development of yellow journalism and muckraking journalism. It concludes with descriptions of the different types of news stories and features articles as well as elements of writing such as the inverted pyramid structure and headlines.
Nut Graf Writing, The Second Paragraph
This document defines and provides examples of a "nut graf", which is a paragraph that follows the lede (introductory paragraph) in a news story and summarizes the essential theme or key points of the story in a concise manner. A nut graf justifies the relevance of the story, provides context, and explains any missing details like who, what, when, where or why. It ensures readers understand the importance or newsworthiness of the story. The nut graf is sometimes longer than a single paragraph but should be under two paragraphs. Examples provided demonstrate how a nut graf can expand on the lede or provide background for why the story matters.
Quotations and attributions in journalism
The document provides guidance on proper use of quotations in writing. It outlines 8 basic rules for using quotations, including never inventing quotes and always attributing statements. It also discusses direct, indirect, paraphrased and partial quotations. The document advises choosing quotes wisely and cleaning up grammar if needed. Sources should be used cautiously and anonymously only in rare cases. Proper attribution and verification of information is important.
Case study: Cincinnati
This document summarizes the Enquirer Brandview Ad Solution, which allows brands to run native advertising content within the Enquirer's editorial content. It provides brands with opportunities to run thought leadership articles and branded content across the Enquirer's print and digital platforms. The summary highlights key details like the platforms available, audience reach metrics, content delivery schedule, success metrics reporting, and guidelines for content submission and approval.
Case study: Nashville entertainment example
This document describes a hybrid content marketing case study of a custom event and native content campaign for a liquor brand.
The magazine leveraged multiple sponsor clients to produce a "Bartender Bash" event that highlighted the liquor client. They traded the venue and supplies for the event in exchange for editorial content. Revenue came from sponsorship sales and ticket sales.
The event was well-received and generated $12-15k annually for the magazine. Challenges included coordinating sponsors and planning logistics, but the successes demonstrated this scalable model's ability to promote clients through events and editorial exposure.
Case Study: Green Bay healthcare company
The document discusses a content marketing case study for Prevea Health's GameChanger program. It describes how a needs assessment found the program was missing lasting impact. A multi-media solution was proposed to tell the stories of GameChangers through a series of newspaper broadsheets and digital ads. The approach generated $44,000 in revenue over 4 weeks and Prevea Health was pleased with the results and workflow. Challenges included a short timeline but clear expectations helped complete the project on schedule.
10 (Ok, 12) Things You Didn't Know About The Tennessean
We've been around more than a century, and we are Nashville / Tennessee's most trusted source for news and information. But some things about The Tennessean may surprise you.
Multimedia for anyone
Examples of tools Tennessean / Gannett journalists can use to create dynamic multimedia presentations without development skills.
I am a Tennessean
I am a Tennessean who takes pride in Tennessee's musical heritage, southern hospitality, and volunteer spirit. I get angry about intolerance and problems with the education system. I get excited about innovation, football season, and Nashville's growth. I love my family, talented musicians, and the generous spirit of Tennesseans. I wish more people showed love and that Opryland and a new baseball park existed. I hope positive changes continue and my children are proud Tennesseans. I think it's ridiculous wine can't be bought in grocery stores and when discussion turns to discord. I remember only three TV channels, Davis Kidd department store, and when Nashville had a small-town feel. I can
User Engagement is Like Dating
This short document discusses relationships and suggests that while lust is easy and love is hard, like is the most important aspect of a relationship. It quotes Carl Reiner as saying "Lust is easy. Love is hard. Like is most important." and ends by asking if the reader has any questions.
Nashville Rising: Using lessons from the flood to improve communities in the ...
Slides from my Nashville PodCamp 2011 (pcn11) presentation on using lessons learned from the May floods to tackle ongoing community problems.
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Case study: Nashville entertainment example
This document describes a hybrid content marketing case study of a custom event and native content campaign for a liquor brand.
The magazine leveraged multiple sponsor clients to produce a "Bartender Bash" event that highlighted the liquor client. They traded the venue and supplies for the event in exchange for editorial content. Revenue came from sponsorship sales and ticket sales.
The event was well-received and generated $12-15k annually for the magazine. Challenges included coordinating sponsors and planning logistics, but the successes demonstrated this scalable model's ability to promote clients through events and editorial exposure.
Case Study: Green Bay healthcare company
The document discusses a content marketing case study for Prevea Health's GameChanger program. It describes how a needs assessment found the program was missing lasting impact. A multi-media solution was proposed to tell the stories of GameChangers through a series of newspaper broadsheets and digital ads. The approach generated $44,000 in revenue over 4 weeks and Prevea Health was pleased with the results and workflow. Challenges included a short timeline but clear expectations helped complete the project on schedule.
10 (Ok, 12) Things You Didn't Know About The Tennessean
We've been around more than a century, and we are Nashville / Tennessee's most trusted source for news and information. But some things about The Tennessean may surprise you.
Multimedia for anyone
Examples of tools Tennessean / Gannett journalists can use to create dynamic multimedia presentations without development skills.
I am a Tennessean
I am a Tennessean who takes pride in Tennessee's musical heritage, southern hospitality, and volunteer spirit. I get angry about intolerance and problems with the education system. I get excited about innovation, football season, and Nashville's growth. I love my family, talented musicians, and the generous spirit of Tennesseans. I wish more people showed love and that Opryland and a new baseball park existed. I hope positive changes continue and my children are proud Tennesseans. I think it's ridiculous wine can't be bought in grocery stores and when discussion turns to discord. I remember only three TV channels, Davis Kidd department store, and when Nashville had a small-town feel. I can
User Engagement is Like Dating
This short document discusses relationships and suggests that while lust is easy and love is hard, like is the most important aspect of a relationship. It quotes Carl Reiner as saying "Lust is easy. Love is hard. Like is most important." and ends by asking if the reader has any questions.
Nashville Rising: Using lessons from the flood to improve communities in the ...
Slides from my Nashville PodCamp 2011 (pcn11) presentation on using lessons learned from the May floods to tackle ongoing community problems.
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10 (Ok, 12) Things You Didn't Know About The Tennessean
10 (Ok, 12) Things You Didn't Know About The Tennessean
Nashville Rising: Using lessons from the flood to improve communities in the ...
Nashville Rising: Using lessons from the flood to improve communities in the ...