The document outlines the national health campaigns launched by the Ministry of Health, India, since April 2005, aiming to integrate AYUSH practices into healthcare for better public health outcomes. It details various objectives such as reducing maternal and infant mortality, promoting healthy lifestyles, and enhancing awareness about nutrition and local health practices. The campaigns include programs for anemia control, school health initiatives, and community outreach to address communicable diseases and malnutrition, emphasizing the importance of AYUSH in India's healthcare system.

1. NATIONAL HEALTH
CAMPAIGNS OF AYUSH
D R S O U M YA P
F I N A L Y E A R P G S C H O L A R

2. CONTENTS
• Introduction
• National health campaign
• Aim and objectives
• Ayush rural health
• Ayush programme sin different states
• Ayush campaigns
• Vision for Ayush
• Conclusion

3. INTRODUCTION
• The ministry of health, Government of India, central health council launch programs
aimed at controlling or eradicating diseases which cause considerable morbidity and
mortality in India.
• Health campaign is a type of media campaign which attempts to promote public health
by making new health interventions available
• National health mission was launched nation wide on 12th April 2005 under the
department of health and family welfare.
• It aims at improving and correcting the deficiencies in the health care delivery system
with a focus on integrating all the available healthcare facilities like ayush along with
ongoing vertical programmes.

4. NATIONAL HEALTH CAMPAIGN
National Health Campaign was launched nationwide on 12 April 2005 under the
Department of Health and Family Welfare.
• The purpose of the National Health Campaign is to try to integrate Ayush practices into
running programs to improve and improve innovations in the health care system. The
National Health Campaign is an effort to deliver better health services by incorporating
sectoral reforms.
• An important role of the AYUSH practitioner is to make people aware of the good
nutrition and nutritional supplements available in the region, such as fruit, vegetables
and whole grains.

5. PURPOSE
• Adding Allopathic and Ayush treatment to general public
• Decrease in mother mortality
• Conduct mother and child health and universal vaccination programs to ensure that
food and nutrition are universally accessible to the general public ,to ensure hygiene
and health.
• Communicable and non communicable disease prevention and control of endemic
diseases.
• Providing comprehensive integrated primary care services to general public .
• Creating stability and balance in the population and gender and demographics.
• Promoting adaptation of healthy lifestyle

6. AIM
• Mainstreaming of Ayush
- co location services with allopathy
- appointment of Ayush doctors
• Integrity of Ayush medicine.
- include Ayush medicine in Asha kit. Ex: punarnav mandoora
- supply of Ayush medicines at subcentres, phc/chc.
• Need for educational research.
- drug standardization research
• Public awareness
speciality clinics and therapy centres
Ayush camps.
• Ayush doctor at PHC
- 2 doctor phc- 1 Ayush ,1 Allopathy

7. THE SUPPLEMENTARY OBJECTIVES OF THE NATIONAL HEALTH CAMPAIGN AYU SH
PROGRAM ARE:
• Reviving local health practices as the mainstay of Ayush.
• To regulate private and informal rural medical practitioners and to disengage the masses
with affordable rates.
• Restoring health care and medical ethics, including rural health issues, by resetting
medical education
• Ensuring access to affordable high quality hospital treatment and social health insurance
for the poor.

8. ACTIVITIES:
• 1. The AYUSH medicines are being distributed to the public in the Primary Health
Center / Community Health Center / Taluk Public Hospital / District Public Hospital /
Panchkarma Unit.
• 2. To raise awareness among the general public on the use of radio broadcasting and
bus branding under the Education and Communication Program.
• 3. Conducting training programs for AYUSH doctors

9. AYUSH RURAL HEALTH
OBJECTIVE:
• To spread awareness within community for practice of those dietary habits and life styles
as described in AYUSH Systems of Medicine which help in preventing disease and
promoting health.
• To advice people for preservation and cultivation of those herbs which are found in their
surroundings by explaining them their medicinal values.
• To advice people about common ailments and its cure thorough use of herbs found in
their localities.
• To raise campaign against communicable diseases like Malaria, T.B., Diarrhea etc. and
measures for their prevention and treatment.
• Organization of Yoga Camps, cultural activities through street plays etc. may be
conducted.

10. • Most of health problems that suffer in rural areas are similar to urban slums and they are
easily treatable and preventable.
• One of the Ayurvedic products known as Punarnavadi Mandura has been included in the
ASHA kit for the management of anaemia at the community level.
• The potential of AYUSH drugs to tackle community health problems resulting from
nutritional deficiencies, epidemics and vector-borne diseases has been widely recognized
• Government of India has recognized some of the principles and therapeutics of Ayurveda
as a mode of intervention to community health problems, i.e.Ksharasutra therapy for
anorectal disorders, Rasayana Chikitsa (rejuvinative therapy) for senile degenerative
disorder, etc.

11. • ASHA is provided with a drug kit containing a set of
drugs/equipment and products that enable her to provide
basic level care and enhance her credibility in the
community. The drug kits mainly contain drugs for minor
ailments. She is also provided with a Home Based
Newborn Care kit for providing growth assessment of
newborn care after training in 6th & 7th module. The list
of drugs and equipments is given below-
• No. Contents of Drug KIT
• 1. DDK for Clean deliveries at home
• 2. Tab. Paracetamol
• 3. Paracetamol syrup
• 4. Tab. Iron Folic Acid (L)
• 5. Tab. Punarvadu Mandur (ISM Preparation of
Iron)
• 6. Tab. Dicyclomine
• 7. Tetracycline ointment
• 8. Zinc Tablets
• 9. Povidine Ointment Tube
• 11. Cotrimoxazole syrup
• 12. Paediatric Cotrimoxazole tablets
• 13. ORS Packets
• 14. Condoms
• 15. Oral pills (In cycles)
• 16. Spirit
• 17. Soap
• 18. Sterilized Cotton
• 19. Bandages, 4cm X 4 meters
• 20. Nischay Kit
• 21. Rapid Diagnostic Kit
• 22. Slides for Malaria & Lancets
• 23. Emergency Contraceptive Pill
• 24. Sanitary napkins (to promote
Menstrual Hygiene amongst adolescent
girls)
Asha kit

12. AYUSH PROGRAMMES IN DIFFRERNT STATES.
• Ayurved Gram – Chattisgarh and gujarath.
• School yoga, AYUSH School health –Orissa, Punjab.
• Dadi Maa ki Batua – Jammu & Kashmir
• Gyan ki Potli, AYUSH Call centre – Madhyapradesh
• AYUSH Call center, Suposhanam – Tripura
• AYUSH Epidemic cell – Tamilnadu, Kerala
• The IPHS prescribes setting up of a herbal garden in sub centre and PHC premise within the available
space.
• Jharkhand,Himachalpradesh, J&K and Orissa mentioned about utilization of AYUSH doctors in mobile
medical unit.
• Tamilnadu and Keral are using AYUSH services for the prevention and control of epidemics e.g. use of
Homoeopathy for controlling Chikungunya outbreak.
• RAECH (Rapid action epidemic cell of Homoeopathy) is a major AYUSH initiative highlighted in Kerala
PIP (NRHM, 2008; NRHM, 2009 and NRHM, 2010)

13. NATIONAL HEALTH OUTCOME GOALS
• Reduction in infant mortality rate
• Reduction in maternal mortality rate
• Reduction in total fertility rate
• Reduction in under nutrition among children
• Reduction in anaemia prevalence among women and girls

14. AYUSH CAMPAIGNS
• Specialty Clinics/Wards- Ksharasutra clinics for ano-rectal disorders and Panchakarma therapy
for intensive and specialized treatment have been mentioned by half of the states in their PIP
(NRHM, 2008; NRHM, 2009 and NRHM, 2010).
• Geriatric campaign
• Antianemia campaign
• Ksharasutra campaign.
• Ayush nutrition programme
• Ayush for immunity campaign
• Poshan abhiyan
• Fit india campaign
• International yoga campaign
• Ayush school programme
• Svasthya rakshana programme
• Concious campaign
• Other ayush services

15. GERIATRIC CAMPAIGN
• The National Campaign is aimed at generating awareness in private & public circles
on strengths of Ayurveda & Siddha in Geriatric health care which benefit the elderly
population.
• •The objectives of the workshop is to sensitize policymakers, parliamentarians,
professionals viz. eminent scientists, social scientists, Ayurveda, Siddha & Allopathic
physicians of other traditions of medicines working at primary, secondary & tertiary
health care setups concerning the strength and merits of Ayurveda & Siddha in catering
health care services to elderly population
• Weekly special geriatric opd on every Wednesday at 27 ccras Ayurveda and siddha institute.
• Classical formulation aadvised for promotion of health
1. Brahma rasayan
2. Ashvagandha rasayan
3. Maha Tripahal grutha
4. Chyavanaprash
5. Agastya rasayan

16. KSHARA SUTRA CAMPAIGN
Objective:
• To create awareness among the Ayurvedic / Unani / Allopathic surgeons and sensitize
them for adaptation of this technique.
• To provide a platform for exchange of knowledge and orientation of knowledge
concerning the merits and scope of Ksharasutra therapy among the Ayurvedic / Unani /
Allopathic surgeons
• To discuss the feasibility of integration of ksharasutra techniques with conventional
surgical setups.
• To provide the minimum requirements to setup Ano-rectal specialty clinics in Ayurvedic
/ Unani / Allopathic setups at State, District, CHC/PHC level for wider acceptance of
these techniques.

17. ANAEMIA CONTROL PROGRAMME
• BENEFICIARY
• Pregnant women,
• Nursing mothers,
• Women acceptors to terminal methods and IUD.
• children 5 years
• Daily dose of iron and folic acid tablets
• women:80mg ferrous sulfate+0.5 mg folic acid.
• Children:180mg ferrous sulfate+0.1 mg folic acid.(2ml liquid )

18. • INTERVENTIONS:
• The ANEMIA MUKT BHARAT strategy is a universal strategy and will focus on the following
interventions:
• Prophylactic Iron and Folic Acid supplementation
• Deworming
• Iron Folic Acid supplementation and deworming
• Appropriate infant and young child feeding practices,
• Increase in intake of iron-rich food through diet diversity/quantity/frequency and/or fortified
foods with focus on harnessing locally available resources and
• Ensuring delayed cord clamping after delivery (by 3 minutes) in health facilities
• Testing and treatment of anemia, using digital methods and point of care treatment, with
special focus on pregnant women and school-going adolescents
• Mandatory provision of Iron and Folic Acid fortified foods in government-funded public health
programmes
• Intensifying awareness, screening and treatment of non-nutritional causes of anemia in endemic
pockets, with special focus on malaria, haemoglobinopathies
• Prophylactic Iron Folic Acid supplementation given to children, adolescents, women of
reproductive age and pregnant women, irrespective of anemia is a key continued intervention

19. SCHOOL HEALTH PROGRAMME
• Aims and objectives
• Promotion of positive health
• Prevention of disease
• Timely diagnosis, treatment and follow up
• Health education to Inculcate awareness about good and bad health.
• Availability of healthful environment

20. AYUSH SCHOOL PROGRAMME
• School Yoga
• programme and Yoga camps are some of the AYUSH health programmes mentioned by
states like Orissa, Punjab and Andhrapradesh.
• Tripura being little ahead mentions about sensitization of primary school teachers
regarding the importance of Yoga.
• Rajasthan mentions about ‘SUPOSHANAM’ a community nutrition programme for tribal
women and Ayurved mobile units (NRHM, 2008; NRHM, 2009 and NRHM, 2010).
• The main focus of School Health Programme through AYUSH is to address the health
needs of School going Children both physical and mental through providing AYUSH
services including Yoga and counselling.
• RBSK – Rashtriya Bala Swasthya Karyakram.

21. SWASTHYA RAKSHAN PROGRAMME
• It was launched in October, 2015. on the lines of ‘Swachh Bharat Abhiyan’ (Clean India Mission) initiated
by the Government of India to accomplish the vision of ‘Clean India’, the Ministry of AYUSH initiated
Swasthya Rakshan Programme (SRP) through its national institutes and research councils to protect and
promote health.
• The main objective of the programme is to provide AYUSH treatment and organize camps for screening
and early diagnosis of diseases in rural areas. It also aims to create health awareness through health
education and distribution of IEC material in local languages for better outreach and compliance.
Objectives:
• To organise Swasthya Rakshan OPDs, Swasthya Parikshan Camps and Health/Hygiene awareness
programme
• Awareness about cleanliness of domestic surroundings and environment.
• Provide medical aid/incidental support in the adopted Colonies/villages.
• Documentation of demographic information, food habits, hygiene conditions, seasons, lifestyle etc.,
incidence/prevalence of disease and their relation to the incidence of disease
• Assessment of health status and propagation of Ayurvedic concept of pathya-apathya and extension of
health care services

22. AYUSH AWARENESS PROGRAMMES
• An “International Conference on Yoga for Public Health” was organised by Ministry of
AYUSH at Panaji, Goa.

23. “AYUSH FOR IMMUNITY”, CAMPAIGN
• The Ministry of AYUSH launched a three-month campaign aimed at increasing awareness
about affordable and easy practices that can be adopted for enhancing immunity and
preventing any disease.
• A key objective of the event was to acquaint the people with valuable information about
the strengths of various AYUSH-based solutions for enhancing immunity and preventing
diseases. Experts stressed how simple measures adopted in daily lives can go a long way
in preventing diseases,” said the Ministry through a statemen
• September 2020 ahara focus activities
• At district levels – regarding nutrition , sanitation , infection prevention
• Medical camps in all Ayush dispensaries about mal nutrition
• E -marathon at kerala

24. POSHAN ABHIYAN
• The 3rd Rashtriya Poshan Maah is being celebrated during the month of September
2020. Every year the Poshan Maah is celebrated under POSHAN Abhiyaan (PM’s
Overarching Scheme for Holistic Nourishment), which was launched in 2018.
• One important part of POSHAN Abhiyaan is the early identification of children suffering
from Severe Acute Malnutrition (SAM).
• This early identification is important for timely initiation of treatment and minimizing the
risk of complications.
• Therefore, during Rashtriya Poshan Maah this year (2020), a drive for identification and
treatment of children with SAM will be undertaken.
• The objective of the Poshan Maah is to ensure community mobilisation and people’s
participation for addressing malnutrition amongst young children, and women and to
ensure health and nutrition for everyone.

27. ACTIVITIES
• Department of School Education, Ministry of
Education has asked States to conduct Nutrition e-
quiz and Meme making competition amongst
students.
• Ministry of Panchayati Raj is planning to conduct
special Committee meetings in every gram Panchayat
during the month
• . Ministry of Rural Development has advised States to
promote Nutri-gardens.
• Ministry of Ayush has offered to support building a
healthy lifestyle by adopting Yoga and holistic
nutrition.
• Social media, online activities, Podcasts, and e-
Samvaad etc will be used to disseminate knowledge
and information about importance of Nutrition in our
lives.
• Ministry is also hosting a Webinar series, in which

28. “FIT INDIA CAMPAIGN”
• PM Modi has launched Fit India Movement on the occasion of National Sports Day i.e.
29th August 2019.
• The 28-member committee, which will be under the chairmanship of sports minister
Kiren Rijiju, has 12 members from the government, including secretaries of Sports,
Secondary Education, Ayush, Youth Affairs.
• To encourage people to start/increase physical activity and sports in their everyday lives.
• Even the UGC has urged to every citizen of this country to walk at least 10,000 steps
and make it a habit of daily life.
• Under this Ayush held yoga and meditation programmes.

29. HAR GHAR ME AMRUTH CAMPAIGN
• At chandigarh

30. CONSCIOUS CAMPAIGN:AYUSH DEPARTMENT
AWARENESS PROGRAM TO AVOID CORONA
• Immune boosting formulations like
• Golden milk
• Ayush kwath
• Chyavanaprash
• Herbal tea
• Covid care centre at Karnataka state open university mysore.
• Ayush for immunitry quiz

33. VISION FOR AYUSH
1.strengthening professional education
2. strategic research programmes
3. promotion of best clinical practices
4. conserving medicinal flora, fauna, metals, and minerals(herbs,fats,flesh etc)
5. utilizing human resources of AYUSH in the national health programmes, with the
ultimate
Aim of enhancing the outreach of AYUSH health care in an accessible, acceptable,
affordable, and qualitative manner
6. More health campaigns related to child and maternal health
7. Nationalising the Swarna prashana karyakram.

34. CONCLUSION
Mainstreaming of AYUSH and revitalization of local health traditions is one of the
innovative step by the ministry of health and family welfare, Government of India to bring
untapped AYUSH workforce and services in to mainstream health care system in India.
Many of the principles described in the classical texts of Ayurveda and other systems of
medicine such as Yoga and Naturopathy are being utilized and many of them are
proposed in the state program implementation and planning (PIP).
This scenario is not the same in all the states as health in India is a state issue.
This problem has to be sorted out for the effective implementation of mainstreaming of
AYUSH and revitalization of local health tradition in a more homogenous manner
throughout the nation.