- Facebook has over 1 billion users, many of whom are auto technicians or mechanics, and 50% log in daily. It allows businesses to post various types of content and target ads. - Twitter has over 400 million users who share 140 character messages. Auto businesses can connect with customers, media, and others in the industry by posting about products, events, tips, and including links. Hashtags help others find tweets on certain topics. - YouTube sees 2 billion daily views with 70% of traffic from outside the US. It is a major search engine and the average person spends 15 minutes a day watching videos, providing an opportunity for auto businesses to share video content.

1. Internet Marketing Panel
Discussion:

2. – 1 Billion Users
– 300,000 + list Auto Repair, Auto Technician,
Mechanic, in their personal profile
– 50% of Users Log in EVERYDAY
– Fastest Growing demographic is 55 years old & up
– Business Pages vs. Personal Pages
– Marketing Power is in the ability that users have
to see your message and SHARE it!
– Facebook pages & updates are indexed by
Google!
Statistics

3. Items that can be
posted on Facebook
• Product Announcements
• Trade Show Attendance
• Customer Car Photos
• Tech Tips/ Info
• Contests, Giveaways, Sweepstakes
• Videos you have done, or ones from others
• Ask Questions to get feedback
• Create Discussion Groups
• So much more!

4. Data & Information it
can Provide!

6. Ads within Facebook and HYPER
TARGETING to reach your
Customer!
• Ads Can be targeted by:
• Age
• Gender
• Location
• Interests
• Connection to your FB Page
• Education Level
• Relationship Status

7. Statistics
– 400 Million Users
– 460,000 new users per day!
– 140 million tweets per day(+65% in last 3 months)
– 40% of tweets from Mobile app.
– Thousands of users that have Auto Repair, Auto
Technician, Mechanic, in their personal profile
– Connect with people worldwide!
– Twitter Accounts & Tweets are indexed by google

8. What is twitter?
• Twitter is a way to share information in messages that are
140 characters or less with those that choose to “follow your
updates” because they are interested in your products
• Those that will follow you include
*auto mechanics, shops, media members, industry
associations, enthusiasts, racers, & more!
• “Tweets can be about products, events, info, tech tips,
shows, etc and can include a link to your website, fb page,
photos!
• The Power lies in them seeing a message and “Re-tweeting”
it to their followers!
Communication in
140 characters or
less!

9. What are #HashTags ?
• Hash Tags are key words(subjects) that you can insert
in your tweet that describe what you are talking
about.
• Users can search hash tags to see what is being
“tweeted” on that subject
• Samples: #autorepair #auto #Camaro #GMLS
#autoparts #SEMA #SEMAShow #Corvette #autoparts
#carmaintenance #carrepair #Chevrolet

10. Data it Provides

11. • 2 Billion Views per day
• 24 hours of video is uploaded every minute
• 70% of YouTube traffic comes from outside
US
• Average Person spends 15 minutes per day
on YouTube.
• Aside from Google, YouTube, Facebook, and
Twitter are the most used search engines for
information.
Statistics

12. Data it Provides

15. Who is watching “Web Videos” ?
• 77% of Internet Using Population in USA watches Videos
online
• That amounts to 147 Million People
• Of those people, they watched 13.5 BILLION VIDEOS online in
the month of October 2008 alone!