The document discusses several narrative theorists and concepts related to analyzing narratives in film and music videos. It describes Roland Barthes' idea that a text can have multiple meanings and be interpreted in various ways. It also outlines the concepts of active codes, enigma codes, binary opposition introduced by theorists like Levi-Strauss, and Todorov's idea of narrative equilibrium. The document suggests applying these concepts like active codes, binary opposition, and aspects of equilibrium to analyze the narrative of a music video being created. However, it notes that leaving the ending on a cliffhanger may subvert audience expectations of a full return to equilibrium.