Emmy-winning filmmaker, Lisa Russell, who has 10+ years producing advocacy videos for UN/NGO agencies presents her concept of "Narrative Justice."

3. Social Good Summit 2010
“Power of Film”

5. Rise of Poverty Porn

6. Imbalance of Power
- There is a clear imbalance of power between
filmmakers and humanitarian subjects of their
films.
- Lack of effective regulatory systems to ensure
films adequately portray their struggles and
resilience.
- Discussion of power imbalance is difficult when
they are being done for humanitarian reasons. ‘

7. Charter of Storytelling Rights
By David Denborough
Article 1: Everyone has the right to define their
experiences and problems in their own words
and terms.
Article 2: Everyone has the right to have their life
understood in the context of what they have
been through and in the context of their
relationships with others.
Article 3: Everyone has the right to invite others
who are important to them to be involved in the
process of reclaiming their life from the effects
of hardship.

8. 
Article 4: Everyone has the right not to have
problems caused by trauma and injustice
located inside of them, internally, as if there
were some deficit in them. The person is not
the problem, the problem is the problem.

Article 5: Everyone has the right to have their
responses to hard times acknowledged. No one
is a passive recipient of hardship. People
always respond. People always protest
injustice.

Article 6: Everyone has the right to have their
skills and knowledge of survival respected,
honored and acknowledged.

9. 
Article 7: Everyone has the right to know and
experience that what they have learned through
hard times can make a contribution to the lives
of others in similar situations.

10. “PODER!”

11. Case Study: “It's About the People”

12. Changing the Narrative
Look at Creativity and Innovation Sectors
Innovations in Technology:

Focuses on solutions instead of problems
Socially-Conscious Artists:

Stories not focused on charity to evoke pity but
on justice to promote empowerment.

13. I Sell the Shadow

14. “I Sell the Shadow”
(www.iselltheshadow.org)

New initiative to create meaningful partnerships between
creative professionals and UN/NGO agencies around pressing
global health issues.

Increase civic participation of artists in development arena.

Teach artists and development agencies how to “talk” to one
another.

Encourage funding for more creative collaborations.

Hands-on workshops for artists, students and communications
specialists.

New entertainment portal housing socially conscious creative
content.

15. NARRATIVE JUSTICENARRATIVE JUSTICE
Who has the right to tell development stories?Who has the right to tell development stories?
Lisa RussellLisa Russell
Facebook: lisarussellfilm2 | Twitter: @lisarussellfilmFacebook: lisarussellfilm2 | Twitter: @lisarussellfilm
I SELL THE SHADOW: #iselltheshadowI SELL THE SHADOW: #iselltheshadow