Fourth Wall Technologies creates interactive virtual reality experiences that allow users to explore and customize real estate properties before they are built. Their system uses motion tracking and photorealistic graphics so that a user's movements in the real world are mirrored in the virtual world, giving them a true sense of being in the property. Customers can change furniture, fixtures and design options in real time to experience different looks. The company's portable and easy-to-use system has competitive advantages over other tools by engaging customers more and helping developers save time, money and increase sales.

2. OverviewOverview
 Who we are
 What we do
 Experience the Space
 Customized Experience
 Competitive Advantages
 Current Progress
 Future Direction
 Tech Demonstration

3. Who We AreWho We Are
Anil RohatgiAnil Rohatgi
• Graphics Engineer for Electronic Arts
• Masters Degree in Electrical and
Computer Engineering from Georgia Tech
• Co-Founder of 4thWall Technologies
• Lead Technical Director
Eric SherwoodEric Sherwood
• Lead Environment Artist for Electronic Arts
• Bachelor of Fine Arts Degree in Computer
Animation from UCF
• Co-Founder of 4thWall Technologies
• Lead Artist

4. What We DoWhat We Do
“ Fourth Wall Technologies is dedicated to pushing the
boundaries of interactive visualization for real estate
development. Through our unique and innovative products, a
person can freely explore a property before it is built ”

5. Experience the SpaceExperience the Space
• Using advanced motion
tracking and photorealistic
graphics, users can feel
what it’s like to walk a foot or
turn a corner as if they are
actually in the property
• Motions in the real world are
mirrored in the virtual world.
• 3D display provides a true
window into the virtual world
VideoExample

6. Customized ExperienceCustomized Experience
• Furniture, fixtures, wall
color, flooring types, and
a myriad of different
options can be swapped
in real time
• Customers no longer
need to imagine what
their dream design will
look like and feel like
• We can show the buyer
the possibilities that can
many times be the
difference in making a
sale
InstantChange

7. Other Existing ToolsOther Existing Tools
• QuickTime VR
 360 degree views of a property
based on series of images from a
fixed position
 Requires property to be finished
 Misleading scale
• Pre Rendered Fly through
 Artists provide a movie showcasing
a camera motion through a virtual
scene
 No changes can be made without
re-creating the entire movie again
 User has no control of what he
sees, and is locked to the pre
determined camera path
QuickTime VR Screen
Pre Rendered Movie

8. Competitive AdvantagesCompetitive Advantages
We don’t just offer a technological advantage, but can
also save you time and money, increase the quality of
your designs, and increase sales.

9. Current ProgressCurrent Progress
• The Nalpha Panther series 4 is the
latest integration of our technology
• Everything needed to explore a
virtual property in a single compact
unit
• Light and friendly design makes it
non-invasive and intuitive to use
• Simply walk up to it, put on the
glasses, and you are free to walk
around and explore

10. Financial TrendFinancial Trend
• Consumers are rapidly flocking to interactive technologies
• Nintendo’s Wii console is proof of this
• Interactive technology is growing at a fast pace

11. Future DirectionFuture Direction
• We have many ideas for
improvements that are currently
under development and will be
available in the near future
• Photorealistic Graphics
• Higher Field of View
• Stationary walking
• More user interaction with
environment
• This is the future of real estate

12. SummarySummary
• Our system allows prospective buyers to enter and explore a
property before it is built
• We can customize any property to fit the buyer’s tastes to
increase sales
• Fast iterations can save a developer time and money as well as
increase the quality of their designs
• The portability of our technology can expand a developer’s
customer base
• Financial trends support that our technology is the future of real
estate