Rewardify is a loyalty program that aims to solve problems for both merchants and consumers. For merchants, it helps attract and understand customers better. For consumers, it combines multiple loyalty programs into a single app and makes the incentives more engaging. Rewardify uses a three stage approach like fishing - an initial reward to bait customers, gamification to keep them engaged, and deals to reel them back in. Merchants benefit from insights into customer behavior and ways to increase traffic, while consumers have an easy rewards system with social competition.