Rewardify is a loyalty program that aims to solve problems for both merchants and consumers. For merchants, it helps attract and understand customers better. For consumers, Rewardify consolidates multiple loyalty programs into a single app and offers more engaging and meaningful incentives. The system works in three stages - an initial reward to attract customers, gamification features to keep them engaged, and targeted deals to pull in more traffic. Merchants benefit from insights into customer behavior and new ways to reach them, while consumers have a unified, easy-to-use loyalty experience.