The document discusses how the author's media product, a film opening, uses and develops conventions of real film openings. Specifically, it establishes the genre, distributor and production company in the titles. It also uses techniques like establishing shots, close ups, and fast pacing to build tension, similar to real crime thriller openings. The author took influence from the films "Déjà vu" and "North by Northwest" particularly using a typewritten title font to identify the thriller genre.