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NABE Communications Section - Event Program
The 2009 NABE Communications Section Workshop focused on effective communication strategies during economic downturns, featuring topics such as social media utilization, public relations, and membership value propositions for bar associations. Scheduled from October 20 to 23 in Las Vegas, the workshop includes a shorter format with essential educational programming and networking opportunities. Financial support from sponsors like Fastcase and Legal Directories Publishing Inc. enhances the event, ensuring participation enjoyment through activities like a gala evening.
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NABE Communications Section - Event Program
- 1. • communications during NABE Communications Section Workshop public relations campaigns • social media • communi- COMMUNICATIONS cating bad news in a down economy • bar member- stripped down WELCOME! ship value proposition • Tuesday, October 20 – Friday, October 23, 2009 Rio-All Suites Hotel, Las Vegas, NV recruitment campaigns geared to young lawyers • The National Association of Bar Executives’ Communica- editing—old school truths tions Section welcomes all NABE members at the 2009 Com- & new media • making munications Section Workshop. your publications shine online • e-mail newsletter The format of this year’s workshop is shorter in length. best practices • bar blogs With a short business meeting for the section’s executive council on Tuesday, the main event starts in the early af- • association communica- ternoon Wednesday, October 21 and ends just after lunch tions in a tough economy Friday, October 23. The schedule allows for important edu- • social media tools in the cational programming as well as providing plenty of net- legal community • com- working opportunities. munications during public relations campaigns • so- Aptly named “Communications Stripped Down,” the programming for the event will focus on how to make the cial media • communicat- most of a bare-bones budget. Topics for discussion cover ing bad news in a down the breadth of bar communications—from publishing to so- economy • bar member- cial networking. Unlike previous workshops, this year’s event ship value proposition • will not feature any organized, off-site excursions. Workshop recruitment campaigns registrants will enjoy a gala geared to young lawyers • evening Wednesday with a FORMAT .....................1 group reception and dinner SPONSORS .................4 editing—old school truths followed by entertainment— PARTICIPANTS ............5 & new media • making all possible with generous PROGRAMMING your publications shine sponsorships by Fastcase, Inc. Tuesday .................................11 online • e-mail newsletter and Legal Directories Publish- Wednesday ............................13 ing Co. and others. Thursday ............................... 21 best practices • bar blogs Friday ................................... 27 • association communica- MAP ..........................25 Welcome to “Communi- tions in a tough economy • FAQ...........................29 cations Stripped Down!” social media REGISTRATION .........31 ACCOMMODATIONS .32 1 NABE Communications Section Workshop 2009 - Las Vegas
- 2. 2 NABE Communications Section Workshop 2009 - Las Vegas
- 3. SPONSORS PLATINUM PLATINUM PLATINUM Fastcase, Inc. Legal Directories West, a Thomson Re- Welcome Reception, Group Dinner, Show Tickets “Penn & Teller: Living in Vegas, Live Publishing uters business Plenary 1 - “Beyond the Blast Fax: The New at the Rio.” Company, Inc Age of SMART Communications” Fastcase, Inc. provides an Welcome Reception, Group Dinner, Show West is the leading provider of inte- online legal research system featuring Tickets “Penn & Teller: Living in Vegas, Live grated information solutions, law practice a comprehensive 50-state and federal at the Rio.” and firm management software and ser- database of primary law. Bar associa- Legal Directories Publishing Compa- vices to the legal profession. Its products tions offer a Fastcase member benefit ny, Inc., one of the leading legal publishers and services, including Westlaw, are used so all lawyers can afford to do legal in the country, has been publishing state by the world’s most successful law firms. research. Fastcase helps voluntary bars legal directories since 1935 and has grown West is a business of Thomson Reuters, the attract new members, and can be a to be America’s largest publisher of state world’s leading source of intelligent infor- great source of non-dues revenue. legal directories. Legal Directories Publish- mation for businesses and professionals. Today, mare than 260,000 lawyers have ing is a family-owned company with a David Anderson genuine interest in accuracy and quality. Associate Director of Strategic Alliances Fastcase. Come see why state and Fran Sandweg 610 Opperman Drive metro bars nationwide have joined the National Sales Manager Eagan, MN 55123 Fastcase consortium. Legal Directories Publishing, Inc. (651) 687-7204 Phillip Rosenthal, J.D., Ph.D. President 9111 Garland Rd. Dallas, TX 75218 David.anderson@thomson.com Fastcase, Inc (214) 321-3238, Ext.105 P.O. Box 26055 www.legaldirectories.com Jonathan Pullano Alexandria, VA 22313 Marketing Manager (703) 740-5920 (972) 250-7118 phil@fastcase.com jonathan.pullano@thomsonreuters.com www.fastcase.com The NABE IN KIND GIFTS Communications Elections Online Jones Vargas Section thanks Conference Tote Bags LCD Projector David Simms, President 3773 Howard Hughes Pkwy # 300S all sponsors for their 5901 Mount Eagle Dr., Suite 617 Las Vegas, NV 89169-0996 support of this year’s Alexandria, VA 22303 (702) 862-3300 www.jonesvargas.com workshop, (866) 303-1066 dsimms@electionsonline.us “Communications www.electionsonline.us Kamer Zucker & Abbott Stripped Down!” Intus Technologies LCD Projector Flash Drives 3000 W Charleston Blvd Larry Allison, Executive Vice President Las Vegas, NV 89102-1940 THANK 9100 Purdue Road, Suite 100 (702) 259-8640 Indianapolis, IN 46268 www.kzalaw.com YOU! Phone: (800) 860-7765 or (317) 639-7513 lallison@intustech.com www.intustech.com 3 NABE Communications Section Workshop 2009 - Las Vegas
- 4. SPONSORS GOLD SILVER SILVER Thomson Reuters Affiniscape, Inc. Law Firm Breakout #7 – “Born to Run: A Speed-Net- Legal working and Idea-Sharing Event” Merchant Account Luminary Awards and Luncheon Affiniscape provides associations Breakout #9 – “What’s In It for Me? Making Thomson Reuters Legal, founded by with Web site hosting, content and data- the Case for the Value of Bar Membership” John West in 1872, has been at the leading base management, and non-dues revenue As the only credit card processor edge of Innovation. Many West innova- generation. endorsed by over 50 state and local bar tions have become synonymous with the Products include Affiniscape’s Mem- associations nationwide, The Law Firm successful practice of law. West delivers bers 24-7, a comprehensive Web site and Merchant Account™ Program is a unique a powerful competitive advantage to its community management solution, and member benefit allowing members to col- customers by providing the highest-quality Members 360, a member relationship man- lect payments while staying in compliance legal, regulatory, and business informa- agement system. Affiniscape’s Legal Career with ABA and State guidelines. Members tion and the most innovative technology Center, job board and resume database are can correctly safeguard and separate client tools to manage it. West has been a part of affinity programs designed specifically for funds between the trust and operating ac- Thomson since 1996 and now forms part legal professionals. counts. Funds are never commingled. Plus, of the Thomson Legal & Regulatory market Amy Porter members save up to 25 percent off their group. West has been an 11-time sponsor Affiniscape, Inc. credit card processing fees. of the Luminary Awards and Luncheon. 6200 Bridge Point, Suite 200 By becoming a member benefit, we Luminary Awards recognize the dedication Austin, TX 78730 make it our mission is to earn your business of bar communicators and their exemplary (512) 366-6991 every day through competitive pricing, VIP work communicating to legal profession- aporter@affiniscape.com status and friendly, personalized service. als and the public through Web sites, print Adam J. Weedman publications, and public relations. President and Founder SILVER Affiniscape, Inc. Kevin Hunt Senior Communications Specialist EsqSites123.com (800)644-9060 x7101 (512)366-7101 direct Thomson Reuters EsqSltes123.com specializes In pro- aweedman@affiniscape.com kevin.hunt@thomsonreuters.com viding affordable and professional-looking Office: 651.848-7550 Web sites. Clients receive the benefit of Cell: 651-261-0389 focused market research, development, SILVER and graphical and technical expertise. EsqSltes123.com continuously updates its State Bar of Nevada template designs, styles, and technology. Thursday Luncheon Clients receive immediate results, with the Thanks to Executive Director Kim least amount of effort at the lowest pos- Farmer, and the State Bar of Nevada, for sible cost. their sponsorship. Anthony Kalikas Kim Farmer EsqSites123.com Executive Director 3936 Hortensia Street 600 E. Charleston Blvd. San Diego CA, 92110 Las Vegas, NV 89104 (619) 237-5422 or (877) SITES-123 (702) 382-2200 Anthony@esqsites123.com kimberlyf@nvbar.org www.esqsltes123.com 4 NABE Communications Section Workshop 2009 - Las Vegas
- 5. PARTICIPANTS Abbott, Stephanie Blackstun, Christine Clark, Heather Communications Coordinator Marketing Director Director of Marketing & Membership Clark County Bar Association ALPS Services stephabbott@clarkcountybar.org cblackstun@alpsnet.com Colorado & Denver Bar Association 702-387-6011 Ext. 207 406-728-3113 hclark@cobar.org 303-824-5350 Alcid, Dominick Boeckman, Steve Manager, Marketing & Advertising Communications Director Coole, Sarah The District of Columbia Bar The Iowa State Bar Association Director of Communications dalcid@dcbar.org sboeckman@iowabar.org State Bar of Georgia 202-757-4700 Ext. 3373 515-697-7869 sarahc@gabar.org 404-527-8791 Anderson, David Bonjean, Christopher Associate Director of Strategic Alliances Director of Member Communications Cordova, Veronica West, a Thomson Reuters Business Illinois State Bar Association Director of Operations david.anderson@thomsonreuters.com cbonjean@isba.org State Bar of New Mexico 651-687-7204 312-920-4684 vcordova@nmbar.org 505-797-6039 Baldwin, Barbara Burke, Angela Communications Coordinator Director, Marketing and Danz, Colleen Louisiana State Bar Association Program Development Outreach Manager barbara.baldwin@lsba.org American Bar Association American Bar Association 504-619-0142 angelaburke@staff.abanet.org danzc@staff.abanet.org 312-988-5305 312-988-5734 Beam, David Publications Coordinator Butler, Landry Davidson, Isolde Chicago Bar Association Publications Coordinator Director Membership/Marketing dbeam@chicagobar.org Tennessee Bar Association Maricopa County Bar Association 312-554-2042 lbutler@tnbar.org idavidson@maricopabar.org 615-383-7421 602-257-4200 Ext. 104 Beauchamp, Barbara Website Editor Calvert-Arnold, Lauren Derrico, Elizabeth New York State Bar Association Associate Associate Director bbeauchamp@nysba.org Lionel Sawyer & Collins American Bar Association 518-463-3211 lcalvert-arnold@lionelsawyer.com derricoe@staff.abanet.org 702-383-8915 312-988-5346 Bennett, Kristen Publications Coordinator Carman, Amy Dickstein, Leanna State Bar of Nevada Communications Director Program Coordinator, Office of Bar Rela- kristenb@nvbar.org Kentucky Bar Association tions Outreach 702-382-2200 acarman@kybar.org The State Bar of California 502-564-3795 Ext. 294 leanna.dickstein@calbar.ca.gov Berrett, Judith 213-765-1337 Director of Member Carr, Bradley and Community Relations Director of Communications Dobins, Krissa Washington State Bar Association Alabama State Bar Marketing Manager judithb@wsba.org brad.carr@alabar.org The Mississippi Bar 206-727-8212 334-517-2128 kdobbins@msbar.org 601-355-7548 Black, Dan Cendagorta, Christine Communications Director Executive Director Eigo, Tim Idaho State Bar Washoe County Bar Association Editor, Arizona Attorney dblack@lsb.idaho.gov chris@wcbar.org State Bar of Arizona 208-955-8866 775-786-4494 arizona.attorney@azbar.org 620-340-7310 5 NABE Communications Section Workshop 2009 - Las Vegas
- 6. Eppenbach, Michael Hastings, Joyce Kelley, Rhea Marketing Manager, District Marketing Publications Director Director of Communications West, a Thomson Reuters Business State Bar of Wisconsin Mecklenburg County Bar michael.eppenbach@thomsonreuters.com jhastings@wisbar.org rkelley@meckbar.org 415-344-5169 608-250-6126 704-375-8624 Ext. 108 Friedenberg, Joan Haverkamp, Judson King, Kelley Jones Executive Director Director of Publications Deputy Director – Communications & Lawyers Club of San Diego Minnesota State Bar Association Presidential Initiatives joan@lawyersclubsandiego.com jhaverkamp@mnbar.org State Bar of Texas 619-595-0650 612-278-6333 kking@texasbar.com 512-427-1726 Juan Garcia Henry, Melanie Communications Specialist Associate Executive Director Kolar, Barry National Lesbian, Gay, Bisexual and Trans- The Mississippi Bar Assistant Executive Director gender (LGBT) Bar Association mhenry@msbar.org Tennessee Bar Association juan@lgbtbar.org 601-960-9574 bkolar@tnbar.org 202-637-7661 615-356-7323 Hinson, Kat Garrison, Charlotte Communications Director Kuhn, Cynthia Marketing Manager Austin Bar Association Director of Communications West, a Thomson Reuters Business kat@austinbar.org District of Columbia Bar charlotte.garrison@thomsonreuters.com 512-472-0279 Ext. 107 cgkuhn@dcbar.org 202-777-0892 202-626-3470 Hubbard, Anna Giacomini, Alexa Publications Director LaBranche, Darlene Director of Marketing & Membership Arkansas Bar Association Publications Coordinator Illinois State Bar Association ahubbard@arkbar.com Louisiana State Bar Association agiacomini@isba.org 501-375-4606 dlabranche@lsba.org 800-252-8908 504-619-0112 Hunt, Kevin Goecke, Shannon Editor, Legal Current Leake, Pat Communications Administrator Thomson Reuters Legal Director of Communications Alameda County Bar Association kevin.hunt@thomsonreuters.com Tarrant County Bar Association shannon@acbanet.org 800-778-8090 Ext. 87550 pat@tarrantbar.org 510-302-2215 817-338-4092 Hutchison, Angela Grubb, Jenna Editor & Communications Manager Lomas, Byron Director of Communications San Fernado Bar Association Office Administrator Toledo Bar Association angela@sfvba.org Atlanta Bar Association jgrubb@toledobar.org 818-227-0490 Ext. 109 blomas@atlantabar.org 419-244-1044 404-832-6208 Jackson, Brantly Hamilton, Joy Sections Assistant Long, Carissa Membership/Events Director Atlanta Bar Association Assistant Director of Communications Hennepin County Bar Association bjackson@atlantabar.org Indiana State Bar Association joy@hcba.org 678-510-1656 clong@inbar.org 612-752-6614 800-266-2581 Jicinsky, Terry Happich, Sayre Senior Vice President of Operations Makovec, Sue Assistant Director of Communications Las Vegas Convention and Visitors Director of Member Services and Public Relations Authority DuPage County Bar Association The Bar Association of San Francisco 702-892-0711 smakovec@ocba.org shappich@sfbar.org 630-665-1281 415-782-9000 Ext. 8104 Kalikas, Anthony Chief Operating Officer Mann, Eric EsqSites123.com Executive Director anthony@esqsites.com Clark County Bar Association 619-237-5422 emann@clarkcountybar.org 702-387-6011 Ext. 209 6 NABE Communications Section Workshop 2009 - Las Vegas
- 7. Manning, Carol Morganti, Christine Ponder, Kelly Communications Director Director of Membership and Communica- Communications Director Oklahoma Bar Association tions Louisiana State Bar Association carolm@okbar.org State Bar of New Mexico kelly.ponder@lsba.org 405-416-7016 cmorganti@nmbar.org 504-619-0118 505-797-6028 Martin, Elizabeth Porter, Amy Public Relations Coordinator Murphy, Ann CEO South Carolina Bar Director of Communications and Law Firm Merchant Account emartin@scbar.org Public Relations aporter@affiniscape.com 803-799-6653 Ext. 155 The Bar Association of San Francisco 512-366-6991 amurphy@sfbar.org Masayestewa, Andrew 415-782-9000 Ext. 8792 Priestner, Holly Communications and Advertising Communications Project Manager Coordinator Myer, Rachel State Bar of Texas Maricopa County Bar Association Communications Coordinator hpriestner@texasbar.com amasayestewa@maricopabar.org State Bar of Arizona 512-427-1514 602-257-4200 Rachael.nyer@staff.azbar.org 602-340-7293 Priestner, Kevin Mason, Jennifer Managing Editor, Texas Bar Journal Assistant Director of Communications Nivison, Laurie State Bar of Texas State Bar of Georgia Marketing Communications Specialist kpriestner@texasbar.com jenniferm@jabar.org Connecticut Bar Association 512-427-1726 404-527-8761 lnivison@ctbar.org 860-612-2016 Pullano, Jonathan Massie, Frederick Marketing Manager Director of Communications Nolan, Sharon West, a Thomson Reuters Business Rhode Island Bar Association Director of Marketing jonathan.pullano@thomsonreuters.com fmassie@ribar.com Chicago Bar Association 972-250-7118 401-421-5740 snolan@chicagobar.org 312-554-2030 Rosenthal, Phil Mathewson, Mark President Director of Publications Oliver, Tricia Fastcase Illinois State Bar Association Director of Media and Communications phil@fastcase.com mmathewson@isba.org Massachusetts Bar Association 703-740-5923 217-747-1419 toliver@massbar.org 617-338-0677 Ryan, Kevin McKaskle, Susan Director of Education & Communication Communications Director O’Steen, Diane Vermont Bar Association Kansas Bar Association Executive Director kryan@vtbar.org smckaskle@ksbar.org Atlanta Bar Association 802-223-2020 785-234-5696 dosteen@atlantabar.org 404-832-6206 Rymarowicz, Deanne McManus, Christine Legal Counsel Director of Communications Pannell, Mariana Greater Las Vegas Association of Realtors Colorado & Denver Bar Association Assistant to the Executive Director deanne@speakingbydsign.com cmcmanus@cobar.org Atlanta Bar Association 702-580-2684 303-824-5347 mpannell@atlantabar.org 678-510-1652 Sandweg, Francis McNeal, Marci Sales Manager Associate Executive Director of Papadopoulos, Christina Manos Legal Directories Publishing Co., Inc. Communications Communications Director agunderson@legaldirectories.com Kansas City Metropolitan Bar Association Westchester County Bar Association 800-447-5375 mmcneal@kcmba.org editor@wcbany.org 816-474-4311 914-761-3707 Ext. 19 Schoenike, Jane Executive Director Nebraska State Bar Association jschoenike@nebar.com 402-475-7091 7 NABE Communications Section Workshop 2009 - Las Vegas
- 8. Seago, Dorma Straczynski, Barbara Wilkinson, Sharon Editor Director of New Media and Promotions Communications Director State Bar of New Mexico New Jersey State Bar Association Wyoming State Bar dseago@nmbar.org bstraczynski@njsba.com swilkinson@wyomingbar.org 505-797-6030 732-937-7524 307-632-9061 Simms, David Strickland, Anne Roth Wilson, Caroline Web Developer Assistant Director, Communications Executive Director The District of Columbia Bar North Carolina Bar Association Kern County Bar Association dsimms@dcbar.org astrickland@ncbar.org cwislson@kernbar.org 202-737-4700 Ext. 3208 919-657-1557 661-334-4700 Sirman, John Strocchia, Amy Wise, Dan Web Manager Graphic Design Specialist Communications Director State Bar of Texas Clark County Bar Association New Hampshire Bar Association jsirman@texasbar.com amys@clarkcountybar.org dwise@nhbar.org 512-427-1711 702-387-6011 Ext.210 603-715-3264 Smith, Jennifer Thomas, Leigh Works, Kendelee Leascher Publications Manager Communications Director Associate State Bar of Nevada South Carolina Bar Marquis & Aurbach jennifers@nvbar.org lthomas@scbar.org kleascher@marquisaurbach.com 702-382-2200 803-799-6653 Ext. 161 702-207-6085 Sommermeyer, Michael Toohey, Gary Young, Dennette Court Information Officer Director of Communications Communications Director Clark County Courts (Las Vegas, NV) The Missouri Bar Louisiana Bar Foundation 702-671-4534 garyt@mobar.org dennette@raisingthebar.org 573-638-2222 505-561-1046 Spencer, Leticia Finance & Meetings Administrator Valdez, Steven American Bar Association Communications Director ldspencer@staff.abanet.org Louisville Bar Association Special thanks all 312-988-5347 svaldez@loubar.org 502-569-1357 sponsors for their St. Martin, Paula Publications Coordinator Vann, Kimberly support of this New Orleans Bar Association Communications Coordinator pstmartin@neworleansbar.org American Bar Association year’s workshop, 504-525-7453 vannk2@staff.abanet.org 312-988-5364 “Communications Stanley, Derrick Section Liaison Weedman, Adam Stripped Down!” State Bar of Georgia President and Founder derricks@gabar.org Affiniscape, Inc. 404-527-8774 aweedman@affiniscape.com 512-366-7101 Stecker, Naseem THANK Manager of Media and Public Relations Weigand, JoAnn State Bar of Michigan Director of Communications nstecker@mail.michbar.org Orange County Bar Association, CA YOU! 517-367-6428 joann@ocba.net 949-440-6700 Ext. 123 Steinbrecker, Christina Bar Relations Manager Wiessner, Donna Fastcase CLE/Special Events Director csteinbrecker@fastcase.com Clark County Bar Association 703-740-5930 donnaw@clarkcountybar.org 702-387-6011 8 NABE Communications Section Workshop 2009 - Las Vegas
- 9. NOTES. 9 NABE Communications Section Workshop 2009 - Las Vegas
- 10. NOTES. 10 NABE Communications Section Workshop 2009 - Las Vegas
- 11. • communications during public relations campaigns TUESDAY, OCT. 20 • social media • communi- COUNCIL MEETING. 3:30 – 5:30 PM Palma A cating bad news in a down economy • bar member- ship value proposition • AGENDA recruitment campaigns TUESDAY geared to young lawyers • • Approval of NABECOMM Council Meeting Minutes – July 28, 2009 • Treasurer’s Report – Jenna Grubb editing—old school truths • Las Vegas Workshop 2009 & new media • making o Eric Mann & Stephanie Abbott, Clark County Bar Association o Sponsorships: Eric Mann & Francine Walker your publications shine • Committee & Committee Liaison Reports online • e-mail newsletter o Luminary Awards – Barry Kolar o Award Committees (Anne Charles & Richter awards) – Kevin Ryan best practices • bar blogs o Scholarship Committee – Francine Walker • association communica- o Nominating Committee – Francine Walker o Leadership Committee – Mark Mathewson tions in a tough economy o Membership Committee – Sharon Nolan o Newsletter Committee – Kelley King • social media tools in the o Website Committee – Veronica Cordova o Educational Programming Committee – Brad Carr legal community • com- munications during public • Division of Bar Services Report – Leticia Spencer relations campaigns • so- • Workshop 2010 – selection of site cial media • communicat- • Committee Liaison Assignments ing bad news in a down • Old Business economy • bar member- • New Business ship value proposition • recruitment campaigns REMINDERS geared to young lawyers • The COUNCIL DINNER will take place tonight at 6:30 at the Carnival World Buffet. The SECTION MEETING will take place during the luncheon on Friday, just prior to the awards editing—old school truths ceremony. It will be short due to time constraints, but it will be much better attended than usual! & new media • making your publications shine online • e-mail newsletter best practices • bar blogs • association communica- tions in a tough economy • social media 11 NABE Communications Section Workshop 2009 - Las Vegas
- 12. NOTES. 12 NABE Communications Section Workshop 2009 - Las Vegas
- 13. • communications during public relations campaigns WEDNESDAY, OCT. 21 • social media • communi- BREAKFAST/LUNCH. Eat on your own dime and time! WEDNESDAY cating bad news in a down economy • bar member- ship value proposition • recruitment campaigns geared to young lawyers • CHECK-IN. 1:30 – 2:30 PM Salsa Registration The place for event attendees and sponsors to check-in and get updates through- out the event. SPONSOR HIGHLIGHT. 1:30 – 2:30 PM Palma C, D, G, H Meet & greet with event sponsors during the beverage break. editing—old school truths This space will feature the sponsor booths. Snacks and refreshments will be pre- & new media • making sented here during the sponsor highlight session. your publications shine WELCOME. 2:30 to 2:45 PM Tropical A, B, C, D online • e-mail newsletter Welcome to Las Vegas, Nevada and best practices • bar blogs “Communications Stripped Down!” • association communica- Opening comments featuring the leadership of the National Association of Bar Executives (NABE) and the NABE Communications Section. tions in a tough economy This year’s breakouts and plenary sessions were organized and developed by mem- bers across the country: • social media tools in the Sharon Nolan, Director of Marketing, The Chicago Bar legal community • com- Dan Wise, Communications Director, New Hampshire Bar Association Stephanie Abbott, Communications Coordinator, Clark County Bar Association munications during public David Beam, Director of Publications, The Chicago Landry Butler, Publications Coordinator, Tennessee Bar relations campaigns • so- Leanna Dickstein, Office of Bar Relations Outreach, State Bar of California and Staff Liaison, California Young Lawyer Association cial media • communicat- Frederick D. Massie, Communications Director, Rhode Island Bar Association ing bad news in a down Mark Mathewson, Illinois State Bar Association Christine McManus, Director of Communications, Colorado Bar economy • bar member- Ann Murphy, Communications & PR Director, Bar Association of San Francisco Kevin Ryan, Director of Education & Communication, Vermont Bar Association ship value proposition • Derrick Stanley, Section Liaison, State Bar of Georgia Gary Toohey, Director of Communications, The Missouri Bar recruitment campaigns geared to young lawyers • The event site was selected by the Clark County Bar Association (CCBA) located in the City of Las Vegas. Three of CCBA’s seven staff members arranged for hotel accommo- editing—old school truths dations, food & beverage, audio-visual, event materials and promotion: Eric Mann, Executive Director & new media • making Donna Wiessner, CLE/Special Events Director Steph Abbott, Communications Coordinator your publications shine online • e-mail newsletter The event registration services were provided by the American Bar Association’s Division for Bar Services with great support from the following individuals: best practices • bar blogs Pamela E. Robinson, Associate Director, Division for Bar Services Tondanisha Nevels, NABE Membership Coordinator • association communica- Leticia Spencer, CMP, Finance & Meetings Administrator tions in a tough economy • The event sponsorship services were provided by the following people: social media Eric Mann, Executive Director Francine A. Walker, APR, CPRC, Director of Public Information and Bar Services, The Florida Bar 13 NABE Communications Section Workshop 2009 - Las Vegas
- 14. WEDNESDAY, OCT. 21 Want to experience PLENARY 1. 2:45 – 3:45 PM Tropical A, B, C, D Las Vegas, but you’re This plenary is sponsored by West, a Thomson Reuters business. Today we are joined by their Marketing Manager Jonathan Pullano. strapped for cash? Beyond the Blast Fax: Think The New Age of SMART Communications Presented by Deanne Rymarowicz, Esq. Use the economic times to your advantage! FREE Learn effective strategies to reboot, reassess and style! rethink your approach to communicating with your members, the media and the public. Deanne Rymarowicz currently serves as legal counsel to the Greater Las Vegas Association of These attractions REALTORS®, the largest professional trade asso- may be of interest: ciation in Nevada. Before her law career took off in 1996, Deanne served for two years as publications director for the Clark County Bar Association The Aquarium at the Silverton (CCBA) in Las Vegas. During her time with the bar, she received two hon- CBS Television City Research Center orable mentions in the NABE Communications Section Luminary Award Conservatory at Bellagio competition. She also served on the CCBA Publications Committee as an attorney volunteer for more than 10 years, in addition to serving on the Ethel M Chocolate Factory association’s board of directors. CCBA has honored Deanne with a Distin- Fountains at Bellagio guished Service Award, Outstanding Director Award and Volunteer of the Fountain shows at Caesars Year Award. Fremont Street Experience Deanne previously worked for the Nevada Attorney General’s office, where she Lion Habitat at MGM Grand represented the Nevada Real Estate Division and other state agencies. In 12 years of Marjorie Barrick Museum private practice, Deanne compiled an extensive background in commercial litigation Show in the Sky at the Rio and administrative law. She received her undergraduate degree in journalism summa cum laude from Drake University in Des Moines, Iowa, and her law degree from Drake M&M’s World Law School. Neon Museum Deanne was named as one of Las Vegas’s “40 Under 40” by In Business Las Ve- The Sirens of TI gas in 2006. In her spare time she volunteers for Child Focus, a non-profit dedicated Streetmosphere to serving foster children, and she participates in a local Toastmasters group. She also Sunset Stampede enjoys networking, decorating, entertaining and traveling. Volcano at the Mirage Welcome to Las Vegas sign Wildlife Habitat at the Flamingo FLASH DRIVES & EVENT MATERIALS Due to space constraints and budgeting concerns, most of the More information on these supporting material for plenary and breakout sessions can be found on attractions and more on the flash drive located in the event materials. These and any additional the “Free Attractions” page at materials from speakers and panelists will be made available on the NABE Communications Section Workshop page at http://www.abanet. http://www.vegas.com/ org/nabe/communications/workshops.html. Special thanks to Larry Allison at Intus Technologies for providing the flash drives! 14 NABE Communications Section Workshop 2009 - Las Vegas
- 15. Beyond the BlastFax: The New Age of SMART Communications By Deanne M. Rymarowicz, Esq. How did we get here? Changing demographics Exploding technology “The Economy” ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Strategic Strategic communications: Target both the message and the audience Address your members’ needs Convey meaningful content ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Beyond the Blast Fax Notes P a g e | 1 15 NABE Communications Section Workshop 2009 - Las Vegas
- 16. ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Multimedia Multimedia communications use a range of delivery methods to maximize exposure. Trends Conduct an Assessment Mix it up: is there room to add in something new, like social media? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Beyond the Blast Fax Notes P a g e | 2 16 NABE Communications Section Workshop 2009 - Las Vegas
- 17. Accountable Accountable communications are measurable; they have the desired effect: informing the members, generating interest in an event, or sparking conversation about an important topic. Is the delivery method trackable? Is it working in a measurable way? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Responsible All communications should comply with all applicable federal, state and local laws, regulations and ordinances, as well as association bylaws and policies. CAN SPAM Act Local and state laws Your association bylaws and policies Social media policy Email policy ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Beyond the Blast Fax Notes P a g e | 3 17 NABE Communications Section Workshop 2009 - Las Vegas
- 18. Timely Timely communications get time-sensitive information to the recipients quickly and before it’s too late to use the information. Develop relationships with court personnel Keep web content updated Use effective methods for time-sensitive information ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Additional Notes: ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Beyond the Blast Fax Notes P a g e | 4 18 NABE Communications Section Workshop 2009 - Las Vegas
- 19. BREAKOUT 1. 4:00– 5:00 PM Tropical A, B, C, D Massaging the Media: Join us for Channeling the News You See a magical evening Fit for Print Wednesday night! Moderated by Frederick D. Massie, Communications Director, Rhode Island Bar Association SPONSORED BY Communicating unpleasant or unexpected news to your members and the public through the filter of local, state and/or national media involves equal parts Fastcase, Inc. of art, science and luck. This interactive panel discussion focuses on how to prepare for, and address the challenges of, getting your message out the way you want others to see it. AND Frederick D. Massie is director of communications for the Rhode Island Bar Associa- Legal Directories tion, a unified (mandatory) bar with a membership of over 6,000 attorneys and editor and advertising director of the Rhode Island Bar Journal. In these positions he manages: strate- gic communications development and implementation; news media relations; program Publishing Co., Inc. and event marketing; photography; law-related education programming; annual meeting exhibitor marketing; bar committee liaison; and bar journal article solicitation and edit- ing, graphic design, and advertiser relations. Fred is a graduate of Brown University, and Starting at 6:00 PM event his work experience includes: teaching upper school English, history and anthropology; advertising copywriting and art direction; speech writing; marketing; news media rela- registrants can convene tions; newspaper column and feature article writing; marine environmental advocacy and in the pavillion rooms education; political lobbying; and writing and editing newsletters, magazines and books. (Palma ABEF) to enjoy a nice reception with BREAKOUT 2. 4:00 PM – 5:00 PM Tropical E, F a hosted bar followed E-Mail Newsletter Best Practices Moderated by Landry Butler, Publications Coordinator, Tennessee Bar at 7:00 PM with a nice, and Christine McManus, Director of Communications, Colorado Bar plated dinner. Festivities A panel of bar communicators will review and discuss e-newsletters then begin with a transi- from around the country as well as provide tips on best practices for writ- ing, editing and designing e-newsletters for your bar members. Delivery tion to the Penn & Teller issues and best practices for keeping your bounce-rate low and click rates Theater for the 9:00 PM high may be touched on as well. performance of “Penn Landry Butler juggles many of the print and online products produced by the Tennessee Bar As- & Teller: Living in Vegas, sociation, including the Tennessee Bar Journal, newslet- Live at the Rio.” ters and brochures. Before coming to the TBA, Butler worked as a graphic designer and web developer for more than 10 years, spending time at the Nashville Don’t forget your event Scene newspaper, as well as two Nashville firms involved in tickets—both dinner & health care education and intelligence. He is also active in the Nashville arts community, serving on the board of the show! Plowhaus Artists Collective, and as a founding member of the Untitled Artists Group. As director of communications at the Colorado and PENN Denver Bar Associations, Christine McManus works with reporters, coordinating expert attorney sources. She is the & TELLER! editor of two weekly e-newsletters and The Docket, an incendiary 32-page month- ly magazine for Denver’s legal community. She was a journalist for 10 years, most recently with Gannett Company Inc. She serves on the board of the Society of Professional Journalists for Colorado. In her free time she likes to spend time with her family, travel and hike. 19 NABE Communications Section Workshop 2009 - Las Vegas
- 20. NOTES. 20 NABE Communications Section Workshop 2009 - Las Vegas
- 21. • communications during public relations campaigns THURSDAY, OCT. 22 • social media • communi- BREAKFAST. Eat on your own dime and time! cating bad news in a down economy • bar member- PLENARY 2. 9:15 – 10:30 AM Tropical A, B, C, D THURSDAY ship value proposition • recruitment campaigns geared to young lawyers • Your Court’s All-A-Twitter: editing—old school truths Social Media’s Threat to & new media • making the Legal Community Presented by Michael Sommermeyer, Court Information your publications shine Officer for the Clark County Courts (Las Vegas, Nevada) online • e-mail newsletter Everyone now has a cell phone capable of instant video, audio, and e-mail communication best practices • bar blogs with anyone, anywhere. Being connected now • association communica- means frequently updating a Twitter, Flickr, Qik, Facebook or MySpace page. People are compelled to tweet, as though their lives depend on it. tions in a tough economy This has brought about a new communication paradigm. Michael will cover the use and misuse of social media and the impact on courts and the legal • social media tools in the community. legal community • com- Michael S. Sommermeyer became the Clark County Court’s first court informa- tion officer on April 30, 2001. In this position, Michael is responsible for media relations, munications during public coordinating media access to notorious trials and for the community relations efforts of the Eighth Judicial District Court, a general jurisdiction trial court in Clark County, Nevada, relations campaigns • so- and the Las Vegas Township Justice Court, a limited jurisdiction court serving Las Vegas, Nevada. cial media • communicat- During his tenure, Michael has authored a management plan for high profile and ing bad news in a down notorious trials, which was recognized as a National Association of Counties (NACo) Achievement Award in 2002. The plan details how to manage a trial to balance the needs economy • bar member- of media, the parties and the court. He also has been responsible for creation of the court’s social media outreach strategy, which includes utilizing social media tools to com- ship value proposition • municate with various audiences about programs and services. A blog at www.lvcourts- blog.com and the court’s use of Twitter, @lvcourts, have both been recognized as model recruitment campaigns communication tactics for providing information about the Clark County Courts. geared to young lawyers • Prior to his appointment to the district court, Michael served as a public information officer at Texas Tech University and was responsible for creating and branding of the uni- editing—old school truths versity’s Web site, www.texastech.edu. During an eight-year journalism career, Sommer- meyer worked as a consumer/legal affairs reporter, news director, anchor and producer & new media • making for television and radio media in California, Utah, Idaho and Texas. your publications shine online • e-mail newsletter SPONSOR HIGHLIGHT. 10:30 – 11:00 AM Palma C, D, G, H Meet & greet with event sponsors during the beverage break. best practices • bar blogs This space will feature the sponsor booths. Snacks and refreshments will be pre- sented here during the sponsor highlight sessions. • association communica- FLASH DRIVES & EVENT MATERIALS tions in a tough economy • Due to space constraints and budgeting concerns, most of the supporting social media material for plenary and breakout sessions can be found on the flash drive located in the event materials. 21 NABE Communications Section Workshop 2009 - Las Vegas
- 22. BREAKOUT 3. 11:00AM – 12:00 PM Tropical E, F Social Media Panelists: Elizabeth Derrico, Associate Director, ABA Division for Bar Services; Michael Sommermeyer, Court Information Officer, Clark County Courts; and Barbara Straczynski, Director of New Media and Promotion, New Jersey State Bar. Moderator: Kevin Hunt, Editor, Legal Current, Thomson Reuters Legal. Learn more about social networking tools that bars are using to reach members and the public: Twitter, Fa- cebook, Flickr, Digg, YouTube, LinkedIn, and more. What’s really working and what strategies are communicators using? How are bars using these new tools to raise money, build membership, publicize community initiatives and more. Elizabeth Derrico will celebrate her silver anniversary as a bar execu- tive this November. Currently she is the associate director for bar informa- tion and management in the ABA’s Division for Bar Services, a position she has held for fourteen years. In this position she has management re- sponsibility for the division’s consult- ing services program, the field service program, clearinghouse and library, and marketing initiatives. Prior to joining the ABA, she worked for the New York State Bar Association for nearly 11 years, first as the local bar services representative and then as the associate director of communications. She has no recollection of life before bar association work. Elizabeth received her undergraduate degree in government from Wheaton College in Norton, MA, and a master’s in public affairs from the New York State University at Albany. She serves as the Filene Center for Work and Learning Midwest Liaison for the Wheaton Alumni Association and does volunteer work through her Block Club, Second Unitarian Church and the Association Forum of Chicago. Her goal for ‘09 is to make the perfect pie crust. Michael Sommermeyer is a social media expert and court information officer for the Clark County Courts (Las Vegas, Nevada). Barbara Straczynski is the director of new media and promotions for the New Jersey State Bar Association where she oversees the association’s social media strategies, Web site www.njsba.com, e-mail campaigns to membership, as well as the production of NJSBA publications and promotional materials. She took on this role in 2008 following an expansion of the communications department where she had served as director. Barbara has been with the NJSBA for 19 years where she has worked in law office management and for the New Jersey Lawyer Newspaper, the association’s weekly newspaper which closed in 2008. Kevin Hunt is the editor of Legal Current (www.legalcurrent.com) the corporate blog of Thomson Reuters, Legal. He manages the writing and digital media production showcased on the blog, including video interviews and podcasts. He also provides guidance for the overall social media efforts of the corporate communications department for the legal division. His work with Thomson Reuters has earned several awards. He started his communications career in television news, including 10 years as an Emmy award-winning execu- tive producer and newscast producer at KSTP-TV in St. Paul, Minnesota. BREAKOUT 4. 11:00 AM – 12:00 PM Tropical A, B, C, D Recession-Proof Editing Panelists: Jennifer Mason, Assistant Director of Communications, State Bar of Georgia; Marci McNeal, Associate Executive Director of Communications and Membership, Kansas City Metropolitan Bar Association; and Dan Wise, Communications Director and Bar News Editor, New Hampshire Bar Association. Moderator: Derrick Stanley, Section Liaison, State Bar of Georgia. As the economy goes up and down there is one inherent constant—editing. Editing is the glue that keeps our publications consistent. Come join our session where we will share tips and best practices for successful editing. This course is geared to be a refresher of the basics with some advanced tips. Both print and Web editing will be discussed. Jennifer Mason has worked at the State Bar of Georgia since 2004 and has served as the assistant director of communications since 2006. Her primary duties include producing the bi-monthly Georgia Bar Journal in addition to the yearly pictorial Supplemental Directory and the Directory & Handbook; designing brochures for various departments and providing support to the communications director. Prior to the coming to the State Bar of Georgia, she worked for the Girl Scout Council of Savannah. Jennifer graduated from the Univer- sity of Georgia in 1997 with a B.A. and spent four years in the Redcoat Band. She is a true Georgia Bulldog fan. 22 NABE Communications Section Workshop 2009 - Las Vegas
- 23. Marci McNeal isthe sssociate rxecutive director of communica- tions/membership for the Kansas City Metropolitan Bar Association (KCMBA). The association consists of 5,000 attorneys and judges from the greater Kansas City metropolitan area. Marci coordinates all of KCMBA’s communication efforts and serves as managing editor of the monthly magazine – The KC Counselor. She announces and promotes KCMBA programs and achievements through public and media relations, and markets various functions and services to members and other stakeholders of the association. Marci is also involved in planning and doing promotional materials for various association events throughout the year and handles all of the membership efforts. Derrick Stanley is the section liaison at the State Bar of Georgia. The State Bar of Georgia is a mandatory bar with more than 41,000 members. Derrick supports the 42 sections of the Bar in meeting their operational objectives including: meetings and special events, newsletters and assisting with the section financials. A large percentage of time is spent on the creative marketing for the sections. He handles all aspects from brainstorming through final print production. Derrick also supports the communications department at the bar in creative design of meetings brochures, the layout of the YLD Newsletter and editing the Georgia Bar Journal as well as contributing at least one article per issue. Dan Wise is communications director of the New Hampshire Bar Association. His previous experience includes writing and editing for daily newspapers, online news services, magazines, and newsletters. He joined the bar association on April Fool’s Day in 1996 and has fooled his employers ever since. GROUP LUNCH. 12:00 – 1:00 PM Palma A, B, E, F This fabulous buffet luncheon is sponsored by State Bar of Nevada. BREAKOUT 5. 1:15 – 2:30 PM Tropical A, B, C, D What’s the Catch? Reel in Those Young Lawyers! Panelists: Lauren Calvert-Arnold, Esq., Associate, Lionel Sawyer & Collins and Co-Chair, New Lawyers Committee, Clark County Bar Association; Sharon Nolan, Director of Marketing, The Chicago Bar; Kendelee Leascher Works, Esq., Associate, Marquis & Aurbarch and Board Member, Young Lawyer Section, State Bar of Nevada, and Sayre Happich, Assistant Director, Communications & Public Relations, Bar Association of San Francisco. Moderator: Leanna Dickstein, Office of Bar Relations Outreach, State Bar of California and Staff Liaison, California Young Lawyer Assn. One of the major challenges that bar associations face is convincing young attorneys to join and then to keep them actively engaged. While technology makes it technically easier to reach them than ever before, it has also made it more difficult than ever to reach them on a substantive level. A panel of young lawyers and a membership development specialists from voluntary and unified bar associations will share their young lawyer focused mar- keting campaigns and useful tools to keep younger members involved. In this session you will learn how to recruit and retain the best and brightest young lawyers by developing fresh marketing strategies to find and engage Gen-X and Gen-Y in the changing economy. Since May of 2001, Sharon Nolan has served as director of marketing for The Chicago Bar Association (CBA). As director, she designs and implements promotional campaigns for the 22,000 member Association’s membership drives, educational symposiums, and special events. She is also responsible for brand awareness and continuity of marketing messages for both the association’s internal and external audiences. Prior to serving as the CBA’s director of marketing, Sharon served as The CBA’s director of the young lawyers section. As director of the YLS, Sharon guided the 11,000 member body of the association, and the 40 committees that comprise the YLS, while assisting its officers and directors with the coordination of the group’s activities. Nolan has been employed at The CBA since 1995, holding additional positions as the lawyer referral service marketing coordinator, and then as the assistant director of the Young Lawyers Section. Prior to joining the CBA staff, Nolan worked for the City of Naperville, Illinois, as a community relations assistant, and as a marketing coordinator at IBICO Inc., a private manufacturer of business products. Nolan is a 1992 graduate of Northern Illinois University, with a Bachelor of Science in Business, and a 2002 graduate of Loyola University Chicago, with a Masters of Business Administration (MBA). 23 NABE Communications Section Workshop 2009 - Las Vegas
- 24. BREAKOUT 6. 1:15– 2:30 PM Tropical E, F Do We Blog and How? A Bar Communicator’s Guide Panelists: Barbara Beauchamp, New York State Bar Association; Kevin Ryan, Esq., Director of Education and Communication, Ver- mont Bar Association; John Sirman, Esq., State Bar of Texas. Moderator: Mark Mathewson, Illinois State Bar Association. Bloggers from bar associations large and small describe why and how they got into the blogging business and how you can do it, too. Topics include choosing and setting up blogging software, establishing guidelines for member/volunteer bloggers, deciding what makes a good blog post, and measuring a blog’s success. Barbara Beauchamp is the editor of the award-winning New York State Bar Association Web site, www.nysba.org. She joined the Bar in 2001 and has guided the NYSBA Web site through three major redesigns as well as the transition to social media and electronic communications for the association. Barbara is a contributing author of Guide to the Internet for New York Lawyers (2004), published by the NYSBA and writes the TechLex column for the State Bar News. She speaks frequently on the topic of social media and recently presented Social Media for Networking Attorneys, a free Webcast sponsored by the NYSBA Committee on Lawyers in Transition. Kevin Ryan is the director of education and communication at the Vermont Bar Association and is currently the chair of the NABE Communications Section. Mark Mathewson is director of publications for the Illinois State Bar Association. A past chair of the NABE Communications Section, he served short stints as a reporter, small-college journalism professor, and small-town lawyer before joining the ISBA staff in 1988. (1988!) He earned his J.D. at the Univer- sity of Illinois, where he would gladly have used clout to gain admission, except i) they didn’t respond to “clouting” back then, and ii) he didn’t have any. John Sirman is an attorney and serves as web manager for the State Bar of Texas and technology editor of the Texas Bar Journal. He is president of the board of directors of Austin Free-Net, which provides technology access and training to underserved communities in Central Texas. In 2007, John oversaw the launch of Texas Bar Circle, the first social network by a bar association. SPONSOR HIGHLIGHT. 2:30 – 3:00 PM Palma C, D, G, H Meet & greet with event sponsors during the beverage break. This space will feature the sponsor booths. Snacks and refreshments will be presented here during the Sponsor Highlight sessions. BREAKOUT 7. 3:00 – 4:15 PM Tropical A, B, C, D Born to Run: A Speed-Networking and Idea-Sharing Event This session is sponsored by Affiniscape, Inc. Today we are joined by their President and Founder, Adam J. Weedman. Moderator: Frederick D. Massie, Communications Director, Rhode Island Bar Association. Facilitators: Dan Wise, Communications Director, New Hampshire Bar Association; Kevin Ryan, Director of Education & Communication, Vermont Bar Association; Kelley Jones King, Communications Division Director, State Bar of Texas; Ann Murphy, Communications & PR Director, Bar Association of San Francisco; and Brad Carr, Director of Communications, Alabama State Bar. A lively, interactive event based on the speed- dating concept, but without the romantic entangle- ments. You will move around a lot, meet colleagues old and new, and discuss bar association scenarios in a fast-paced format that encourages participa- tion including knowledge sharing and focused brain storming. Topics range from successfully managing volunteer demands to addressing inter-generation- al communications challenges to implementing personal time management strategies. All in just over an hour! 24 NABE Communications Section Workshop 2009 - Las Vegas
- 25. DINNER. Dine aroundon your own dime! Information on each restaurant and sign-up sheets are at event check-in desk. Please make sure to give special thanks to Jennifer Smith, Publications Manager at the State Bar of Nevada, for arranging for this fun networking opportunity! NOTES. Rio All-Suites Hotel 3700 W Flamingo Rd., Las Vegas NV 89103 25 NABE Communications Section Workshop 2009 - Las Vegas
- 26. NOTES. 26 NABE Communications Section Workshop 2009 - Las Vegas
- 27. • communications during public relations campaigns FRIDAY, OCT. 23 • social media • communi- BREAKFAST. Dine on your own dime and time! cating bad news in a down economy • bar member- PLENARY 3. 9:15 – 10:30 AM Tropical A,B,C,D ship value proposition • Branding Las Vegas: A public recruitment campaigns relations campaign Speaker: Terry Jicinsky, Senior Vice President of geared to young lawyers • Operations, Las Vegas Convention and Visitors Authority. A presentation about “What Happens Here, editing—old school truths Stays Here,” the most successful branding cam- FRIDAY & new media • making paign in the travel and tourism industry. The speaker will provide insight on how Las Vegas your publications shine is currently marketing the destination in the midst online • e-mail newsletter of a recession, while new resorts and ameni- ties have already opened and more on the hori- best practices • bar blogs zon. Over the past decade, Terry has been responsible for various positions with the • association communica- marketing department of the LVCVA, most recently as senior vice president of marketing. Beginning in 2009 he has shifted his responsibilities to the day-to-day operations of the tions in a tough economy Las Vegas Convention Center and Cashman Center as senior vice president of operations. • social media tools in the With over 25 years experience in the travel and tourism industry, his career path has covered aspects ranging from consumer travel research, internet marketing, database legal community • com- marketing and hotel management. Before joining the LVCVA in 1992, his work experience included consulting positions munications during public with the national accounting firms of Laventhol & Horwath and Coopers & Lybrand, as well as management positions with Marriott hotels. relations campaigns • so- The LVCVA is charged with marketing Southern Nevada as a tourism and conven- cial media • communicat- tion destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With approximately 136,000 hotel rooms in Las Vegas alone and 9.7 ing bad news in a down million square feet of meeting and exhibit space citywide, the LVCVA’s mission centers on attracting ever-increasing numbers of leisure and business visitors to the area. economy • bar member- ship value proposition • SPONSOR HIGHLIGHTS. 10:30 – 11:00 AM Palma C, D, G, H Meet & greet with event sponsors during the beverage break. recruitment campaigns This space will feature the sponsor booths. Snacks and refreshments will be pre- geared to young lawyers • sented here during the sponsor highlight sessions. editing—old school truths BREAKOUT 8. 11:00 AM – 12:00 PM Tropical E, F & new media • making Making Your Publication Shine Online your publications shine Moderator: David Beam, Director of Publications, The Chicago Bar Association online • e-mail newsletter A look at how to enhance your online publications and journals. David Beam is the publications director for the 23,000-member Chicago Bar As- best practices • bar blogs sociation, one of the largest and most active metropolitan lawyers groups in the country. He is responsible for publishing the association’s flagship publication, The CBA Record. A • association communica- 22-year veteran of the association arena, David has worked with medical associations, trade groups, and technology forums to achieve organizational goals through excellence tions in a tough economy • in communications. He was a 2006 recipient of the NABE Luminary Award. social media 27 NABE Communications Section Workshop 2009 - Las Vegas
- 28. BREAKOUT 9. 11:00AM – 12:00 PM Tropical A,B,C,D What’s In It for Me? Making the Case for the Value of Bar Membership This session is sponsored by Law Firm Merchant Account. Today we are joined by their CEO Amy Porter. Panelists: Christine Cendagorta, Executive Director, Washoe County (NV) Bar Association; Jenna Grubb, Director of Communications and Membership, Toledo Bar Association; Kelley Jones King, Deputy Director, Communications and Presidential Initiatives, State Bar of Texas; Jane Schoenike, Executive Director, Nebraska State Bar Association; and Cynthia G. Kuhn, Director of Communications, The District of Columbia Bar. Moderator: Gary Toohey, Director of Communications, The Missouri Bar. In a time of law firm layoffs and cutbacks in discretionary spending, bar associations are finding it increas- ingly crucial to emphasize the value of bar membership. From high-tech networking opportunities to the personal touch, bar associations are scrambling to remind members—and potential members—of the many tangible and intangible benefits that come with bar membership. What is at stake? For unified bars, it is an opportunity to ensure continued member interest and involvement; for voluntary bars, convincing lawyers that bar membership is a “must have” may mean the difference between sur- vival and irrelevance. Join an outstanding panel of bar communicators for this session to learn more about the innovative actions they are tak- ing in identifying members’ needs, adapting to meet those needs, and then enhancing member awareness. You are sure to take away valuable tips on how you can make sure that your members clearly understand and value the multiple benefits of bar membership. Christine Cendagorta is the executive director of Washoe County Bar Association. She taught adult education and freelanced for magazines before landing a contract with the State Bar of Nevada to produce their journal. She later added a contract with Washoe County Bar, working for both associations. She became full-time executive di- rector of Washoe County Bar in 1998. She is a 25-year member of the Communications Section and served as section chair for two years in 2000-2002. Jenna Grubb is the director of communications for the Toledo Bar Association. Prior to joining the bar staff in 1998, she was direc- tor of public relations for Lourdes College in Sylvania, Ohio. At the Toledo Bar Association, Jenna is responsible for all publications, includ- ing the monthly TBA Newsletter and E-News, the TBA Web site, and the annual Legal Directory. In addition, she directs media relations, community relations, and membership. Jenna holds an A.B. from Saint Louis University and a Master of Liberal Arts from The University of Toledo. She grew up in The Hill neighborhood of St. Louis, Missouri. Jane Schoenike is the executive director of the Nebraska State Bar Association. She has served in that capacity since 1996. Prior to that she was the executive director of the Hennepin County Bar Association from 1985-1996 and served as the executive director of the Minnesota Trial Lawyers Association from 1975-1984. She practiced law with the firm of Robins, Kaplan Miller and Ciresi as an associate for one year. She received her JD from William Mitchell College of law in St. Paul, Minnesota in 1977 and her BA from Macalester College. Jane has served as the secretary and a board Member of NABE, as well as member of the Communications Section. She is a member of the Council of Bar Admission Administrators and the National Client Protection Organization. She has been a member of and past presi- dent of the National Association of Trial Lawyer Executives and president of Law Advocates of Hennepin County. She is a member of the Omaha and Lincoln Bar Associations and Nebraska Women Lawyers Association. Kelley Jones King is the deputy director for communications and presidential initiatives at the State Bar of Texas. A graduate of Bay- lor University, Kelley worked for weekly and daily newspapers before beginning her career in bar communications. She is the chair-elect of the NABE Communications Section and looks forward to trading lots of good ideas with bar communicators from around the country. Cynthia Kuhn is director of communications for the District of Columbia Bar where she is responsible for the organization’s print and electronic publishing efforts as well as media relations. A graduate of the University of Virginia and the University of Missouri School of Journalism, Cynthia is a former chair of the NABE Communications Section and recipient of its E.A. “Wally” Richter Leadership Award. Gary Toohey is director of communications for The Missouri Bar, a position he has held for 25 years following several years as a Breakout 9 continued to page 29 28 NABE Communications Section Workshop 2009 - Las Vegas
- 29. Breakout 9 continuedfrom page 28 reporter, editor and publisher at newspapers in Missouri, Tennessee and Georgia. A 1978 graduate of the University of Missouri School of Journalism, he is a member of Kappa Tau Alpha, the national journalism honor society. Gary has been a member of NABE since 1984, and has been particularly active within its Communications Section. His Communications Section activities include: co-chair of the Publications Committee (1987-1988); co-chair of the Communications Audit Committee (1993-1995); member of the Executive Council (1988-1989 and 1995-2002); secretary-treasurer (1997-1999); chairperson-elect (1998-1999); and chairperson (1999-2000). In addition, he co- chaired the 1999 Communications Section Workshop in Chicago and chaired the 2003 Communications Section Workshop in St. Louis. He is also the 2003 recipient of the E.A. “Wally” Richter Leadership Award from NABE’s Communications Section. LUNCH. 12:00 – 2:00 PM Palma A, B, E, F The Luminary Luncheon The Luminary Luncheon is generously sponsored by West, a Thomson Reuters business. A highlight of the Communications Section Workshop are the award presentations, including a variety of Luminary Awards in ecognition of the outstanding work among bar communications professionals nationwide. This luncheon will also feature special pre- sentations of The Anne Charles Award for Distinguished Service and the E.A. “Wally” Richter Leadership Award. The Anne Charles Award for Distinguished Service is presented to a member of the NABE Communications Section who has made a significant contribution to advancing the goals of thesection through committee service or other section volunteer efforts. The award recognizes the “unsung he- roes” who have shared their time and expertise on behalf of the section. The E.A. “Wally” Richter Award is given to an individual who is a member of the NABE Communications Section “For outstanding achievement in the field of communications, for extraordinary service to colleagues in the National Association of Bar Executives, and for distinguished leadership of the Communications Section.” Finally, this year, the luncheon will include the Communications Section Business Meeting. THE END. Thanks for your continued support of the NABE Communications Section! FREQUENTLY ASKED QUESTIONS. Courtesy of the LVCVA. Vegas Basics So much to learn, so little time. We’ve summarized the essentials for you. Las Vegas, an ever-changing fantasy-land of a city, has seen unbelievable expansion since it emerged from the desert just over 100 years ago. The sights and sounds of Las Vegas are enjoyed by over 37.5 million visitors every year. They stay in some of the most glamorous, unique hotels in the world. They eat at five-star restaurants and expansive buffets. They play at casinos, pools, health spas and golf courses. Sometimes (many times, actually) they even marry each other. You will be dazzled by Vegas, but the sheer number of things to see and do can seem overwhelming. A little advance planning will help you to enjoy your Vegas trip. Continue reading for basic visitor information (what to bring, things to know) and an overview of this special destination. Basic Info Electricity: The United States uses 110 to 120 volts AC (60 cycles). If visiting from outside of North America, you may require an electrical adapter for any electronics or appliances you want to bring. Las Vegas electrical outlets accept the standard North American plug with two flat parallel pins. Emergencies: For police or medical assistance call 911 (toll-free). Population (2008) 599,087 (City of Las Vegas); 1,986,146 (Clark County). Telephone Area Code: 702. Tax: There is an 8.1% sales tax on purchases and a 12% tax on hotel rooms in Las Vegas. Properties near Fremont Street Experience in Downtown Las Vegas incur a 13% tax on hotel rooms. Time Zone: GMT/UTC -8 (Pacific Time). Source: Las Vegas Convention and Visitors Authority Web site, http://www.visitlasvegas.com/vegas/stay/planning-information/ basics.jsp. 10/15/09. 29 NABE Communications Section Workshop 2009 - Las Vegas
- 30. NOTES. 30 NABE Communications Section Workshop 2009 - Las Vegas
- 31. NABE Communications SectionWorkshop **NEWS** For an extra fee, guests EVENT REGISTRATION of registered attendees can sign up for lunch on Thursday and Friday as well as attend Dinner, Tuesday, October 20 – Friday, October 23, 2009 Reception & Show on Rio-All Suites Hotel, Las Vegas, NV Weds. night. Official Event Registration Form Workshop Attendee Information. (One form per person, please.) Name: Bar Association / Employer: Position/Title: Address 1: Address 2: City: ST: Zip: Phone: FAX: E-mail: Special dietary needs or accommodations: Registration Fee. (Check the appropriate amount below). Fees below are per person (section & non-section members) and include: two lunches, one dinner, reception and ticket to a show during workshop, admission to all workshop sessions, and related educational materials.) o $250 Early-bird Special. Registration form & payment must be received through Monday, September 21, 2009. o $350 Standard Registration. Registration form & payment received after Monday, September 21, 2009. Registered Attendee/Sponsor and Bringing a Guest? For an extra fee, guests accompanying registered workshop attendees can join us for the Wednesday night group dinner and reception followed by the Penn & Teller magic show by registerig for the “Dinner, Reception & Show” event. They can also join us for lunch on Thursday and Friday. o $75 Dinner, Reception & Show. Registration form & payment received by Monday, September 21 Guest name(s): o $70 Thursday Group Lunch. Registration form & payment received by Monday, September 21 Guest name(s): o $70 Friday Luminary Lunch. Registration form & payment received by Monday, September 21 Guest name(s): $ Total Enclosed IMPORTANT! Registration form and fee must be paid in advance. Credit cards will NOT be accepted for payment of event registration. There will be no on-site registration. Mail this registration form with your check or money order payable to “National Association of Bar Executives” to: Tondanisha Nevels ABA Division for Bar Services 321 N. Clark Street, 20th Floor, Chicago, IL 60654 Direct registration inquiries to Ms. Nevels at (312) 988-5360 or NevelsT@staff.abanet.org. 31 NABE Communications Section Workshop 2009 - Las Vegas
- 32. communications during NABE Communications Section Workshop public relations campaigns • social media • communi- cating bad news in a down economy • bar membership HOTEL REGISTRATION value proposition • recruit- Tuesday, October 20 – Friday, October 23, 2009 ment campaigns geared to Rio-All Suites Hotel, Las Vegas, NV young lawyers • editing—old school truths & new media • Hotel Registration Information making your publications shine online • e-mail newslet- EVENT HOTEL – Join us at The Rio! Event attendees, speakers and guests should make reservations for their accom- ter best practices • bar blogs • modations at our host hotel, Rio All-Suites Hotel located West of Las Vegas Boulevard at association communications 3700 W Flamingo Rd., Las Vegas NV 89103. For information on hotel accomodations and features visit http://www.riolasvegas.com/. in a tough economy • so- cial media tools in the legal ACCOMMODATIONS – Get the special rate! community • communica- The Rio Hotel & Casino has offered us a block of rooms at a special rate of $179 per tions during public relations night and is available for a limited time on a space available basis! This rate is for one night in a Standard Suite at $179 per night, arriving Tuesday, October 20, 2009 and departing campaigns • social media • Friday, October 23, 2009. The group cut-off date for reservations in this room block is communicating bad news in Monday, September 21, 2009. a down economy • bar mem- NOTICE OF RATE CHANGE – Now only $120 per night! bership value proposition As of 8/14/09, The Rio has reduced our special room rate to only $120 a night! This rate is now available when booking as part of the NABE Communications Work- • recruitment campaigns shop Group. geared to young lawyers • HOTEL UPDATE – Latest news on group block rate! editing—old school truths As of 9/23/09, The Rio All-Suites Hotel informed us that the cut-off for the group & new media • making your rate was on Sep 21, 2009. However, they are kindly leaving the group rate open for an publications shine online • unspecified amount of time in hopes that attendees book their rooms soon. As this offer could be off the table without prior notice, make sure to book your room now. e-mail newsletter best prac- tices • bar blogs • association RESERVATIONS – Book your rooms ASAP! communications Event attendees are part of the NABE Communications Workshop group. in a tough economy Group attendees will be making reservations directly with The Rio Hotel by calling The Rio Hotel at 1-888-746-6955 on or before the group cut-off date. Individuals must identify themselves as part of the group “THE NATIONAL ASSO- NABE Communications CIATION OF BAR EXECUTIVES” to receive the special group rate. Online reserva- tions can be made in reference to group code SRNABE9 at http://www.harrahs.com/ Section Workshop CheckGroupAvailability.do?propCode=RLV&groupCode=SRNABE9. All reservations must be guaranteed with a deposit of first night’s room and tax COMMUNICATIONS charge. If reservation is guaranteed to a credit card, a first night’s room and tax charge, per room, will be billed immediately to the cardholder’s account. The Rio Hotel allows stripped down individual attendees the right to cancel their guestroom reservations without penalty up to seventy-two (72) hours prior to attendees’ scheduled arrival date. The Rio Hotel shall charge the individual attendee one (1) night’s guaranteed guestroom rate plus tax for October 20-23, 2009 cancellation within seventy-two (72) hours of the scheduled arrival date or failure of the individual to check-in on the scheduled arrival date. Any remaining nights of a no-show Rio All-Suites Hotel reservation will be canceled. It is policy to require a credit card or cash deposit for inciden- Las Vegas tal charges. The Rio Hotel accepts Visa, MasterCard, American Express, Discover, Diners Club, Carte Blanche or JCB. Check-in time is 4:00 PM, and check-out time is 11 :00 AM. Any departures after 11 http://www.abanet.org/nabe/comm- :00 AM are subject to the full day charge. Each guestroom must have at least one regis- unications/workshops.html tered guest 21 years of age or older. 32 NABE Communications Section Workshop 2009 - Las Vegas