This newsletter provides information to British Red Cross volunteers and staff in southwest England about organizational changes and updates. The new corporate strategy, called "Refusing to Ignore People in Crisis", will guide the organization over the next 5 years as it faces challenges like funding cuts but aims to support more people in need. The newsletter highlights examples of the group's work, including a mobile cinema event on a beach to raise awareness of refugees' contributions. It also discusses how the organization plans to embrace technology like new database and communication systems to improve services, collect better data, and engage supporters while recognizing that volunteers have different levels of digital skills.